Silver Bullet Publishing

Displaying 1-5 of 5 results

  • White Papers // Aug 2010

    How To: Align Marketing Strategies To Customer Engagement

    Customer engagement needs to be a priority from the onset of planning a marketing strategy and throughout the campaign. It needs to be a key part of your marketing goals in as much as other objectives like product development, pricing and distribution. You should begin any campaign or financial year...

    Provided By Silver Bullet Publishing

  • White Papers // Aug 2010

    How To: Ensure User Empowerment Of Your CRM System

    The functional breadth and depth of CRM solutions varies significantly from vendor to vendor. It is important, therefore, to clearly set out your functional requirements up-front in order to identify the solution that is going to provide you with the best fit over the lifetime of your installation. While you...

    Provided By Silver Bullet Publishing

  • White Papers // Apr 2010

    How To: Drive Improvements From Customer Feedback

    Organizations will only succeed in their customer feedback programme if the CEO has a customer-centric vision - the customer must be at the heart of everything the company does. Executives who recently responded to Forrester Research analysis on customer experience programmes cited a lack of senior management involvement as one...

    Provided By Silver Bullet Publishing

  • White Papers // Mar 2010

    How To: Create An Investment Timeline For Your CRM System

    The average lifecycle for a CRM solution today is in excess of five years. Arriving at a clear understanding of the likely total cost of ownership (TCO) associated with any new CRM deployment is an important consideration in any selection process. Deployment choice influences this area considerably and companies should...

    Provided By Silver Bullet Publishing

  • White Papers // Nov 2009

    Best Practice: Can We Fall In Love With CRM Again?

    Early CRM systems were cumbersome and expensive, making them mostly accessible only to large organizations. Despite an early explosion in their use, by the start of the noughties there had come a drastic reduction in CRM technology expenditure, causing the death of many of its first generation providers. Whether the...

    Provided By Silver Bullet Publishing

  • White Papers // Aug 2010

    How To: Align Marketing Strategies To Customer Engagement

    Customer engagement needs to be a priority from the onset of planning a marketing strategy and throughout the campaign. It needs to be a key part of your marketing goals in as much as other objectives like product development, pricing and distribution. You should begin any campaign or financial year...

    Provided By Silver Bullet Publishing

  • White Papers // Mar 2010

    How To: Create An Investment Timeline For Your CRM System

    The average lifecycle for a CRM solution today is in excess of five years. Arriving at a clear understanding of the likely total cost of ownership (TCO) associated with any new CRM deployment is an important consideration in any selection process. Deployment choice influences this area considerably and companies should...

    Provided By Silver Bullet Publishing

  • White Papers // Apr 2010

    How To: Drive Improvements From Customer Feedback

    Organizations will only succeed in their customer feedback programme if the CEO has a customer-centric vision - the customer must be at the heart of everything the company does. Executives who recently responded to Forrester Research analysis on customer experience programmes cited a lack of senior management involvement as one...

    Provided By Silver Bullet Publishing

  • White Papers // Aug 2010

    How To: Ensure User Empowerment Of Your CRM System

    The functional breadth and depth of CRM solutions varies significantly from vendor to vendor. It is important, therefore, to clearly set out your functional requirements up-front in order to identify the solution that is going to provide you with the best fit over the lifetime of your installation. While you...

    Provided By Silver Bullet Publishing

  • White Papers // Nov 2009

    Best Practice: Can We Fall In Love With CRM Again?

    Early CRM systems were cumbersome and expensive, making them mostly accessible only to large organizations. Despite an early explosion in their use, by the start of the noughties there had come a drastic reduction in CRM technology expenditure, causing the death of many of its first generation providers. Whether the...

    Provided By Silver Bullet Publishing