Sift Media

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  • A Learning Journey To A Social CRM Framework

    White Papers // Oct 2010 // provided by Sift Media

    As for the business functions, social CRM is nothing without deep integration into enterprise processes. Focus on the simple CRM functions (service, sales and marketing) fails (usually quickly) at deployment - in the same manner that lack of integration with back-office and other systems did for CRM. You have to ...

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