Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core

Tesla is one of the most innovative and controversial companies in the world. Learn how its bold mission and Elon Musk's personality created a brand that attracts both fans and critics.

This download provides the magazine version of the article as a free PDF for registered TechRepublic and ZDNet members. The online version of this story is available here.

Provided by: TechRepublic Topic: Innovation Date Added: Apr 2017 Format: PDF

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