University of Economics

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  • White Papers // Nov 2010

    Assessing the Situational Factors and Impulsive Buying Behavior: Market Segmentation Approach

    Impulsive buying behavior is affected by a number of factors, from demographic, cultural and individual to environmental ones. The leading idea of this paper is consideration of situational factors as "Stimulators" of impulsive buying behavior. Namely, the notion is that the consumer, who is determined by their personal characteristics, comes...

    Provided By University of Economics

  • White Papers // Oct 2009

    Using Business Rules in Business Intelligence

    Global recession brings new problems in nowadays business environment. In this period of economic recession, every organization must consider not only to survive, but also to improve its activity. Business Intelligence (BI) is one of the instruments that offer support in getting beyond crisis. If properly developed and implemented, BI...

    Provided By University of Economics

  • White Papers // Oct 2009

    Using Business Rules in Business Intelligence

    Global recession brings new problems in nowadays business environment. In this period of economic recession, every organization must consider not only to survive, but also to improve its activity. Business Intelligence (BI) is one of the instruments that offer support in getting beyond crisis. If properly developed and implemented, BI...

    Provided By University of Economics

  • White Papers // Nov 2010

    Assessing the Situational Factors and Impulsive Buying Behavior: Market Segmentation Approach

    Impulsive buying behavior is affected by a number of factors, from demographic, cultural and individual to environmental ones. The leading idea of this paper is consideration of situational factors as "Stimulators" of impulsive buying behavior. Namely, the notion is that the consumer, who is determined by their personal characteristics, comes...

    Provided By University of Economics