University of Primorska

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  • White Papers // Oct 2009

    A Successful CRM Implementation Project In A Service Company: Case Study

    Customer relationship management - CRM implementations increased rapidly in Slovenia in the last few years, following the trends elsewhere. Studies reporting how the implementation project goes on before, between and after the implementation are scarce. Authors offer a thorough case study analysis of the CRM implementation with a positive outcome...

    Provided By University of Primorska

  • White Papers // Oct 2009

    A Successful CRM Implementation Project In A Service Company: Case Study

    Customer relationship management - CRM implementations increased rapidly in Slovenia in the last few years, following the trends elsewhere. Studies reporting how the implementation project goes on before, between and after the implementation are scarce. Authors offer a thorough case study analysis of the CRM implementation with a positive outcome...

    Provided By University of Primorska