Unica

Displaying 1 - 4 of 4 results

  • Three Key Integrations for Interactive Marketing Success

    White Papers // Oct 2010 // provided by Unica

    If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? According to industry research, personalized emails using website click stream data produced 3.8 times more revenue as broadcast emails. And, research shows that you can lift website click thru rates ...

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  • Top 7 Tips for Boosting Online Conversion

    White Papers // Sep 2010 // provided by Unica

    Download Top 7 Tips for Boosting Online Conversion to find the marketing gold within your online interaction data. By tracking each person's clicks, opens, purchases, and comments, and then putting that data to work, you can engage your individual customers and visitors with communications tailored exactly to them, at convenient ...

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  • To SaaS or Not to SaaS: Making Your Digital Measurement Count

    White Papers // Sep 2010 // provided by Unica

    There are many good reasons to choose software or SaaS for your web analytics deployment. Download: To SaaS or Not to SaaS: Making Your Digital Measurement Count, written by web analytics guru Eric Peterson, and learn which solution is best for you. Ensure you are asking the right questions to ...

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  • Top Email Trends of 2010: What to Watch and Why

    White Papers // Sep 2010 // provided by Unica

    Email excellence is a moving target. Improve your aim and stay on top of the trends. Download Top Email Trends of 2010 to find out what you should watch for and why, and to review the top trends every email marketer must understand in order to remain effective and relevant ...

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