WebTrends

Displaying 1-4 of 4 results

  • White Papers // Oct 2009

    Digital Marketing Measurement Fundamentals Strong, Tactical Implementation Lagging

    As digital continues to supplant offline media as the driver of corporate and business marketing, organizations seeking competitive advantage will need to do more than employ marketing measurement tools. Monitoring and optimization of overall digital marketing measurement programs - including measurement skills of employees and corporate strategy - will become...

    Provided By WebTrends

  • White Papers // Aug 2009

    Best Practices For Relationship Marketing

    Marketing is shifting from a push to pull model and consumers are taking more control over what they view and how they view it. This shift in the marketing landscape means consumers are less likely to respond to mass media marketing strategies. To address this challenge, companies are turning to...

    Provided By WebTrends

  • White Papers // Aug 2009

    Business Brief: The Rise Of Relationship Marketing

    Messages, positioning and brands are suddenly in the hands of millions of people and largely beyond the marketer's control. With brands in the hands of consumers, organizations must approach customer engagement and acquisition in a whole new way. Marketing professionals are being forced into in a new era of communications,...

    Provided By WebTrends

  • White Papers // May 2009

    Filling The Standards Gap In Digital Marketing Measurement

    2009 may well go down as the year that digital supplants offline media as the driver of corporate and business marketing. One study, by Chief Marketing Officer Council, found that spending on online and Web 2.0 initiatives aimed at demand generation and advertising will exceed traditional media by almost 50...

    Provided By WebTrends

  • White Papers // Aug 2009

    Best Practices For Relationship Marketing

    Marketing is shifting from a push to pull model and consumers are taking more control over what they view and how they view it. This shift in the marketing landscape means consumers are less likely to respond to mass media marketing strategies. To address this challenge, companies are turning to...

    Provided By WebTrends

  • White Papers // Oct 2009

    Digital Marketing Measurement Fundamentals Strong, Tactical Implementation Lagging

    As digital continues to supplant offline media as the driver of corporate and business marketing, organizations seeking competitive advantage will need to do more than employ marketing measurement tools. Monitoring and optimization of overall digital marketing measurement programs - including measurement skills of employees and corporate strategy - will become...

    Provided By WebTrends

  • White Papers // May 2009

    Filling The Standards Gap In Digital Marketing Measurement

    2009 may well go down as the year that digital supplants offline media as the driver of corporate and business marketing. One study, by Chief Marketing Officer Council, found that spending on online and Web 2.0 initiatives aimed at demand generation and advertising will exceed traditional media by almost 50...

    Provided By WebTrends

  • White Papers // Aug 2009

    Business Brief: The Rise Of Relationship Marketing

    Messages, positioning and brands are suddenly in the hands of millions of people and largely beyond the marketer's control. With brands in the hands of consumers, organizations must approach customer engagement and acquisition in a whole new way. Marketing professionals are being forced into in a new era of communications,...

    Provided By WebTrends