"Knowledge Management" has become an increasingly popular corporate term over the last decade. But what does it mean to one and one's real estate organization? Generally, knowledge management can be summarized as the processes and tools that allow an organization to efficiently capture, maintain, and utilize its information. By organizing ...Download Now
For practitioners, Integrated Marketing Communication (IMC) has become widely accepted, has pervaded various levels within the firm, and has become an integral part of brand strategy that requires extensive brand development activities within the firm before beginning any external brand communications efforts. Regarding academics, Vargo and Lusch (2004) argued in ...Download Now
Michael Porter's Theory of the Competitive Advantage of Nations is commonly referred to as Porter's Diamond, as it comprises 4 key elements that lead to national competitiveness. This paper empirically tests Porter's theory. 50 automotive companies in the automotive industry headquartered in 8 different nations comprise the sample. The results ...Download Now
Although common law wrongful discharge claims may text of any number of statutes that create public policy issues for the courts because of the specific problems the statutes are designed to remedy. Whistleblower statutes, on the other hand, specifically provide protection for an employee who has been retaliated against in ...Download Now
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