Tech Industry

  • Webcasts // Dec 2009

    Miles Nadal - Chairman And CEO, MDC Partners

    Miles Nadal, marketing expert and CEO of MDC Partners, talks about the most effective way to shrink your advertising budget in a recession: shift it from traditional outlets to internet and social media. In doing so, you'll cut costs and get a much better impact and results.

    Provided By American Express

  • Webcasts // Oct 2009

    Small Business Rules: Thrillist

    In this episode of Small Business RulesSM, host Lindsay Campbell introduces the audiences to Ben Lerer and his co-founder Adam Rich, who recognized the potential of marketing directly to their customers' inboxes when they launched Thrillist, a daily email newsletter for men that gives tips on where to go, what...

    Provided By American Express

  • White Papers // Jan 2010

    10 Things You Can Do To Make Your Online Business Money

    How's the start of 2010 looking for you and your business? Are you primed and ready to make money this year? With 2010 already underway, have you put a plan in place to promote your business and maximize your success? This paper explains about ten quick, easy-to-implement things you can...

    Provided By American Express

  • White Papers // Feb 2010

    Have You Considered Affiliate Marketing?

    Affiliate marketing, simply, is when someone has an audience and chooses to market products or services that aren't theirs to that market. So, for instance, on chrisbrogan.com, one markets the WordPress blog theme, Thesis, which one didn't create. Because one has an audience reading the blog who might want to...

    Provided By American Express

  • White Papers // Jan 2010

    6 Ways To Get People To Believe You Online

    The web isn't always the easiest place to create trusted relationships. After all, the personal cues that one might use when meeting someone face to face don't apply. You never know who may be behind the keyboard in any online conversation and there are plenty of unscrupulous characters ready to...

    Provided By American Express

  • White Papers // Jan 2010

    The Best Way To Add Video To Your Marketing (And The Biggest Mistake You Should Avoid)

    Are you thinking about adding video to your business marketing efforts this year? First, decide [on your goals]: What's most important to you, content or quality? Depending on the answer to that question, you'll have a very different experience with online video. If a high-quality video production is important, it'll...

    Provided By American Express

  • White Papers // Jan 2010

    5 Ways To Get Found Online In Your Town

    The growth of search as a primary driver of buying decisions in some local market segments has significantly increased the need for small business owners to master this thing called local search. To state this a bit more plainly - if your business doesn't show up on page one or...

    Provided By American Express

  • White Papers // Jan 2010

    How To Market Today

    Traditionally, direct mail has been considered successful if it creates a 4% response rate or so. But even to get that, you have to buy lists, pay for postage and packaging, etc. E-mail marketing on the other hand costs almost nothing and usually yields better results. Social networking is a...

    Provided By American Express

  • White Papers // Nov 2009

    How To Promote Your Business On Flickr

    Flickr offers one of the largest image archives and communities online and one that is often not targeted because most small businesses aren't yet good at creating the one thing they need to have credibility in Flickr ... high quality non-marketing images. This is a big deal because Flickr is...

    Provided By American Express

  • White Papers // Apr 2009

    The Trend Of The Info Shopper

    The Trend of the Info Shopper - and 10 Ways Small Businesses Fail to Leverage it. The author just got done shopping online for a software service to create a virtual workspace/Intranet for her team. She had a particular vendor in mind, but got frustrated because the company's website had...

    Provided By American Express

  • Webcasts // Oct 2010

    Business Answers: Timing A Request For Venture Capital & Going Viral With A Marketing Campaign

    Forbes staff writer, Maureen Farrell and serial entrepreneur and author of the book "What If? And Why Not?" Jen Groover, answer viewer questions about timing your request for venture capital and how to get a marketing campaign to go viral.

    Provided By American Express

  • Webcasts // Sep 2010

    Viral Marketing For Small Businesses

    As co-founder and CEO of BuzzFeed, a website that tracks when things turn viral, Jonah Peretti knows a thing or two about viral content. For a small business looking to start a viral marketing campaign, it needs to first realize that not everything it does will turn viral. Jonah Peretti...

    Provided By American Express

  • White Papers // Nov 2010

    Small Business Saturday Campaign Embraced By New England Shopkeepers

    Independent retailers in Vermont, Massachusetts and New Hampshire are embracing the upcoming Small Business Saturday initiative since it fits well with the region's strong "Shop local" spirit. Additionally, American Express recently launched the new marketing program to encourage Americans to shop at small businesses on Saturday, Nov. 27. "It's nice...

    Provided By American Express

  • White Papers // Nov 2010

    How To Use Collateral Marketing

    The concept of collateral marketing - using brochures and other printed materials that you can leave with a client - can be an effective part of a company's sales cycle. It's just a matter of choosing the right pieces. It's easy to lump collateral marketing and advertising together - you...

    Provided By American Express

  • White Papers // Oct 2010

    Weblocal - The Importance Of Distribution

    You have sales goals, be they for your cash register or for your agents or however you bring in your money. Move that into your web presence. Set sales targets for what you can distribute over the Web. Then, realize that you won't get those targets just because you built...

    Provided By American Express

  • White Papers // Oct 2010

    7 Deadly Assumptions Of Online Marketing Success

    It's not really enough to have a website. These days you must create a total web presence, but you've also got to create strategy based on overall objectives. This is another way of saying unless your online activity ends in a sale you've failed in the game of online marketing....

    Provided By American Express

  • White Papers // Oct 2010

    How An Exact Match Domain Can Launch A Successful Business

    There's no formula for choosing a successful domain. A litany of companies built brands and booming websites from the thin Internet air (think Zappos, Yahoo! and every other quirky site consumers relish). For the rest of the entrepreneurial world, the more common approach is rooted in transference. You hunt for...

    Provided By American Express

  • White Papers // Oct 2010

    Review Sites Lead To Brand Insights

    Consumer reviews, on sites including InsiderPages, Fav Rav, Angie's List and TripAdvisor, have become an important source of leads for small business owners of all kinds. It makes perfect sense. Word of mouth has always been recognized as the best kind of advertising, and the hardest to get. So-called social...

    Provided By American Express

  • White Papers // Sep 2010

    Search Marketing As A Core Local Business Strategy

    Nearly four in 10 U.S. Internet users (37 percent) who conducted an online local business search in 2009 ended up visiting the store in person, according to TMP Directional Marketing and comScore. Chew on that statistic for a minute and it becomes pretty clear that the acts of being found...

    Provided By American Express

  • White Papers // Nov 2010

    5 Ways To Get Your Fans Cheering About Your Holiday Marketing

    As a small business owner, if you are planning to send a generic, pre-printed holiday card with your business name imprinted on the inside, don't bother. So many business owners have gone about this ritual each year with as much gusto as getting the oil changed in their car. If...

    Provided By American Express

  • White Papers // Nov 2010

    Build Your Email List Value Today

    It's amazing how few people consider their email database to be their most important business asset. Though businesses come and go, if you treat your customers and peers and colleagues and competitors and friends as an important relationship, you always have something. When money comes and goes, it's the relationships...

    Provided By American Express

  • White Papers // Nov 2010

    3 Marketing Pet Peeves

    Spam used to refer exclusively to unsolicited email, and mostly to shady characters like phishers and people like "Robert benjamen from the Ivory Coast [sic]" who has a $10.5 million cocoa fortune to share with me if I forward my bank account number. But more troublesome of late is the...

    Provided By American Express

  • White Papers // Oct 2010

    5 Ways To Boost Credibility And Conversions

    All too often, entrepreneurs and business owners think of self-promotion as the seedy underbelly of marketing and brand building. That misconception can cost you big time. The reality is self-promotion is a crucial step to sustained success. Instead of fake smiles and overbearing arrogance, there are simple ways to promote...

    Provided By American Express

  • White Papers // Oct 2010

    How To Create A Window That Gets Noticed

    If you are in a retail business, you probably know the importance of your window and window shopping in general. As customers walk past your establishment, what they see in the window can cause them to stop to take a look, and in the best case, actually come inside and...

    Provided By American Express

  • White Papers // Nov 2010

    6 Benefits Of Building A Brand In The Blogosphere Age

    Social media has put the one-to-many model of marketing and branding on steroids. It used to be that companies had to market to people by sending catalogs, brochures, postcards or other direct mail pieces. It was time-consuming to get all that promotional material printed, collated, folded and out the door...

    Provided By American Express

  • White Papers // Nov 2010

    Advertising On A Budget? What To Do If Traditional Ad Buys Are Beyond Your Means

    How do you know when a company should or should not use typical advertising like magazine ads? If traditional advertising isn't feasible, either financially or because of the type of industry you're in, what other options do small businesses have? All advertising should communicate to the consumer, "You need this....

    Provided By American Express

  • White Papers // Oct 2010

    10 Things You Should Do Right Now To Boost Holiday Sales

    Before they even celebrate Halloween, online marketers are kicking off the holiday marketing season! What's in store for retailers? Just like last year, shoppers want bargains. The eMarketer's report for 2010, "Online Holiday Shopping Preview: What Retailers Need to Know," found almost 43 percent of consumers say they would only...

    Provided By American Express

  • White Papers // Aug 2009

    Email Marketing Lives: 3 Services For Sending A Great Newsletter

    With so much focus on social media today, it can be easy to forget that the most universal way of contacting people online is still email. In fact, a recent study indicates that email still has more than three times the reach of social networking, with 165.4 million users in...

    Provided By American Express

  • White Papers // Jun 2009

    Internet Marketing: A Good Investment During An Economic Slowdown

    It's a tough time for a lot of retailers and many are looking for new way to reach and expand their markets. Traditional advertising is still important but during this recession businesses are scaling back on these budgets in favor of increasing their online marketing spend. Benefits like an ability...

    Provided By American Express

  • White Papers // Jul 2009

    Retailers, Your Mission: Snag Those Web Buyers

    Consumer research suggests that more than a third of holiday shoppers will find their purchases influenced by pre-buying online research. Fortunately, the new and improved Google Product Search (once known as Froogle) will let you list your products there for free; unlike some other online comparison shopping sites. Be prepared...

    Provided By American Express

  • White Papers // May 2009

    Web Retailers Sweeten The Deal To Nudge Sales Higher

    Even if you don't have a strong Web presence it's wise to invest in your online store. In the survey, 54 percent say they search for coupons and discounts online even if they plan to purchase offline. What does this mean for your online store? If you have free shipping,...

    Provided By American Express

  • White Papers // Aug 2009

    Basic Mistakes Retailers Make When Times Are Tough

    The fact is, that when times become tough, the first thing many business owners do is stop marketing, and lay off staff. This most likely means there will be fewer customers coming in and fewer people to serve the ones that do show up - a good recipe for disaster.

    Provided By American Express

  • White Papers // May 2009

    How To Use Online Video To Establish Credibility

    When you think YouTube, what comes to mind? Cute animal videos? Kids chattering on webcams? Susan Boyle? Although most of these things are entertaining, none of them evoke images of brand management, business relations, or credibility. Yet, there are thousands of smart individuals and companies that are using YouTube and...

    Provided By American Express

  • White Papers // May 2009

    YouTube: An Unlikely Small Biz Marketing Platform

    Online marketing began as an extension of offline marketing campaigns: press releases and brochure-like websites that failed to engage with customers. But the rise of social websites, particularly blogs, turned online marketing into an ongoing conversation between you and your customers. If you still have doubts about YouTube's value to...

    Provided By American Express

  • White Papers // Sep 2009

    The Message Is The Money

    Ask any successful business owner - little strategies make a big difference in tough times. One way to balance the need to keep and attract new clients without depleting your marketing budget is to fine-tune your approach to one important but very low-cost strategy: an e-mail marketing campaign. This paper...

    Provided By American Express

  • White Papers // Jul 2009

    Cutting Prices And Keeping Customers

    It's better to cannibalize your own product with something less expensive than to have a competitor woo customers with lower prices. Maintain market share at a lower price point to keep more of your existing customers. When the economy improves, you have a bigger client base and clients upgrade. If...

    Provided By American Express

  • White Papers // Aug 2009

    Is Advertising Dead?

    The key starting point is great content. When you have great content, you're more likely to attract audiences, and audiences are what advertisers are looking for. Even if the audience is not huge, an advertising model can still be successful because advertisers need to reach and engage niche audiences, so...

    Provided By American Express

  • White Papers // Jul 2009

    Ten Things To Think About When Designing Digital Experiences

    Visitors to your digital space don't want to think about interacting with your website. They want to - quickly and easily - make a purchase, find information, or have fun. It helps if they can be engaged and enchanted in the process. How can we facilitate this type of digital...

    Provided By American Express

  • White Papers // Jun 2009

    The Art Of The Landing Page - Seven Tips For Increasing Conversions

    Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. These approaches work across a surprisingly wide variety of circumstances and industries. You should be very clear about...

    Provided By American Express

  • White Papers // Aug 2013

    Freeform Dynamics Report - The End User Security Jigsaw

    Organisations of all sizes are trying to understand the security implications of mobile working, device proliferation and BYOD. But with IT vendors offering up a broad range of options, it can be hard to know where to focus your efforts. A global study of 977 IT and business professionals provided...

    Provided By McAfee