Palgrave Macmillan

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  • White Papers // Nov 2009

    Ethics And Leadership

    News reports on corruption, unethical practices, scandals and other forms of misconduct have reached an apex that has brought forth citizen outcries for reform and increased government attention and regulation. Obeying the law and adhering to regulations are the easy part of the leader's job in assuring good behavior on...

    Provided By Palgrave Macmillan

  • White Papers // Dec 2008

    Software Review The Role Of Social Networks In Marketing

    Social network analysis is not new, but its business application in marketing is a relatively new area. This paper describes what social network analysis is and how it is being applied to solving marketing problems around segmentation, targeting and campaign design. In particular it describes how the social network can...

    Provided By Palgrave Macmillan

  • White Papers // Nov 2009

    Ethics And Leadership

    News reports on corruption, unethical practices, scandals and other forms of misconduct have reached an apex that has brought forth citizen outcries for reform and increased government attention and regulation. Obeying the law and adhering to regulations are the easy part of the leader's job in assuring good behavior on...

    Provided By Palgrave Macmillan

  • White Papers // Dec 2008

    Software Review The Role Of Social Networks In Marketing

    Social network analysis is not new, but its business application in marketing is a relatively new area. This paper describes what social network analysis is and how it is being applied to solving marketing problems around segmentation, targeting and campaign design. In particular it describes how the social network can...

    Provided By Palgrave Macmillan