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Growth is the focus for many executives: increasing market share and revenue, lowering costs, acquiring new customers, and enhancing the value of existing customers. However, as competition increase and customers become more sophisticated and demanding of products and services, these goals become harder to achieve.
More and more organizations are turning to Customer Relationship Management (CRM) solutions in an attempt to answer these questions and drive revenue growth, productivity, and customer satisfaction across Sales, Marketing, and Service functions. Organizations that understand the strategic value of CRM technology will have a significant lead on their competitors who lag in adoption of it.
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