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  • White Papers // Nov 2009

    Explode Six Direct Marketing Myths

    Today, direct marketing is as much of a science as it is an art. While marketers have been using technology to increase campaign effectiveness, past options have been difficult to use, time-intensive and expensive. This paper focuses on six myths that surround direct marketing best practices. It also discusses how...

    Provided By SPSS

  • White Papers // Nov 2009

    Explode Six Direct Marketing Myths

    Today, direct marketing is as much of a science as it is an art. While marketers have been using technology to increase campaign effectiveness, past options have been difficult to use, time-intensive and expensive. This paper focuses on six myths that surround direct marketing best practices. It also discusses how...

    Provided By SPSS