TRUSTe

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  • White Papers // Mar 2009

    2009 Study: Consumer Attitudes About Behavioral Targeting

    Behavioral targeting has become a critical online trust issue, What do consumers think about having their browsing behaviors tracked for marketing purposes? TRUSTe and TNS surveyed consumer attitudes about behavioral targeting. Participants answered questions on their concerns and opinions about tracking issues, and the actions they take to protect their...

    Provided By TRUSTe

  • White Papers // Mar 2009

    2009 Study: Consumer Attitudes About Behavioral Targeting

    Behavioral targeting has become a critical online trust issue, What do consumers think about having their browsing behaviors tracked for marketing purposes? TRUSTe and TNS surveyed consumer attitudes about behavioral targeting. Participants answered questions on their concerns and opinions about tracking issues, and the actions they take to protect their...

    Provided By TRUSTe