Millward Brown

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  • White Papers // Nov 2008

    Direct-To- Consumer Advertising Works

    Pharmaceutical marketers, like their counterparts in other industries, are under constant pressure to justify their sales and marketing budgets. But in the United States, pharmacy marketers must also beat back accusations that advertising for their products is ineffective. For example, a recent (September 2008) study by Harvard researchers, which suggested...

    Provided By Millward Brown

  • White Papers // Nov 2008

    Direct-To- Consumer Advertising Works

    Pharmaceutical marketers, like their counterparts in other industries, are under constant pressure to justify their sales and marketing budgets. But in the United States, pharmacy marketers must also beat back accusations that advertising for their products is ineffective. For example, a recent (September 2008) study by Harvard researchers, which suggested...

    Provided By Millward Brown