Tech Industry

The latest updates from tech advertising, marketing and e-commerce.

  • Webcasts // Jan 2013

    Everyone's A Publisher - On-Demand Webinar

    Your customers are being inundated with content all day long from companies like yours that are trying to be engaging. How do you make sure that the most relevant content is in their inbox? How do your marketing and sales teams keep up with content requests? In this 60-minute webinar,...

    Provided By MarkLogic

  • Webcasts // Apr 2011

    Defeating the Cyber Mutants: Protecting Your Business from Modern Malware

    Modern malware rarely strikes the same way twice. Today's malicious code rapidly mutates, bypassing traditional defences. This webcast will examine these threats and the new technology that organizations from small businesses to large enterprises can use to protect their physical and virtual environments. Attend this webcast to learn: Why traditional...

    Provided By Symantec

  • Webcasts // Mar 2011

    What Are The Metrics Of A Sustainable Government? - Chris Erickson

    Federal, state and city government activities impact the environment and the economy on a vast scale. The presenters reviews the key metrics for governments to efficiently report the sustainability of their supply chains and operations. Executive Order 13514 was highlighted.

    Provided By GreenBiz Group

  • Webcasts // Jan 2011

    Business Answers: Setting Up Your Business & Managing Digital Marketing

    An attorney and chair of the New York City advisory board of Astia, and the editor of Inc.com and deputy editor of Inc. Magazine, answer viewer questions about how to set up your business and the best way to manage your digital marketing.

    Provided By American Express Company

  • Webcasts // Jan 2011

    Ways To Measure Your Advertising Campaign

    How do you know if your ad campaign is effective? Advertising is one of those areas in which it is difficult to produce results in the form of numerical data. Online advertising is very measurable, but traditional advertising is quite the opposite.

    Provided By iEntry

  • Webcasts // Jan 2011

    Outdoor Advertising Still Going Strong

    Do you consider outdoor advertising obsolete? If so, you might want to reconsider. In this webcast, the presenter explains how outdoor advertising is targeted, cost-effective, and highly visible. According to the Outdoor Advertising Market Report: 2009 Edition from Aarkstore Enterprise, outdoor advertising is actually the second fastest growing ad medium...

    Provided By iEntry

  • Webcasts // Jan 2011

    Online Newspaper Advertising Increases

    According to a release from the Newspaper Association of America, newspaper Web site advertising is up 19.3% for this quarterly. Due to a number of reasons detailed by the presenter, Manager of Digital Media Communications for the NAA, which spoke with WebProNews.

    Provided By iEntry

  • Webcasts // Jan 2011

    Using Direct Mail To Drive Traffic Online

    Do you consider direct mail as an effective way to drive traffic? If not, you should because it works. It seems as though many marketers focus primarily on email, social media, and online advertising campaigns to drive traffic. However, offline channels such as direct mail, work too.

    Provided By iEntry

  • Webcasts // Jan 2011

    Low-Cost Advertising Opportunities

    Despite the prolonged recession implications on the advertising industry, there are still ways businesses can be effective in advertising. In fact, there are actually some greater opportunities for small businesses than there were when times were better.

    Provided By iEntry

  • Webcasts // Jan 2011

    Still Value In Print Advertising

    Although many reports have already labeled the print advertising industry as dead, you may want to watch this video before you completely forget about your offline advertising efforts. Although the Internet has had a tremendous impact on the advertising industry, there is still a great deal of potential value in...

    Provided By iEntry

  • Webcasts // Jan 2011

    John Langley Discusses Findings From The 2010 Third-Party Logistics Study

    In this webcast, the presenter shows us through the findings of the 15th Annual Third-Party Logistics Study. The presenter gives a brief introduction to the parameters of the study research and then discusses the special focus areas for this edition of the study - Total Landed Cost and deep dives...

    Provided By Capgemini

  • Webcasts // Jan 2011

    The 3PL Study Partnership Team Meet To Begin Working On The New Study

    Publishing annual Third-Party Logistics Study is an almost year-long endeavor. At the beginning of the year, representatives from each of the partner organizations gather together to lay out the framework for completing and publishing that year's study. The webcast highlights aspects of that first meeting and allows the team members...

    Provided By Capgemini

  • Webcasts // Jan 2011

    2010 Third-Party Logistics: Results And Findings Of The 15th Annual Study

    This webcast provides a short overview of the results and findings from the 15th annual Third-Party Logistics Study, sponsored by Capgemini, Georgia Tech and Panalpina. Discovering and exploring 3PL trends, issues and opportunities is the overall objective of the webcast. A web-based survey, desk research, focus interviews and workshops provide...

    Provided By Capgemini

  • Webcasts // Jan 2011

    The Capgemini Consulting Viewpoint: Challenges In Supply Chain Management

    This webcast shows an insight into the key challenges in Supply Chain Management. Capgemini Consulting helps its clients in the new digital era, tackling such supply chain issues as reaching consumer directly and the implications of multi-channel, including the links between physical and digital presence.

    Provided By Capgemini

  • Webcasts // Jan 2011

    Inventory Valuation Costing Methods

    Periodic Costing is the solution that allows one to make periodic inventory valuations based on actual transactions using calculation methods such as WAVG, FIFO and LIFO. The attendees of this webinar will understand why this is important for one, the impact it will have on the cost accounting and what...

    Provided By QAD

  • Webcasts // Dec 2010

    Integrated and Secure Point-of-Sale Processing: Intelligent Point-of-Sale Automation

    Snap-on Credit deployed Adobe LiveCycle Reader Extensions integrated with its point-of-sale system and electronic signature capability to deliver an intelligent, automated forms workflow.

    Provided By Adobe Systems

  • Webcasts // Nov 2010

    Taming the Information Explosion with IBM System Storage

    Today's IT departments are being asked to meet tomorrow's storage challenges with yesterday's solutions. In this special announcement webcast, an IBM storage executive and a recognized storage analyst will discuss a host of new offerings in our storage portfolio. You'll learn about innovative technologies that are fully integrated and...

    Provided By IBM

  • Webcasts // Sep 2010

    Defining Value in the Warehouse

    In a business where inventory turns are key and margins are thin, executives in the distribution industry must be able to effectively evaluate return on investment when evaluating warehousing and ERP/financial management applications. This webcast will help to understand the drivers for return on investment in the warehouse, functional areas...

    Provided By ePartners

  • Webcasts // Aug 2010

    How To Use Digital Media To Find New Customers

    Digital media has opened new doors for customer acquisition. Watch as a handful of brand marketers discuss how they are using digital media to find new customers.

    Provided By iMedia Communications

  • Webcasts // Aug 2010

    Is An iPad App The Right Choice For Your Brand?

    The iPad has become a powerful new platform for brands, but it's not the right choice for everyone. Watch as a handful of brand marketers debate the relevancy of this influential tool.

    Provided By iMedia Communications

  • Webcasts // Aug 2010

    Social Innovation; Fleet Forum

    In the wake of criticism regarding the response to high-profile disasters, humanitarian organizations began to focus increasingly on improving response delivery through improved logistics. Fleet management was an integral part of this process. As Luk Van Wassenhove, Academic Director of INSEAD Social Innovation Centre, points out, "Without (vehicle) fleets, humanitarian...

    Provided By INSEAD

  • Webcasts // Jul 2010

    Keeping Luxury Under Wraps

    A new European law that went into effect in June 2010 will protect the owners of luxury brands such as Prada or Chanel, which will now be able to restrict sales of their products by unauthorized Internet dealers. IESE Prof. Jose Luis Nueno explains how this measure will affect players...

    Provided By IESE School Of Business

  • Webcasts // Jul 2010

    SAP BI Works for Me Webcast Series-Recorded webcast

    This three-part webcast series focuses on how business intelligence can help a business make better decisions. The first in the series tackles common mistakes companies make and how to avoid them. The second webcast is about how important finding data you can trust is to the strategy and decision making...

    Provided By SAP

  • Webcasts // Jul 2010

    Small Business Rules: The El Clasificado Rule

    Martha de la Torre didn't grow up dreaming of owning a business, but in 1988 she realized that if she did, she could really make a difference. She and her husband started El Clasificado, a free weekly Spanish language newspaper that's grown into a leading interactive media company.

    Provided By American Express

  • Webcasts // Jul 2010

    Digital Versus Traditional: Where's Your Money Going?

    Watch as a handful of brand marketers explain how their marketing spends have shifted in order to better capitalize on the ever-growing array of digital opportunities.

    Provided By iMedia Communications

  • Webcasts // May 2010

    TechNet Webcast: Active Directory Federation Services (AD FS) 2.0 - Technical Overview (Level 200)

    Active Directory Federation Services (AD FS) 2.0 is designed to meet the growing demand for a single sign-on solution that crosses organization, application, and platform boundaries. The attendee of this webcast explains what's new in AD FS 2.0 and share best practices for achieving a secure and highly available AD...

    Provided By Microsoft

  • Webcasts // Apr 2010

    Small Business Rules: The Barbarian Rule

    This webcast talks about building consumer-friendly websites to reinventing the banner ad to launching viral campaigns, the Barbarian Group is a full service digital shop, providing production muscle and a keen understanding of Internet culture.

    Provided By American Express

  • Webcasts // Apr 2010

    Honing Your Webinar Presentation Skills: The Latest in Professional Development

    Presenting has always been a critical business skill. But with Webinars there's an added twist - you can't see your audience members, and they can't see you. So how do you get and keep their attention? During this Webinar Roger Courville, Webinar expert, researcher and author of the new...

    Provided By Citrix Online

  • Webcasts // Mar 2010

    Up Your EQ (Engagement Quotient!) with 10 Practical Presentation Skills

    Research shows that trainers who can turn passive participants into active participants significantly improve learner retention rates. View this informative one-hour Webinar archive to learn how to accelerate your success with engaging learners in a live webinar. You will learn: How to avoid the worst-ever webinar mistakes...

    Provided By Citrix Online

  • Webcasts // Mar 2010

    The Business Impact of a Workshifting Culture: Corporate America and the Mobile Workforce

    Watch this on-demand webinar with Justin Levy, General Manager of New Marketing Labs and 15-year workshifting veteran. Levy will discuss the evolution of corporate culture and how your company can prepare for an increasingly distributed workforce.

    Provided By Citrix Online

  • Webcasts // Mar 2010

    Brand Management: Added Value

    The attendee of this webcast will understand how a brand can either command higher price or better margins, changing the perceptions of the final product.

    Provided By Howcast

  • Webcasts // Mar 2010

    How-To Be An Affililiate Marketer

    This is an introduction to Affiliate Marketing and how it all works. The video will help the attendee understand what he or she needs to to be an online affiliate for companies that are looking for affiliates to promote their products.

    Provided By Howcast

  • Webcasts // Feb 2010

    Identity and Access Management Solution

    The presenter describes the capabilities and business drivers behind the solution. The presenter gives demo of parts of the solution. The demo includes automated AD group management and access through Forefront Identity Manager (FIM), FIM password reset, and managing group membership via Outlook.

    Provided By Microsoft

  • Webcasts // Feb 2010

    TechNet Webcast: Migrating From Internet Explorer 6 to Internet Explorer 8 (Level 300)

    One is probably excited about the new Windows 7 operating system, and the Windows Internet Explorer 8 Web browser comes as part of the package. One may have seen the demos of new features and tools that are available, but one is still using Internet Explorer 6. The demos are...

    Provided By Microsoft

  • Webcasts // Feb 2010

    How To Market Nationally On A Local Basis

    Search engine competition can be fierce for popular keywords. If you market by city, the competition is far less and the likelihood of getting a high ranking much better. This video explains the concept of marketing.

    Provided By Howcast

  • Webcasts // Feb 2010

    How To Do Affiliate Marketing

    In affiliate marketing, online merchants pay independent parties - called publishers, to promote their products on the publishers' web sites. The basic steps for becoming a publisher are described here. Determine who the web site visitors are, Capture e-mail addresses, Launch multiple web sites, Keep the web site current, Sign...

    Provided By Howcast

  • Webcasts // Jan 2010

    Achieving Better Customer Retention Through Social Marketing

    As customers become less responsive to direct marketing communications, they have become more involved with online communities and more receptive to recommendations from people like them. Increasingly, the task for commercial, for-profit, marketers is to work inside a community of pseudo-anonymous customers in sites like Facebook, YouTube or Twitter, because...

    Provided By SAS Institute

  • Webcasts // Jan 2010

    Business War Chest: Google TV Ads

    If you want to do some advertising but you've got a limited budget, Google TV ads may be an option to consider. In this webcast Jason Apfel, the founder and president of FragranceNet.com, tells how he manages his TV ad campaign with just a few clicks of his mouse.

    Provided By American Express

  • Webcasts // Jan 2010

    Article Marketing

    Article marketing is one of the best free ways to generate leads. This video is an offer to visit the blog and view the free training on writing effective articles and how to submit them to a directory.

    Provided By Howcast

  • Webcasts // Jan 2010

    Making B2B Fun Through Social Media

    This webinar is a story about the company Kinaxis a midsized company which has made it great through the Search, and Social Media. This webinar describes how the Kinaxis, an Ottawa-based on-demand supply chain management service provider, hoped to drive awareness, and double its leads again and again. Kinaxis began...

    Provided By Enquiro Search Solutions