Razorfish

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  • White Papers // May 2009

    Social Influence Research: A New Approach To Social Analysis Behavior

    As marketers, readers all striving to build customers who incorporate products and brand experience stories into their social lives. But a look at the online social world shows that not all customers are equal in their social behavior. Influence can't be measured by how many followers someone has on Twitter,...

    Provided By Razorfish

  • White Papers // May 2009

    Social Influence Research: A New Approach To Social Analysis Behavior

    As marketers, readers all striving to build customers who incorporate products and brand experience stories into their social lives. But a look at the online social world shows that not all customers are equal in their social behavior. Influence can't be measured by how many followers someone has on Twitter,...

    Provided By Razorfish