Tech Industry

  • Research // Feb 2014

    Gartner MQ: Multichannel Campaign Management

    A top notch marketing management system will help you drive marketing results across multiple environments, including all things digital such as websites, mobile, social, and the more traditional such as direct mail, call centers and email. The level of performance that multichannel campaigns must attain to engage customers continues to...

    Sponsored By IBM

  • White Papers // Feb 2014

    The Right Time for Real-time Marketing

    Deliver more relevant offers, increase response rates, and create happier, more profitable customers.

    Sponsored By IBM

  • White Papers // Feb 2014

    10 Tips for Moving Social Media and Mobile Marketing out of Silos

    Read this white paper for 10 tips on integrating customer data across your marketing, and find out how to deliver personalized, seamless interactions through mobile, social media, and other channels to create lasting—and profitable—customer engagement.

    Sponsored By IBM

  • White Papers // Jan 2014

    Discovering Vulnerable Web Applications

    This paper describes how large enterprises can effectively discover, catalog and scan web applications to control this major risk vector as part of their organization's overall vulnerability management

    Sponsored By Qualys

  • Case Studies // Jan 2014

    Customer Success Story of Columbia Prep:

    ExtremeZ-IP is helping thousands of educational institutions worldwide conquer their Mac/Windows integration challenges. Check out this case study to learn how Columbia Prep School improved Mac user communication and productivity while reducing IT management cost with ExtremeZ-IP.

    Sponsored By Acronis

  • White Papers // Dec 2013

    Eliminating Authentication Silos and Password Fatigue with Federated Identity and Access Management

    As enterprises continue to depend on the cloud for delivery of applications and more workers are using multiple types of devices to access those applications, the need to control who has access to what will grow. Too often, users suffer from password fatigue, having to create and remember many log-on...

    Sponsored By F5

  • White Papers // Nov 2013

    Business Value of Managed Services

    Businesses around the world are looking for ways to innovate, improve customer relationships and drive down costs. But it can be challenging to find the right people and resources to support those corporate initiatives. Managed services from IBM can help

    Sponsored By IBM

  • eBooks // Oct 2013

    Set Your IT Business Up For Success: Achieving Client Satisfaction in the First 30 Days

    The key to achieving client satisfaction and building long-term client relationships is starting off on the right foot. It is important that the groundwork be laid in advance to ensure a smooth onboarding process, as this is the time when new clients are most critical of the work being performed....

    Sponsored By LabTech Software

  • eBooks // Oct 2013

    Top Ten Considerations for Selecting the Right RMM Solution

    Remote monitoring and management (RMM) is an important part of your IT services offering. RMM tools enable service delivery and provide a number of benefits, including increased customer service levels, time and money savings, and ultimately a more effective and profitable business. Read this eBook for tips to ensure you...

    Sponsored By LabTech Software

  • eBooks // Oct 2013

    Managed Services - Why It's Good for Business

    As technology becomes increasingly complex, more companies are outsourcing their IT management and maintenance functions. The idea of outsourcing IT has become so appealing that worldwide spending for IT outsourcing is increasing. IT service providers are responding to this growing need by introducing a new business model, managed services, which...

    Sponsored By LabTech Software

  • White Papers // Oct 2013

    Top Ten Criteria for Selecting a Managed Services Provider

    When you’re faced with growing expectations to create business value with limited resources, where can you turn? Increasingly, IT organizations are looking to trusted IT services providers like IBM to help reduce cost, manage complexity, maintain leading-edge skills and adopt technology innovation. Read the white paper to find out how...

    Sponsored By IBM

  • White Papers // Mar 2012

    The Real SaaS Manifesto

    Due to the proliferation and incorrect use of the term, Software-as-a-Service (SaaS) has often been misunderstood by both software vendors and business people. This whitepaper will define the key terms every company should know, understand, and evaluate when considering a SaaS vendor for their business.

    Sponsored By Workday

  • White Papers // Feb 2015

    6 Ways IT Will Move From the Back Office to the Boardroom

    In today’s world, IT is no longer confined to just tech support. IT is becoming business critical across all departments. From HR to marketing, finance to sales, IT solutions and infrastructure allow all employees to be successful in their role, as well as improving business processes and efficiency. Download...

    Provided By Polycom, Inc.

  • White Papers // Feb 2015

    Drones for Good

    The Government of UAE, in collaboration with Indra, has launched "The UAE Drones for Good Award", recognizing the most promising prototypes that will improve people's lives. The following infographic explores how civilian drones are changing the world, looking at implications for different industries. Furthermore it depicts the top 5 industries...

    Provided By Drones for good

  • White Papers // Nov 2014

    Build a hybrid cloud: Create A Strategy

    This paper provides context and guidance on how to create a proactive, effective approach to cloud computing and will address these important questions in the process. How do we prepare for the arrival of cloud computing? What considerations should a cloud computing strategy address? How do we utilize cloud to...

    Provided By IBM

  • White Papers // Nov 2014

    Build a hybrid cloud: Define your ecosystem

    Moving to a cloud environment is no longer just an information technology IT strategy it’s a business decision as well. Cloud is motivating business and IT to emerge from their respective silos. This paper discusses how to convert cloud’s considerable benefits into business opportunities with an astute understanding of your...

    Provided By IBM

  • White Papers // Nov 2014

    Build a hybrid cloud: Create A Strategy

    This paper provides context and guidance on how to create a proactive, effective approach to cloud computing and will address these important questions in the process. How do we prepare for the arrival of cloud computing? What considerations should a cloud computing strategy address? How do we utilize cloud to...

    Provided By IBM

  • White Papers // Nov 2014

    Become a Social Business in the Cloud

    The era of social business is here. Across industries, business leaders are driving initiatives that strategically integrate social collaboration tools with business processes. These leaders recognize that social tools — such as online communities and meetings, file sharing, profiles, instant messaging, and activity management — allow people to apply relevant...

    Provided By IBM

  • White Papers // Nov 2014

    Australian insights from the 2014 Smarter Consumer Study - Infographic

    The IBM® Smarter Consumer Study, now in its fifth year, is based on surveys conducted by the IBM Institute for Business Value. For this year’s study, IBM researchers surveyed 30,554 consumers in 16 countries, including 1,822 from Australia. Shoppers spanned ages 18 to 60+ with substantial representation of every age...

    Provided By IBM

  • White Papers // Nov 2014

    Case Study Loft Group - Innovating e-learning and transforming solution delivery with SoftLayer cloud technology

    Established in 2007, Loft Group is a creative digital agency focused on providing business consultancy through software solutions. The company constructs purpose-built digital infrastructure to help customers harness communications and human connections for access through virtually any channel. Loft Group needed a scalable, high-performance infrastructure to deliver its born-on-the-cloud e-learning...

    Provided By IBM

  • White Papers // Oct 2014

    The Security Industry’s Dirty Little Secret

    One of hackers’ dirty little secret weapons used to bypass security systems and penetrate even the most locked-down networks are advanced evasion techniques (AETs). While AETs are not a secret among the hacking community where they are well known and have been in widespread use for several years there are...

    Provided By McAfee

  • White Papers // Oct 2014

    DBAs: Control the Cloud

    DBAs know that staying vital in their profession means working with, and in, the cloud. In this new white paper, see how DBAs can avoid “database isolation management,” and how a broad perspective gives DBAs control over any database environment . Get this paper today.

    Provided By Dell Software

  • White Papers // Sep 2014

    The Cross-Browser Configuration Conundrum

    With the proliferation of available browsers, plus the boom in usage of devices to navigate the Internet, cross-browser testing has become a vital part of website development. Developers must ensure that, no matter which browsers are used to view their website the site will look and function the same way.

    Provided By Micro Focus

  • White Papers // Aug 2014

    Building a Better Network Security Strategy

    In today's global, always-on world, network security is crucial. Enterprises need to ensure that employees accessing their networks are secure at all times. A comprehensive network security solution needs to include a number of factors, including • Network reliability • Resources for managing the network • Network features and...

    Provided By HP

  • White Papers // Aug 2014

    The Migrate-Manage-Govern Strategy to Active Directory Transformation

    Active Directory (AD) environments today have become extremely complex and increasingly cumbersome to manage. This can lead to security and compliance challenges that impede the adoption of useful new technologies. Learn how the migration strategy outlined in this white paper can help you transform AD from an administrative burden into...

    Provided By Dell Software

  • White Papers // Aug 2014

    12 Essential Tasks of Active Directory Domain Services

    Discover the 12 major tasks of Active Directory Domain Services (AD DS) administration and management, and how delegation can be an excellent way for administrators to reduce the their workload and streamline management of their AD DS infrastructures. Read the white paper and learn how the implementation of proper...

    Provided By Dell Software

  • White Papers // Jul 2014

    Whitepaper: SaaS and cloud-based integration: Business Impact in Multi-country Payroll

    This briefing paper published by Webster Buchanan Research examines the evolution of SaaS in multi-country payroll, explaining the business implications of different approaches and exploring both the potential benefits and concerns. It then examines the potential impact of newer, cloud-based integration techniques on the global strategies of companies.

    Provided By Workday

  • White Papers // Jul 2014

    Whitepaper: The Real SaaS Manifesto

    Due to the proliferation and incorrect use of the term, Software-as-a-Service has often been misunderstood by both software vendors and business people. This whitepaper defines the key terms every company should know, understand, and evaluate when considering a SaaS vendor for their business.

    Provided By Workday

  • White Papers // Jul 2014

    NSS Labs Report: Breach Detection Systems Comparative Analysis

    In recent NSS Labs testing, Trend Micro™ Deep Discovery scored the highest in breach detection of all products, including those from AhnLab, Fidelis, FireEye, Fortinet, and Sourcefire. Download NSS Labs' 2014 Security Value Map (SVM) for Breach Detection Systems to compare test results and see why Deep Discovery should...

    Provided By Trend Micro

  • White Papers // Jun 2014

    Follow the money, Follow the crime

    A white paper discussing the benefits of outsourcing managed security services and outlining effective strategies, as well as 10 of the most important criteria to consider, when choosing a managed security services provider.

    Provided By IBM

  • White Papers // Jun 2014

    Gartner Magic Quadrant paper

    Latest Gartner Magic Quadrant report positions IBM among the leaders in managed security services providers, based on "ability to execute" and "completeness of vision."

    Provided By IBM

  • White Papers // Jun 2014

    Hybrid Model Of E-Learning With Knowledge Management

    The world is moving towards digitalization of knowledge which makes E-learning an important issue and prime concern that can be enhanced by combining it with another separate world of knowledge called knowledge management. This paper introduces the complementary structure of E-learning and knowledge management and their relationship. E-learning is used...

    Provided By International Journal of Scientific & Technology Research

  • Webcasts // May 2014

    On-demand Webcast: Internet of Everything: What it is and why it matters to IT

    By 2018, it’s projected that 9 billion devices will be connected to the “Internet of Things.” To top it off, many analysts argue that the web will encompass more than just devices, evolving into an “Internet of Everything". But what are these networks really? And more importantly, what do...

    Provided By Citrix Online

  • White Papers // May 2014

    MuTeBench: Turning OLTP-Bench into a Multi-Tenancy Database Benchmark Framework

    Database benchmarks have been used for decades to load test systems and to compare systems or system configurations with each other. However, their methods and assumptions are hardly suitable for multi-tenant cloud database services. Those systems have to provide both performance isolation of a lot of tenants with dynamic workloads...

    Provided By IARIA

  • White Papers // May 2014

    Factors Affecting Programmer's Performance on Web-Based Programming

    Today, the changes that occur in the field of IT are repositioning its role from just to support back office to strategic role. Thus, this change has led to high demand for IT professionals who have the competence and also updated on the utilization of new technologies. This research is...

    Provided By Journal of Theoretical and Applied Information Technology

  • Webcasts // May 2014

    Webinar: Why It's Time to Retire that Aging HR System and Embrace the Cloud!

    You need the latest workforce cost reports at your fingertips. And your organization's employees want to go mobile. But you're struggling with a system designed back in the 80s that was last upgraded years ago. In this webinar, HR leaders share the benefits of moving to the cloud.

    Provided By Workday

  • White Papers // May 2014

    Management Trust, Organizational Trust, and Organizational Performance: Empirical Validation of an Instrument

    The researchers defined trust as \"The willingness of a party to be vulnerable to the actions of another party based on the expectation that the other will perform a particular action important to the trustor, irrespective of the ability to monitor or control that other party\". The purpose of this...

    Provided By Oklahoma State University

  • White Papers // May 2014

    ENCRYPTING THE INTERNET

    The evolution of the Internet has resulted in large quantities of information being exchanged by businesses or private individuals. The nature of this information is typically both public and private, and much of it is transmitted over the hyper text transfer protocol (HTTP) in an insecure manner. A small amount...

    Provided By Intel Corporation

  • White Papers // May 2014

    Select the right solution for environmental and energy management

    Meeting environmental and energy reduction goals is challenging, but those that have achieved these goals have used three key tactics. This buyer’s guide lists these tactics and provides checklists to use when comparison-shopping for an environmental and energy management solution.

    Provided By IBM

  • White Papers // May 2014

    Technical Intelligence Approach: Determining Patent Trends in Open Die Forging

    Open die forging is an important process for alloys and steels present in a variety of industries, such as in the aerospace industry, construction, mining and general machinery. During the forging process several wear mechanisms occur: thermal fatigue, plastic deformation, mechanical fatigue, etc. causing quality damage and economic losses. Academy...

    Provided By Creative Commons

  • White Papers // Feb 2015

    Financial Malware Explained

    Cybercriminals rely upon increasingly sophisticated techniques to steal the credentials of online banking customers, and then reuse them to take over the victim’s account and perform fraudulent transactions such as transferring money to new destinations. IBM Security Trusteer solutions offer multiple layers of protection across devices and the fraud lifecycle....

    Sponsored By IBM

  • White Papers // Dec 2014

    Next - Generation Security Platform for Critical Infrastructure

    SCADA and Industrial Control Systems (ICS), which are used to automate industrial processes in critical infrastructure industries such as utilities and transportation, have undergone dramatic transformations. What once was a collection of isolated, proprietary systems based on serial protocols are now highly interconnected systems which leverage the internet protocol and...

    Sponsored By Palo Alto Networks

  • White Papers // Feb 2015

    The Future of Convergence Is Here

    Discover the major problems that have been facing today’s IT world. The changing landscape of IT over the past decade has seen more and more computer, network and storage solutions, creating a complicated web of siloed technologies that drive up costs and create headaches for those in charge of support....

    Sponsored By Hitachi Data Systems

  • White Papers // Oct 2014

    Prefabricated Power and Cooling Modules for Data Centres

    Deploying a new power and cooling module for a data centre is often a dreaded process for IT professionals. However, many organisations now look to prefabricated power and cooling modules to save them from time and frustration spent in deployment. Discover the advantages of using these new prefabricated power and...

    Sponsored By APC by Schneider Electric

  • White Papers // Nov 2013

    Business Value of Managed Services

    Businesses around the world are looking for ways to innovate, improve customer relationships and drive down costs. But it can be challenging to find the right people and resources to support those corporate initiatives. Managed services from IBM can help

    Sponsored By IBM

  • White Papers // Feb 2015

    The Thriving Malware Industry: Cybercrime Made Easy

    The malware industry supplies all the components cybercriminals need to easily perpetrate malware-driven financial fraud and data theft. In today’s virtual world, the scope of organizations vulnerable to malware-driven cybercrime is quite broad. In addition to banks and credit unions that are subject to online banking fraud, financial fraud can...

    Sponsored By IBM

  • White Papers // Feb 2015

    Get On Your Way to a Secure Mobile Enterprise

    This infographic shows the key points on the path to a secure mobile enterprise, and how holistic protection from IBM can help organizations move beyond device security and extend protection to sensitive content, applications and transactions.

    Sponsored By IBM

  • White Papers // Feb 2015

    IBM Security Identity Governance and Administration

    IBM Security Identity Governance and Administration provides an integrated, business-centric approach to help organizations improve security and reduce costs for managing accounts, groups, policies, credentials and access rights throughout the user lifecycle.

    Sponsored By IBM

  • White Papers // Feb 2015

    When Millions Need Access: Identity MGMT in an Interconnected World

    For organizations opening their systems to large numbers of internal and external users, IBM solutions meet the scalable identity management, security and compliance needs of both the business and its end users with control over permissions and other user access functions.

    Sponsored By IBM

  • White Papers // Jan 2015

    Getting The Most From Your Virtualized Data Center With Converged Systems

    In this paper, we look at the greatest challenges faced by IT departments, and how traditional processes and organizations are poorly-equipped to handle today's workplace. We discuss the benefits of converged systems that are engineered to handle virtualised workloads. Finally, we look at HP ConvergedSystem for Virtualisation as a simple...

    Sponsored By HP and Intel UK

  • White Papers // Mar 2015

    Technology Business Research: Notebook Reliability

    TBR discusses the reliability found in Dell Notebooks today. This report breaks down the areas most critical to customer satisfaction and how Dell is able to consistently deliver across these criteria. Realise the potential that Dell products can offer your work force.

    Sponsored By Dell and Intel

  • White Papers // Mar 2015

    Enterprise Mobility Management Smackdown

    Are you looking for an independent overview of the Enterprise Mobility Management (EMM) solutions and curious about the different features and functions each EMM vendor is offering?If so, this is a report you MUST read!

    Sponsored By Dell and Intel

  • White Papers // Aug 2014

    12 Essential Tasks of Active Directory Domain Services

    Discover the 12 major tasks of Active Directory Domain Services (AD DS) administration and management, and how delegation can be an excellent way for administrators to reduce the their workload and streamline management of their AD DS infrastructures. Read the white paper and learn how the implementation of proper...

    Provided By Dell Software

  • White Papers // Nov 2008

    Retail Advertising Works! Measuring The Effects Of Advertising On Sales Via A Controlled Experiment On Yahoo!

    A randomized experiment performed in cooperation between Yahoo! and a major retailer allows to measure the effects of online advertising on sales. The authors exploit a match of over one million customers between the databases of Yahoo! and the retailer, assigning them to treatment and control groups for an online...

    Provided By New York University

  • Downloads // Sep 2006

    Software-as-a-Service; A Comprehensive Look at the Total Cost of Ownership of Software Applications

    Gartner estimates that the annual cost to own and manage traditional "on-premise" software applications can be up to four times the initial purchase price. This is due to a company's need to acquire and maintain the resources needed to support a large scale in-house software deployment; including: hardware, software upgrades...

    Provided By Business Objects

  • White Papers // Jan 2011

    Unique Pay Per Click Strategy

    As Pay Per Click (PPC) costs rise, businesses search for new ways to save money yet still attract visitors to their landing pages. They need a strategy for not only channeling traffic to their websites but also winning customer loyalty and repeat visits. Too often PPC advertising companies focus only...

    Provided By Webmarketing123

  • White Papers // Dec 2005

    Gartner's Magic Quadrant for Product Information Management

    This report is a must-read if you're an IT strategist who's currently evaluating product information management (PIM) technologies. It explains why the as-yet-immature PIM market is evolving quickly and presents Gartner's Magic Quadrant for this emerging tech sector. There are a variety of differences that separate the companies Gartner classifies...

    Provided By IBM

  • White Papers // Nov 2014

    Build a hybrid cloud: Define your ecosystem

    Moving to a cloud environment is no longer just an information technology IT strategy it’s a business decision as well. Cloud is motivating business and IT to emerge from their respective silos. This paper discusses how to convert cloud’s considerable benefits into business opportunities with an astute understanding of your...

    Provided By IBM

  • White Papers // Sep 2014

    The Cross-Browser Configuration Conundrum

    With the proliferation of available browsers, plus the boom in usage of devices to navigate the Internet, cross-browser testing has become a vital part of website development. Developers must ensure that, no matter which browsers are used to view their website the site will look and function the same way.

    Provided By Micro Focus

  • White Papers // Jun 2010

    Brand Advertising And Digital

    Growing global competition, saturated markets and media fragmentation are putting more pressure on marketers to justify how they spend their marketing budgets. Digital has proved to be a unique and flexible medium that can deliver across all areas of marketing communication and within the entire purchase funnel. New media advertising...

    Provided By Interactive Advertising Bureau

  • Downloads // May 2012

    Stop Wasting Time and Money on Bad Data

    Use Contact Zone to scrub, clean, dedupe and update your contacts with verified addresses, phone numbers email addresses, and more. The resulting clean data leads to improved campaign response and greater ROI for your sales and marketing campaigns. No programming required. Download a free trial now!

    Provided By Melissa Data Corp

  • White Papers // Apr 2014

    Is a SaaS Deployment Right for You?

    Find out the answer and as well as the other deployment options.

    Provided By GlobalSCAPE

  • White Papers // Oct 2013

    The Real SaaS Manifesto (French)

    Due to the proliferation and incorrect use of the term, Software-as-a-Service (SaaS) has often been misunderstood by both software vendors and business people. This whitepaper will define the key terms every company should know, understand, and evaluate when considering a SaaS vendor for their business. Read more...

    Provided By Workday

  • White Papers // Jun 2009

    Competition, Takeovers And Gender Discrimination

    Theories of taste-based discrimination predict that competitive pressures will drive discriminatory behavior out of the market. Using detailed matched employer-employee data, the author analyze how firm takeovers and product market competition affect firms' gender composition and gender wage gap. Taking into account several endogeneity concerns while using a difference-in-difference framework,...

    Provided By Research Institute of Industrial Economics

  • White Papers // May 2009

    Use of Information Technologies in Retail Supply Chain: Opportunities and Challenges

    The innovation in Information Technologies (IT) and their uses in the retail supply chain increase the efficiency of the whole system itself. Radio Frequency Identification (RFID), Electronic Data Interchange (EDI), Point of Sales (POS), and various Data Mining (DM) technologies enable retailers to radically change the way they do business...

    Provided By University of Greenwich

  • White Papers // Jun 2006

    Get Free Payroll Forms Download From the Internet

    In the payroll form a person will see how many hours the person worked for the specified period of time. The person will also see the rate the person is provided. Then all of these shall be calculated for the gross pay a person shall receive. There are many different...

    Provided By Articles4Everyone.org

  • White Papers // Jan 2011

    Ouverture De 'Marketing Channels And Global Markets'

    The current global economic crisis has dramatically modified mass consumption, reducing purchases of basic products such as cars, food, clothing, books and toys. With a closer look, however, a number of important consumption areas are bucking the trend, like products with technology negotiated in dollars (cleaning chemicals, cell phones, plasma...

    Provided By University of Urbino

  • White Papers // Jul 2009

    The Client Side of Cloud Computing

    This paper proposes a classification of different clients of Cloud Computing into the groups of hardware and software clients. Each one of these groups will be further subdivided in 3 classes. In a second step, one analyzes two specific problems of cloud clients, namely how to discover a service, and...

    Provided By University of Salzburg

  • White Papers // Jul 2009

    Self-Regulatory Principles For Online Behavioral Advertising

    The cross-industry Self-Regulatory Program for Online Behavioral Advertising was developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising across the Internet. Online behavioral advertising increasingly supports the convenient access to content, services, and applications over the Internet that consumers have come to expect at no cost...

    Provided By Council of Better Business Bureau

  • White Papers // Oct 2009

    New Advertising Research Solution Assesses 'Connection' Between Consumers And Brand Messages

    This paper offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment. Although the company's history is rooted in copy testing, it provides leading services in the areas...

    Provided By Ipsos

  • White Papers // Feb 2010

    Beyond Impressions And Clicks: New Metrics For Measuring The Effectiveness Of Display Advertising Campaigns

    With recent studies showing that fewer people are clicking on display ads, advertisers are looking for new ways to accurately measure the effectiveness of their display advertising campaigns. Channel Intelligence has taken a fresh look at the traditional metrics and has developed several innovative methods for measuring the direct and...

    Provided By Channel Intelligence

  • Videos // Jun 2013

    No More Sticky Clients

    Now Aruba steps up to address the pervasive issue of "sticky clients." A sticky wireless client device is one that doesn't roam well from one AP to another. Watch how Aruba's 802.11ac rollout cleans up sticky clients.

    Provided By Aruba Networks

  • White Papers // Feb 2010

    Gartner Predicts The Future Of Sales And Marketing

    Customer Relationship Management (CRM) technology can be a huge benefit to helping you sell. It can also be a huge waste of time, money and resources if not used effectively. When it comes right down to it, most CRM systems are pretty much the same. Sure, some are more robust...

    Provided By CRM Media

  • White Papers // Jan 2010

    Keep Marketing Costs Down And Keep The Strategy Simple

    One of the biggest mistakes one could make as business owner is spending too much money on marketing the service or product without knowing how to market it correctly. Failed efforts can make businesses run out of money too quick and eventually close shop. The reason for this is there...

    Provided By CompareCRM.com

  • White Papers // Jan 2010

    How To Sell Your Complex Products Or Services With 'Two-Step' Marketing

    It's difficult to sell complex products or services using traditional advertising methods. You can use "two-step" marketing to both educate your target audience and establish yourself as a trusted advisor. Result: more sales. It's getting more difficult and expensive to sell products and services, (especially complex ones) using traditional advertising...

    Provided By CompareCRM.com

  • White Papers // Jan 2010

    Let Word-Of-Mouth Marketing Make Your Business The Talk Of The Town

    In some cases the number of people who talk about a product or service will always outweigh the number of people who use it. For example, there are far more people who talk about Ferrari automobiles than who actually own one. However, the talkers will most likely be the customers...

    Provided By MasterCard

  • White Papers // Mar 2012

    Business Re-imagined

    In this report, Brian Sommer, CEO of TechVentive, a leading market-strategy and content firm, discusses the confluence of new technologies that are opening up massive new opportunities for businesses and consumers SaaS.

    Provided By Workday

  • White Papers // Jun 2010

    How to Setup a Managed Services Business: A Soup-to-Nuts Guide for Aspiring MSPs

    According to Wikipedia, "Managed Services is the practice of transferring day-to-day related management responsibility as a strategic method for improved effective and efficient operations. The person or organization that owns or has direct oversight of the organization or system being managed is referred to as the client or customer. The...

    Provided By Zoho

  • Tools & Templates // Jan 2009

    Sample Advertising Manager Cover Letter

    An advertising manager cover letter shows the hiring manager that the job hunter knows what is required of someone who must manage an advertising agency, overseeing client orders, making sure deadlines are met on time, and working closely with advertising personnel. All advertising manager cover letters should include pertinent professional...

    Provided By Job Bank USA

  • White Papers // Jun 2009

    Virtual Lead Generation: CRM In Virtual Events

    With the recession eroding travel budgets, the traditional trade show is in trouble. The trend started five years ago, as the expense of events caused cost-conscious managers to eliminate attendees from their companies who didn't have a well-defined reason for attending shows. In the last two years, even tighter purse-strings...

    Provided By Tippit