Tech Industry

The latest updates from tech advertising, marketing and e-commerce.

  • White Papers // Jun 2010

    Developing Methodology for Supporting SMEs' Product Development

    This paper discusses the important topic of how a regional Living Lab can help small and medium sized companies in their product or service development activities. The theory part of the authors' paper discusses living lab methodologies and SMEs' innovation activities. As the empirical part they present a case where...

    Provided By Lappeenranta University of Technology

  • White Papers // Jun 2010

    Small Business Marketing And Advertising Ideas To Increase Your Small Business Sales

    Your business can't look empty. If your parking lot is empty, it looks like nobody is buying from you. Do you like to go to restaurants with an empty parking lot? Most don't At least park your car in front of your business. If you have a large parking lot,...

    Provided By SooperArticles

  • White Papers // Jun 2010

    The Effect Of Entertainment In Newspaper And Television News Coverage Munich

    In this paper, the authors analyze the equilibrium amount of entertainment in news coverage of newspapers and television stations. They find that a shift in the inclination to read, expressed by a shift in the (psychological) distance costs, induces both media outlets to incorporate more entertaining elements in news coverage....

    Provided By University of Munich

  • White Papers // Jun 2010

    Product Download: SQL Server Performance Monitoring Tool

    ManageEngine SQLDBManager Plus is a Microsoft SQL Server monitoring tool targeted towards SQL Database Administrators. It provides a holistic view of production databases in place and helps database administrators (DBAs) track database usage, help in capacity planning and troubleshoot any performance related issues, ensuring 24x7 uptime.

    Provided By ManageEngine

  • White Papers // Jun 2010

    Marketing Your Small Business: Establish An Internet Presence

    Small business owners are faced with many challenges – the competition, the economy, and the cost of exposure. Thankfully, there are several ways to effectively market your small business with or without the help of a big budget. One of the most popular and readily available resources for marketing a...

    Provided By SooperArticles

  • White Papers // Jun 2010

    Business Process Model Abstraction: Theory and Practice

    Business process management aims at capturing, understanding, and improving work in organizations. The central artifacts are process models, which serve different purposes. Detailed process models are used to analyze concrete working procedures, while high-level models show, for instance, handovers between departments. To provide different views on process models, business process...

    Provided By Eindhoven University of Technology

  • White Papers // Jun 2010

    Email Marketing Timing: When And How To Use Email Marketing For Best Results

    Email marketing is a powerful yet inexpensive way to make contact with customers and prospects. Depending on whom one is trying to touch, there may be certain times of day, or days of the week, when the recipient may be more responsive to the message. In addition to specific timing...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing: Building Lists

    Most companies are always looking for ways to build their email lists. Large companies are trying to get email addresses for their existing customers and prospects, while small or startup companies are just trying to create any list at all! This paper talks about some of the ways one can...

    Provided By iContact

  • White Papers // Jun 2010

    Five Ways To Use Email To Close The Sale

    Email marketing, like any other form of marketing, is designed to lead to an actual sale. This paper concentrates on how to create 5 types of emails that result in an immediate sale. Please note that all of these techniques require that some sort of relationship already be established with...

    Provided By iContact

  • White Papers // Jun 2010

    Email And The Limits Of Technology

    Not too surprisingly, the success of email marketing rests on the three traditional pillars of direct marketing: a clean, accurate list; powerful creative; and a compelling offer. A note about offers: Giving someone a chance to speak with one of the sales representatives or a golden opportunity to visit the...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing Metrics: Measuring What Matters

    There are a number of different pieces of information that can be gathered when using any reasonably good email broadcasting service. Although there is other mailing information that can be tracked, this paper deals only with the five primary measurements: the totals each of messages sent, message opens, click-thrus, bounces,...

    Provided By iContact

  • White Papers // Jun 2010

    Combining Email Marketing With Web Marketing

    Email marketing is incredibly effective at maintaining customer loyalty, as well as at converting interested prospects into customers. However, for the acquisition of a new prospect, email marketing may not be the most ideal method due to the proliferation of unwanted offers. So how do you get these "Hand-raisers" to...

    Provided By iContact

  • White Papers // Jun 2010

    B2B Email Marketing Rules

    Sometimes, it seems like everything in the world has turned upside down and few immutable rules are left standing. But that's not so in the world of Business-To-Business (B2B) email marketing as far as the authors is concerned. Nobody cares. No one is sitting at his or her desk anxiously...

    Provided By iContact

  • White Papers // Jun 2010

    Effective Use Of Email Marketing Personalization

    People respond more favorably to marketing when they feel special and unique. People respond differently to things when they perceive themselves as part of a group. These are only some of the psychological factors that come into play when using individual message personalization as a part of the email marketing...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing Campaigns: Optimizing Through Testing

    Marketing gurus have already established that it is not possible to maximize the results of the marketing campaigns. This is because one never knows which new and clever trick will bring an ever better result than what has gone before. Email marketing, like any other form of direct marketing, follows...

    Provided By iContact

  • White Papers // Jun 2010

    Email List Management

    The company's email list is one of the most valuable assets that one possesses. But to build a truly valuable list, one must compile one's own actual "Opt-in" email lists; one simply cannot come to rely entirely on "Acquired" lists. There are indeed high-quality lists of opt-in addresses available for...

    Provided By iContact

  • White Papers // Jun 2010

    How To Advertise Your Small Business

    You might be a small business owner in your area. You maybe are just starting up or you have been around for decades. The industry is booming for what you offer but you might have a problem. You're trying to think of how to advertise your small business? Promoting is...

    Provided By SooperArticles

  • White Papers // Jun 2010

    A Handful Of Small Business Marketing Tips

    The small business looking to start marketing online can benefit from a few carefully considered small businesses marketing tips to provide direction. With over 1 billion people now with internet access globally, the amount of potential customers is exploding. First off, have yourself a presence online. More than 80% of...

    Provided By SooperArticles

  • White Papers // Jun 2010

    Oligopolistic Pricing With Online Search

    The author set up a game-theoretic model to examine the oligopolistic price competition, considering two features of online search: the existence of a common search ordering and shoppers who have non-positive search cost. They find that in equilibrium firms set their prices probabilistically rather than deterministically, and different firms follow...

    Provided By University of Texas at Austin (McCombs)

  • White Papers // Jun 2010

    Why Email Marketing Matters

    According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you're not sending out at least monthly email newsletters to your subscriber base,...

    Provided By iContact

  • White Papers // Jun 2010

    Bulk Email Or Opt-In Email?

    There are basically two types of direct email marketing - "Unsolicited Bulk Email" and "Opt-in" Direct Email. Unsolicited Bulk Email is the practice of transmitting mass quantities of email to large lists of "Unqualified" email addresses. This practice in itself is a very controversial subject. Unsolicited bulk email is frowned...

    Provided By iContact

  • White Papers // Jun 2010

    Why Surveying Matters

    There are a few ways to listen to the clients. Most business owners, at least in the early stages, maintain contact with and speak with at least a few clients each week. This is a good start, but the author has found that it is not enough to speak with...

    Provided By iContact

  • White Papers // Jun 2010

    Effective Email Marketing Techniques

    Email marketing when used correctly, can be one of the most effective marketing techniques around. To get results, each emailing that one sends has to be specific in terms of what one wants each reader to get out of it. Without a clear understanding of what the purpose is for...

    Provided By iContact

  • White Papers // Jun 2010

    The Essential Email Marketing Glossary

    Click-through tracking - Tracking the number of clicks that occur on each link in an email message. Customer Relationship Management (CRM) - The ability to keep track of every interaction with every prospect and customer and keeps tracks of trends and tabulates results of such notes on an aggregate scale....

    Provided By iContact

  • White Papers // Jun 2010

    Gateway Pages For Opt-In Email

    Many companies spend a great deal of time and money creating gateway pages that are 'Search engine friendly', aimed at getting their web site at the top of the search engine results when someone searches for key words relevant to that companies product or service. These gateway pages work well,...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing... Do's And Don'ts

    Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course. Always provide an unsubscribe link. Always sign each email with your name, address, company (if any), telephone # and email address. This will ensure...

    Provided By iContact

  • White Papers // Jun 2010

    The Five-Step Process Of Permission Email Marketing

    Of all the ways to get website traffic and make money online, nothing tops email marketing. Of course, email marketing in itself means many things to many marketers. After all, it can take on quite a wide variety of formats. In this paper the author covers the various forms of...

    Provided By iContact

  • White Papers // Jun 2010

    Get Others To Sell For You With Affiliate Marketing

    Finding good sales people can be tough, especially for small business owners. But with a little work, you can have people clamoring to help you sell your products as your affiliates. Affiliate marketing relies on the idea that, for a percentage of the sales price, many people will be happy...

    Provided By American Express

  • White Papers // Jun 2010

    The Effect of Knowledge Management Context on Knowledge Management Practices: an Empirical Investigation

    In this paper, the authors present recent research findings on the effects of organizational Knowledge Management (KM) context on KM practices. Data were collected at a large Canadian law firm via a web-based survey instrument from over 400 participants comprising professional and support staff working in various office locations. The...

    Provided By Academic Conferences

  • White Papers // Jun 2010

    Friend Or Rival? Evolution And Impact Of Display And Networks

    Interactive advertising has only existed for around a decade and a half; in many countries it has only become a mainstream advertising channel within the last 5 years. Even so, the rapid rate of growth has meant that the landscape of the advertising industry is changing. Some of the first...

    Provided By Digital Direction

  • White Papers // Jun 2010

    Audience Targeting Platforms: The Missing Piece In The Online Ecosystem

    Today's dynamic online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies has created a very complex and confusing ecosystem. In an attempt to categorize these different offerings and help people navigate and understand where each different component lies, a proliferation of different labels...

    Provided By AudienceScience

  • Case Studies // Jun 2010

    Enhancing Federation Services for Internal and External Partners

    Microsoft IT provides user authentication and authorization through AD FS federation trusts with over 300 applications hosted by internal and external partners. Limitations with AD FS 1.0 made it difficult for Microsoft IT to keep up with the demand for new federations and provide the level and depth of service...

    Provided By Microsoft

  • White Papers // Jun 2010

    The Newfound Impact Of PR On Advertising

    Twenty years ago when AT&T's advertising models failed to explain sales results, breakthrough research showed that negative news coverage cancelled out the benefits of paid ads, and positive news coverage already had a positive impact on sales, so paid advertising was less beneficial ingenerating incremental volume. Those findings were used...

    Provided By VMS

  • White Papers // Jun 2010

    A Low Energy Solution For Backlit Display Advertising

    With global warming at the top of the public agenda, the media world is starting to ask some logical questions: Should investing energy to illuminate advertising displays? If so, are these displays as environmentally responsible as they could be? How can one drive down the carbon footprint of backlit advertising?...

    Provided By Bright Green Technology

  • White Papers // Jun 2010

    Competitive Responses Of Pricing, Advertising And Product Premium To Consumer Reviews

    Consumer product reviews, one of the earliest forms of online user generated contents, play a very significant role in consumer buying decisions as they help consumers resolve or reduce uncertainties about product features and qualities before their purchases. The authors provide a game-theoretic model to study as to how consumer...

    Provided By Carnegie Mellon University

  • White Papers // Jun 2010

    Financing Industrial Development In Nigeria: A Case Study Of The Small And Medium Enterprises In Kwara State

    The study was designed to address the financing of industrial development in Nigeria (especially on the Small and Medium Enterprises (SMEs) sub-sector in Kwara State). Hence, the ownership structure, entrepreneur's capacity development, sub-sector type of the SME, source of start-up (seed) capital, and source of business/financial information and membership of...

    Provided By University of Illinois, Rehab Services

  • White Papers // Jun 2010

    Brand Advertising And Digital

    Growing global competition, saturated markets and media fragmentation are putting more pressure on marketers to justify how they spend their marketing budgets. Digital has proved to be a unique and flexible medium that can deliver across all areas of marketing communication and within the entire purchase funnel. New media advertising...

    Provided By Interactive Advertising Bureau

  • White Papers // Jun 2010

    Identification and Prioritization of Critical Success Factors of Knowledge Management in Iranian SMEs: An Experts' View

    This paper aims to identify and prioritize the importance of Critical Success Factors (CSFs), which have been proposed in the form of empirical and theoretical studies by different authors and scholars. Through an in-depth and comparative study twelve CSFs along with their related elements were identified and an instrument then...

    Provided By Academic Journals

  • White Papers // May 2010

    Promotion Tips For Small Business - Exactly How To Create Your Next Marketing Campaign

    One thing that folks oftentimes do using YouTube video clips is to forward them to friends and loved ones. Generally if the video clip is something this really is hilarious or significant them one will probably forward it to more folks. Viral advertising and marketing using YouTube could certainly crank...

    Provided By SooperArticles

  • White Papers // May 2010

    Advertising Tips For Small Business- How To Set Up Your Next Advertising Campaign

    Anything and everything in business can be a discovering activity and advertising and marketing is not a different. Advertising promises attain brand new possible website visitors and set up a brand or persona with your internet business within the public's perspective. What are the results should the outcomes don't satisfy...

    Provided By SooperArticles