Tech Industry

  • White Papers // Dec 2008

    Combination Notes: Market Segmentation And Equity Transfer

    This paper empirically analyzes a particular type of notes observed in securitization transactions: combination notes. Combination notes are formed by combining parts of two or more tranches of securitization transactions, where one part usually consists of a share of the first loss piece. It is analyzed whether combination notes are...

    Provided By Ludwig-Maximilians-Universitat Munchen

  • White Papers // Apr 2010

    Why Relevance Drives Response And Relationships

    Consumers today are deluged and overloaded with a plethora of unwanted direct marketing and promotional messages that are blasted out via email, or mass-produced and mailed in vast quantities, ending up choking mail boxes and filling recycling bins. In most cases, recipients ignore, or have become immune, to standardized commercial...

    Provided By CMO Council

  • White Papers // May 2010

    Feature: Understanding SEO For Small And Local Businesses

    With 40 percent of search engine queries containing some local intent, small businesses would do well to position themselves for search engine success. At the same time, those managing a small business often don't have the time or resources needed to manage an SEO initiative. In these situations, it may...

    Provided By Bruce Clay

  • White Papers // Sep 2009

    Digital Marketing: The CMO Perspective

    The modern marketing manager faces several challenges today, but the most complex remains amongst the most perennial - how best to propagate awareness of his product or service, in a manner that will raise sales and profits within limited promotional budgets and increasing competition. For many businesses, digital media promises...

    Provided By IMA

  • White Papers // Apr 2010

    The Best of Both Worlds: Designing Complex Experiments in the JMP-SAS Environment

    Complexity, and supply chains that may expand across the globe, requires one to design experiments that must take into account: the multi-step nature of manufacturing processes, the large number of factors involved, the different sizes of experimental units, the restrictions in randomization that occur, and the constraints in the number...

    Provided By W. L. Gore & Associates

  • White Papers // Oct 2010

    Bureaucracy Norms And Market Size

    This paper proposes a new model of market structure determination. It demonstrates that market structure need not be the result of ideology, political power, collusion among producers or the nature of the technology. In authors' setting, it is determined by bureaucrats who maximize their share of the industry profits. The...

    Provided By Institute for Advanced Studies

  • White Papers // Feb 2009

    Competitiveness And Specialisation Of The Austrian Export Sector: A Constant-Market-Shares Analysis

    This Constant-Market-Shares (CMS) analysis shows the development of competitiveness, market and product structure of the Austrian merchandise exports from 1990 to 2006. The traditional CMS application was transformed to a dynamic model, such that the static indicators have been replaced by time series. This dynamic consideration of the CMS analysis...

    Provided By Institute for Advanced Studies

  • White Papers // Jan 2009

    Negotiation Under The Threat Of An Auction

    Most gains in takeovers accrue to targets, suggesting the presence of strong competition among acquirers. Yet recent literature documents a seemingly contradictory fact; a large majority of all takeovers occur after one-on-one negotiations. The authors seek to determine whether the acquirers in such friendly deals are totally insulated from competitive...

    Provided By University of Cologne

  • White Papers // Jan 2010

    Market Share Dynamics In A Model With Search And Word-of-mouth Communication

    This paper analyzes price competition in an infinitely repeated duopoly game. In each period, consumers remember the existence and location of their previous supplier. New information is gathered via search or word-of-mouth communication. Market outcomes are history-dependent, and the Markov perfection refinement is used to narrow the set of equilibria....

    Provided By Humboldt University Berlin

  • White Papers // Oct 2010

    Using PRINCE2 and MSP Together

    PRINCE2TM is the Office of Government Commerce's (OGC) method for managing a project. Managing Successful Programmers (MSP) is OGC's framework for managing programmers. Although both are from OGC, they have been written on the basis that they can be used independently of each other - that is, a project using...

    Provided By TSO

  • White Papers // May 2010

    Increasing Dominance - The Role Of Advertising, Pricing And Product Design

    Despite the empirical relevance of advertising strategies in concentrated markets, the economics literature is largely silent on the effect of persuasive advertising strategies on pricing, market structure and increasing (or decreasing) dominance. In a simple model of persuasive advertising and pricing with differentiated goods, the authors analyze the interdependencies between...

    Provided By University of Munich

  • White Papers // Jun 2010

    Investment Incentives And Electricity Spot Market Design

    In liberalized electricity markets strategic firms compete in an environment characterized by fluctuating demand and non-storability of electricity. While spot market design under those conditions by now is well understood1, a rigorous analysis of investment incentives is still missing. Existing models, as the peak-load-pricing approach, analyze welfare optimal investment and...

    Provided By University of Munich

  • White Papers // Jun 2010

    The Effect Of Entertainment In Newspaper And Television News Coverage Munich

    In this paper, the authors analyze the equilibrium amount of entertainment in news coverage of newspapers and television stations. They find that a shift in the inclination to read, expressed by a shift in the (psychological) distance costs, induces both media outlets to incorporate more entertaining elements in news coverage....

    Provided By University of Munich

  • Case Studies // Jan 2010

    Infogain Implements CRM Data Integration

    The client is the world leader in open network storage solutions for data-intensive enterprises. The client needed for a complete enterprise-wide CRM strategy and solve complex customer data integrity issues. The challenge was to automate core systems to share and exchange data and eliminate manual processes and expand the scalability...

    Provided By Infogain

  • White Papers // Sep 2010

    Go Global To Japan: Analysis Of Inward FDI Distribution

    For many years, Japan has attracted exceptionally low levels of Foreign Direct Investment. This paper sets out to provide a better understanding of the activity of foreign affiliates in Japan, and suggests strategies Japanese policy makers may undertake to optimize the potential for positive spillover effects from Foreign Direct Investment...

    Provided By Hitotsubashi University

  • White Papers // Dec 2009

    Receptiveness Of Gamers To Embedded Brand Messages In Advergames: Attitudes Towards Product Placement

    Advergames are increasingly being used as part of a marketing campaign to promote products and brands. The authors examined the level of recall of products, brands, and companies in advergames and whether the acceptability of product placement in advergames is related to attitude towards advertising in general. This paper shows...

    Provided By American Academy of Advertising

  • White Papers // Aug 2010

    How Users Shape And Use Markets

    In this paper the authors consider the interrelationships between users and market shaping. Current research addressing the user is centred upon product development/innovation and user configurations. They argue that this dominant "Co-construction of users and technology" perspective has a weak link to markets (and indeed marketing activities). The purpose of...

    Provided By Norwegian School of Economics and Business Administration

  • White Papers // Jan 2010

    How To Promote Your Business When Your Website Stinks

    Ok, so you've decided to start using the Internet to promote your business more actively and most people you talk to who know about the web tell you the same thing ? you need to redesign your website. The problem for many small businesses is that getting to the point...

    Provided By American Express

  • White Papers // Jan 2010

    How To Take Advantage Of Social Media In Your Email Marketing

    You've most likely had an email newsletter for your company for much longer than you've had a presence on social media sites. But now that you do both, the two can go hand-in-hand, with email creating an opportunity to extend your presence on social media sites, and social media sites...

    Provided By American Express

  • White Papers // Jan 2010

    4 Elements Of A Successful Business Web Presence

    What's the most important piece of your business's web presence? Your website, of course. Creating a website requires a good deal of thought; it's important to plan what information you want on the site, what the layout will look like, and how you'll connect each piece together. Think of your...

    Provided By American Express

  • White Papers // Mar 2010

    5 Ways To Find And Use Your Employees As Spokespeople

    You might have noticed a trend in more and more marketing, where large brands are featuring real people and actual employees in their ads. The end of the new Intel ads feature employees singing the well known "Intel bong" - the four note chime at the end of their ads....

    Provided By American Express

  • White Papers // May 2010

    5 Common Word Usage Mistakes That Make You Sound Stupid (Or Worse, Pompous)

    Good communication matters in marketing, especially, because the words you use (and how you use them) create an image of who you are. Websites, brochures, blog posts, sales collateral, Slideshare presentations, Facebook pages and Twitter streams full of jargon, pabulum, and poor grammar tell your customers that you don't really...

    Provided By American Express

  • White Papers // Jan 2009

    Five Lessons Learned From My Start-Up? And why I'd Do It Again

    We started with an idea which we set out in a business plan competition named Venture Cup, but we didn't complete the competition since we started the company. Our idea was developed by some kind of iterative and incremental process. We should have paused and reconsidered the plan and then...

    Provided By American Express

  • White Papers // Sep 2010

    3 Ways To Make Your Online Marketing More Targeted

    The options for small businesses to market their products and services online are numerous. In fact, many marketers' efforts to promote online are fragmented and can result in significant waste of effort and a disconnect with customers. In the mix of online marketing tactics, SEO and PPC have been rated...

    Provided By American Express

  • White Papers // Aug 2010

    Rethink Your Email Marketing

    A recent survey reported that over 93 percent of people have an opt-in daily contact with a brand via email. It also said only 15 percent of Facebook users and 5 percent of Twitter users have a similar relationship. That's one of many reasons to rethink your use of email...

    Provided By American Express

  • White Papers // Aug 2010

    Unstink Your Company Blog

    If you must write about your products and services (that's why you started this mess in the first place, right?), then sneak it in like product placement. That's right. Sneak it in there. For instance, if you're a guitar company, write about all the cool local shows you're attending, and...

    Provided By American Express

  • White Papers // Aug 2010

    Pros and Cons Of Online Customer Product Reviews

    By asking customers to submit reviews of recently purchased products (typically, by sending a follow-up email), e-commerce businesses can increase the number of reviews on their sites. Generally, this approach will lead to a more reliable portrayal of product quality and usefulness. These requests can engage customers and convey the...

    Provided By American Express

  • White Papers // Jun 2010

    Get Others To Sell For You With Affiliate Marketing

    Finding good sales people can be tough, especially for small business owners. But with a little work, you can have people clamoring to help you sell your products as your affiliates. Affiliate marketing relies on the idea that, for a percentage of the sales price, many people will be happy...

    Provided By American Express

  • White Papers // Sep 2010

    7 Ways To Measure Your Social Media ROI

    People love social media for different reasons. For some, it's all about the networking. For others, it's the branding. Whatever the case, the downside to social media is that it is sometimes difficult to know if your time with it is well spent. So, as with the rest of your...

    Provided By American Express

  • White Papers // Mar 2010

    6 Ways To Differentiate Your E-Commerce Website

    RDFa tags improve the chances that the results delivered by your eCommerce site will match the needs of Internet shoppers, as expressed in their search queries. This microformatting approach involves specifying product attributes (names, categories, brands, manufacturers, and prices) in XHTML using Resource Description Framework-attribution methods. Basically, eCommerce site owners...

    Provided By American Express

  • White Papers // Mar 2010

    5 Ways You Can Improve Cash Flow With Your Invoices

    Cash flow can be a crucial issue for small businesses: until your clients pay you, you may not be able to turn around and pay your own bills. That can make improving your cash flow a priority. But what are effective ways to go about speeding up the turnaround for...

    Provided By American Express

  • White Papers // Sep 2009

    Top 5 Business Blogging Mistakes And How To Avoid Them

    Business blogging can be exceptionally rewarding. When done correctly, a successful blog can bring attention to your business, can attract new customers, and can turn your current customer base into the type of fans that companies like Apple, Netflix, and Ben and Jerry's have: people who will not only buy...

    Provided By American Express

  • White Papers // Apr 2009

    6 Pitfalls To Avoid When Choosing A Domain Name

    We all know that a good domain name matters. When you are doing any sort of marketing, your call to action will often be to get people to your website - and if you choose a URL that doesn't make sense or is hard to remember, you are just making...

    Provided By American Express

  • White Papers // Jun 2009

    Small Businesses Are Atwitter

    If you're a small business owner without an Internet presence, then you are not even close to alone. You are also playing ball with one hand tied behind your back. And web advertising is much more powerful than most traditional print or broadcast advertising in that it enables the business...

    Provided By American Express

  • White Papers // Jun 2009

    4 Tips For Marketing Your Business On YouTube

    Even though YouTube has been around for years, few brands have been able to set up shop and use the platform for successful marketing purposes. Common business mistakes include letting the channel get stale, using it only for campaigns, diverging from the brand, and too much focus on trying to...

    Provided By American Express

  • White Papers // Jun 2009

    Video Advertising: Not Just For Big Business

    When you think TV and video advertising, you probably think expensive media buys and production costs, making the medium available only to businesses with significant advertising budgets. But the Internet has eliminated the need for expensive middlemen when it comes to video advertising. In addition to low-cost production options and...

    Provided By American Express

  • White Papers // Jun 2009

    How To Accelerate Business Growth

    If your goal is to increase your income, raising your rates is only one possible solution. Create a variety of "products" with specific deliverables attached to each. Then see how much work you can repeat and streamline. Create best practices and standard procedures and repeatable info and client checklists and...

    Provided By American Express

  • White Papers // Feb 2009

    Measuring Success In Online Marketing

    Your web strategy would be incomplete if you didn't take advantage of its key difference from traditional marketing channels - the flexibility to change strategy on a dime. The information you gather from your web site can help you determine which product offers are working and which are not, whether...

    Provided By American Express

  • White Papers // Feb 2009

    Expert Advice On Your Online Marketing Effort

    This paper explains how to keep your sights on what matters for your online-marketing effort. The world of online marketing doesn't stand still, and small businesses, given their flexibility and ingenuity, are ideal web constituents. However, the web and the opportunities to leverage it for your business are constantly evolving.

    Provided By American Express

  • White Papers // Feb 2009

    The Basics Of Search Engine Marketing

    Almost every Internet user enlists the help of one of the major search engines - Google, Yahoo, or MSN - every time they access the web. There are more than 65 billion searches every month, and any one of them could result in a prospective customer for your business. Search...

    Provided By American Express