Tech Industry

  • Webcasts // Jan 2010

    Local Search-The Gift And The Curse

    John Jantsch, award winning social media publisher, stresses the importance of maximizing local search. In this webcast, he explains why leveraging local search is a necessity for small businesses, and how without it, businesses can get lost in the shuffle, or worse, not be found at all.

    Provided By American Express

  • Webcasts // Jan 2010

    Local, Local, Local...But Use Social Media's Tools

    John Jantsch, award winning media publisher, strongly recommends using Facebook, Twitter, and other social media tools to capture local market share. In this webcast, he speaks to these tools as well as how ownership over a business-specific, dedicated domain page is critical for reaching local customers.

    Provided By American Express

  • Webcasts // Jan 2010

    Social Media Is Here To Stay, Get Involved

    Award winning social media publisher John Jantsch discusses why the key to a successful business lies in finding a need and getting people to like and trust you. In this webcast, he shares how the ubiquity of social media can be used to drive sales.

    Provided By American Express

  • Webcasts // Jan 2010

    No Strategy? Fake It Til You Make It

    According to John Jantsch, award winning social media publisher, digital real estate is a hot commodity. In this webcast he discusses why establishing awareness early on is important and discusses how small business owners can create an online footprint for their companies.

    Provided By American Express

  • Webcasts // Jan 2010

    Social Media Breeds Trust, Trust Breeds Sales

    Naysayers say social media can't affect sales because people consider it annoying. Not true, says John Jantsch, award winning social media publisher. It's all about getting people to know, like, and trust your business, which in turn, will lead to business.

    Provided By American Express

  • Webcasts // Jan 2010

    You Blog? Who Cares? Customers Will

    According to award winning social media publisher John Jantsch, "Every small business needs to have a blog." In this webcast, he explains why blogs are a great way to share valuable, education-based content with customers.

    Provided By American Express

  • Webcasts // Jan 2010

    Business War Chest: Google TV Ads

    If you want to do some advertising but you've got a limited budget, Google TV ads may be an option to consider. In this webcast Jason Apfel, the founder and president of FragranceNet.com, tells how he manages his TV ad campaign with just a few clicks of his mouse.

    Provided By American Express

  • Webcasts // Aug 2009

    Finding New Capabilities With E-mail Marketing

    In this webcast the co-founder of Capabilities talks about the benefits they've realized in terms of their sales strategy and time management.

    Provided By American Express

  • White Papers // Jun 2010

    Ads That Follow You Across The Internet - A Twist On An Old Idea

    Sometimes the most interesting innovations come from the simplest ideas. Look for innovation in the simplest ways and smallest things. At its core, retargeting is nothing more than serving up banner ads of a certain type to a certain audience - with the main difference being that the ads are...

    Provided By American Express

  • White Papers // Apr 2009

    How To Make Your Clients Love You

    It's surprising to see many businesses out there for whom it's okay to have a client who is dissatisfied. Many times, the business objective seems to be just to do the bare minimum that gets their money from the client. If you are actually in the business spending time, i.e....

    Provided By American Express

  • White Papers // Jun 2010

    How To Keep Customers Raving About Your Business

    Having a good product is not enough to keep your customers happy. As any good entrepreneur knows, it is ultimately your service that determines whether or not your customers will keep coming back to you. Whenever possible, meet with your clients face to face: Instead of setting up business deals...

    Provided By American Express

  • White Papers // May 2009

    All Ads Up

    Times have changed. Long gone are the days when all you needed to do to reach the biggest audience was buy three, two-minute ad spots during a major sporting event. Of course, if you can afford to do so it's still one of the best attention-grabbing ad stunts, but not...

    Provided By American Express

  • White Papers // May 2009

    80% Of All Advertising Is Wasted Due To This Common Mistake

    You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? Surely it was a headline. It's a scientifically proven fact that 5 times as many people read headlines as read body copy of an ad....

    Provided By American Express

  • White Papers // Jun 2009

    Educating Clients: The Difference Between Opinion And Expertise

    One of the central challenges for any service-oriented firm is learning how to manage clients successfully and productively. The general assumption is that clients come because we are experts at what we do - whether it's graphic design or public relations or custom software development. And they do. But where...

    Provided By American Express

  • White Papers // Sep 2009

    Just Blogging Isn't Enough - You Have To Blog with Purpose

    Want more traffic? Want more attention? The world isn't interested in blah, or boring, or ordinary. If you're blogging for business, you need to be cutting edge, current, and sometimes even controversial. Niche blogging is at its peak. Truth is, if you sell cashmere sweaters, you need to get in...

    Provided By American Express

  • White Papers // Jul 2009

    Put Down The Burnt Toast, Pick Up Your Cell Phone

    There is no avoiding it - mobile marketing, coupled with the social tools of Web 2.0 is the darling of the advertising world, and right or wrong, they've got your number. Gone are the days of writing an editorial letter to your daily paper, outing the local department store for...

    Provided By American Express

  • Webcasts // Apr 2009

    Viral Marketing For A Husky Business

    Tammy Naples started a retail business when she couldn't find clothes for "Her son who was built like a lineman." Word of her "Husky Fashions" spread - online.

    Provided By American Express

  • Webcasts // Apr 2009

    Trust Your Instincts And Your Business Will Fuel?

    OPEN Cardmember Patricia Schiffman stresses the importance of trusting your instincts and how having trust in yourself will allow you to gain the trust of your clients. She also shares her strategy on educating potential clients, which can lead to refferals and ultimately sales.

    Provided By American Express

  • White Papers // Aug 2010

    Tips For Winning The Local Search Game

    When prospective buyers want to find products, services, people and experiences these days, quite often they begin their search online - even if they are looking for a business or store right in their backyard. Working to position your business prominently when local prospects turn to a search engine has...

    Provided By American Express

  • Webcasts // Jul 2010

    Local Online Advertising

    Advertising is a key to success for most businesses. Nowadays, anyone can advertise on the web, and Yodle is a service that helps small businesses do just that. Yodle CEO Court Cunningham says the first step in local online advertising is to create a website. He tells Business Insider CEO...

    Provided By American Express

  • Webcasts // Jul 2010

    Small Business Rules: The El Clasificado Rule

    Martha de la Torre didn't grow up dreaming of owning a business, but in 1988 she realized that if she did, she could really make a difference. She and her husband started El Clasificado, a free weekly Spanish language newspaper that's grown into a leading interactive media company.

    Provided By American Express

  • Webcasts // Dec 2009

    Miles Nadal - Chairman And CEO, MDC Partners

    Miles Nadal, marketing expert and CEO of MDC Partners, talks about the most effective way to shrink your advertising budget in a recession: shift it from traditional outlets to internet and social media. In doing so, you'll cut costs and get a much better impact and results.

    Provided By American Express

  • Webcasts // Oct 2009

    Small Business Rules: Thrillist

    In this episode of Small Business RulesSM, host Lindsay Campbell introduces the audiences to Ben Lerer and his co-founder Adam Rich, who recognized the potential of marketing directly to their customers' inboxes when they launched Thrillist, a daily email newsletter for men that gives tips on where to go, what...

    Provided By American Express

  • White Papers // Jan 2010

    10 Things You Can Do To Make Your Online Business Money

    How's the start of 2010 looking for you and your business? Are you primed and ready to make money this year? With 2010 already underway, have you put a plan in place to promote your business and maximize your success? This paper explains about ten quick, easy-to-implement things you can...

    Provided By American Express

  • White Papers // Feb 2010

    Have You Considered Affiliate Marketing?

    Affiliate marketing, simply, is when someone has an audience and chooses to market products or services that aren't theirs to that market. So, for instance, on chrisbrogan.com, one markets the WordPress blog theme, Thesis, which one didn't create. Because one has an audience reading the blog who might want to...

    Provided By American Express

  • White Papers // Jan 2010

    6 Ways To Get People To Believe You Online

    The web isn't always the easiest place to create trusted relationships. After all, the personal cues that one might use when meeting someone face to face don't apply. You never know who may be behind the keyboard in any online conversation and there are plenty of unscrupulous characters ready to...

    Provided By American Express

  • White Papers // Jan 2010

    The Best Way To Add Video To Your Marketing (And The Biggest Mistake You Should Avoid)

    Are you thinking about adding video to your business marketing efforts this year? First, decide [on your goals]: What's most important to you, content or quality? Depending on the answer to that question, you'll have a very different experience with online video. If a high-quality video production is important, it'll...

    Provided By American Express

  • White Papers // Jan 2010

    5 Ways To Get Found Online In Your Town

    The growth of search as a primary driver of buying decisions in some local market segments has significantly increased the need for small business owners to master this thing called local search. To state this a bit more plainly - if your business doesn't show up on page one or...

    Provided By American Express

  • White Papers // Jan 2010

    How To Market Today

    Traditionally, direct mail has been considered successful if it creates a 4% response rate or so. But even to get that, you have to buy lists, pay for postage and packaging, etc. E-mail marketing on the other hand costs almost nothing and usually yields better results. Social networking is a...

    Provided By American Express

  • White Papers // Nov 2009

    How To Promote Your Business On Flickr

    Flickr offers one of the largest image archives and communities online and one that is often not targeted because most small businesses aren't yet good at creating the one thing they need to have credibility in Flickr ... high quality non-marketing images. This is a big deal because Flickr is...

    Provided By American Express

  • White Papers // Apr 2009

    The Trend Of The Info Shopper

    The Trend of the Info Shopper - and 10 Ways Small Businesses Fail to Leverage it. The author just got done shopping online for a software service to create a virtual workspace/Intranet for her team. She had a particular vendor in mind, but got frustrated because the company's website had...

    Provided By American Express

  • Webcasts // Oct 2010

    Business Answers: Timing A Request For Venture Capital & Going Viral With A Marketing Campaign

    Forbes staff writer, Maureen Farrell and serial entrepreneur and author of the book "What If? And Why Not?" Jen Groover, answer viewer questions about timing your request for venture capital and how to get a marketing campaign to go viral.

    Provided By American Express

  • Webcasts // Sep 2010

    Viral Marketing For Small Businesses

    As co-founder and CEO of BuzzFeed, a website that tracks when things turn viral, Jonah Peretti knows a thing or two about viral content. For a small business looking to start a viral marketing campaign, it needs to first realize that not everything it does will turn viral. Jonah Peretti...

    Provided By American Express

  • White Papers // Nov 2010

    Small Business Saturday Campaign Embraced By New England Shopkeepers

    Independent retailers in Vermont, Massachusetts and New Hampshire are embracing the upcoming Small Business Saturday initiative since it fits well with the region's strong "Shop local" spirit. Additionally, American Express recently launched the new marketing program to encourage Americans to shop at small businesses on Saturday, Nov. 27. "It's nice...

    Provided By American Express

  • White Papers // Nov 2010

    How To Use Collateral Marketing

    The concept of collateral marketing - using brochures and other printed materials that you can leave with a client - can be an effective part of a company's sales cycle. It's just a matter of choosing the right pieces. It's easy to lump collateral marketing and advertising together - you...

    Provided By American Express

  • White Papers // Oct 2010

    Weblocal - The Importance Of Distribution

    You have sales goals, be they for your cash register or for your agents or however you bring in your money. Move that into your web presence. Set sales targets for what you can distribute over the Web. Then, realize that you won't get those targets just because you built...

    Provided By American Express

  • White Papers // Oct 2010

    7 Deadly Assumptions Of Online Marketing Success

    It's not really enough to have a website. These days you must create a total web presence, but you've also got to create strategy based on overall objectives. This is another way of saying unless your online activity ends in a sale you've failed in the game of online marketing....

    Provided By American Express

  • White Papers // Oct 2010

    How An Exact Match Domain Can Launch A Successful Business

    There's no formula for choosing a successful domain. A litany of companies built brands and booming websites from the thin Internet air (think Zappos, Yahoo! and every other quirky site consumers relish). For the rest of the entrepreneurial world, the more common approach is rooted in transference. You hunt for...

    Provided By American Express

  • White Papers // Oct 2010

    Review Sites Lead To Brand Insights

    Consumer reviews, on sites including InsiderPages, Fav Rav, Angie's List and TripAdvisor, have become an important source of leads for small business owners of all kinds. It makes perfect sense. Word of mouth has always been recognized as the best kind of advertising, and the hardest to get. So-called social...

    Provided By American Express

  • White Papers // Sep 2010

    Search Marketing As A Core Local Business Strategy

    Nearly four in 10 U.S. Internet users (37 percent) who conducted an online local business search in 2009 ended up visiting the store in person, according to TMP Directional Marketing and comScore. Chew on that statistic for a minute and it becomes pretty clear that the acts of being found...

    Provided By American Express