Unica

Displaying 1-5 of 5 results

  • White Papers // Oct 2010

    Three Key Integrations for Interactive Marketing Success

    If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? According to industry research, personalized emails using website click stream data produced 3.8 times more revenue as broadcast emails. And, research shows that you can lift website click thru rates...

    Provided By Unica

  • White Papers // Sep 2010

    Top 7 Tips for Boosting Online Conversion

    Download Top 7 Tips for Boosting Online Conversion to find the marketing gold within your online interaction data. By tracking each person's clicks, opens, purchases, and comments, and then putting that data to work, you can engage your individual customers and visitors with communications tailored exactly to them, at convenient...

    Provided By Unica

  • White Papers // Sep 2010

    Top Email Trends of 2010: What to Watch and Why

    Email excellence is a moving target. Improve your aim and stay on top of the trends. Download Top Email Trends of 2010 to find out what you should watch for and why, and to review the top trends every email marketer must understand in order to remain effective and relevant...

    Provided By Unica

  • White Papers // Sep 2010

    To SaaS or Not to SaaS: Making Your Digital Measurement Count

    There are many good reasons to choose software or SaaS for your web analytics deployment. Download: To SaaS or Not to SaaS: Making Your Digital Measurement Count, written by web analytics guru Eric Peterson, and learn which solution is best for you. Ensure you are asking the right questions to...

    Provided By Unica

  • White Papers // Nov 2008

    Next-Generation Campaign Management: How Campaign Management Will Evolve To Enable Interactive Marketing

    This paper explains how marketers must redefine their approach to reflect radical shifts in channels and customer behaviour - including an accelerating shift toward addressability, growing convergence between online and direct channels, and increasing customer power to shape marketing dialogues and buying experiences. The author discusses how marketers must engage...

    Provided By Unica

  • White Papers // Sep 2010

    Top 7 Tips for Boosting Online Conversion

    Download Top 7 Tips for Boosting Online Conversion to find the marketing gold within your online interaction data. By tracking each person's clicks, opens, purchases, and comments, and then putting that data to work, you can engage your individual customers and visitors with communications tailored exactly to them, at convenient...

    Provided By Unica

  • White Papers // Sep 2010

    Top Email Trends of 2010: What to Watch and Why

    Email excellence is a moving target. Improve your aim and stay on top of the trends. Download Top Email Trends of 2010 to find out what you should watch for and why, and to review the top trends every email marketer must understand in order to remain effective and relevant...

    Provided By Unica

  • White Papers // Sep 2010

    To SaaS or Not to SaaS: Making Your Digital Measurement Count

    There are many good reasons to choose software or SaaS for your web analytics deployment. Download: To SaaS or Not to SaaS: Making Your Digital Measurement Count, written by web analytics guru Eric Peterson, and learn which solution is best for you. Ensure you are asking the right questions to...

    Provided By Unica

  • White Papers // Oct 2010

    Three Key Integrations for Interactive Marketing Success

    If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? According to industry research, personalized emails using website click stream data produced 3.8 times more revenue as broadcast emails. And, research shows that you can lift website click thru rates...

    Provided By Unica

  • White Papers // Nov 2008

    Next-Generation Campaign Management: How Campaign Management Will Evolve To Enable Interactive Marketing

    This paper explains how marketers must redefine their approach to reflect radical shifts in channels and customer behaviour - including an accelerating shift toward addressability, growing convergence between online and direct channels, and increasing customer power to shape marketing dialogues and buying experiences. The author discusses how marketers must engage...

    Provided By Unica