National Business Research Institute

Displaying 1-10 of 10 results

  • White Papers // Jul 2010

    Solving The Human Factor Puzzle To Increase Profits

    Human behavior can also be a puzzle of sorts and a very fascinating one at that. Everyone plays amateur psychologist from time-to-time, trying to figure out why people behave the way they do, especially when they behave in ways that one do not expect. Social scientists spend their entire careers...

    Provided By National Business Research Institute

  • White Papers // Mar 2010

    (Un)Customer Service = Customer (Dis)Satisfaction

    We feel satisfied when we get something that we need or want because our desires are fulfilled. We know that a customer can be anyone who receives something they perceive to be of value, a product or a service, from an individual or organization. Customers are both internal and external...

    Provided By National Business Research Institute

  • White Papers // Sep 2009

    When It Comes To Surveys, Hold The Phone

    Surveys come in all shapes, styles and sizes, and one of the most important factors in implementing a survey is selecting the deployment methodology. The telephone survey has been used for some time, but some of its shortcomings have opened the door for other forms of collecting information. The telephone...

    Provided By National Business Research Institute

  • White Papers // Sep 2009

    A Scientific Approach To Increasing Repeat Business

    Repeat business from loyal customers plays a vital role in the success of most businesses. Customers are much more likely to return to your business if they are satisfied customers. Some businesses rely on common sense when deciding what will lead to customer satisfaction. For example, it seems obvious that...

    Provided By National Business Research Institute

  • White Papers // Sep 2009

    Casinos That Focus On Guest Service Hit The Jackpot

    Many casinos today are focusing on measuring and analyzing customer behavior through guest service surveys. Casinos use these surveys to garner the necessary feedback to help the property create and maintain an environment that appeals to its guests. "Guest surveys can be effective in designing a moments of truth cycle...

    Provided By National Business Research Institute

  • White Papers // Sep 2009

    Something Special In The Air?

    The airline industry has flown straight into a storm of problems. Cost-cutting, security concerns and economic uncertainty have clipped the wings of a once proud and respected industry that struggles every day to deliver customer satisfaction to millions of consumers. When an industry is ranked lower in customer satisfaction than...

    Provided By National Business Research Institute

  • White Papers // Sep 2009

    Wise Investing: Customer Surveys And ROI

    A customer-focused culture, reflects a cultural value suggesting that satisfying the customer is essential for business success. Thus, a company with a customer-focused culture will continuously monitor and gather customer feedback, analyze and understand the information, and integrate this understanding into tactical and strategic decision-making. In such a culture there...

    Provided By National Business Research Institute

  • White Papers // Jun 2009

    Can't Get No Satisfaction? Here Are 10 Ways To Please The Customer

    The customer is always right, right? Well, that's what the playbook for any successful business says. Satisfying customers may seem like a no-brainer, but the methods and psychology behind securing a loyal following takes more than discount coupons and free balloons. Repetition when it comes to customers is a good...

    Provided By National Business Research Institute

  • White Papers // Apr 2009

    Customer Satisfaction Approaches: One Size Does Not Fit All

    Knowledge is power. If you gain knowledge of what your customers want and what will keep them returning to your business, you are on your way to a "Custom fit" approach to customer satisfaction. While we need to invest in our customers to increase satisfaction and intent to return, we...

    Provided By National Business Research Institute

  • White Papers // Feb 2009

    The Importance Of Customer Surveys

    When it comes to learning about a company's client base, there is rarely anything more effective than a customer satisfaction survey. For decades, these surveys have given customers a chance to voice their concerns and sing the praises of the industries with which they deal. Very few argue against the...

    Provided By National Business Research Institute

  • White Papers // Sep 2009

    Wise Investing: Customer Surveys And ROI

    A customer-focused culture, reflects a cultural value suggesting that satisfying the customer is essential for business success. Thus, a company with a customer-focused culture will continuously monitor and gather customer feedback, analyze and understand the information, and integrate this understanding into tactical and strategic decision-making. In such a culture there...

    Provided By National Business Research Institute

  • White Papers // Apr 2009

    Customer Satisfaction Approaches: One Size Does Not Fit All

    Knowledge is power. If you gain knowledge of what your customers want and what will keep them returning to your business, you are on your way to a "Custom fit" approach to customer satisfaction. While we need to invest in our customers to increase satisfaction and intent to return, we...

    Provided By National Business Research Institute

  • White Papers // Sep 2009

    A Scientific Approach To Increasing Repeat Business

    Repeat business from loyal customers plays a vital role in the success of most businesses. Customers are much more likely to return to your business if they are satisfied customers. Some businesses rely on common sense when deciding what will lead to customer satisfaction. For example, it seems obvious that...

    Provided By National Business Research Institute

  • White Papers // Sep 2009

    Casinos That Focus On Guest Service Hit The Jackpot

    Many casinos today are focusing on measuring and analyzing customer behavior through guest service surveys. Casinos use these surveys to garner the necessary feedback to help the property create and maintain an environment that appeals to its guests. "Guest surveys can be effective in designing a moments of truth cycle...

    Provided By National Business Research Institute

  • White Papers // Sep 2009

    Something Special In The Air?

    The airline industry has flown straight into a storm of problems. Cost-cutting, security concerns and economic uncertainty have clipped the wings of a once proud and respected industry that struggles every day to deliver customer satisfaction to millions of consumers. When an industry is ranked lower in customer satisfaction than...

    Provided By National Business Research Institute

  • White Papers // Feb 2009

    The Importance Of Customer Surveys

    When it comes to learning about a company's client base, there is rarely anything more effective than a customer satisfaction survey. For decades, these surveys have given customers a chance to voice their concerns and sing the praises of the industries with which they deal. Very few argue against the...

    Provided By National Business Research Institute

  • White Papers // Jun 2009

    Can't Get No Satisfaction? Here Are 10 Ways To Please The Customer

    The customer is always right, right? Well, that's what the playbook for any successful business says. Satisfying customers may seem like a no-brainer, but the methods and psychology behind securing a loyal following takes more than discount coupons and free balloons. Repetition when it comes to customers is a good...

    Provided By National Business Research Institute

  • White Papers // Jul 2010

    Solving The Human Factor Puzzle To Increase Profits

    Human behavior can also be a puzzle of sorts and a very fascinating one at that. Everyone plays amateur psychologist from time-to-time, trying to figure out why people behave the way they do, especially when they behave in ways that one do not expect. Social scientists spend their entire careers...

    Provided By National Business Research Institute

  • White Papers // Mar 2010

    (Un)Customer Service = Customer (Dis)Satisfaction

    We feel satisfied when we get something that we need or want because our desires are fulfilled. We know that a customer can be anyone who receives something they perceive to be of value, a product or a service, from an individual or organization. Customers are both internal and external...

    Provided By National Business Research Institute

  • White Papers // Sep 2009

    When It Comes To Surveys, Hold The Phone

    Surveys come in all shapes, styles and sizes, and one of the most important factors in implementing a survey is selecting the deployment methodology. The telephone survey has been used for some time, but some of its shortcomings have opened the door for other forms of collecting information. The telephone...

    Provided By National Business Research Institute