Tech Industry

  • White Papers // May 2010

    Using Behavior-Based Lead Nurturing Initiatives to Increase Quality

    Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture and qualify, but developing the marketing processes needed to do this isn't easy for at least two reasons,...

    Provided By Aprimo

  • White Papers // May 2009

    SEO & PPC Internet Marketing: Differences, Similarities & The Role Of Research

    Internet marketing for new business owners and marketing leaders alike still represents a new medium. There are many basic questions on how search engine marketing "Works". This paper discusses what Pay-Per-Click (PPC), search engine optimization (SEO), and keyword discovery research is. They answer some questions asked by real business owners...

    Provided By Annex Media

  • White Papers // Nov 2009

    No Unsupervised Thinking

    You likely invest significant resources driving prospects to your site, from advertising to search-engine optimization. But if this traffic is exposed to your site and doesn't find it compelling, what opportunities have you lost? And will they ever return? This paper will help you recoup the investments you make to...

    Provided By DTI

  • White Papers // Jan 2010

    Optimize Your Email In Three Steps

    It is far less expensive to retain a current customer than to find and acquire a new one. So before companies drain their marketing budget in a hunt for the ever-elusive net new customer, they are intensifying efforts to maximize revenue from their house email list. Retention, especially list retention,...

    Provided By DTI

  • White Papers // Oct 2009

    Ecommerce Optimization

    Just as shoppers often wait until the last minute to finish their holiday shopping, online retailers often find themselves behind on their holiday optimization. Procrastinators need to implement ideas that don't involve long lead times for design, development or approvals. Add value propositions in meta descriptions and page title tags...

    Provided By DTI

  • White Papers // Sep 2009

    Beyond Landing Pages

    Adding the term "Landing page" to optimization isn't always a perfect fit. Many marketers say they don't use landing pages, while others are more concerned about increasing the conversion rate for their homepages, order paths, shopping carts, emails, PPC ads, and more. That's where the Marketing Experiments Conversion Sequence comes...

    Provided By DTI

  • White Papers // Jan 2010

    Clarity Trumps Persuasion

    If you're like most online marketers, you invest significant time and resources in your website's order path, forms, shopping cart, infrastructure, and many other features that are deeper down in the funnel. But, if you don't command your visitors' attention long enough to get them that deep into your website,...

    Provided By DTI

  • White Papers // Dec 2009

    Cost Effective Online Marketing Strategies

    This paper on Online Marketing Strategies is a continuation and follows up two previously posted ABC Business Consulting Articles on Effective Marketing Plans and Business & the Internet. "Effective Marketing Plans" explains what a good Marketing Plan is and how to capitalize on such a plan, such as, Niche Targeting,...

    Provided By ABC Business Consulting

  • White Papers // Jul 2009

    Permision Based Email Marketing

    ROAS (Return On Ad Spend) is the specific measure of how much one gets back for each dollar one spends on a given method of advertising. According to the Direct Marketing Association, email marketing will have a ROAS of $43.52 for each dollar invested in 2009. While that is a...

    Provided By MMIX

  • Case Studies // Jan 2010

    HCI, London: A Case Study on Website Maintenance

    Hcilondon.net was uploaded with the focus of handling the problems and also features other value-added components onto the website. To facilitate uploading the data and information on the website through the Press and Information department of high commission of India, London. Using the above interface, any information pertaining to the...

    Provided By Compare Infobase

  • White Papers // Jan 2010

    Advertising Careers : Careers In Advertising

    Advertising as well as marketing deal with sale of products. There is no significant difference in them. Now days, advertising is becoming necessary not only for big firms but also for small organizations. Advertising is powerful tool to market your product. Through advertising, one can market products by reaching directly...

    Provided By Best Career Options

  • White Papers // Jan 2010

    Advertising Career Description

    There are three parties concerned in advertising, namely, the production industry or commercial firm (the client), who wishes to advertise its product or service, the advertising agency which launches the advertising campaign on behalf of its client, and thirdly the media (the press, radio, television, cinema), in which the advertisements...

    Provided By Evolve-IT

  • White Papers // Aug 2009

    Social Networking Presents Serious Concern To Business Owners

    According to findings from the third annual Deloitte LLP Ethics & Workplace survey, 58 percent of executives agree that the reputational risk of social networking should be a boardroom issue. However, only 15 percent of the respondents say that it is being discussed at this level. "Online social networking presents...

    Provided By AccountingWEB

  • White Papers // Jul 2009

    Social Networking In Business: When Is The Right Time To Get Involved?

    When is the right time to jump into social networking initiatives and why should one research many sites before settling into just one? First, it's practically impossible to manage what one doesn't understand. Second, determining the right time to jump in is not as important as investigating the sites to...

    Provided By AccountingWEB

  • White Papers // Oct 2009

    6 Quick And Easy Tips For Improving Your Web Presence

    If you have a Web site, or if you are advising clients who have a Web site, there are steps you can take to improve your rankings in the search engines, so that the site will be easy to find. Getting noticed is all about getting the search engines to...

    Provided By AccountingWEB

  • White Papers // Aug 2009

    Short Way To Network Marketing Success

    Network Marketing is a phenomenon of recent times. There are more and more network marketing company and home party plan company. The authors will not tell the difference between the two forms of companies here. Here The focus is Network marketing on the whole. Then what is network marketing? Network...

    Provided By Free Articles Directory

  • White Papers // Oct 2009

    Vinyl Banner Are Simple Yet Innovative Products

    There is no doubt about that stickers have proven themselves an as effective way to enhance your business identity. Their success lies in their elegant design and match quality print. They are typically designed according to the theme of the product. One of the amazing features of stickers is that...

    Provided By Free Articles Directory

  • White Papers // Jun 2009

    The Benefits Of Direct Marketing

    One of the most important factors that contribute to the growth of any business is marketing. A good marketing device can efficiently promote your product or service through the most cost-effective medium and give you an impressive ROI. The classic method of direct marketing still holds strong and offers you...

    Provided By Free Articles Directory

  • White Papers // Oct 2009

    Stickers Pave Your Way To Success

    Wall stickers are elegant and cost effective printing items. They are mostly designed in order to promote your business products and sales. One of the amazing things about car decals is that they can enhance your business identity immediately. Cost-wise, they are cheap to run products. From marketing to publicity,...

    Provided By Free Articles Directory

  • White Papers // Feb 2010

    The Power Of Online Marketing

    Few years back, online marketing was not as popular as it is today. People were hesitant to start with an online career as they were doubtful about its ability and scope. There was no guarantee about secrecy and your profile could get leaked outside which made users hesitant of transacting...

    Provided By Free Articles Directory

  • White Papers // May 2010

    Make Your Posters Look Better

    Did you know that there are many highly technological methods to make poster printing better and more effective? Gone are the days of traditional printing because you can already make use of online poster printing, among other techniques? There are simple ways to attain modern forms of poster printing. This...

    Provided By Free Articles Directory

  • White Papers // May 2010

    What Is Poster Printing?

    Poster printing is one of the most common tools used in advertising these days. Moreover, it is now seen as a craft and a work of art. As time passes by, the view and method applied on it have changed, that today online poster printing exists. The method of poster...

    Provided By Free Articles Directory

  • White Papers // Dec 2009

    Things You Should Expect From A Forex Affiliate Program

    When it comes to the Forex industry, being a newcomer can mean a lot. Sure, you may have heard about all the successful guys, how they make a lot of money and all that stuff but what you really should do as a beginner is to set a reasonable and...

    Provided By Free Articles Directory

  • White Papers // Oct 2009

    Travel Career Development

    One of the largest and the most enjoyable career industries is the travel industry. Travel includes many forms of business operations that include hotels to airlines, campgrounds to theme parks, restaurants and cruise lines. The field of travel has the great potential to become a rewarding and exciting experience. Online...

    Provided By Free Articles Directory

  • White Papers // Oct 2009

    How Classified Newspaper Ads Can Drive Traffic To Websites

    The easy accessibility of the Internet has changed the rules of the advertising and marketing game with more and more people jumping on the online marketing bandwagon to increase their sales, strengthen their brands and educate the people about their products and services. Yet as the dust settles down, new...

    Provided By Free Articles Directory

  • White Papers // May 2010

    Problems To Avoid When Color Printing

    Problems do occur when you're color printing; and the effect is always on the total cost you are going to pay once the marketing materials such as the poster printing is delivered to you. But most of the problems can be avoided even before you have your print posters for...

    Provided By Free Articles Directory

  • White Papers // Feb 2010

    What Do You Call Your Label Paper?

    Well there's a leading question if ever the author has heard one. The truth of the matter is, this question could apply to just any subject or object imaginable. This paper however, is going to focus on the variety of uses that a simple A4 sheet of paper with a...

    Provided By Free Articles Directory

  • White Papers // Oct 2009

    Why Newspapers Are Still The Best Advertising Platform For Small Businesses

    This is all the more important for small businesses with limited budgets who really cannot afford to waste their advertising pounds. Webwindows strongly recommends that you should plan your advertising policy in such a manner that each pound is well spent. There are mainly two advertising channels available to small...

    Provided By Free Articles Directory

  • White Papers // Nov 2009

    How To Get Into Postcard Marketing

    Using postcards for marketing can bring you a lot of benefits and can be done in a lot of ways. But if you are going for success, there is only one road to follow: the right one. With that explained, you next need to understand that an approach in design...

    Provided By Free Articles Directory

  • White Papers // Feb 2009

    From Information Scarcity To Information Abundance

    Information abundance is not about digitalization and copying but is about the perception, analysis, comparison, exchange, reuse and evaluation of facts. Prior to Internet, information is collected through different sources like books, newspapers etc. The curiosity to know the things happening around world is satisfied with Internet. Everyone can enjoy...

    Provided By Free Articles Directory

  • White Papers // Oct 2009

    Fastest Benefits Of Folder Printing

    Folders are extraordinary creation due to their elegant design. They are trendy yet cost-effective way of marketing your products immediately. One needs not be worried about the folder cost at all. That's what they are the best source for perfectly affordable promotion. Their print, indeed, is of match quality. Their...

    Provided By Free Articles Directory

  • White Papers // Oct 2008

    Personal Selling, Relationship Building And Sales Management

    Personal selling, unlike advertising or sale promotion, involves direct relationships between the seller and the prospect or customer. In a forma sense, personal selling can be defined as a two-way flow of communication between a potential buyer and a salesperson that is designed to accomplish at least three tasks: (1)...

    Provided By IPM

  • White Papers // Jul 2010

    Twitter & The Consumer-Marketer Dynamic

    It's hard to imagine a world without Twitter - the micro blogging platform that has transcended global culture to change the way people share information and connect with others online. Four years after its founding, Twitter has more than 100 million users1 that log a collective 65 million tweets each...

    Provided By 360i

  • White Papers // May 2010

    Should The Recruiting Department Be Charged With Financial Malfeasance?

    Earlier this year the author presented a financial model that demonstrated that on average, hiring a C+ person instead of a B+ person costs a company somewhere between 50 and 100% of the person's annual compensation. This becomes a huge waste of resources if you do this more than once....

    Provided By Adler Group

  • White Papers // Apr 2010

    The Do's and Don'ts of Hosting for Your Small to Medium Business

    Whether you're researching hosting solutions for your website, a custom application, an email messaging and collaboration system or even an entire technology infrastructure, a good hosting company can deliver a degree of cost and operational efficiency that can be hard to achieve with an on-premise system. Small to medium sized...

    Provided By Robson Communications

  • White Papers // Oct 2009

    No Advertising, Just Classifieds

    Do you really want to have to compete with big businesses when trying to sell something? Classifiedsfree.org is completely free of advertising. When you visit this site, either as a buyer or seller, you will never be annoyed or distracted by pop ups or advertising posing as classifieds. Classifiedsfree.org won't...

    Provided By Free Articles Directory

  • White Papers // Dec 2009

    Make Your Business Known Through Custom Banner Printing

    Printing and displaying banners is a great way to show the audience that one has something to offer. The cost of making a banner is actually affordable. Best of all one can easily create a custom banner that would meet the demands and needs of theirs growing business. If one...

    Provided By Free Articles Directory

  • White Papers // Dec 2009

    How To Select The Right Banner Printing Services

    Anybody who is capable of printing images and texts in a regular printer can easily create banners as long as they have the right equipments and materials. Unfortunately, not all of these establishments providing banner printing services are able to provide you with high-quality results. Banners are on their way...

    Provided By Free Articles Directory

  • White Papers // Oct 2009

    Folder Ensures Your Business Identity Development

    Folders are a smart and very economical way to market your products. They are matchless quality products because of their elegant design and breathtaking print. Most of the companies and businesses make use of document holders for their presentational and marketing purposes. All you have to do is to match...

    Provided By Free Articles Directory

  • White Papers // Oct 2009

    Online Classified Advertising - A Great Business Opportunity

    There are a variety of media that one can utilize if they intend to place a classified. Online advertising is a common affair mainly because it is cheap and sometimes virtually cost-free. Like all advertisements, you need to be clear and consistent in your message. Design theirs ad in such...

    Provided By Free Articles Directory