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Cutting Complexity, Adding Value - Efficiency and Effectiveness in Digital Advertising
Growing operational complexity has led to proliferating inefficiencies in digital advertising, affecting the ability of agencies and advertisers in spending more time on value-creating activities.
To gain an understanding of the potential for improving the efficiency of digital advertising, The Boston Consulting Group undertook a study using lean methodology...Provided By Google
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The optimal budget allocation of TV vs. YouTube
This presentation shares key findings of a meta analysis of 80 TV campaigns in Germany. Learn how, on average, shifting part of TV budget to YouTube saves 7.4% of total campaign costs at stable reach.
Provided By Google
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Cutting Complexity, Adding Value - Efficiency and Effectiveness in Digital Advertising
Growing operational complexity has led to proliferating inefficiencies in digital advertising, affecting the ability of agencies and advertisers in spending more time on value-creating activities.
To gain an understanding of the potential for improving the efficiency of digital advertising, The Boston Consulting Group undertook a study using lean methodology...Provided By Google
-
The optimal budget allocation of TV vs. YouTube
This presentation shares key findings of a meta analysis of 80 TV campaigns in Germany. Learn how, on average, shifting part of TV budget to YouTube saves 7.4% of total campaign costs at stable reach.
Provided By Google