Tech Industry

The latest updates from tech advertising, marketing and e-commerce.

  • White Papers // Jun 2010

    Small Business And Custom Neon Signs

    Do you wish to enhance the visual impact of your advertisements? Then you must try the neon signs that have been proved to be a best marketing tool so far. By using a neon sign, your advertisement would pop out among your competitors. The best part of neon signs is...

    Provided By SooperArticles

  • White Papers // Jun 2010

    Business Model Innovation: Creating Value in Times of Change

    The authors highlight business model innovation as a way for general managers and entrepreneurs to create and appropriate value, especially in times of economic change. Business model innovation, which involves designing a modified or new activity system, relies on recombining the existing resources of a firm and its partners, and...

    Provided By University of Peloponnese

  • White Papers // Jun 2010

    Investment Incentives And Electricity Spot Market Design

    In liberalized electricity markets strategic firms compete in an environment characterized by fluctuating demand and non-storability of electricity. While spot market design under those conditions by now is well understood1, a rigorous analysis of investment incentives is still missing. Existing models, as the peak-load-pricing approach, analyze welfare optimal investment and...

    Provided By University of Munich

  • White Papers // Jun 2010

    Factors Affecting SMEs' Willingness to Share Knowledge Online: A Path Model

    This paper presents the findings of a study of SME owner-managers that examined their willingness to share information online with other members of a local business network. The main variables associated with willingness to share knowledge online were found to be willingness to share information in conventional modes and the...

    Provided By Deakin University

  • White Papers // Jun 2010

    How to Setup a Managed Services Business: A Soup-to-Nuts Guide for Aspiring MSPs

    According to Wikipedia, "Managed Services is the practice of transferring day-to-day related management responsibility as a strategic method for improved effective and efficient operations. The person or organization that owns or has direct oversight of the organization or system being managed is referred to as the client or customer. The...

    Provided By Zoho

  • White Papers // Jun 2010

    How To Keep Customers Raving About Your Business

    Having a good product is not enough to keep your customers happy. As any good entrepreneur knows, it is ultimately your service that determines whether or not your customers will keep coming back to you. Whenever possible, meet with your clients face to face: Instead of setting up business deals...

    Provided By American Express

  • White Papers // Jun 2010

    Developing Methodology for Supporting SMEs' Product Development

    This paper discusses the important topic of how a regional Living Lab can help small and medium sized companies in their product or service development activities. The theory part of the authors' paper discusses living lab methodologies and SMEs' innovation activities. As the empirical part they present a case where...

    Provided By Lappeenranta University of Technology

  • White Papers // Jun 2010

    Small Business Marketing And Advertising Ideas To Increase Your Small Business Sales

    Your business can't look empty. If your parking lot is empty, it looks like nobody is buying from you. Do you like to go to restaurants with an empty parking lot? Most don't At least park your car in front of your business. If you have a large parking lot,...

    Provided By SooperArticles

  • White Papers // Jun 2010

    The Effect Of Entertainment In Newspaper And Television News Coverage Munich

    In this paper, the authors analyze the equilibrium amount of entertainment in news coverage of newspapers and television stations. They find that a shift in the inclination to read, expressed by a shift in the (psychological) distance costs, induces both media outlets to incorporate more entertaining elements in news coverage....

    Provided By University of Munich

  • White Papers // Jun 2010

    Product Download: SQL Server Performance Monitoring Tool

    ManageEngine SQLDBManager Plus is a Microsoft SQL Server monitoring tool targeted towards SQL Database Administrators. It provides a holistic view of production databases in place and helps database administrators (DBAs) track database usage, help in capacity planning and troubleshoot any performance related issues, ensuring 24x7 uptime.

    Provided By ManageEngine

  • White Papers // Jun 2010

    Marketing Your Small Business: Establish An Internet Presence

    Small business owners are faced with many challenges – the competition, the economy, and the cost of exposure. Thankfully, there are several ways to effectively market your small business with or without the help of a big budget. One of the most popular and readily available resources for marketing a...

    Provided By SooperArticles

  • White Papers // Jun 2010

    Business Process Model Abstraction: Theory and Practice

    Business process management aims at capturing, understanding, and improving work in organizations. The central artifacts are process models, which serve different purposes. Detailed process models are used to analyze concrete working procedures, while high-level models show, for instance, handovers between departments. To provide different views on process models, business process...

    Provided By Eindhoven University of Technology

  • White Papers // Jun 2010

    Email Marketing Timing: When And How To Use Email Marketing For Best Results

    Email marketing is a powerful yet inexpensive way to make contact with customers and prospects. Depending on whom one is trying to touch, there may be certain times of day, or days of the week, when the recipient may be more responsive to the message. In addition to specific timing...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing: Building Lists

    Most companies are always looking for ways to build their email lists. Large companies are trying to get email addresses for their existing customers and prospects, while small or startup companies are just trying to create any list at all! This paper talks about some of the ways one can...

    Provided By iContact

  • White Papers // Jun 2010

    Five Ways To Use Email To Close The Sale

    Email marketing, like any other form of marketing, is designed to lead to an actual sale. This paper concentrates on how to create 5 types of emails that result in an immediate sale. Please note that all of these techniques require that some sort of relationship already be established with...

    Provided By iContact

  • White Papers // Jun 2010

    Email And The Limits Of Technology

    Not too surprisingly, the success of email marketing rests on the three traditional pillars of direct marketing: a clean, accurate list; powerful creative; and a compelling offer. A note about offers: Giving someone a chance to speak with one of the sales representatives or a golden opportunity to visit the...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing Metrics: Measuring What Matters

    There are a number of different pieces of information that can be gathered when using any reasonably good email broadcasting service. Although there is other mailing information that can be tracked, this paper deals only with the five primary measurements: the totals each of messages sent, message opens, click-thrus, bounces,...

    Provided By iContact

  • White Papers // Jun 2010

    Combining Email Marketing With Web Marketing

    Email marketing is incredibly effective at maintaining customer loyalty, as well as at converting interested prospects into customers. However, for the acquisition of a new prospect, email marketing may not be the most ideal method due to the proliferation of unwanted offers. So how do you get these "Hand-raisers" to...

    Provided By iContact

  • White Papers // Jun 2010

    B2B Email Marketing Rules

    Sometimes, it seems like everything in the world has turned upside down and few immutable rules are left standing. But that's not so in the world of Business-To-Business (B2B) email marketing as far as the authors is concerned. Nobody cares. No one is sitting at his or her desk anxiously...

    Provided By iContact

  • White Papers // Jun 2010

    Effective Use Of Email Marketing Personalization

    People respond more favorably to marketing when they feel special and unique. People respond differently to things when they perceive themselves as part of a group. These are only some of the psychological factors that come into play when using individual message personalization as a part of the email marketing...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing Campaigns: Optimizing Through Testing

    Marketing gurus have already established that it is not possible to maximize the results of the marketing campaigns. This is because one never knows which new and clever trick will bring an ever better result than what has gone before. Email marketing, like any other form of direct marketing, follows...

    Provided By iContact

  • White Papers // Jun 2010

    Email List Management

    The company's email list is one of the most valuable assets that one possesses. But to build a truly valuable list, one must compile one's own actual "Opt-in" email lists; one simply cannot come to rely entirely on "Acquired" lists. There are indeed high-quality lists of opt-in addresses available for...

    Provided By iContact

  • White Papers // Jun 2010

    How To Advertise Your Small Business

    You might be a small business owner in your area. You maybe are just starting up or you have been around for decades. The industry is booming for what you offer but you might have a problem. You're trying to think of how to advertise your small business? Promoting is...

    Provided By SooperArticles

  • White Papers // Jun 2010

    A Handful Of Small Business Marketing Tips

    The small business looking to start marketing online can benefit from a few carefully considered small businesses marketing tips to provide direction. With over 1 billion people now with internet access globally, the amount of potential customers is exploding. First off, have yourself a presence online. More than 80% of...

    Provided By SooperArticles

  • White Papers // Jun 2010

    Oligopolistic Pricing With Online Search

    The author set up a game-theoretic model to examine the oligopolistic price competition, considering two features of online search: the existence of a common search ordering and shoppers who have non-positive search cost. They find that in equilibrium firms set their prices probabilistically rather than deterministically, and different firms follow...

    Provided By University of Texas at Austin (McCombs)

  • White Papers // Jun 2010

    Why Email Marketing Matters

    According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you're not sending out at least monthly email newsletters to your subscriber base,...

    Provided By iContact

  • White Papers // Jun 2010

    Bulk Email Or Opt-In Email?

    There are basically two types of direct email marketing - "Unsolicited Bulk Email" and "Opt-in" Direct Email. Unsolicited Bulk Email is the practice of transmitting mass quantities of email to large lists of "Unqualified" email addresses. This practice in itself is a very controversial subject. Unsolicited bulk email is frowned...

    Provided By iContact

  • White Papers // Jun 2010

    Why Surveying Matters

    There are a few ways to listen to the clients. Most business owners, at least in the early stages, maintain contact with and speak with at least a few clients each week. This is a good start, but the author has found that it is not enough to speak with...

    Provided By iContact

  • White Papers // Jun 2010

    Effective Email Marketing Techniques

    Email marketing when used correctly, can be one of the most effective marketing techniques around. To get results, each emailing that one sends has to be specific in terms of what one wants each reader to get out of it. Without a clear understanding of what the purpose is for...

    Provided By iContact

  • White Papers // Jun 2010

    The Essential Email Marketing Glossary

    Click-through tracking - Tracking the number of clicks that occur on each link in an email message. Customer Relationship Management (CRM) - The ability to keep track of every interaction with every prospect and customer and keeps tracks of trends and tabulates results of such notes on an aggregate scale....

    Provided By iContact

  • White Papers // Jun 2010

    Gateway Pages For Opt-In Email

    Many companies spend a great deal of time and money creating gateway pages that are 'Search engine friendly', aimed at getting their web site at the top of the search engine results when someone searches for key words relevant to that companies product or service. These gateway pages work well,...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing... Do's And Don'ts

    Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course. Always provide an unsubscribe link. Always sign each email with your name, address, company (if any), telephone # and email address. This will ensure...

    Provided By iContact

  • White Papers // Jun 2010

    The Five-Step Process Of Permission Email Marketing

    Of all the ways to get website traffic and make money online, nothing tops email marketing. Of course, email marketing in itself means many things to many marketers. After all, it can take on quite a wide variety of formats. In this paper the author covers the various forms of...

    Provided By iContact

  • White Papers // Jun 2010

    Get Others To Sell For You With Affiliate Marketing

    Finding good sales people can be tough, especially for small business owners. But with a little work, you can have people clamoring to help you sell your products as your affiliates. Affiliate marketing relies on the idea that, for a percentage of the sales price, many people will be happy...

    Provided By American Express

  • White Papers // Jun 2010

    The Effect of Knowledge Management Context on Knowledge Management Practices: an Empirical Investigation

    In this paper, the authors present recent research findings on the effects of organizational Knowledge Management (KM) context on KM practices. Data were collected at a large Canadian law firm via a web-based survey instrument from over 400 participants comprising professional and support staff working in various office locations. The...

    Provided By Academic Conferences

  • White Papers // Jun 2010

    Friend Or Rival? Evolution And Impact Of Display And Networks

    Interactive advertising has only existed for around a decade and a half; in many countries it has only become a mainstream advertising channel within the last 5 years. Even so, the rapid rate of growth has meant that the landscape of the advertising industry is changing. Some of the first...

    Provided By Digital Direction

  • White Papers // Jun 2010

    Audience Targeting Platforms: The Missing Piece In The Online Ecosystem

    Today's dynamic online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies has created a very complex and confusing ecosystem. In an attempt to categorize these different offerings and help people navigate and understand where each different component lies, a proliferation of different labels...

    Provided By AudienceScience

  • Case Studies // Jun 2010

    Enhancing Federation Services for Internal and External Partners

    Microsoft IT provides user authentication and authorization through AD FS federation trusts with over 300 applications hosted by internal and external partners. Limitations with AD FS 1.0 made it difficult for Microsoft IT to keep up with the demand for new federations and provide the level and depth of service...

    Provided By Microsoft

  • White Papers // Jun 2010

    The Newfound Impact Of PR On Advertising

    Twenty years ago when AT&T's advertising models failed to explain sales results, breakthrough research showed that negative news coverage cancelled out the benefits of paid ads, and positive news coverage already had a positive impact on sales, so paid advertising was less beneficial ingenerating incremental volume. Those findings were used...

    Provided By VMS

  • White Papers // Jun 2010

    A Low Energy Solution For Backlit Display Advertising

    With global warming at the top of the public agenda, the media world is starting to ask some logical questions: Should investing energy to illuminate advertising displays? If so, are these displays as environmentally responsible as they could be? How can one drive down the carbon footprint of backlit advertising?...

    Provided By Bright Green Technology

  • White Papers // May 2009

    Web Retailers Sweeten The Deal To Nudge Sales Higher

    Even if you don't have a strong Web presence it's wise to invest in your online store. In the survey, 54 percent say they search for coupons and discounts online even if they plan to purchase offline. What does this mean for your online store? If you have free shipping,...

    Provided By American Express

  • White Papers // Aug 2009

    Basic Mistakes Retailers Make When Times Are Tough

    The fact is, that when times become tough, the first thing many business owners do is stop marketing, and lay off staff. This most likely means there will be fewer customers coming in and fewer people to serve the ones that do show up - a good recipe for disaster.

    Provided By American Express

  • White Papers // May 2009

    YouTube: An Unlikely Small Biz Marketing Platform

    Online marketing began as an extension of offline marketing campaigns: press releases and brochure-like websites that failed to engage with customers. But the rise of social websites, particularly blogs, turned online marketing into an ongoing conversation between you and your customers. If you still have doubts about YouTube's value to...

    Provided By American Express

  • White Papers // May 2009

    How To Use Online Video To Establish Credibility

    When you think YouTube, what comes to mind? Cute animal videos? Kids chattering on webcams? Susan Boyle? Although most of these things are entertaining, none of them evoke images of brand management, business relations, or credibility. Yet, there are thousands of smart individuals and companies that are using YouTube and...

    Provided By American Express

  • White Papers // Jun 2010

    Ads That Follow You Across The Internet - A Twist On An Old Idea

    Sometimes the most interesting innovations come from the simplest ideas. Look for innovation in the simplest ways and smallest things. At its core, retargeting is nothing more than serving up banner ads of a certain type to a certain audience - with the main difference being that the ads are...

    Provided By American Express

  • White Papers // May 2009

    All Ads Up

    Times have changed. Long gone are the days when all you needed to do to reach the biggest audience was buy three, two-minute ad spots during a major sporting event. Of course, if you can afford to do so it's still one of the best attention-grabbing ad stunts, but not...

    Provided By American Express

  • White Papers // May 2009

    80% Of All Advertising Is Wasted Due To This Common Mistake

    You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? Surely it was a headline. It's a scientifically proven fact that 5 times as many people read headlines as read body copy of an ad....

    Provided By American Express

  • White Papers // Oct 2010

    7 Deadly Assumptions Of Online Marketing Success

    It's not really enough to have a website. These days you must create a total web presence, but you've also got to create strategy based on overall objectives. This is another way of saying unless your online activity ends in a sale you've failed in the game of online marketing....

    Provided By American Express

  • White Papers // Oct 2010

    How An Exact Match Domain Can Launch A Successful Business

    There's no formula for choosing a successful domain. A litany of companies built brands and booming websites from the thin Internet air (think Zappos, Yahoo! and every other quirky site consumers relish). For the rest of the entrepreneurial world, the more common approach is rooted in transference. You hunt for...

    Provided By American Express

  • White Papers // Oct 2010

    Review Sites Lead To Brand Insights

    Consumer reviews, on sites including InsiderPages, Fav Rav, Angie's List and TripAdvisor, have become an important source of leads for small business owners of all kinds. It makes perfect sense. Word of mouth has always been recognized as the best kind of advertising, and the hardest to get. So-called social...

    Provided By American Express

  • White Papers // Sep 2010

    Search Marketing As A Core Local Business Strategy

    Nearly four in 10 U.S. Internet users (37 percent) who conducted an online local business search in 2009 ended up visiting the store in person, according to TMP Directional Marketing and comScore. Chew on that statistic for a minute and it becomes pretty clear that the acts of being found...

    Provided By American Express

  • White Papers // Oct 2010

    Weblocal - The Importance Of Distribution

    You have sales goals, be they for your cash register or for your agents or however you bring in your money. Move that into your web presence. Set sales targets for what you can distribute over the Web. Then, realize that you won't get those targets just because you built...

    Provided By American Express

  • White Papers // Nov 2010

    Small Business Saturday Campaign Embraced By New England Shopkeepers

    Independent retailers in Vermont, Massachusetts and New Hampshire are embracing the upcoming Small Business Saturday initiative since it fits well with the region's strong "Shop local" spirit. Additionally, American Express recently launched the new marketing program to encourage Americans to shop at small businesses on Saturday, Nov. 27. "It's nice...

    Provided By American Express

  • White Papers // Oct 2010

    How To Create A Window That Gets Noticed

    If you are in a retail business, you probably know the importance of your window and window shopping in general. As customers walk past your establishment, what they see in the window can cause them to stop to take a look, and in the best case, actually come inside and...

    Provided By American Express

  • White Papers // Nov 2010

    5 Ways To Get Your Fans Cheering About Your Holiday Marketing

    As a small business owner, if you are planning to send a generic, pre-printed holiday card with your business name imprinted on the inside, don't bother. So many business owners have gone about this ritual each year with as much gusto as getting the oil changed in their car. If...

    Provided By American Express

  • White Papers // Nov 2010

    Build Your Email List Value Today

    It's amazing how few people consider their email database to be their most important business asset. Though businesses come and go, if you treat your customers and peers and colleagues and competitors and friends as an important relationship, you always have something. When money comes and goes, it's the relationships...

    Provided By American Express

  • White Papers // Nov 2010

    3 Marketing Pet Peeves

    Spam used to refer exclusively to unsolicited email, and mostly to shady characters like phishers and people like "Robert benjamen from the Ivory Coast [sic]" who has a $10.5 million cocoa fortune to share with me if I forward my bank account number. But more troublesome of late is the...

    Provided By American Express

  • White Papers // Nov 2010

    How To Use Collateral Marketing

    The concept of collateral marketing - using brochures and other printed materials that you can leave with a client - can be an effective part of a company's sales cycle. It's just a matter of choosing the right pieces. It's easy to lump collateral marketing and advertising together - you...

    Provided By American Express

  • White Papers // Nov 2010

    Advertising On A Budget? What To Do If Traditional Ad Buys Are Beyond Your Means

    How do you know when a company should or should not use typical advertising like magazine ads? If traditional advertising isn't feasible, either financially or because of the type of industry you're in, what other options do small businesses have? All advertising should communicate to the consumer, "You need this....

    Provided By American Express

  • White Papers // Oct 2010

    10 Things You Should Do Right Now To Boost Holiday Sales

    Before they even celebrate Halloween, online marketers are kicking off the holiday marketing season! What's in store for retailers? Just like last year, shoppers want bargains. The eMarketer's report for 2010, "Online Holiday Shopping Preview: What Retailers Need to Know," found almost 43 percent of consumers say they would only...

    Provided By American Express

  • White Papers // Oct 2010

    5 Ways To Boost Credibility And Conversions

    All too often, entrepreneurs and business owners think of self-promotion as the seedy underbelly of marketing and brand building. That misconception can cost you big time. The reality is self-promotion is a crucial step to sustained success. Instead of fake smiles and overbearing arrogance, there are simple ways to promote...

    Provided By American Express

  • White Papers // Jan 2014

    10 Business Tasks Best-Suited For Notebooks And Tablets

    Tablet and laptop technology has evolved to provide business users with comprehensive computing devices capable of handling almost any task. From business travel, to data entry, to inventory management, tablets and laptops offer users unique opportunities to enhance business processes. This custom infographic details the 5 business tasks best-suited...

    Provided By Acer

  • Webcasts // Sep 2014

    Centrify for Samsung Knox - Spotlight

    Employees are clamoring for BYOD; regulators and industry groups are clamoring for tighter security and stronger data protection measures. There is a way to balance these seemingly divergent demands: integrated access control and mobile device management. Samsung Knox and Centrify have partnered to deliver secure container environments inside mobile...

    Provided By Centrify

  • White Papers // Jan 2013

    Stop Password Sprawl with SaaS Single Sign-On via Active Directory

    Organizations are rushing to SaaS in an effort to move business initiatives along faster than the traditional cycle of implementation, integration and on-going maintenance associated with on-premise applications. But, executives and IT managers are realizing that SaaS adoption is part of a larger set of trends where mobile devices and...

    Provided By Centrify

  • White Papers // Jun 2006

    Strategies for Small Businesses Selling Online

    Numerous books and articles have been written advising businesses how to set up a successful ecommerce website and much of this advice is relevant to small businesses. The research reported here examines this advice to generate a list of tactics and then attempts to group the tactics into strategies which...

    Provided By Napier University

  • White Papers // May 2010

    5 Common Word Usage Mistakes That Make You Sound Stupid (Or Worse, Pompous)

    Good communication matters in marketing, especially, because the words you use (and how you use them) create an image of who you are. Websites, brochures, blog posts, sales collateral, Slideshare presentations, Facebook pages and Twitter streams full of jargon, pabulum, and poor grammar tell your customers that you don't really...

    Provided By American Express

  • White Papers // Sep 2010

    7 Ways To Measure Your Social Media ROI

    People love social media for different reasons. For some, it's all about the networking. For others, it's the branding. Whatever the case, the downside to social media is that it is sometimes difficult to know if your time with it is well spent. So, as with the rest of your...

    Provided By American Express

  • White Papers // Sep 2010

    3 Ways To Make Your Online Marketing More Targeted

    The options for small businesses to market their products and services online are numerous. In fact, many marketers' efforts to promote online are fragmented and can result in significant waste of effort and a disconnect with customers. In the mix of online marketing tactics, SEO and PPC have been rated...

    Provided By American Express

  • White Papers // Aug 2010

    Rethink Your Email Marketing

    A recent survey reported that over 93 percent of people have an opt-in daily contact with a brand via email. It also said only 15 percent of Facebook users and 5 percent of Twitter users have a similar relationship. That's one of many reasons to rethink your use of email...

    Provided By American Express

  • White Papers // Aug 2010

    Unstink Your Company Blog

    If you must write about your products and services (that's why you started this mess in the first place, right?), then sneak it in like product placement. That's right. Sneak it in there. For instance, if you're a guitar company, write about all the cool local shows you're attending, and...

    Provided By American Express

  • White Papers // Aug 2010

    Pros and Cons Of Online Customer Product Reviews

    By asking customers to submit reviews of recently purchased products (typically, by sending a follow-up email), e-commerce businesses can increase the number of reviews on their sites. Generally, this approach will lead to a more reliable portrayal of product quality and usefulness. These requests can engage customers and convey the...

    Provided By American Express

  • White Papers // Nov 2010

    6 Benefits Of Building A Brand In The Blogosphere Age

    Social media has put the one-to-many model of marketing and branding on steroids. It used to be that companies had to market to people by sending catalogs, brochures, postcards or other direct mail pieces. It was time-consuming to get all that promotional material printed, collated, folded and out the door...

    Provided By American Express

  • Case Studies // May 2011

    A Large Aluminum Producer Partners With TCS to Gain IT Support at a Competitive Price

    TCS' client, a leading global producer of primary and fabricated aluminum, recognized that cost containment and maintaining profitability were key to staying competitive. The company hence decided to hand over the support of its IT environment to an external partner who could bring about measurable cost savings, which would add...

    Provided By Tata Consultancy Services

  • Case Studies // Jan 2011

    Leading Indian Private Bank Leverages TCS~ Consulting Expertise to Transform IT to Accelerate Growth

    A leading Indian private bank, wanted to sustain high growth and increase its market share. Aware of the opportunity to use technology to differentiate its services and become the preferred financial services provider, the bank hired the company to devise an IT transformation strategy and roadmap. The authors worked closely...

    Provided By Tata Consultancy Services

  • White Papers // Mar 2013

    An Overview of Articles on Competitive Intelligence in JCIM and CIR

    In this paper, the authors present an overview of fifty-one papers from the Journal of Competitive Intelligence and Management (JCIM) posted on the strategic and competitive intelligence professionals

    Provided By Halmstad University

  • White Papers // Dec 2012

    Using the SSAV Model to Evaluate Business Intelligence Software

    Choosing the right Business Intelligence (BI) software is critical to increasing productivity and effectiveness in organizations today. At the same time it is a very elaborating and complex process to choose the right software due to the fact that a large number of BI products exist on the market, which...

    Provided By Halmstad University

  • White Papers // Dec 2012

    Factors Shaping Vendor Differentiation in the Business Intelligence Software Industry

    In this paper, the authors investigate through a mixed-method research combining interviews and an online survey, how Business Intelligence (BI) vendors differentiate themselves when it comes to application integration, security issues and pricing strategies. The conclusion is that BI vendors differentiated themselves mainly by having individual definitions of what BI...

    Provided By Halmstad University

  • White Papers // Apr 2011

    Communication And Reputation In Procurement Auctions ? Some Empirical Evidence

    This paper studies the role of communication and reputation in market interactions using data from online procurement auctions. Not only positive reputation ratings but also engaging in communication increases a bidder's probability of winning the auction. Messages are primarily used to reduce the asymmetric information associated with transactions. In order...

    Provided By Ruhr-Universitat Bochum

  • White Papers // Oct 2013

    Building Your Ecommerce Strategy: 4 Steps to Get You Started

    Ecommerce is broad topic spanning many areas of an organization: business, technical, and users to name a few. Though these areas have differing goals and objectives, they have to work together to build and maintain a successful end to end buying experience. Current ecommerce merchants or anyone thinking about entering...

    Provided By Rackspace

  • White Papers // Oct 2013

    Building Your Ecommerce Strategy

    Ecommerce is broad topic spanning many areas of an organization: business, technical, and users to name a few. Though these areas have differing goals and objectives, they have to work together to build and maintain a successful end to end buying experience. Current ecommerce merchants or anyone thinking about entering...

    Provided By Rackspace