Oracle

Displaying 61 - 70 of 566 results

  • Oracle Social Network

    White Papers // Jan 2014 // provided by Oracle

    Oracle Social Network was developed as an alternative to existing models of enterprise collaboration: specifically, traditional tool-centered approaches that require the user to break context to communicate. The relatively recent addition of social networking tools, micro-blogging, walls and activity streams into the enterprise has compounded the problem, creating a third ...

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  • How Brands Can Optimize Social Strategies with Analytics

    White Papers // Dec 2013 // provided by Oracle

    It seems as if everyone is talking about the critical nature of measuring the effectiveness and return-on-investment of social media. Brands need to know exactly which specific data is available from Facebook, how it can be used, and what it can deliver. If you have 100,000 fans but all ...

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  • Managing the Social Media Mix

    White Papers // Dec 2013 // provided by Oracle

    The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media being put into the market. The term 'marketing mix' refers ...

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  • Infographic: The Relationship between C-Suite and HR

    White Papers // Dec 2013 // provided by Oracle

    80% of CEOs and CFOs want the head of HR to be key in their company's strategic planning. This statistic shows that many executives have high expectations of their human resources leaders. Download this infographic for more facts about the relationship between the C-suite and HR.

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  • How to Socially Enable Your Contact Center

    White Papers // Dec 2013 // provided by Oracle

    Social-enabled contact centers leverage social interactions to build stronger relationships with customers, deliver consistent and relevant brand experiences across touch points, and better engage customers with employees and partners. There are 3 capabilities your company will need to be successful, download this article to read more.

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  • The Power of Transformational Knowledge

    White Papers // Dec 2013 // provided by Oracle

    Investing in the creation of a Transformational State of Knowledge builds a defensible advantage in delivering great customer experiences. This approach drives down service costs while increasing customer loyalty and advocacy, as customers become more engaged and drive greater referrals. There are 3 capabilities your company will need to be ...

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  • Social Recruiting for Dummies

    White Papers // Dec 2013 // provided by Oracle

    Get simple, practical advice on recruiting with social media - from creating and implementing a social recruitment strategy, to fostering a truly aspirational employment brand. Learn to: * Use social networks to recruit talent and tap into your employees' networks * Find the right tools to scale your efforts ...

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  • Five Questions About Managing Social Media that You Should Ask Your Agency

    White Papers // Dec 2013 // provided by Oracle

    Choosing the right marketing or branding agency for your company is a complicated task. Your agency will have your brand in its hands - tinkering with it, stretching it, and molding it. You need the result to be something new and unexpected, but still on-strategy and successful. So how ...

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  • Social Media and Business Intelligence: Creating the Integrated Customer Hub

    White Papers // Dec 2013 // provided by Oracle

    As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data ...

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  • Infographic: Get Started with Social Relationship Management

    White Papers // Dec 2013 // provided by Oracle

    Too many brands focus on acquiring Facebook fans, not on engaging with them to deliver ROI and monetization in the long-term. Learn how you can succeed in the changing social media landscape and deliver tangible results.

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