Stengel Solutions

Displaying 1 - 10 of 14 results

  • Ten Tips To A Mutually-Beneficial Cause Marketing Program

    White Papers // Jan 2011 // provided by Stengel Solutions

    Cause-related sponsorship is a strategic positioning and marketing tool that links a company or brand to a relevant social cause or issue for mutual benefit. According to the International Events Group (IEG), spending on cause marketing is projected to increase 7.5% in 2004 to $991 million. Nonprofits benefit from cause ...

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  • Ten Tips For Successful Strategic Alliances

    White Papers // Jan 2011 // provided by Stengel Solutions

    Strategic alliances can be tricky. Partnerships foster mutual benefits, but the alliances exist only as long as they are advantageous to both parties. Even so, the concept of gaining a marketplace an advantage by teaming up with another organization whose products or services fit well with your own is not ...

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  • Ten Tips For A Strategic Planning Process That Works For Nonprofits

    White Papers // Jan 2011 // provided by Stengel Solutions

    It's not the destination?it's the journey. When done right, the strategic planning process for nonprofits builds a more cohesive team, clarifies the organization's focus and realigns resources with the current priorities. Most important, it provides a framework for decision making throughout the organization. Determining Who Should Participate: When the group ...

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  • Ten Tips For Nonprofits When Creating Business Ventures

    White Papers // Jan 2011 // provided by Stengel Solutions

    Nonprofit business ventures are not a fad or a new idea. Many environmental organizations, literacy efforts, youth groups, senior service providers and affordable housing advocates, among others, are creating ventures. Whether they are large or small, nonprofits run franchises, thrift shops, food service companies, consulting firms and even manufacturing companies ...

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  • Ten Tips For Developing A Powerful E-Newsletter

    White Papers // Jan 2011 // provided by Stengel Solutions

    An e-newsletter can be a powerful marketing tool. By providing timely, relevant and useful information on an ongoing basis in this format, your company reinforces your importance and builds value among its customers and prospects. Whether you create your own e-newsletter or use template software, you can put it to ...

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  • Ten Tips To Competing In Challenging Times

    White Papers // Jan 2011 // provided by Stengel Solutions

    Know Your Company: Develop a clear vision for your organization. Define what it does, how it does it and what it stands for. Base your vision on a broader view of what your products or services actually are rather than just how they work. Since people buy solutions, articulate what ...

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  • Ten Tips To Attract Angel Investors

    White Papers // Jan 2011 // provided by Stengel Solutions

    Angels are not average investors: They are people who can financially afford to indulge their love of risk. To be an angel, one must be an "Accredited investor," which the Securities and Exchange Commission defines as someone with a net worth of at least $1 million or an annual salary ...

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  • Ten Tips For Perfecting Your Pitch

    White Papers // Jan 2011 // provided by Stengel Solutions

    Whether they're looking for money, customers, employees, suppliers or partners, entrepreneurs are always pitching. But they sometimes have only the length of time it takes an investor to guzzle a martini or a potential partner to ride an elevator to interest a prospect. The point of an "Elevator pitch" is ...

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  • Honing Your Investor Presentation

    White Papers // Jan 2011 // provided by Stengel Solutions

    The art is how you work the room, the way in which you convey your enthusiasm and show your skill as a presenter. The science lies in the format of the presentation and your use of PowerPoint/flip chart/slides, which is formulaic. These tips are intended to provide insight into both ...

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  • Ten Tips To Magnetize Your Business Plan

    White Papers // Jan 2011 // provided by Stengel Solutions

    It is a rare entrepreneur who can raise money beyond the seed round without a thoroughly researched business plan that maps out the road to success and convinces investors that one know the best route to get there. Equally important, a well-prepared plan demonstrates that if there are twists and ...

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