Road Warrior Group

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  • White Papers // Feb 2009

    Understanding Customer Choice: Getting The Product Right

    Creating products that deliver real value to customers is difficult. Understanding how customers actually chose products in the market place is a proven approach to identifying value that has been used with great success in many industries. The Road Warrior Group's experience in applying this methodology to high-tech markets can...

    Provided By Road Warrior Group

  • White Papers // Feb 2009

    Understanding Customer Choice: Getting The Product Right

    Creating products that deliver real value to customers is difficult. Understanding how customers actually chose products in the market place is a proven approach to identifying value that has been used with great success in many industries. The Road Warrior Group's experience in applying this methodology to high-tech markets can...

    Provided By Road Warrior Group