Western Connecticut State University

Displaying 1-2 of 2 results

  • White Papers // Feb 2010

    Re-Examining The Factors That Affect Consumer Acceptance Of Innovation

    This study re-examined the factors that influence consumers' acceptance of innovation. Rogers' widely cited diffusion of innovation characteristics and Ram and Sheth's innovation resistance factors were investigated using a consumer survey. Additional factors relevant to current marketing practices, such as personalization and offer variations, were also included in the survey....

    Provided By Western Connecticut State University

  • White Papers // Jan 2010

    An Empirical Investigation Of The Existence Of Organizational Typologies

    This paper presents the findings of analyses of the database of twenty-one organizational value characteristics sampled through surveys from three professional organizations, direct marketing, information technology and finance. The objective was to determine if there is consistent evidence for the existence of the traditional organic and mechanistic organizational types. The...

    Provided By Western Connecticut State University

  • White Papers // Jan 2010

    An Empirical Investigation Of The Existence Of Organizational Typologies

    This paper presents the findings of analyses of the database of twenty-one organizational value characteristics sampled through surveys from three professional organizations, direct marketing, information technology and finance. The objective was to determine if there is consistent evidence for the existence of the traditional organic and mechanistic organizational types. The...

    Provided By Western Connecticut State University

  • White Papers // Feb 2010

    Re-Examining The Factors That Affect Consumer Acceptance Of Innovation

    This study re-examined the factors that influence consumers' acceptance of innovation. Rogers' widely cited diffusion of innovation characteristics and Ram and Sheth's innovation resistance factors were investigated using a consumer survey. Additional factors relevant to current marketing practices, such as personalization and offer variations, were also included in the survey....

    Provided By Western Connecticut State University