Palo Alto Software

Displaying 1-30 of 30 results

  • White Papers // Nov 2013

    Firewall Buyers Guide

    Read this White Paper and Learn how to enable applications safely. Find out how to identify and control users regardless of IP address, location, or device. Get the facts on protecting against known and unknown application-borne threats.

    Provided By Palo Alto Software

  • White Papers // Nov 2013

    Firewall Buyers Guide (Portuguese)

    Read this White Paper and Learn how to enable applications safely. Find out how to identify and control users regardless of IP address, location, or device. Get the facts on protecting against known and unknown application-borne threats.

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    In Business Planning, Form Follows Function

    Your business plan is about running your business. It's not just a document. You may not ever print it, but, whether or not you need to produce a document for a bank or an investor, you still want a plan to help you manage your business. You want planning to...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    How Long Should A Business Plan Be?

    Page count is not a good way to measure length. A 20-page plan with dense text and no graphics is much longer than a 35-page plan broken up into readable bullet points, useful illustrations of locations or products, and business charts to illustrate important projections. Measure a plan by readability...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    The Different Types Of Business Plans

    Business plans are also called strategic plans, investment plans, expansion plans, operational plans, annual plans, internal plans, growth plans, product plans, feasibility plans, and many other names. These are all business plans. In all these different varieties of business plan, the plan matches your specific situation. For example, if you're...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    What Makes A Good Plan?

    A business plan will be hard to implement unless it is simple, specific, realistic and complete. Even if it is all these things, a good plan will need someone to follow up and check on it. The plan depends on the human elements around it, particularly the process of commitment...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    Successful Budgeting Involves People

    Successful budgeting goes beyond numbers. It depends on people management. Managing the budget numbers can be simple, but managing a budget takes people, not spreadsheets. While budget numbers are simple, budget management isn't. To make a budget work, you need to add real management. Successful budgeting depends on people management...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    What's Your Budget?

    Regardless of which budget style you choose, you make very important choices as you plan your profit and loss. This is where you plan your expenses. You are estimating expenditures across the business, from rent and overhead to marketing expenses such as advertising, sales commissions, and public relations. Decisions you...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    The People Behind The Plan

    The personnel section will normally include information on the skills and experience of your management team, and cover your estimated personnel costs. The personnel management section of your plan outline will normally include an explanation of your management team, management philosophy, backgrounds, organization and functions, plus at least one table...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    A Simpler Plan For Startups

    Business advisors, experienced entrepreneurs, bankers, and investors generally agree that you should develop a business plan before you start a business. A plan can help you move forward, make decisions, and make your business successful. However, not all business plans are the same, not every business needs the same level...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    It Has To Be Your Plan For Your Business

    Many people confuse the idea of sample business plans with somehow getting a business plan already done. That doesn't work. Sample business plans can be useful in some cases because they can help you see what other people planned to do, in the best of cases in situations similar to...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    How To Perform A SWOT Analysis

    The SWOT analysis is a valuable step in your situational analysis. Assessing your firm's strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. The SWOT analysis begins by conducting an...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    Why Business Planning Is Not Just For Startups

    Business planning is a vital process for any business seeking to effectively focus resources to maximise future value, be it for exit or for maximising return. Much like the value of a map is only truly appreciated when one is driving a long distance and gets lost, the benefits of...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    How To Perform SWOT Analysis

    The SWOT analysis begins by conducting an inventory of internal strengths and weaknesses in your organization. You will then note the external opportunities and threats that may affect the organization, based on your market and the overall environment. Don't be concerned about elaborating on these topics at this stage; bullet...

    Provided By Palo Alto Software

  • Tools & Templates // Jan 2009

    Pay Per Click (PPC) ROI Calculator

    Use this calculator to determine the ROI (Return On Investment) for your Pay Per Click (PPC) advertising campaigns. Based on your campaign results and costs your ROI will be calculated for you.

    Provided By Palo Alto Software

  • Tools & Templates // Jan 2009

    Direct Mail Marketing ROI Calculator

    Direct mail marketing campaigns to interested prospects who have opted in to receive your mail is a great way to increase direct sales. This tool makes it easy to see the return on investment from various campaigns, based on your expected costs and response levels.

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    The Increasing Power Of Publicity

    Publicity placements have always been a cost-efficient way to market a product/business and generate clients or customers, but because of lack of knowledge or a misunderstanding of what publicity is and does, many entrepreneurs don't take full advantage of publicity opportunities - and that can lead to missed marketing chances.

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Can I Afford A Public Relations Campaign?

    A good rule of thumb is to align yourself with a PR business that best reflects your business size. Most times their rates will be in line with your prospective PR budget. If you are a small business owner with two employees, you need not hire a high-dollar PR agency...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Generating Publicity For Your Business

    When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Turning Your Media Pitch Into A Media Hit

    Although sales and publicity are very different animals, the same rule of thumb applies when pitching your release or story idea to the media. Because of the Internet and email, media outlets today are bombarded with hundreds, if not thousands, of media pitches each week. So, it's more important than...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Generating Publicity - Will The Media Be Interested In My Product Or Business?

    A properly maintained publicity campaign can help forge wonderfully reciprocal, mutually beneficial relationships with the media. Reciprocal, in that the media constantly need interesting information to put together their product profiles and business features - and YOU need constant media exposure to get the word out. If your product or...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Product Publicity & Business Publicity - Market To The Media First

    When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Product Publicity Or Business Publicity?

    Many businesses that have launched product campaigns over the past few months or even years have never followed up with the corporate campaigns. They only rolled one of their publicity bowling balls and there are still pins standing in this frame. Perhaps the business simply tried to ride out the...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Publicity Electricity: How To Plug Your Business Into The Media

    We all know what an electricity generator is and does, but when it comes to getting media exposure for your business, how good is your "publicity generator?" If you think about it, there are a lot of similarities between the two. Whether it's your business' electricity generator or its publicity...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Implementing A Successful Publicity Campaign

    There's no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. PR is much...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Make Your PR Stand For Perfect Resource

    When you think of public relations or publicity, what comes to mind? For some people (even for some PR types), it may mean hounding or even badgering the media to get them to generate a story about you, your product or your business. Sometimes that works, but often it doesn't.

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Priming Your Business For Publicity

    When it comes to putting together your initial business plan or making out your annual marketing budget, the amount of money you allocate toward "Marketing supportives" can make a big difference in the success of your business' impending public relations/publicity campaign. Although it sounds obvious, many new entrepreneurs don't realize...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Publicity Campaigns: How Many Hours? How Many Months?

    When it comes to generating publicity for a product, business or website, one of the hardest decisions entrepreneurs have to make is whether to launch the campaign themselves. What makes it tough is trying to determine the amount of time it might take to launch and maintain a successful publicity...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Publicity Outside Your City

    We all know that the Internet has taken away geographic boundaries in the business world. The accessibility and expansiveness of the Internet allows the entrepreneur/business owner anywhere in North America to search outside his local yellow pages for the best and most affordable services available. This is especially true when...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Mantra, Mission Statement, Or Vision

    Your mission statement is both opportunity and threat at the same time. It's an opportunity to define your business at the most basic level. It should tell your company story and ideals in less than 30 seconds: who your company is, what you do, what you stand for, and why...

    Provided By Palo Alto Software

  • White Papers // Nov 2013

    Firewall Buyers Guide

    Read this White Paper and Learn how to enable applications safely. Find out how to identify and control users regardless of IP address, location, or device. Get the facts on protecting against known and unknown application-borne threats.

    Provided By Palo Alto Software

  • White Papers // Nov 2013

    Firewall Buyers Guide (Portuguese)

    Read this White Paper and Learn how to enable applications safely. Find out how to identify and control users regardless of IP address, location, or device. Get the facts on protecting against known and unknown application-borne threats.

    Provided By Palo Alto Software

  • Tools & Templates // Jan 2009

    Pay Per Click (PPC) ROI Calculator

    Use this calculator to determine the ROI (Return On Investment) for your Pay Per Click (PPC) advertising campaigns. Based on your campaign results and costs your ROI will be calculated for you.

    Provided By Palo Alto Software

  • Tools & Templates // Jan 2009

    Direct Mail Marketing ROI Calculator

    Direct mail marketing campaigns to interested prospects who have opted in to receive your mail is a great way to increase direct sales. This tool makes it easy to see the return on investment from various campaigns, based on your expected costs and response levels.

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    The Increasing Power Of Publicity

    Publicity placements have always been a cost-efficient way to market a product/business and generate clients or customers, but because of lack of knowledge or a misunderstanding of what publicity is and does, many entrepreneurs don't take full advantage of publicity opportunities - and that can lead to missed marketing chances.

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Can I Afford A Public Relations Campaign?

    A good rule of thumb is to align yourself with a PR business that best reflects your business size. Most times their rates will be in line with your prospective PR budget. If you are a small business owner with two employees, you need not hire a high-dollar PR agency...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Generating Publicity For Your Business

    When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Turning Your Media Pitch Into A Media Hit

    Although sales and publicity are very different animals, the same rule of thumb applies when pitching your release or story idea to the media. Because of the Internet and email, media outlets today are bombarded with hundreds, if not thousands, of media pitches each week. So, it's more important than...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Generating Publicity - Will The Media Be Interested In My Product Or Business?

    A properly maintained publicity campaign can help forge wonderfully reciprocal, mutually beneficial relationships with the media. Reciprocal, in that the media constantly need interesting information to put together their product profiles and business features - and YOU need constant media exposure to get the word out. If your product or...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Product Publicity & Business Publicity - Market To The Media First

    When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Product Publicity Or Business Publicity?

    Many businesses that have launched product campaigns over the past few months or even years have never followed up with the corporate campaigns. They only rolled one of their publicity bowling balls and there are still pins standing in this frame. Perhaps the business simply tried to ride out the...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Publicity Electricity: How To Plug Your Business Into The Media

    We all know what an electricity generator is and does, but when it comes to getting media exposure for your business, how good is your "publicity generator?" If you think about it, there are a lot of similarities between the two. Whether it's your business' electricity generator or its publicity...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Implementing A Successful Publicity Campaign

    There's no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. PR is much...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Make Your PR Stand For Perfect Resource

    When you think of public relations or publicity, what comes to mind? For some people (even for some PR types), it may mean hounding or even badgering the media to get them to generate a story about you, your product or your business. Sometimes that works, but often it doesn't.

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Priming Your Business For Publicity

    When it comes to putting together your initial business plan or making out your annual marketing budget, the amount of money you allocate toward "Marketing supportives" can make a big difference in the success of your business' impending public relations/publicity campaign. Although it sounds obvious, many new entrepreneurs don't realize...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Publicity Campaigns: How Many Hours? How Many Months?

    When it comes to generating publicity for a product, business or website, one of the hardest decisions entrepreneurs have to make is whether to launch the campaign themselves. What makes it tough is trying to determine the amount of time it might take to launch and maintain a successful publicity...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Publicity Outside Your City

    We all know that the Internet has taken away geographic boundaries in the business world. The accessibility and expansiveness of the Internet allows the entrepreneur/business owner anywhere in North America to search outside his local yellow pages for the best and most affordable services available. This is especially true when...

    Provided By Palo Alto Software

  • White Papers // Jan 2009

    Mantra, Mission Statement, Or Vision

    Your mission statement is both opportunity and threat at the same time. It's an opportunity to define your business at the most basic level. It should tell your company story and ideals in less than 30 seconds: who your company is, what you do, what you stand for, and why...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    In Business Planning, Form Follows Function

    Your business plan is about running your business. It's not just a document. You may not ever print it, but, whether or not you need to produce a document for a bank or an investor, you still want a plan to help you manage your business. You want planning to...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    How Long Should A Business Plan Be?

    Page count is not a good way to measure length. A 20-page plan with dense text and no graphics is much longer than a 35-page plan broken up into readable bullet points, useful illustrations of locations or products, and business charts to illustrate important projections. Measure a plan by readability...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    The Different Types Of Business Plans

    Business plans are also called strategic plans, investment plans, expansion plans, operational plans, annual plans, internal plans, growth plans, product plans, feasibility plans, and many other names. These are all business plans. In all these different varieties of business plan, the plan matches your specific situation. For example, if you're...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    What Makes A Good Plan?

    A business plan will be hard to implement unless it is simple, specific, realistic and complete. Even if it is all these things, a good plan will need someone to follow up and check on it. The plan depends on the human elements around it, particularly the process of commitment...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    Successful Budgeting Involves People

    Successful budgeting goes beyond numbers. It depends on people management. Managing the budget numbers can be simple, but managing a budget takes people, not spreadsheets. While budget numbers are simple, budget management isn't. To make a budget work, you need to add real management. Successful budgeting depends on people management...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    What's Your Budget?

    Regardless of which budget style you choose, you make very important choices as you plan your profit and loss. This is where you plan your expenses. You are estimating expenditures across the business, from rent and overhead to marketing expenses such as advertising, sales commissions, and public relations. Decisions you...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    The People Behind The Plan

    The personnel section will normally include information on the skills and experience of your management team, and cover your estimated personnel costs. The personnel management section of your plan outline will normally include an explanation of your management team, management philosophy, backgrounds, organization and functions, plus at least one table...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    A Simpler Plan For Startups

    Business advisors, experienced entrepreneurs, bankers, and investors generally agree that you should develop a business plan before you start a business. A plan can help you move forward, make decisions, and make your business successful. However, not all business plans are the same, not every business needs the same level...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    It Has To Be Your Plan For Your Business

    Many people confuse the idea of sample business plans with somehow getting a business plan already done. That doesn't work. Sample business plans can be useful in some cases because they can help you see what other people planned to do, in the best of cases in situations similar to...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    How To Perform A SWOT Analysis

    The SWOT analysis is a valuable step in your situational analysis. Assessing your firm's strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. The SWOT analysis begins by conducting an...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    Why Business Planning Is Not Just For Startups

    Business planning is a vital process for any business seeking to effectively focus resources to maximise future value, be it for exit or for maximising return. Much like the value of a map is only truly appreciated when one is driving a long distance and gets lost, the benefits of...

    Provided By Palo Alto Software

  • White Papers // Jan 2010

    How To Perform SWOT Analysis

    The SWOT analysis begins by conducting an inventory of internal strengths and weaknesses in your organization. You will then note the external opportunities and threats that may affect the organization, based on your market and the overall environment. Don't be concerned about elaborating on these topics at this stage; bullet...

    Provided By Palo Alto Software