Webmarketing123

Displaying 1-40 of 40 results

  • White Papers // Jan 2011

    Are All SEO Companies Equal? Make Sure You Are Comparing Apples To Apples When Choosing An SEO Vendor

    At a time when greater understanding of marketing is becoming essential in the SEO industry and online marketing is drawing more traction than ever before, it's essential that the ROI on your Search Engine Marketing spend is at its optimum. This makes it important to ask your SEO vendor the...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    SEO - Is There a Secret Recipe?

    Almost every business strategy comes with a set of processes that require timely and accurate implementation for an effective output. This strict plan is to be maintained and followed for success. Search engine optimization is not, however, a straight-forward process. There is not a guide book that web developers and...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    SEO - Public Relations For The 21st Century

    Public relations have always been an important aspect of marketing and advertising, and PR firms have dominated the marketing landscape in print, radio, and television. However, in the digital world, many PR agencies are clueless when it comes to online marketing. As these agencies slowly discover the importance of search...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Why You Need SEO Now

    We all get caught up in day-to-day activities and are continually reprioritizing projects. As a result, long term goals can easily become demoted to the bottom of your list when daily tasks seem more urgent. Unfortunately, Search Engine Optimization (SEO) is too often one of these goals. One has probably...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Keyword Bucket Optimization

    What do fried chicken, popcorn, and keywords have in common? They are best served in buckets of course! During the Advanced SEO Webinar on content writing, the authors explained how using keyword buckets greatly increases the effectiveness of the website optimization as well as successfully guide search engine spiders through...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Landing Pages: The Elevator Pitch Of Internet Marketing

    The good ol' elevator pitch has been an important tactic of salespeople probably before elevators were even invented. Taking people hostage in a confined space to listen to the pitch doesn't seem like the ideal selling situation, but it sure can teach one the value of being clear, to the...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Building The Right Links. Link Building Demystified

    Most major search engines use incoming links as a weighing factor in their ranking algorithms. It is important to understand that the quality of the websites carrying the incoming links is as important as the empirical number of incoming links. Directory submission is one of the most effective ways to...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    How To Create Effective Pay Per Click (PPC) Advertising Campaigns

    For keyword campaigns, the primary goal is not to lower risk but to maximize opportunity. Keep in mind that for organic SEO campaigns or PPC (Pay Per Click) campaigns, the right keywords determine whether users can or cannot find the product. Using the right keywords determines the success of the...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Black Hat PPC Practices To Avoid

    Because pay per click (PPC) is an aggressive and effective marketing tool, "Black-hat" PPC methods will always be available. These unethical tactics can help a business secure keywords for its website without having to pay a high bid price. Black-hat PPC is risky business, though, and should be avoided. An...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Search Engine Optimization (SEO) - Increase Quality Traffic, And Conversion Rates And Sales On Your Website

    Search Engine Optimization (SEO) is a process that takes rigorous implementation and ongoing maintenance to stay on top of the ever-changing technology and fierce competition. The goal of SEO is to increase your website's visibility on the search engines. That's a simple enough concept. Making it happen is another thing....

    Provided By Webmarketing123

  • White Papers // Jan 2011

    International SEO

    There are three major PPC search engines: Google Adwords, Yahoo! Search Marketing, and Microsoft adCenter (Bing). Search Networks: PPC advertisements show up as results in search engines. They are labeled as "Sponsored Links" and appear above and adjacent to organic search listings on search engines. Content Networks: PPC ads are...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Pay Per Click (PPC) - Drive Leads And Sales Cost Effectively

    Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effect ways to maximize the leads and sales from the website. Here's why. PPC offers: Instantaneous qualified leads and sales from the website. Measurable results. Flexible and controllable costs. With over 14 billion online...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Search Engine Optimization (SEO) - Best Strategy For Economic Crisis

    One strategy available to businesses across the globe is a proven marketing technique that facilitates exposure with a significant reduction to ad spending. Search engine optimization is a good solution because it brings in a steady stream of new business over the web. An SEO company optimizes websites for higher...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Google Chrome - Changing Face Of SEO

    The launch of Google's new browser, Google Chrome, has signaled the start of a change to the search engine optimization (SEO) world. SEO is the process of organically increasing the search engine rankings of a website and, thus, increasing traffic. Since the Internet offers a staggering number of options, a...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Google Insights - New Tool For SEO

    Google Inc. plays a pivotal role in the online world with its dominating presence in the search engine arena. As a result, optimizing web sites for a higher place on Google's search engine rankings has become an essential part of a marketing campaign. Search engine optimization, or SEO, is an...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Online Reputation Management

    So you have utilized SEO and your website is climbing up Google's Search Engine Results Pages (SERPs). Break out the bubbly! It's time to celebrate, right? Not necessarily. The can-of-worms marketing types like to call Online Reputation Management (ORM) might be the necessary next step. For those who aren't familiar,...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Steps To Follow In Keyword Research

    Keyword research is the most important activity for an SEO campaign. The importance of the Keyword Research lies in the ability to research, trace and evaluate a keyword so that the keyword can be used to draw more traffic to the site. Often, people who have little knowledge about Search...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    SEO For Blogs

    Identify a few keywords for the article that one wants the search engine to rank the site highly for. These keywords should be the most common words used in the article and should appear in the post and page titles, the page's URL, outbound links, bold tags, heading tags, image...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Content Optimization For SEO

    For any website to be constantly present on the first few Search Engine Result Pages (SERP's), content optimization plays a vital role. It is very clear that content is a critical asset that determines how best the site is in terms of the information that it provides to the visitor....

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Optimizing Content Through Internal Navigation

    Optimized content creates a distinctive and wholly individual appeal to a web page by taking into consideration every potential visitor. Content organization should not be confused with content presentation, since the latter is achieved independently of organization and optimization. Search engine-optimized website development must focus on content optimization to ensure...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Getting Your Keywords Right

    The process of keyword research involves three stages: Keyword analysis; Keyword choice; Keyword placement. The stages illustrated above may seem self explanatory, but it's important to understand what each stage entails. Keyword analysis entails a check of what keywords people use to search on the web. This does not mean...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    SEO Practices To Avoid

    You have spent hundreds, if not, thousands of dollars to achieve the perfect website for your company, only to discover that no one can find you on Google. You have spent most of your budget on your beautiful new site, but realize it must be optimized in order for you...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Search Marketing In Uncertain Times

    Most successful search engine optimization experts will testify to the constantly changing environment of paid search marketing. The rules of the game are always evolving with promotions, seasonal changes, bid prices, and placements. Amidst of this confusion looms the current economic crisis; adding to the unsettling mix are fears of...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Search Engine Optimization (SEO) & Cascading Style Sheets (CSS)

    Part of an effective SEO strategy is maintaining the right content-to-code ratio, using plenty of relevant content and filling the page with as much text and as many links as possible without spamming the search engine spiders. Each of these tasks can be accomplished with external style sheets. Like people,...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Social Media Marketing For SEO

    Social Media Marketing has become the elephant in the room that everyone is talking about. However, many marketers are having a difficult time grasping how to best leverage off of this innovative tool. Below are some helpful tips on how to best utilize social media to improve SEO through building...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    SEO Using Link Exchange Partner Sites

    Link Exchange (also called Link Trade or Link Swap) is the practice of exchanging links with other websites. The simplest way to do this is to email another website owner and ask if they'd like to do a link exchange. If the answer is yes, then you place their link...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Social Media Marketing - Build A Loyal Community And The Rest Follows

    Social media optimization is all about integration. One develops a customized social media strategy to meet the company's needs, and make sure it's fully integrated with the Search and PPC campaigns. The authors helps one leverage the social media through blogs, social networks and online communities, forums, widgets and multi-media,...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Unique Pay Per Click Strategy

    As Pay Per Click (PPC) costs rise, businesses search for new ways to save money yet still attract visitors to their landing pages. They need a strategy for not only channeling traffic to their websites but also winning customer loyalty and repeat visits. Too often PPC advertising companies focus only...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Setting Up A PPC Campaign

    A successfully targeted search engine optimization campaign can channel large volumes of traffic to the website as it elevates the business to the top of the web rankings. This may not happen quickly, though. By contrast, a pay per click (PPC) advertising campaign can produce almost instantaneous exposure. A PPC...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Use Of Analytics In SEO

    Google Analytics is a tool that can be very helpful to web developers and site owners in the Search Engine Optimization (SEO) process. Adding a simple Java Script code to each web page, Analytics shows how traffic finds a web site, how visitors navigated through it, and how you can...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Importance Of Domain Names In SEO

    The e-commerce world has seen many start-ups; some made it big, while others floundered into non-existence. More often than not, a brilliant idea gets stifled by the sheer immensity of the web. Search Engine Optimization (SEO) is an internet marketing strategy that provides online businesses with better search rankings and...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Reeling In The Sales

    After months of web design changes, search engine optimization (SEO) techniques and other internet marketing strategies have increased traffic to the site. But unfortunately, this does not mean more conversions. While online marketing may attract the visitors, what seals the deal? Here's where web conversion and page optimization practices come...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Running A Profitable PPC Campaign

    Return on investment (ROI) has to be a primary concern in a Pay Per Click campaign. One can determine ROI by calculating how much revenue click-throughs and purchases generate and then subtracting the amount one has spent on advertising. If the ROI is low or negative, then one will want...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    PPC Testing - Five Mistakes To Avoid

    Pay-Per-Click advertising is always a work in progress. Testing remains the underlying task for every online advertising firm from start to finish. Improvement of any process or campaign can be judged solely from the ability to evolve, which in turn is a product of concrete changes determined via testing. Testing...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Five Common Mistakes In A PPC Campaign

    Pay-Per-Click (PPC) is the current in-demand online advertising strategy that has been growing as the most fastest and sought after. Due to its popularity and the fact that it delivers results almost overnight, it is increasingly used by advertisers to direct visitors to their website using search results. In pursuit...

    Provided By Webmarketing123

  • White Papers // Apr 2010

    How To Choose A Search Engine Marketing (SEM) Agency

    During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa's 2009-10 Search Marketing Benchmark Guide, whether it's in PPC (Pay Per Click) or in SEO (Search Engine Optimization), the dollars spent by American companies on SEM has consistently...

    Provided By Webmarketing123

  • White Papers // Mar 2010

    Top 10 Tips For Search Engine Optimization In 2010

    The right keywords are the first essential ingredient in an effective SEO program. Without keywords, there is no program. Narrowing down the list of keywords to target only the most efficient and effective keywords is time well spent. Keyword expansion tools like Wordtracker, Wordze, Keyworddiscovery, and Google's SK tool can...

    Provided By Webmarketing123

  • White Papers // Jan 2010

    Social Media And SEO: How They Work Together To Fuel Your Business

    Social media sites are the virtual playgrounds securing users' undying loyalties and capturing marketers' fervid attentions. Millions of people are tweeting, Facebooking, and blogging daily, regardless of whether they are at home, at work, or on the road. It's no wonder that social media has become the new arena for...

    Provided By Webmarketing123

  • White Papers // Aug 2009

    Pay Per Click Marketing: Drive Leads And Sales The Cost Efficient Way

    Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effective ways to maximize the leads and sales from your website. Harnessing this tool can provide a guaranteed and instantaneous rise in traffic and sales to your company website. Because you only pay when...

    Provided By Webmarketing123

  • White Papers // Jul 2009

    SEO Revolution: How To Drive Revenue Growth By Increasing Quality Traffic And Conversion Rates On Your Company's Website

    With millions of internet searches performed daily, it's no wonder that more marketers are vehement about propelling their websites to the top of search results. Search Engine Optimization (SEO) is the practice of optimizing a website such that it achieves higher rankings in the Search Engine Results Page (SERP), ensuring...

    Provided By Webmarketing123

  • White Papers // Jul 2009

    SEO Revolution: How To Drive Revenue Growth By Increasing Quality Traffic And Conversion Rates On Your Company's Website

    With millions of internet searches performed daily, it's no wonder that more marketers are vehement about propelling their websites to the top of search results. Search Engine Optimization (SEO) is the practice of optimizing a website such that it achieves higher rankings in the Search Engine Results Page (SERP), ensuring...

    Provided By Webmarketing123

  • White Papers // Apr 2010

    How To Choose A Search Engine Marketing (SEM) Agency

    During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa's 2009-10 Search Marketing Benchmark Guide, whether it's in PPC (Pay Per Click) or in SEO (Search Engine Optimization), the dollars spent by American companies on SEM has consistently...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Are All SEO Companies Equal? Make Sure You Are Comparing Apples To Apples When Choosing An SEO Vendor

    At a time when greater understanding of marketing is becoming essential in the SEO industry and online marketing is drawing more traction than ever before, it's essential that the ROI on your Search Engine Marketing spend is at its optimum. This makes it important to ask your SEO vendor the...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    SEO - Is There a Secret Recipe?

    Almost every business strategy comes with a set of processes that require timely and accurate implementation for an effective output. This strict plan is to be maintained and followed for success. Search engine optimization is not, however, a straight-forward process. There is not a guide book that web developers and...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    SEO - Public Relations For The 21st Century

    Public relations have always been an important aspect of marketing and advertising, and PR firms have dominated the marketing landscape in print, radio, and television. However, in the digital world, many PR agencies are clueless when it comes to online marketing. As these agencies slowly discover the importance of search...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Why You Need SEO Now

    We all get caught up in day-to-day activities and are continually reprioritizing projects. As a result, long term goals can easily become demoted to the bottom of your list when daily tasks seem more urgent. Unfortunately, Search Engine Optimization (SEO) is too often one of these goals. One has probably...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Keyword Bucket Optimization

    What do fried chicken, popcorn, and keywords have in common? They are best served in buckets of course! During the Advanced SEO Webinar on content writing, the authors explained how using keyword buckets greatly increases the effectiveness of the website optimization as well as successfully guide search engine spiders through...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Landing Pages: The Elevator Pitch Of Internet Marketing

    The good ol' elevator pitch has been an important tactic of salespeople probably before elevators were even invented. Taking people hostage in a confined space to listen to the pitch doesn't seem like the ideal selling situation, but it sure can teach one the value of being clear, to the...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Building The Right Links. Link Building Demystified

    Most major search engines use incoming links as a weighing factor in their ranking algorithms. It is important to understand that the quality of the websites carrying the incoming links is as important as the empirical number of incoming links. Directory submission is one of the most effective ways to...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    How To Create Effective Pay Per Click (PPC) Advertising Campaigns

    For keyword campaigns, the primary goal is not to lower risk but to maximize opportunity. Keep in mind that for organic SEO campaigns or PPC (Pay Per Click) campaigns, the right keywords determine whether users can or cannot find the product. Using the right keywords determines the success of the...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Black Hat PPC Practices To Avoid

    Because pay per click (PPC) is an aggressive and effective marketing tool, "Black-hat" PPC methods will always be available. These unethical tactics can help a business secure keywords for its website without having to pay a high bid price. Black-hat PPC is risky business, though, and should be avoided. An...

    Provided By Webmarketing123

  • White Papers // Aug 2009

    Pay Per Click Marketing: Drive Leads And Sales The Cost Efficient Way

    Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effective ways to maximize the leads and sales from your website. Harnessing this tool can provide a guaranteed and instantaneous rise in traffic and sales to your company website. Because you only pay when...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Search Engine Optimization (SEO) - Increase Quality Traffic, And Conversion Rates And Sales On Your Website

    Search Engine Optimization (SEO) is a process that takes rigorous implementation and ongoing maintenance to stay on top of the ever-changing technology and fierce competition. The goal of SEO is to increase your website's visibility on the search engines. That's a simple enough concept. Making it happen is another thing....

    Provided By Webmarketing123

  • White Papers // Jan 2011

    International SEO

    There are three major PPC search engines: Google Adwords, Yahoo! Search Marketing, and Microsoft adCenter (Bing). Search Networks: PPC advertisements show up as results in search engines. They are labeled as "Sponsored Links" and appear above and adjacent to organic search listings on search engines. Content Networks: PPC ads are...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Pay Per Click (PPC) - Drive Leads And Sales Cost Effectively

    Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effect ways to maximize the leads and sales from the website. Here's why. PPC offers: Instantaneous qualified leads and sales from the website. Measurable results. Flexible and controllable costs. With over 14 billion online...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Search Engine Optimization (SEO) - Best Strategy For Economic Crisis

    One strategy available to businesses across the globe is a proven marketing technique that facilitates exposure with a significant reduction to ad spending. Search engine optimization is a good solution because it brings in a steady stream of new business over the web. An SEO company optimizes websites for higher...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Google Chrome - Changing Face Of SEO

    The launch of Google's new browser, Google Chrome, has signaled the start of a change to the search engine optimization (SEO) world. SEO is the process of organically increasing the search engine rankings of a website and, thus, increasing traffic. Since the Internet offers a staggering number of options, a...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Google Insights - New Tool For SEO

    Google Inc. plays a pivotal role in the online world with its dominating presence in the search engine arena. As a result, optimizing web sites for a higher place on Google's search engine rankings has become an essential part of a marketing campaign. Search engine optimization, or SEO, is an...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Online Reputation Management

    So you have utilized SEO and your website is climbing up Google's Search Engine Results Pages (SERPs). Break out the bubbly! It's time to celebrate, right? Not necessarily. The can-of-worms marketing types like to call Online Reputation Management (ORM) might be the necessary next step. For those who aren't familiar,...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Steps To Follow In Keyword Research

    Keyword research is the most important activity for an SEO campaign. The importance of the Keyword Research lies in the ability to research, trace and evaluate a keyword so that the keyword can be used to draw more traffic to the site. Often, people who have little knowledge about Search...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    SEO For Blogs

    Identify a few keywords for the article that one wants the search engine to rank the site highly for. These keywords should be the most common words used in the article and should appear in the post and page titles, the page's URL, outbound links, bold tags, heading tags, image...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Content Optimization For SEO

    For any website to be constantly present on the first few Search Engine Result Pages (SERP's), content optimization plays a vital role. It is very clear that content is a critical asset that determines how best the site is in terms of the information that it provides to the visitor....

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Optimizing Content Through Internal Navigation

    Optimized content creates a distinctive and wholly individual appeal to a web page by taking into consideration every potential visitor. Content organization should not be confused with content presentation, since the latter is achieved independently of organization and optimization. Search engine-optimized website development must focus on content optimization to ensure...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Getting Your Keywords Right

    The process of keyword research involves three stages: Keyword analysis; Keyword choice; Keyword placement. The stages illustrated above may seem self explanatory, but it's important to understand what each stage entails. Keyword analysis entails a check of what keywords people use to search on the web. This does not mean...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    SEO Practices To Avoid

    You have spent hundreds, if not, thousands of dollars to achieve the perfect website for your company, only to discover that no one can find you on Google. You have spent most of your budget on your beautiful new site, but realize it must be optimized in order for you...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Search Marketing In Uncertain Times

    Most successful search engine optimization experts will testify to the constantly changing environment of paid search marketing. The rules of the game are always evolving with promotions, seasonal changes, bid prices, and placements. Amidst of this confusion looms the current economic crisis; adding to the unsettling mix are fears of...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Search Engine Optimization (SEO) & Cascading Style Sheets (CSS)

    Part of an effective SEO strategy is maintaining the right content-to-code ratio, using plenty of relevant content and filling the page with as much text and as many links as possible without spamming the search engine spiders. Each of these tasks can be accomplished with external style sheets. Like people,...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Social Media Marketing For SEO

    Social Media Marketing has become the elephant in the room that everyone is talking about. However, many marketers are having a difficult time grasping how to best leverage off of this innovative tool. Below are some helpful tips on how to best utilize social media to improve SEO through building...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    SEO Using Link Exchange Partner Sites

    Link Exchange (also called Link Trade or Link Swap) is the practice of exchanging links with other websites. The simplest way to do this is to email another website owner and ask if they'd like to do a link exchange. If the answer is yes, then you place their link...

    Provided By Webmarketing123

  • White Papers // Jan 2010

    Social Media And SEO: How They Work Together To Fuel Your Business

    Social media sites are the virtual playgrounds securing users' undying loyalties and capturing marketers' fervid attentions. Millions of people are tweeting, Facebooking, and blogging daily, regardless of whether they are at home, at work, or on the road. It's no wonder that social media has become the new arena for...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Social Media Marketing - Build A Loyal Community And The Rest Follows

    Social media optimization is all about integration. One develops a customized social media strategy to meet the company's needs, and make sure it's fully integrated with the Search and PPC campaigns. The authors helps one leverage the social media through blogs, social networks and online communities, forums, widgets and multi-media,...

    Provided By Webmarketing123

  • White Papers // Mar 2010

    Top 10 Tips For Search Engine Optimization In 2010

    The right keywords are the first essential ingredient in an effective SEO program. Without keywords, there is no program. Narrowing down the list of keywords to target only the most efficient and effective keywords is time well spent. Keyword expansion tools like Wordtracker, Wordze, Keyworddiscovery, and Google's SK tool can...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Unique Pay Per Click Strategy

    As Pay Per Click (PPC) costs rise, businesses search for new ways to save money yet still attract visitors to their landing pages. They need a strategy for not only channeling traffic to their websites but also winning customer loyalty and repeat visits. Too often PPC advertising companies focus only...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Setting Up A PPC Campaign

    A successfully targeted search engine optimization campaign can channel large volumes of traffic to the website as it elevates the business to the top of the web rankings. This may not happen quickly, though. By contrast, a pay per click (PPC) advertising campaign can produce almost instantaneous exposure. A PPC...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Use Of Analytics In SEO

    Google Analytics is a tool that can be very helpful to web developers and site owners in the Search Engine Optimization (SEO) process. Adding a simple Java Script code to each web page, Analytics shows how traffic finds a web site, how visitors navigated through it, and how you can...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Importance Of Domain Names In SEO

    The e-commerce world has seen many start-ups; some made it big, while others floundered into non-existence. More often than not, a brilliant idea gets stifled by the sheer immensity of the web. Search Engine Optimization (SEO) is an internet marketing strategy that provides online businesses with better search rankings and...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Reeling In The Sales

    After months of web design changes, search engine optimization (SEO) techniques and other internet marketing strategies have increased traffic to the site. But unfortunately, this does not mean more conversions. While online marketing may attract the visitors, what seals the deal? Here's where web conversion and page optimization practices come...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Running A Profitable PPC Campaign

    Return on investment (ROI) has to be a primary concern in a Pay Per Click campaign. One can determine ROI by calculating how much revenue click-throughs and purchases generate and then subtracting the amount one has spent on advertising. If the ROI is low or negative, then one will want...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    PPC Testing - Five Mistakes To Avoid

    Pay-Per-Click advertising is always a work in progress. Testing remains the underlying task for every online advertising firm from start to finish. Improvement of any process or campaign can be judged solely from the ability to evolve, which in turn is a product of concrete changes determined via testing. Testing...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Five Common Mistakes In A PPC Campaign

    Pay-Per-Click (PPC) is the current in-demand online advertising strategy that has been growing as the most fastest and sought after. Due to its popularity and the fact that it delivers results almost overnight, it is increasingly used by advertisers to direct visitors to their website using search results. In pursuit...

    Provided By Webmarketing123