VMS

Displaying 1-3 of 3 results

  • White Papers // Sep 2010

    Just Married: Advertising & PR Together Forever. Thanks To Measurement

    There is so much discussion about the perceived need to shift communication spending from traditional advertising to online advertising and social media. Many so-called experts would have one to believe that Web 2.0 is the new silver bullet - the be-all and end-all of marketing. But rather than replacing one...

    Provided By VMS

  • White Papers // Sep 2010

    Can We Develop Meaningful Metrics For Social Media?

    Expert opinion on the importance of social media runs the gamut from those who believe social media is the be-all and end-auto those who proclaim Twitter and its brethren to be the next CB Radio craze soon to join other irrelevant fads in the dustbin of history. Only time will...

    Provided By VMS

  • White Papers // Jun 2010

    The Newfound Impact Of PR On Advertising

    Twenty years ago when AT&T's advertising models failed to explain sales results, breakthrough research showed that negative news coverage cancelled out the benefits of paid ads, and positive news coverage already had a positive impact on sales, so paid advertising was less beneficial ingenerating incremental volume. Those findings were used...

    Provided By VMS

  • White Papers // Jun 2010

    The Newfound Impact Of PR On Advertising

    Twenty years ago when AT&T's advertising models failed to explain sales results, breakthrough research showed that negative news coverage cancelled out the benefits of paid ads, and positive news coverage already had a positive impact on sales, so paid advertising was less beneficial ingenerating incremental volume. Those findings were used...

    Provided By VMS

  • White Papers // Sep 2010

    Just Married: Advertising & PR Together Forever. Thanks To Measurement

    There is so much discussion about the perceived need to shift communication spending from traditional advertising to online advertising and social media. Many so-called experts would have one to believe that Web 2.0 is the new silver bullet - the be-all and end-all of marketing. But rather than replacing one...

    Provided By VMS

  • White Papers // Sep 2010

    Can We Develop Meaningful Metrics For Social Media?

    Expert opinion on the importance of social media runs the gamut from those who believe social media is the be-all and end-auto those who proclaim Twitter and its brethren to be the next CB Radio craze soon to join other irrelevant fads in the dustbin of history. Only time will...

    Provided By VMS