Unica

Displaying 1-9 of 9 results

  • White Papers // Nov 2010

    The Interactive Marketing eBook: It's all about the Journey

    Download "The Interactive Marketing eBook: It's all about the Journey" now! Explore the Interactive Marketing essentials of cross channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or specific segments of customers and prospects. Build better...

    Provided By Unica

  • White Papers // Oct 2010

    From Social Media Hype to Social Media Marketing: 3 Steps toward Building Strong Customer Relationships

    Good marketers are going where their customers are - that means social media. According to a recent Unica global survey of marketers, 47% of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58%. Yet, for all the rush, many marketers are wondering,...

    Provided By Unica

  • White Papers // Oct 2010

    Three Key Integrations for Interactive Marketing Success

    If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? According to industry research, personalized emails using website click stream data produced 3.8 times more revenue as broadcast emails. And, research shows that you can lift website click thru rates...

    Provided By Unica

  • White Papers // Sep 2010

    Top 7 Tips for Boosting Online Conversion

    Download Top 7 Tips for Boosting Online Conversion to find the marketing gold within your online interaction data. By tracking each person's clicks, opens, purchases, and comments, and then putting that data to work, you can engage your individual customers and visitors with communications tailored exactly to them, at convenient...

    Provided By Unica

  • White Papers // Sep 2010

    Top Email Trends of 2010: What to Watch and Why

    Email excellence is a moving target. Improve your aim and stay on top of the trends. Download Top Email Trends of 2010 to find out what you should watch for and why, and to review the top trends every email marketer must understand in order to remain effective and relevant...

    Provided By Unica

  • White Papers // Sep 2010

    Three Mobile Email Marketing Challenges - and What You Can Do About Them

    Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their...

    Provided By Unica

  • White Papers // Sep 2010

    Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing

    Download: Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing. This FREE report reveals how you can turn web analytics into a powerful enabler of Interactive Marketing. Included is a five-step migration path to Interactive Marketing success. Uncover the gold mine that lies within behavioral data, identify the specific nuggets...

    Provided By Unica

  • White Papers // Sep 2010

    To SaaS or Not to SaaS: Making Your Digital Measurement Count

    There are many good reasons to choose software or SaaS for your web analytics deployment. Download: To SaaS or Not to SaaS: Making Your Digital Measurement Count, written by web analytics guru Eric Peterson, and learn which solution is best for you. Ensure you are asking the right questions to...

    Provided By Unica

  • White Papers // Nov 2008

    Next-Generation Campaign Management: How Campaign Management Will Evolve To Enable Interactive Marketing

    This paper explains how marketers must redefine their approach to reflect radical shifts in channels and customer behaviour - including an accelerating shift toward addressability, growing convergence between online and direct channels, and increasing customer power to shape marketing dialogues and buying experiences. The author discusses how marketers must engage...

    Provided By Unica

  • White Papers // Oct 2010

    From Social Media Hype to Social Media Marketing: 3 Steps toward Building Strong Customer Relationships

    Good marketers are going where their customers are - that means social media. According to a recent Unica global survey of marketers, 47% of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58%. Yet, for all the rush, many marketers are wondering,...

    Provided By Unica

  • White Papers // Nov 2010

    The Interactive Marketing eBook: It's all about the Journey

    Download "The Interactive Marketing eBook: It's all about the Journey" now! Explore the Interactive Marketing essentials of cross channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or specific segments of customers and prospects. Build better...

    Provided By Unica

  • White Papers // Nov 2008

    Next-Generation Campaign Management: How Campaign Management Will Evolve To Enable Interactive Marketing

    This paper explains how marketers must redefine their approach to reflect radical shifts in channels and customer behaviour - including an accelerating shift toward addressability, growing convergence between online and direct channels, and increasing customer power to shape marketing dialogues and buying experiences. The author discusses how marketers must engage...

    Provided By Unica

  • White Papers // Sep 2010

    Top 7 Tips for Boosting Online Conversion

    Download Top 7 Tips for Boosting Online Conversion to find the marketing gold within your online interaction data. By tracking each person's clicks, opens, purchases, and comments, and then putting that data to work, you can engage your individual customers and visitors with communications tailored exactly to them, at convenient...

    Provided By Unica

  • White Papers // Sep 2010

    Top Email Trends of 2010: What to Watch and Why

    Email excellence is a moving target. Improve your aim and stay on top of the trends. Download Top Email Trends of 2010 to find out what you should watch for and why, and to review the top trends every email marketer must understand in order to remain effective and relevant...

    Provided By Unica

  • White Papers // Sep 2010

    Three Mobile Email Marketing Challenges - and What You Can Do About Them

    Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their...

    Provided By Unica

  • White Papers // Sep 2010

    Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing

    Download: Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing. This FREE report reveals how you can turn web analytics into a powerful enabler of Interactive Marketing. Included is a five-step migration path to Interactive Marketing success. Uncover the gold mine that lies within behavioral data, identify the specific nuggets...

    Provided By Unica

  • White Papers // Sep 2010

    To SaaS or Not to SaaS: Making Your Digital Measurement Count

    There are many good reasons to choose software or SaaS for your web analytics deployment. Download: To SaaS or Not to SaaS: Making Your Digital Measurement Count, written by web analytics guru Eric Peterson, and learn which solution is best for you. Ensure you are asking the right questions to...

    Provided By Unica

  • White Papers // Oct 2010

    Three Key Integrations for Interactive Marketing Success

    If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? According to industry research, personalized emails using website click stream data produced 3.8 times more revenue as broadcast emails. And, research shows that you can lift website click thru rates...

    Provided By Unica