Streetdirectory

Displaying 1-40 of 218 results

  • White Papers // Jan 2009

    Smarter Business Intelligence

    Particularly well-suited for small and midsize enterprises, Decision Technology's business intelligence software enables IT and Business professionals to access and integrate disparate databases - on the fly. Employees, managers and executives use Decision Technology products to derive business intelligence from virtually any combination of disparate databases. Decision Technology's business intelligence...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    The Role Of Business Intelligence In Modern Business

    Business intelligence needs suitable analytical tools to assist in gathering information. The business intelligence solutions should be contemplated carefully, and the system opted for should prove to be consistent. Even if you add new data or new systems, or bring about major changes, business intelligence systems have to steer the...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Performance Reviews That Actually Improve Performance

    Employee performance reviews are one of the most dreaded tasks by most managers. Taking the easy way out and just documenting the positive will cause you a lot of trouble if you ever need to fire the employee. The only way this ever gets better is with a lot of...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Dealing With Employee Performance Reviews

    With good performance review processes, you have the employee complete a self rating before you meet. Generally many employees rate themselves quite hard, or on par with your views of their performance. This is much trickier to deal with than the person who is too hard on themselves. When you...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    What You Should Do If You Are Laid Off From Your Job

    In nowadays' society, it seems as if layoffs are increasing in popularity. Lay offs are something that you can regularly hear about in the news. As more businesses are forced to downsize, you may find yourself laid off from your current position. This layoff may be permanent or temporary; it...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Employed At Will? Watch Out For Wrongful Termination!

    There is a large number of people who are employed in a company in a so-called "At will" scheme. It means that they have not signed any formal or binding employment contract or have not signed any kind of agreement in terms of his or her employment with their employers....

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Successful Human Resource Management For Employees

    Almost all large sized companies have some type of human resources management in place so that employees have someone available to help them deal with many different types of issues. Without a human resources system a company will find that any disputes that come up between the company and an...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Make Relocation Easy With Corporate Relocation Service

    As relocation is a tiresome task, often people become anxious while shifting their home or office to somewhere else. In case of personal relocation, shifting is not that annoying as entire family carry out the relocation task together and makes it a fun filled activity. On the contrary shifting an...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Employee Relocation - The True Worth Of A Relocation Specialist

    Companies often move large groups of their employees to new towns and cities - sometimes even to new countries as well. This calls for the presence of a specialist to help these people migrate to their new location. Needless to say, this would encourage the employees to take up the...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Corporate Relocation: Make Relocation Easier

    In nowadays' scenario, more and more people are moving up the corporate ladder by changing jobs according to the convenience. Where there are better opportunities and higher salaries, the best employees are recruited there. It is not just the employees but the company itself inculcates changes as an integral part...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Relocation Information And Relocation Help

    There are so many things that you need to know and plan for when it comes to a move, that it can be really hard to keep track of it all. A lot of people end up forgetting things, even major things. Some people don't do the kind of research...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Phone Interview Etiquette Part 1

    Phone interviews are terrifying to some job seekers and absolutely painless to others. Regardless of your feelings about phone interviews, you can develop techniques and skills that will maximize your phone interview's impact on the hiring staff. This paper gives some phone interviewing tips to get you going. It's important...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Phone Interview Etiquette Part 2

    While you are talking, make sure that your cordless phone battery is not about to run out, that your roommate is not about to run the vacuum, and that you will be able to concentrate. It may help to have your notes and resume in front of you, and to...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Preparing For Interviews

    Often, the toughest part of getting any job is likely to be the interview - that moment when you come face to face with a prospective employer and just when you need all the confidence you can muster, it seems to completely disappear. Getting through interviews and making them work...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Frequently Asked Questions & Answers

    Be prepared to talk about yourself within one or two minutes. Be logical. Start anywhere, such as your education or first professional position. Know three to five of your key strengths - the ones most compatible with the job opening. Discuss with specific examples. Don't include your management or interpersonal...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    The Top 10 Questions Most Often Asked

    To be prepared for an interview it is helpful to have an understanding of the questions you may be asked and to have prepared answers for them. As you read the questions provided in this paper, think of adaptations to these and then answer them. You may want to say...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    After The Interview

    If the interviewer has requested you to call him/her, make sure you do. Even if you have decided that you do not want the job, it is only courteous to call the interviewer to inform him/her of your decision. You may never know when you need their assistance again. Write...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Are You Annoying The Interviewer?

    Listen carefully to the interviewer and pay attention while trying to avoid thinking about what you will say next. Maintain eye contact, use non-verbal cues, such as nodding to show interest in what the interviewer is saying. Avoid being fidgety or restless. Ask for clarification when anything is unclear, and...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Behavioural Interviewing Strategies

    Behavioural interviewing is a relatively new mode of job interviewing. Employers such as AT&T and Accenture (the former Andersen Consulting) have been using behavioural interviewing for about 15 years now, and because increasing numbers of employers are using behaviour-based methods to screen job candidates, understanding how to excel in this...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Behaviour Based Interviews

    This paper will provide an insight on a new interview method, behaviour based interviews and how you can prepare for them. Behaviour based interviewing is founded on the principle that in order to predict how a candidate is going to perform, you must determine how well the individual has performed...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Impressive Interviews

    An interview is a two way process. It is an opportunity for the potential employer and employee to evaluate each other. Some job applicants get nervous about interviews especially if it is a job they really want. Most employers recognize that being nervous is not a bad thing, it only...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Interview Preparations

    Be prepared to bring along at least two clean copies of your resume to the interview. You may be interviewed by more than one person, and you will want to make sure these additional interviewers have clean copies of your presentation (rather than a photocopied version). You also may be...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Make Your Prospects Say Yes!: 6 Secrets To Stellar Sales Presentations

    Every sale is won or lost in the presentation. Regardless of product, industry, or market every sale has the same basic components: A prospect who wants a product, a product, and a sales person who will or will not help that customer buy. This paper explains 6 secrets that will...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    The Fundamentals Of Motivation Theory

    Most personal development teachers will agree that motivation plays a big role in your ability to achieve anything. This paper will look at the essence of motivation and outline some of the ways it can help or hinder the progress towards your goals. Most people define motivation as an ability...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Work Motivation Tips For Greater Productivity

    Think of motivation as an empty box. It sits in the corner, day after day, not drawing attention as something that needs to be filled. Then, a day comes along that a manager needs that particular box. They need it now. They need it to be stuffed to the point...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Boost Employee Morale With An Employee Incentive Program

    When your employees have a happy and healthy attitude the company will be able to reap the many benefits of this through the constant flow of good business as well as higher profits. But what if the employees are actually not happy with the way management is handling the company?...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Employee Motivation Tip: Break The Golden Rule

    Instead of hoping to reward your people the way you would like to be rewarded, break The Golden Rule, and invest the time actually learning their needs and wants. You will probably notice that you've created a workplace that makes your high achievers happier than they've ever been. As a...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Employee Motivation - The 8 Basics

    Building a team of motivated people in your business is vital to get the very best results, but so many managers focus on the 'Ra-ra-ra', rather than the important things - the things that make people feel comfortable in their working environment. By being really, really clear about what you...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Recession-Proofing Employee Motivation

    Managers must learn to assess how they respond to good and bad economic times. Too many companies over-hire in good times and quickly look to downsizing as a temporary fix to slowing demand for their services. It has long been acknowledged that employees are a company's most valuable assets, but...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Employee Motivation Through Employee Tracking How?

    Motivating employees to work their best is necessary in any kind of job. Workers are your machinery in the workplace and it is necessary that they function well to get the job done well and perfect. To perfectly have the results that you want from them, you have to take...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Employee Recognition Awards Create Progress

    In difficult situations, when companies are in crisis and can only be saved by major effort, group morale often rises to far higher levels than before. Individual objections and objectives are bypassed in the collective drive to do what must be done. This is where recognition awards take its importance....

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Things To Be Avoided In Team Building Games

    It is a proven fact that team building games are needed for every organization for getting the real success in today's competitive business world. The activities are designed to infuse the sense of togetherness and motivation for employee, indulged in the different activities of an organization. It is not wrong...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Four Important Points For Planning A Team Building Activity

    Whether you are a manager or a person in charge, organizing a team building activity is a golden path to fulfill your common goals. The basic thing about team building activity is to gain huge popularity and earn employees' trust and confidence. Why? It is mainly because of the fact...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    A Few Words On Affiliate Team Building

    Give your knowledge freely to your affiliates, and they will strive to emulate you in many ways. You may be modest, and feel unworthy of this emulation, but you are worthy! When you share your knowledge, your affiliates will not only become more active, they will become your friends and...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    7 Tips For Building A Successful Downline Team

    Treat your downline members as your business partners. That's what they really are. For your partnership to be successful, you need to build a personal relationship with them. Let them know you can be contacted for advice on any aspect of the business.You are only as good as your team....

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Effective Team Building Towards Qualitative Workplace

    Organization is all about working in teams, so building efficient teams is the first and most important step towards providing human resources with a qualitative work environment. Efficient teams ensure organizational success on one hand, and personnel development on other. A team consisting of all experts may not be an...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    How To Take Advantage Of Public Relations

    Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most. When members of those "Publics" of yours perceive and understand who and what you are, and like what they see, the behaviors that flow from those perceptions will put a smile...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Public Relations Mixup?

    When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation. Often, however, that primary focus is limited to a communi-cations tactics debate about...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Time To Spruce Up Your Public Relations?

    Better check out the public relations fundamental premise, then take action in your own best interest. "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Why Public Relations Doesnt Just Happen

    Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Many people think that once a company starts advertising, editors beat a path to your door. In some cases,...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Smarter Business Intelligence

    Particularly well-suited for small and midsize enterprises, Decision Technology's business intelligence software enables IT and Business professionals to access and integrate disparate databases - on the fly. Employees, managers and executives use Decision Technology products to derive business intelligence from virtually any combination of disparate databases. Decision Technology's business intelligence...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    The Role Of Business Intelligence In Modern Business

    Business intelligence needs suitable analytical tools to assist in gathering information. The business intelligence solutions should be contemplated carefully, and the system opted for should prove to be consistent. Even if you add new data or new systems, or bring about major changes, business intelligence systems have to steer the...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Performance Reviews That Actually Improve Performance

    Employee performance reviews are one of the most dreaded tasks by most managers. Taking the easy way out and just documenting the positive will cause you a lot of trouble if you ever need to fire the employee. The only way this ever gets better is with a lot of...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Dealing With Employee Performance Reviews

    With good performance review processes, you have the employee complete a self rating before you meet. Generally many employees rate themselves quite hard, or on par with your views of their performance. This is much trickier to deal with than the person who is too hard on themselves. When you...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    What You Should Do If You Are Laid Off From Your Job

    In nowadays' society, it seems as if layoffs are increasing in popularity. Lay offs are something that you can regularly hear about in the news. As more businesses are forced to downsize, you may find yourself laid off from your current position. This layoff may be permanent or temporary; it...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Employed At Will? Watch Out For Wrongful Termination!

    There is a large number of people who are employed in a company in a so-called "At will" scheme. It means that they have not signed any formal or binding employment contract or have not signed any kind of agreement in terms of his or her employment with their employers....

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Successful Human Resource Management For Employees

    Almost all large sized companies have some type of human resources management in place so that employees have someone available to help them deal with many different types of issues. Without a human resources system a company will find that any disputes that come up between the company and an...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Make Relocation Easy With Corporate Relocation Service

    As relocation is a tiresome task, often people become anxious while shifting their home or office to somewhere else. In case of personal relocation, shifting is not that annoying as entire family carry out the relocation task together and makes it a fun filled activity. On the contrary shifting an...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Employee Relocation - The True Worth Of A Relocation Specialist

    Companies often move large groups of their employees to new towns and cities - sometimes even to new countries as well. This calls for the presence of a specialist to help these people migrate to their new location. Needless to say, this would encourage the employees to take up the...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Corporate Relocation: Make Relocation Easier

    In nowadays' scenario, more and more people are moving up the corporate ladder by changing jobs according to the convenience. Where there are better opportunities and higher salaries, the best employees are recruited there. It is not just the employees but the company itself inculcates changes as an integral part...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Relocation Information And Relocation Help

    There are so many things that you need to know and plan for when it comes to a move, that it can be really hard to keep track of it all. A lot of people end up forgetting things, even major things. Some people don't do the kind of research...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Phone Interview Etiquette Part 1

    Phone interviews are terrifying to some job seekers and absolutely painless to others. Regardless of your feelings about phone interviews, you can develop techniques and skills that will maximize your phone interview's impact on the hiring staff. This paper gives some phone interviewing tips to get you going. It's important...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Phone Interview Etiquette Part 2

    While you are talking, make sure that your cordless phone battery is not about to run out, that your roommate is not about to run the vacuum, and that you will be able to concentrate. It may help to have your notes and resume in front of you, and to...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Preparing For Interviews

    Often, the toughest part of getting any job is likely to be the interview - that moment when you come face to face with a prospective employer and just when you need all the confidence you can muster, it seems to completely disappear. Getting through interviews and making them work...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Frequently Asked Questions & Answers

    Be prepared to talk about yourself within one or two minutes. Be logical. Start anywhere, such as your education or first professional position. Know three to five of your key strengths - the ones most compatible with the job opening. Discuss with specific examples. Don't include your management or interpersonal...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    The Top 10 Questions Most Often Asked

    To be prepared for an interview it is helpful to have an understanding of the questions you may be asked and to have prepared answers for them. As you read the questions provided in this paper, think of adaptations to these and then answer them. You may want to say...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    After The Interview

    If the interviewer has requested you to call him/her, make sure you do. Even if you have decided that you do not want the job, it is only courteous to call the interviewer to inform him/her of your decision. You may never know when you need their assistance again. Write...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Are You Annoying The Interviewer?

    Listen carefully to the interviewer and pay attention while trying to avoid thinking about what you will say next. Maintain eye contact, use non-verbal cues, such as nodding to show interest in what the interviewer is saying. Avoid being fidgety or restless. Ask for clarification when anything is unclear, and...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Behavioural Interviewing Strategies

    Behavioural interviewing is a relatively new mode of job interviewing. Employers such as AT&T and Accenture (the former Andersen Consulting) have been using behavioural interviewing for about 15 years now, and because increasing numbers of employers are using behaviour-based methods to screen job candidates, understanding how to excel in this...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Behaviour Based Interviews

    This paper will provide an insight on a new interview method, behaviour based interviews and how you can prepare for them. Behaviour based interviewing is founded on the principle that in order to predict how a candidate is going to perform, you must determine how well the individual has performed...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Impressive Interviews

    An interview is a two way process. It is an opportunity for the potential employer and employee to evaluate each other. Some job applicants get nervous about interviews especially if it is a job they really want. Most employers recognize that being nervous is not a bad thing, it only...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Interview Preparations

    Be prepared to bring along at least two clean copies of your resume to the interview. You may be interviewed by more than one person, and you will want to make sure these additional interviewers have clean copies of your presentation (rather than a photocopied version). You also may be...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Make Your Prospects Say Yes!: 6 Secrets To Stellar Sales Presentations

    Every sale is won or lost in the presentation. Regardless of product, industry, or market every sale has the same basic components: A prospect who wants a product, a product, and a sales person who will or will not help that customer buy. This paper explains 6 secrets that will...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    The Fundamentals Of Motivation Theory

    Most personal development teachers will agree that motivation plays a big role in your ability to achieve anything. This paper will look at the essence of motivation and outline some of the ways it can help or hinder the progress towards your goals. Most people define motivation as an ability...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Work Motivation Tips For Greater Productivity

    Think of motivation as an empty box. It sits in the corner, day after day, not drawing attention as something that needs to be filled. Then, a day comes along that a manager needs that particular box. They need it now. They need it to be stuffed to the point...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Boost Employee Morale With An Employee Incentive Program

    When your employees have a happy and healthy attitude the company will be able to reap the many benefits of this through the constant flow of good business as well as higher profits. But what if the employees are actually not happy with the way management is handling the company?...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Employee Motivation Tip: Break The Golden Rule

    Instead of hoping to reward your people the way you would like to be rewarded, break The Golden Rule, and invest the time actually learning their needs and wants. You will probably notice that you've created a workplace that makes your high achievers happier than they've ever been. As a...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Employee Motivation - The 8 Basics

    Building a team of motivated people in your business is vital to get the very best results, but so many managers focus on the 'Ra-ra-ra', rather than the important things - the things that make people feel comfortable in their working environment. By being really, really clear about what you...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Recession-Proofing Employee Motivation

    Managers must learn to assess how they respond to good and bad economic times. Too many companies over-hire in good times and quickly look to downsizing as a temporary fix to slowing demand for their services. It has long been acknowledged that employees are a company's most valuable assets, but...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Employee Motivation Through Employee Tracking How?

    Motivating employees to work their best is necessary in any kind of job. Workers are your machinery in the workplace and it is necessary that they function well to get the job done well and perfect. To perfectly have the results that you want from them, you have to take...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Employee Recognition Awards Create Progress

    In difficult situations, when companies are in crisis and can only be saved by major effort, group morale often rises to far higher levels than before. Individual objections and objectives are bypassed in the collective drive to do what must be done. This is where recognition awards take its importance....

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Things To Be Avoided In Team Building Games

    It is a proven fact that team building games are needed for every organization for getting the real success in today's competitive business world. The activities are designed to infuse the sense of togetherness and motivation for employee, indulged in the different activities of an organization. It is not wrong...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Four Important Points For Planning A Team Building Activity

    Whether you are a manager or a person in charge, organizing a team building activity is a golden path to fulfill your common goals. The basic thing about team building activity is to gain huge popularity and earn employees' trust and confidence. Why? It is mainly because of the fact...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    A Few Words On Affiliate Team Building

    Give your knowledge freely to your affiliates, and they will strive to emulate you in many ways. You may be modest, and feel unworthy of this emulation, but you are worthy! When you share your knowledge, your affiliates will not only become more active, they will become your friends and...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    7 Tips For Building A Successful Downline Team

    Treat your downline members as your business partners. That's what they really are. For your partnership to be successful, you need to build a personal relationship with them. Let them know you can be contacted for advice on any aspect of the business.You are only as good as your team....

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Effective Team Building Towards Qualitative Workplace

    Organization is all about working in teams, so building efficient teams is the first and most important step towards providing human resources with a qualitative work environment. Efficient teams ensure organizational success on one hand, and personnel development on other. A team consisting of all experts may not be an...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    How To Take Advantage Of Public Relations

    Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most. When members of those "Publics" of yours perceive and understand who and what you are, and like what they see, the behaviors that flow from those perceptions will put a smile...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Public Relations Mixup?

    When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation. Often, however, that primary focus is limited to a communi-cations tactics debate about...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Time To Spruce Up Your Public Relations?

    Better check out the public relations fundamental premise, then take action in your own best interest. "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and...

    Provided By Streetdirectory

  • White Papers // Jan 2009

    Why Public Relations Doesnt Just Happen

    Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Many people think that once a company starts advertising, editors beat a path to your door. In some cases,...

    Provided By Streetdirectory