Microsoft

Displaying 241-280 of 5105 results

  • Case Studies // Dec 2009

    Smilebox Partners With Microsoft Advertising to Drive ROI Through Bing

    Enter Smilebox, which is emerging as a leader in this fast-growth market. Smilebox needs constant growth to stay ahead of aggressive, more established competitors. The company relies heavily on search engine marketing to drive subscriber growth, and meticulously monitors ROI and results. Smilebox partnered with Microsoft Advertising, launched keyword campaigns...

    Provided By Microsoft

  • Case Studies // Jan 2010

    Thousands of Subscribers Joined Toyota's World Via Windows Live

    Toyota Argentina is a leading company in the country's automobile industry. The company employs 3,000 people and is well known in the nation for its strong commitment to quality, its constant-improvement philosophy, and its innovation culture. Toyota wanted to drive new subscribers to its Toyota al Dia newsletter. Toyota Argentina...

    Provided By Microsoft

  • Case Studies // Dec 2009

    Massive In-Game Ads Make Consumers Hungry for Subway

    Subway objective was to build brand perception and consideration for Subway with the gaming audience by offering hints/tips through the first ever in-video game text campaign, supplemented by branding and promotional messaging. To master these challenges Massive designed and executed a multi-title in-game advertising campaign and then surveyed gamers in...

    Provided By Microsoft

  • Case Studies // Sep 2010

    HISTORY Multi-Screen Campaign Reinforces TV Advertising and Drives Greater Reach and Tune-In

    On April 25, HISTORY premiered its epic series, America: The Story of Us, to a record-breaking 5.7 million viewers and drew a household rating of 4.0 - making it HISTORY's highest rated and most-watched miniseries premiere of all time. With an introduction by President Obama, the first show chronicled the...

    Provided By Microsoft

  • Case Studies // Dec 2009

    ABC and Microsoft Capture a Primetime Audience With a Game-Changing Multi-Screen Campaign

    To drive awareness and excitement among potential viewers, ABC sought to build an advertising campaign that focused on the epic nature of the show and engaged users everywhere. To ensure that the target audience, adults 18-54, would be aware of FlashForward and enticed to see it, regardless of where they...

    Provided By Microsoft

  • Case Studies // Oct 2009

    Microsoft Advertising Partners With Universal Studios to Create Explosive Digital Campaign for Public Enemies

    On July 1st, Johnny Depp took to the large screen as most-wanted bank robber John Dillinger in Universal Studio's Public Enemies. The action-packed, historical film features the adversarial relationship between Dillinger and FBI agent Melvin Purvis, played by Christian Bale. Despite Public Enemies' star-studded cast, Universal Studios recognized that reaching...

    Provided By Microsoft

  • Case Studies // Sep 2009

    Discovery Networks Turns to Microsoft Advertising to Reel in a Big Audience for Deadliest Catch Season 5

    Since 2005, Deadliest Catch has been one of Discovery Channel's highest-rated programs. Through an online campaign to promote the premiere, Discovery sought to reach a thrill-seeking audience who enjoyed entertainment that got their adrenaline pumping through high-risk scenarios. Discovery wanted to reach this audience over the course of a four...

    Provided By Microsoft

  • Case Studies // Apr 2010

    Cable Network Makes History With Xbox LIVE Campaign

    For the launch of its TV documentary series, "World War II in HD," the History network needed to reach "adrenaline junkie" males aged 18-45 who enjoyed fast-action gaming. The cable channel also wanted to generate traffic to History.com and ultimately drive "WWII" TV viewership. To master these challenges history network...

    Provided By Microsoft

  • Case Studies // Aug 2010

    Microsoft Content Ads Network Helps Smartphone Leader Outsmart the Competition

    One global wireless solutions company saw an opportunity to tap into the growing demand for smartphones in the consumer market with a differentiated touchscreen device. The challenge was twofold: raising brand awareness in a consumer market that thought of the handset maker's product as a business phone and competing against...

    Provided By Microsoft

  • Case Studies // Oct 2010

    Old Spice Wins With Xbox LIVE Campaign

    The challenge for Old Spice was to generate awareness of Fresh Collection, a line of subtle deodorant scents, among men age 12 to 34. Old Spice created an integrated campaign to support the Fresh Collection. In conjunction with the campaign, Old Spice felt Xbox LIVE was a great environment to...

    Provided By Microsoft

  • Case Studies // Oct 2010

    Hyundai Drops the Hammer on Its Competition With Xbox LIVE Racing Promotion

    When Hyundai Motor Company launched the new 300-horsepower Genesis Coupe, they threw down the gauntlet in an intensely competitive sports car market. Critical to their success was getting motor-sports fanatics to experience the thrill of pushing the new Genesis to the limit, and proving that this Coupe has the pure...

    Provided By Microsoft

  • Case Studies // Dec 2009

    Chevy Drives Brand Favorability With Massive In-Game Ads

    Chevy wanted to build brand awareness and consideration for the new 2009 Chevy Camaro with the core-influencer audience as a high quality vehicle with great performance. To master these challenges Massive designed and executed a multi-title in-game advertising campaign and then surveyed gamers in select titles, including NHL 08, to...

    Provided By Microsoft

  • Case Studies // Jun 2010

    Porsche and Xbox LIVE Shift Brand Engagement Into Overdrive

    For the launch of its new Panamera sports car, Porsche wanted to use gaming as a way to connect with male, 25-54 hard-core motorsport enthusiasts and virtual Porsche drivers and fans. Capturing this target audience requires delivering relevant, engaging content in a way that resonates with these consumers. To engage...

    Provided By Microsoft

  • Case Studies // Feb 2010

    Automaker Finds the Key to Success With 1 Vs 100

    A leading automotive company needed to create brand awareness and educate consumers about its new hybrid car model amongst men and women aged 18-34. With media fragmentation making it harder than ever to deeply engage with its target audience, the automaker wanted to make sure its message would break through...

    Provided By Microsoft

  • Case Studies // Dec 2009

    XM Tunes in Consumer Interest With Massive In-Game Advertising

    XM Radio wished to position as the leader in satellite radio with the young male core-influencer audience, driving brand awareness and consumer interest. To master these challenges Massive designed and executed a multi-title in-game advertising campaign and then surveyed gamers in select titles, including Def Jam: Icon, to determine the...

    Provided By Microsoft

  • Case Studies // Dec 2009

    Massive Gets Tinactin Off the Sidelines and Into the Game

    Tinactin needed to build consideration, and perception for Tinactin's anti-fungal product as the best and most powerful medicine for athlete's foot. To master these challenges Massive designed and executed a multi-title in-game advertising campaign and then surveyed gamers in select titles, including NBA Live 08, to determine the campaign's effectiveness...

    Provided By Microsoft

  • Case Studies // Dec 2009

    Massive In-Game Ads Catapult Favorability for Fox's Jumper DVD

    Fox objective was to promote the DVD release for the blockbuster movie Jumper to an audience of young male movie enthusiasts to increase awareness of the DVD release and drive purchase intent. To master these challenges Massive designed and executed a multi-title, multi-creative, time-sensitive, in-game advertising campaign with "Pre-order" and...

    Provided By Microsoft

  • Case Studies // Mar 2010

    Financial Services Company Achieves Higher Engagement by Doubling Ads Per Page

    A leading financial services provider wanted to better understand how running two ads, simultaneously, on the MSN Money stock quote page affected consumer interest and engagement. Microsoft Advertising responded with a research study comparing the behavior of consumers that were exposed to two ads on the same page versus those...

    Provided By Microsoft

  • Case Studies // Apr 2010

    Bing Confirms Significant ROI From Massive In-Game Advertising in a Search for New Users

    Microsoft launched the Bing decision engine in June 2009, along with a heavy promotional campaign covering almost all forms of traditional media, including TV and online advertising. Bing wanted to expand media reach to the lucrative yet elusive gaming audience, the decision engine turned to the Massive in-game advertising network...

    Provided By Microsoft

  • Case Studies // Dec 2010

    Union Pacific Reduces Costs, Boosts IT Responsiveness With Hyper-V

    Running the nation's largest freight railroad requires sophisticated technology. Union Pacific wanted to expand the use of virtualization to curb physical server growth and better meet business needs. The railroad had deployed VMware virtualization technology in its data center to reduce server sprawl but decided to switch to the Windows...

    Provided By Microsoft

  • Case Studies // Nov 2010

    Energy Producer Fuels Productivity, Mobility With Robust Operating System

    With six thermoelectric and three hydroelectric power plants, Edipower is one of the largest energy producers in Italy. The company generates 7 percent of the national demand, with a throughput of 24 billion kilowatts in 2008. To maintain its competitive advantage, Edipower needed to upgrade its enterprisewide IT environment. With...

    Provided By Microsoft

  • Case Studies // Nov 2010

    Bank Boosts Innovation, Agility by Creating Core System With the Microsoft Platform

    Kuveyt T?rk provides retail and corporate banking services through the Internet and its 140 branches in Turkey and overseas. Kuveyt T?rk needed to increase the flexibility, scalability, and transparency of its core banking system to speed the deployment of offerings that make use of the bank's 5 terabytes of customer...

    Provided By Microsoft

  • Case Studies // Nov 2010

    Testing Firm Improves Productivity by 30 Percent With Communications Upgrade

    Sporton International provides testing and certification services to major hardware and mobile communications companies. Headquartered in Taipei, Taiwan, Sporton employs 450 people across 12 locations in three countries. In the past, the company relied on multiple providers for conferencing and telephony solutions that did not integrate with its email and...

    Provided By Microsoft

  • Case Studies // Nov 2010

    Energy Company Reduces Costs by Upgrading Communications Solution

    Founded in 1980, MedcoEnergi Internasional (MedcoEnergi) was the first national drilling company in Indonesia. With remote sites around the world, the right communication tools are critical for MedcoEnergi employees to collaborate on complex projects. The company had deployed a robust Microsoft communications solution that included email, unified messaging, presence information,...

    Provided By Microsoft

  • Case Studies // Nov 2010

    IT Solutions Provider Sees Great Benefits for Customers With Communications Upgrade

    CDW provides technology solutions for business, government, education, and healthcare. As a Microsoft Gold Certified Partner and as a Microsoft customer, CDW understands the importance of a robust, reliable communications infrastructure. In the past, the company has relied on technologies such as Microsoft Exchange Server and Microsoft Office Communications Server...

    Provided By Microsoft

  • Case Studies // Nov 2010

    GEA Group Consolidates Communications Solutions to Save Money and Improve Productivity

    The GEA Group Aktiengesellschaft has more than 20,000 employees who focus on process technology and components for demanding production processes in markets such as the food and energy industries. With more than 250 companies in 50 countries, GEA has a very distributed workforce. Employees had problems communicating because the group...

    Provided By Microsoft

  • Podcasts // Nov 2010

    How Do I: Retarget a Word 2007 Add-In From .NET Framework 3.5 to .NET Framework 4 That Uses Smart Tags?

    Given a Microsoft Word 2007 add-in including one or more smart tags targeting the Microsoft .NET Framework 3.5, one may want to change the add-in to target .NET Framework 4, so one can take advantage of new framework features. Changing the target version of the framework for a Word add-in...

    Provided By Microsoft

  • Podcasts // Nov 2010

    How Do I: Retarget an Outlook Add-In From .NET Framework 3.5 to .NET Framework 4?

    Given a Microsoft Outlook add-in targeting the Microsoft .NET Framework 3.5, one may wants to change it to target .NET Framework 4, so one can take advantage of new framework features. Changing the target version of the .NET Framework for an Outlook add-in from .NET Framework 3.5 to .NET Framework...

    Provided By Microsoft

  • Podcasts // Nov 2010

    Why Did I" Series: How General Mills Brought Technology Into the Kitchen Using Windows 7

    This podcast explains how they leveraged Microsoft technologies to bring Betty Crocker into the kitchen with a rich and intuitive user interface. The Windows 7 touch screen and voice activation form factors along with .NET, SQL Server and Visual Studio allows the end product to be in the kitchen in...

    Provided By Microsoft

  • Podcasts // Nov 2010

    Why Did I" Series: Why Kelly Blue Book Migrated to Cloud Computing

    In this podcast the speakers describes how and why KBB.com migrated to Cloud Computing. Burst capacity and unexpected peaks in traffic led Kelley Blue Book to the new pay-as-you-go Cloud model, leveraging: Windows Azure Compute for hosting their web servers, SQL Azure for hosting the read-only data (vehicle pricing information),...

    Provided By Microsoft

  • Podcasts // Nov 2010

    Why Did I" Series: How Kelly Blue Book Created Perfect Car Finder, Photo Edition Using Microsoft Technologies

    In this podcast the speakers describe how Microsoft technologies were used to create their Perfect Car Finder, Photo Edition. This thorough examination takes one through how they leveraged Microsoft .NET Framework, Silverlight, Visual Studio 2008, and Windows Presentation Foundation to develop the perfect application solution. At the end of this...

    Provided By Microsoft

  • Podcasts // Nov 2010

    Why Did I" Series": How QuarkPromote.com Transitioned to the Cloud

    This podcast helps to learn how QuarkPromote.com, a marketing solution for small businesses, transitioned to the Cloud. The speakers, describe how Quark Promote was created on the Windows Azure platform using a software-plus-services approach and Microsoft development software. Quark uses a range of Microsoft products, technologies, and services to create...

    Provided By Microsoft

  • Podcasts // Nov 2010

    Windows Server Strategy in the Microsoft IT Datacenter

    This podcast will discuss Microsoft IT's deployment of Windows Server 2008 R2, a release that builds on the Windows Server 2008 foundation. Windows Server 2008 R2 includes adaptable management and virtualization platforms, as well as technology improvements aimed at giving client computers running Windows 7 a reliable and flexible network...

    Provided By Microsoft

  • Podcasts // Nov 2010

    Virtualization Cuts Capital and Operating Expenses by 75 Percent for System Center Configuration Manager 2007 at Microsoft

    Microsoft IT has implemented a design using virtualization for System Center Configuration Manager 2007 site to reduce operating and capital expenses by 75 percent, improve business continuity, scalability, availability, improve environmental sustainability and standardized build for quicker deployment of System Center Configuration Manager 2007 site roles.

    Provided By Microsoft

  • Podcasts // Dec 2010

    How Do I: Add Code Snippets to My Language Service?

    This podcast helps to learn how to implement Code Snippet functionality into the language service. Speaker explains how to register the Code Snippet settings for the language, enable the standard commands into the integrated development environment (IDE) text editor, and modify the search paths for Code Snippets.

    Provided By Microsoft

  • Podcasts // Dec 2010

    How Do I: Read and Write Selected Text From a Visual Studio 2008 Source Code Window?

    Read and write selected text and position within a source code window. In addition to manipulating the selection and text, speaker of this podcast tells how to subscribe to notifications to track the current document using the Running Document Table (SVsRunningDocumentTable service) and how to subscribe to command notification for...

    Provided By Microsoft

  • Podcasts // Dec 2010

    How Do I: Create an Item Template Using Visual Studio 2008?

    In this podcast the speaker tells how to create the own project item templates using Microsoft Visual Studio 2008. Visual Studio item templates are one technique to address consistency and reusability across project items. In conjunction with other techniques, they enable code factory type development and form the basis for...

    Provided By Microsoft

  • Podcasts // Dec 2010

    How Do I: Create a Breakpoint Using Conditions?

    There are many ways to create breakpoints. By default, a breakpoint is triggered each time a line of code is reached. In this podcast, speaker explains how to use advanced breakpoints to only trigger when certain conditions are met.

    Provided By Microsoft

  • Podcasts // Nov 2010

    SharePoint 2010: Using Digital Capabilities to Promote Your Brand

    The digital marketing choices one makes today can give the organization a strong, flexible foundation to create powerful consumer experiences long term. In this podcast, marketing industry experts from Avanade discuss why companies are investing in the new Microsoft FAST Search Server 2010 for SharePoint digital marketing platform for Microsoft...

    Provided By Microsoft

  • Podcasts // Oct 2010

    Why Did I" Series: How Flickchart Created Their Website Using Microsoft Technologies

    In This podcast the speakers describes how he built the site entirely on the Microsoft stack of technologies, including: ASP.NET, SQL Server, Windows Server and Visual Studio, and for design, Visual Web Developer. Speaker also describes ASP.NET as the "Best web platform he's ever used, which also integrates well w/SQL...

    Provided By Microsoft