The purpose of the paper is to propose an event-based method for qualitative process analysis in business networks. Innovative methods that comply with the concept and phenomenon of inter-firm networks are urgently needed to create understanding of networks as processes. The paper develops an inductive, sensemaking approach to the paper ...Download Now
This paper examines companies' resource acquisition for the purpose of new service development. The paper identifies the resources that companies need for B-to-B service development, presents preferred forms of resources access, and discusses reasons for the choice of a specific form of operation. This is accomplished by examining resource acquisition ...Download Now
Innovation adoption and diffusion as a construct has been studied within various disciplines for several decades (for a review see e.g., Greenhalgh, Robert, MacFarlane, Bate & Kyriakidou 2004; Rogers 2003, 43 - 91). According to Everdingen and Wierenga (2002, 649), the theory was introduced into the marketing discipline in the ...Download Now
The aim of the paper is to polish the use of qualitative methods in inter-organizational research by discussing how narrative approach can be applied into inter-organizational research. The paper relies the key literature related to narratives: narrative cognition (Bruner 1986), narrative interviewing (Mishler 1986, Flick 2004), data gathering and analysis ...Download Now
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