TRUSTe

Displaying 1-3 of 3 results

  • White Papers // Jun 2009

    Informed Consent Is The Key To Protecting Consumer Good Will

    Web sites are increasingly asking consumers to allow access to their address books to send invitations to their friends on the consumer's behalf. A common technique to increase the site subscriptions, and benefits for the user by bringing their friends into the service. This paper explains about some general "Best...

    Provided By TRUSTe

  • White Papers // Mar 2009

    2009 Study: Consumer Attitudes About Behavioral Targeting

    Behavioral targeting has become a critical online trust issue, What do consumers think about having their browsing behaviors tracked for marketing purposes? TRUSTe and TNS surveyed consumer attitudes about behavioral targeting. Participants answered questions on their concerns and opinions about tracking issues, and the actions they take to protect their...

    Provided By TRUSTe

  • White Papers // Feb 2009

    Online Behavioral Advertising: A Checklist Of Practices That Impact Consumer Trust

    In a time of uncertainty in the marketplace, we believe that businesses operating online have an opportunity to step forward to demonstrate responsibility. Businesses can assert leadership roles in defining self-regulatory standards around behavioral advertising data practices that promote transparency, meet consumer expectations for fairness and assist them in making...

    Provided By TRUSTe

  • White Papers // Mar 2009

    2009 Study: Consumer Attitudes About Behavioral Targeting

    Behavioral targeting has become a critical online trust issue, What do consumers think about having their browsing behaviors tracked for marketing purposes? TRUSTe and TNS surveyed consumer attitudes about behavioral targeting. Participants answered questions on their concerns and opinions about tracking issues, and the actions they take to protect their...

    Provided By TRUSTe

  • White Papers // Feb 2009

    Online Behavioral Advertising: A Checklist Of Practices That Impact Consumer Trust

    In a time of uncertainty in the marketplace, we believe that businesses operating online have an opportunity to step forward to demonstrate responsibility. Businesses can assert leadership roles in defining self-regulatory standards around behavioral advertising data practices that promote transparency, meet consumer expectations for fairness and assist them in making...

    Provided By TRUSTe

  • White Papers // Jun 2009

    Informed Consent Is The Key To Protecting Consumer Good Will

    Web sites are increasingly asking consumers to allow access to their address books to send invitations to their friends on the consumer's behalf. A common technique to increase the site subscriptions, and benefits for the user by bringing their friends into the service. This paper explains about some general "Best...

    Provided By TRUSTe