Emerging Tech

We've got all you need for evaluating and implementing new tech.

  • White Papers // Oct 2009

    What I Learned From The Food Channel About Developing A Niche

    The Food Network is masterful at defining the "Niche." If you do not watch the Food Channel on cable TV, you might be tempted to think, 'Cooking is cooking - how boring to have cooking shows 24/7. Every show must be the same.' Ah, but you'd be wrong. They have...

    Provided By American Express

  • White Papers // Jan 2010

    I Need That! - Music To Innovators' Ears

    When someone "Wants" something, they consider comparative "Wants" - this choice versus that. But when they believe, and say, they "Need it." Rational or not, they are "Hooked." In this case, price is often of little consequence. They just "Gotta have it." This is a sign that innovation has been...

    Provided By American Express

  • White Papers // Jan 2010

    Chugging Along On The Innovation Train

    For the last five years it's been "Innovation this" and "Innovation that" as marketers and CEOs scramble to get a spot on the innovation train. Reminds me of those good old days of the latter 20th century when laundry detergent started out as, "Best" then became "Superior" and grew into...

    Provided By American Express

  • White Papers // Sep 2009

    Be Solutionary, Not Revolutionary

    It is invigorating to accomplish a huge project. When we sit down with a blank canvas or clean sheet of paper, we have the tendency to think big. We tend to ask ourselves, "What can I think of that is new, surprising, and transformational?" However, some of the greatest advancements...

    Provided By American Express

  • White Papers // Sep 2009

    5 Takeaways On Servicing The Creative Community

    These days, creating tools and services that empower people to broadcast their creativity is big business. Final Cut lets us make our own movies at home; Garage Band helps us make our own albums; and now Blurb, an online service that allows individuals to do affordable, small-scale print runs, allows...

    Provided By American Express

  • White Papers // Aug 2009

    5 Tips For Productive Brainstorming

    The now over-the-hill catchphrase "think outside the box" associated the act of brainstorming with the idea of being free from any sort of structure. If we could just open up our minds to a "blue sky" of possibilities it seemed to say, we'd soon hit upon a miraculous and innovative...

    Provided By American Express

  • White Papers // Jun 2009

    3 Questions Entrepreneurs Should Ask Themselves

    We all have a responsibility to make our projects sustainable. Whether we work in large corporations or on our own, when it comes to leading ideas, we are entrepreneurs. An entrepreneur is strictly defined as a person who organizes and manages any enterprise with considerable initiative and risk. For an...

    Provided By American Express

  • White Papers // Dec 2009

    Innovating The Wrong Way...With Counterfeit Software

    Oh those crafty software criminals. They're such "Innovators." Never ones to rest on their laurels, they keep coming up with new products. Last year's releases of counterfeit software are not enough - they have to stay ahead of the game. After all, creative new features ensure rising profits. And social...

    Provided By American Express

  • White Papers // Jan 2010

    Wilson Electronics - Enabling Entrepreneurial Etailers And Retailers To Thrive

    Wilson Electronics is an entrepreneurial story. Based in Utah, it was founded by an entrepreneur, Jim Wilson, 40 years ago. It grew out of Wilson's hobby as a ham radio operator. Over the years he developed technology to boost signals. Today the company has about 130 employees. All of their...

    Provided By American Express

  • White Papers // Aug 2010

    Hybrids - A New Form Of Innovation

    More and more variety is available in products and services these days. How does anyone come up with something really new? Once in a while a totally new idea shows up. The Apple iPhone with its finger manipulated touch screen was one such "New idea." This is now being widely...

    Provided By American Express

  • White Papers // Aug 2010

    Innovation! Don't Stress Me But Tell Me What Kind You Need!

    Everyone needs and craves innovation, yet the more we chase it, the more elusive discovering the next "It" or "Thing" seems to be. Most of us have cut all the costs we can and are already working harder than ever. In this stagnant, doubtful economy, innovation seems be the best...

    Provided By American Express

  • White Papers // Aug 2010

    Reaching For The Skies

    If you decide to tackle an engineering challenge or to venture into the scientific unknown as an entrepreneur, you're embarking on a real adventure - difficult, fascinating, often risky. Sometimes you and your team might feel quite alone, while at others you might choose to partner with friends or even...

    Provided By American Express

  • White Papers // Aug 2010

    The Antidote For Commoditization

    Industrial products had a bit different problem, since many of the suppliers and the customers were somewhat more interdependent. Still, some very large companies with big global purchasing power are known for their tough, competitive purchasing style. As industrial customers consolidated and grew into "Mega-customers" they also grew a "Get...

    Provided By American Express

  • White Papers // Jun 2010

    Ads That Follow You Across The Internet - A Twist On An Old Idea

    Sometimes the most interesting innovations come from the simplest ideas. Look for innovation in the simplest ways and smallest things. At its core, retargeting is nothing more than serving up banner ads of a certain type to a certain audience - with the main difference being that the ads are...

    Provided By American Express

  • White Papers // Oct 2009

    Skeptics Vs Cynics: Problem-Solving With A Bias Towards Resolution

    The author writes about the valuable role that skeptics play in a creative team. Those poo-poo'ers that love to find fault with new ideas are sometimes annoying but always helpful - and essential to making ideas happen. Without them, we can get intoxicated on idea generation and fail to focus,...

    Provided By American Express

  • White Papers // Jul 2009

    The Whole Business Brain

    As innovation and creativity become increasingly important in business, how creativity works - and who holds the keys to it - is a hot topic. In his book Group Genius, psychologist Keith Sawyer argues that all great ideas are the result of collaboration - that the notion of the lone...

    Provided By American Express

  • White Papers // Jun 2009

    Questions All Young Entrepreneurs Should Ask

    As you approach your ideas as an entrepreneur, you'll want to ask yourself three questions: With each venture, are you getting closer to your true interests and potential? Of course, statistically speaking, most ideas never happen and most new business ventures fail. When you pursue a new idea, it is...

    Provided By American Express

  • White Papers // May 2009

    The Entrepreneur's Lament: Moving Beyond Boredom

    The most common cause of boredom is when a business grows to where it becomes harder to consider it "entrepreneurial." More bureaucracy and formality creep in, multiple layers of management lead to way too many committees, meetings, and the like. This can be unbearable for the entrepreneur who is used...

    Provided By American Express

  • Webcasts // Nov 2009

    A Conversation With Seth Sternberg

    Can you start a business without a traditional marketing plan? Seth Sternberg founded Meebo with the help of two technology bloggers. In this webcast, Sternberg offers up new-age advice for anyone looking to start a business. Plus, he spills a rookie mistake that everyone should try to avoid.

    Provided By American Express

  • Webcasts // Jul 2010

    Booming Business: A Sublime Idea

    The next time you have a crazy business idea over a beer, you should think of Matt Moman. Find out how fake limes, Corona beer and a little inspiration turned this entrepreneur's dream into a booming business.

    Provided By American Express

  • White Papers // Nov 2010

    The New American Middle Class - Fueled By Innovation

    Marketing was via word of mouth. At first news traveled at the speed of a horse. Later, small towns grew into small cities. Small cities grew into larger ones. The neighborhoods of many of these cities are still lined with shop after shop, serving their own neighborhood needs. Large stores...

    Provided By American Express

  • White Papers // Oct 2010

    Get Your Innovation Groove Back: Tips From Thomas Edison

    Assess and maintain the current network. Go look at the Facebook, LinkedIn and Twitter accounts. Surprised by the number of people in the networks? If one is like Edison, one is not. Edison would list his contacts in a special notebook. The intent was "To plan for regularly touching base...

    Provided By American Express

  • White Papers // Aug 2010

    Brand Secrets They Don't Teach In Business School

    A lot of people ask the author (Founder of the Virgin Group) about the Virgin brand - what's their secret? What's the enduring magic formula? The truth is, they started with a really simple idea that has developed over time. In business schools, brand values are often discussed in terms...

    Provided By American Express

  • White Papers // Aug 2010

    Art As Action - Innovation On A Sunday Afternoon

    It's easy to qualify "Art" as innovative. Artists push the envelope and test the tried and true. Artists hold nothing sacred - the world is bendable, we exist in the fifth dimension, color is mutable, people are merely props. It was clear that "Holding Pattern" in all of its originality...

    Provided By American Express

  • White Papers // Oct 2010

    The Small Business Innovation Research Program Gets A Makeover

    Does your business have an innovative idea that could be commercialized for use by the federal government? If so, good news: The SBA recently announced that its Small Business Innovation Research (SBIR) program will undergo some improvements to make it more "Entrepreneur-friendly" and make it easier for small businesses to...

    Provided By American Express

  • White Papers // Oct 2010

    Looking For Innovation In The "Wrong Places"

    True innovation often doesn't make us comfortable. It makes one uncomfortable. And yet, it is in that discomfort that the new ways, the new ideas and the new feelings come to light. When you drive to work via a different route, you see different places and sights. If you go...

    Provided By American Express

  • White Papers // Oct 2010

    What Women Entrepreneurs Can Learn From Elizabeth Gilbert

    I am stronger than Depression and braver than Loneliness and nothing will ever exhaust me. This quotation is part of a much longer one that both calmed and strengthened Gilbert when she was at her point of greatest despair. Alone and crying out for the first time to God, what...

    Provided By American Express

  • White Papers // Oct 2010

    Entrepreneurial Innovation In The U.S.: Strengths And Weaknesses

    The GEDI compared the contextual features of entrepreneurship in 71 countries over a decade, including both quantitative measurements (such as the number of existing firms and startups) and qualitative measurements (such as the education level of founders and employees or the number of high-growth startups). It focuses on three broad...

    Provided By American Express

  • White Papers // Sep 2010

    6 Reasons To Have More Fun At Work

    Why are you in business for yourself? The reasons vary: To make more money, to have more freedom, to be challenged, because you have a great idea - the list could go on and on. And the author bet another reason is to have more fun. But are you? Those...

    Provided By American Express

  • White Papers // Sep 2010

    How To Generate Opportunities For Innovation

    Every business owner the author knows is trying new things. As a matter of fact, 78 percent of owners have said that coming out of the recession, the old way of doing business won't work. Changing the way one does business may not often take on the title of innovation,...

    Provided By American Express

  • White Papers // Sep 2010

    Why Business Will Grow Again: "We Have Met the Enemy And He Is Us!"

    The one characteristic of American business that consistently wins is its ability to adapt, evolve, innovate and compete in the face of all kinds of adversity. It is what Americans seem to do best. To put it in a simpler way, "When someone invents a better regulatory mousetrap, the mice...

    Provided By American Express

  • White Papers // Sep 2010

    Business Incubators: The Next Innovation Engine?

    Business incubators, once a trendy place for entrepreneurs to start companies, fell out of favor in recent years. But some indicators suggest incubators are making a comeback as a breeding ground for startups, innovative ideas and new job creation. Incubators are locations where startups share low-cost office space, access to...

    Provided By American Express

  • White Papers // Sep 2010

    Innovate To Become A "Shape-Shifter"

    Whenever people in any situation are asked to change, after the initial wave of resistance, there are three questions that are asked: "Why, to what, and how? WHY? - The "Why" is because continuous change is the only true source of sustainable competitive advantage in these unprecedented times. WHAT? -...

    Provided By American Express

  • White Papers // Nov 2010

    Intrapreneurs: Building For The Future

    These days, many millions of people proudly claim the title "Entrepreneur." On the other hand, a title that hasn't gotten nearly the amount of attention it deserves is entrepreneur's little brother, "Intrapreneur": "an employee who is given freedom and financial support to create new products, services and systems, who does...

    Provided By American Express

  • Webcasts // Oct 2010

    American Business: All About Apps

    As more and more people upgrade to smart phones, the market for mobile applications has exploded. Design studios large and small are looking to cash in on the craze and make their app the next big thing. The presenters recently caught up with a few designers to find out how...

    Provided By American Express

  • Webcasts // Oct 2010

    Small Business Rules: The Jen Bekman Projects?

    As a relative newcomer to the art world, Jen Bekman Projects focuses on breaking open the industry to connect emerging and established artists with collectors all over the world. Small Business RulesTM takes a look at its best known project, 20x200, which offers limited-edition archival prints at affordable prices, exclusively...

    Provided By American Express

  • Webcasts // Oct 2010

    Small Business Rules: The Waterloo Records Rule

    John Kunz and his store, Waterloo Records & Video, have been at the heart of the vibrant Austin music scene since 1982. 28 years later, this old-school music store is still a mecca for musicians and music lovers alike. In this episode of Small Business Rules Kunz explains how he...

    Provided By American Express

  • Webcasts // Oct 2010

    Making Ideas Happen With Less

    As the author of the best selling book Making Ideas Happen, Scott Belsky is an expert in, well, making ideas happen. He tells Business Insider CEO Henry Blodget that startups need to take advantage of their size by iterating rapidly, taking risks, and playing around with their product. "At a...

    Provided By American Express

  • Webcasts // Sep 2010

    Business Answers: Talking Business & Compensation Options

    Lawrence Gelburd, an instructor at The Wharton School, and Ron Morris, the director of entrepreneurial studies at Duquesne University and host of the radio program "The American Entrepreneur," answer viewer questions about the importance of understanding business lingo and how to compensate your employees if you don't have enough money...

    Provided By American Express

  • Webcasts // Oct 2010

    Where's The Money?: Luring Angel Investors

    The biggest challenge for many entrepreneurs is finding the money to start and then grow their businesses. One source of initial funding is an angel investor, but how do you get one interested in helping you? Susan Preston, author of "Angel Financing for Entrepreneurs," has a few tips for making...

    Provided By American Express