Displaying 1 - 4 of 4 results

  • Maintaining Database: Business Intelligence Tool for Competitive Advantage

    White Papers // Jul 2012 // provided by Sayco

    From the learning's of the past people know that customer-driven marketing information is a key corporate resource. Customer information gathered from previous purchases or inquiries enables a business to mold their marketing strategies around what the customer is currently telling them they want most from their business. As many will ...

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  • Strategic Influence of Promotional Mix on Organisation Sale Turnover in the Face of Strong Competitors

    White Papers // Jul 2011 // provided by Sayco

    It is not enough for a business to have good products sold at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as "Promotion". Although, promotion is not done only for these factors but for other ...

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  • Review of Risk Management Methods

    White Papers // Jan 2011 // provided by Sayco

    Project development, especially in the software related field, due to its complex nature, could often encounter many unanticipated problems, resulting in projects falling behind on deadlines, exceeding budgets and result in sub-standard products. Although these problems cannot be totally eliminated, they can however be controlled by applying risk management methods. ...

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  • Customer Experience Management in Retailing

    White Papers // Jan 2010 // provided by Sayco

    Survival of fittest and fastest is the mantra of today's business game. To compete successfully in this business era, the retailer must focus on the customer's buying experience. To manage a customer's experience, retailers should understand what "Customer experience" actually means. Customer experience management is a strategy that focuses the ...

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