New York Times Company

Displaying 1 - 5 of 5 results

  • Postcard Newsletters

    White Papers // Sep 2006 // provided by New York Times Company

    Postcards newsletters have many advantages over traditional newsletters. One of the best uses of postcard newsletters is as a marketing tool for a small business. Postcard newsletters are easier to send out at increased frequency (i.e. weekly or every two weeks) because they are less time-consuming overall. In general, postcard ...

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  • Five Ways to Use Mugs Shots More Creatively in Newsletter Design

    White Papers // Sep 2006 // provided by New York Times Company

    Newsletters are most often for and about people. People usually like to see themselves in print. They enjoy reading about themselves and their friends; and, they like to see pictures of themselves and people they know. Most people feel that way (whether they admit it or not). Because not all ...

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  • Newsletter Design Clinic: 3Cs

    White Papers // Sep 2006 // provided by New York Times Company

    The first lesson of good newsletter design is to practice the 3Cs: Consistency; Conservation (Clutter-busting); and Contrast. As with any design, these are not hard and fast rules. There is rarely only one way to do something. But one should follow these guidelines and he or she can turn a ...

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  • Reader's Cues: Using Continuation Heads in Newsletter Design

    White Papers // Sep 2006 // provided by New York Times Company

    When articles jump from one page to another, continuation heads identify the continued portion of the articles. The continuation headlines, along with jumplines, provide continuity and cue the reader as to where to pick up reading in one's newspaper, magazine, or newsletter design.

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  • Risky Business?

    White Papers // Jan 2003 // provided by New York Times Company

    This article provides the concerns about market-neutral funds. It mentions that unlike hedge funds and private accounts market-neutral mutual funds are subject to the vagaries of cash flows, which could add considerably to the difficulties of maintaining a hedge. Market-neutral funds aim to deliver above-market returns with lower risk by ...

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