Tech Industry

  • White Papers // May 2012

    A TCO Planning Tool for SaaS Providers

    With the SaaS market approaching $21.3 billion by 2015, the demand for SaaS applications is accelerating and SaaS providers continue to face software business challenges: how to onboard new customers quickly and effectively while keeping overall operating costs as low as possible. One answer is to leverage a Single Sign-On...

    Provided By Ping Identity

  • White Papers // Jan 2010

    Resume Tips For Advertising Pros

    Whether you're just starting out in advertising or are a seasoned veteran, sizzling ad campaigns may excite you, but the thought of writing your own ad piece - your resume - may leave you lukewarm. In this competitive field, experts recommend improving your resume to get noticed for the most...

    Provided By Monster Worldwide

  • White Papers // Oct 2009

    Digital Marketing Measurement Fundamentals Strong, Tactical Implementation Lagging

    As digital continues to supplant offline media as the driver of corporate and business marketing, organizations seeking competitive advantage will need to do more than employ marketing measurement tools. Monitoring and optimization of overall digital marketing measurement programs - including measurement skills of employees and corporate strategy - will become...

    Provided By WebTrends

  • White Papers // May 2009

    Filling The Standards Gap In Digital Marketing Measurement

    2009 may well go down as the year that digital supplants offline media as the driver of corporate and business marketing. One study, by Chief Marketing Officer Council, found that spending on online and Web 2.0 initiatives aimed at demand generation and advertising will exceed traditional media by almost 50...

    Provided By WebTrends

  • White Papers // Jun 2010

    Email Marketing Timing: When And How To Use Email Marketing For Best Results

    Email marketing is a powerful yet inexpensive way to make contact with customers and prospects. Depending on whom one is trying to touch, there may be certain times of day, or days of the week, when the recipient may be more responsive to the message. In addition to specific timing...

    Provided By iContact

  • White Papers // Jun 2010

    Why Email Marketing Matters

    According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you're not sending out at least monthly email newsletters to your subscriber base,...

    Provided By iContact

  • White Papers // Jun 2010

    Bulk Email Or Opt-In Email?

    There are basically two types of direct email marketing - "Unsolicited Bulk Email" and "Opt-in" Direct Email. Unsolicited Bulk Email is the practice of transmitting mass quantities of email to large lists of "Unqualified" email addresses. This practice in itself is a very controversial subject. Unsolicited bulk email is frowned...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing: Building Lists

    Most companies are always looking for ways to build their email lists. Large companies are trying to get email addresses for their existing customers and prospects, while small or startup companies are just trying to create any list at all! This paper talks about some of the ways one can...

    Provided By iContact

  • White Papers // Jun 2010

    Why Surveying Matters

    There are a few ways to listen to the clients. Most business owners, at least in the early stages, maintain contact with and speak with at least a few clients each week. This is a good start, but the author has found that it is not enough to speak with...

    Provided By iContact

  • White Papers // Sep 2010

    Email 101: Key Practices For Small And Medium Sized Businesses

    Emails are more than messages that are composed and sent electronically. Understanding what they are and how they play an important role in marketing campaigns for small and medium sized businesses is crucial to achieving maximum effectiveness in the Web 2.0 era. Emails not only have the capability of replacing...

    Provided By iContact

  • White Papers // Jun 2010

    Effective Email Marketing Techniques

    Email marketing when used correctly, can be one of the most effective marketing techniques around. To get results, each emailing that one sends has to be specific in terms of what one wants each reader to get out of it. Without a clear understanding of what the purpose is for...

    Provided By iContact

  • White Papers // Jun 2010

    The Essential Email Marketing Glossary

    Click-through tracking - Tracking the number of clicks that occur on each link in an email message. Customer Relationship Management (CRM) - The ability to keep track of every interaction with every prospect and customer and keeps tracks of trends and tabulates results of such notes on an aggregate scale....

    Provided By iContact

  • White Papers // Jun 2010

    Five Ways To Use Email To Close The Sale

    Email marketing, like any other form of marketing, is designed to lead to an actual sale. This paper concentrates on how to create 5 types of emails that result in an immediate sale. Please note that all of these techniques require that some sort of relationship already be established with...

    Provided By iContact

  • White Papers // Jun 2010

    Email And The Limits Of Technology

    Not too surprisingly, the success of email marketing rests on the three traditional pillars of direct marketing: a clean, accurate list; powerful creative; and a compelling offer. A note about offers: Giving someone a chance to speak with one of the sales representatives or a golden opportunity to visit the...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing Metrics: Measuring What Matters

    There are a number of different pieces of information that can be gathered when using any reasonably good email broadcasting service. Although there is other mailing information that can be tracked, this paper deals only with the five primary measurements: the totals each of messages sent, message opens, click-thrus, bounces,...

    Provided By iContact

  • White Papers // Jun 2010

    Gateway Pages For Opt-In Email

    Many companies spend a great deal of time and money creating gateway pages that are 'Search engine friendly', aimed at getting their web site at the top of the search engine results when someone searches for key words relevant to that companies product or service. These gateway pages work well,...

    Provided By iContact

  • White Papers // Jun 2010

    Combining Email Marketing With Web Marketing

    Email marketing is incredibly effective at maintaining customer loyalty, as well as at converting interested prospects into customers. However, for the acquisition of a new prospect, email marketing may not be the most ideal method due to the proliferation of unwanted offers. So how do you get these "Hand-raisers" to...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing... Do's And Don'ts

    Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course. Always provide an unsubscribe link. Always sign each email with your name, address, company (if any), telephone # and email address. This will ensure...

    Provided By iContact

  • White Papers // Jun 2010

    B2B Email Marketing Rules

    Sometimes, it seems like everything in the world has turned upside down and few immutable rules are left standing. But that's not so in the world of Business-To-Business (B2B) email marketing as far as the authors is concerned. Nobody cares. No one is sitting at his or her desk anxiously...

    Provided By iContact

  • White Papers // Jun 2010

    Effective Use Of Email Marketing Personalization

    People respond more favorably to marketing when they feel special and unique. People respond differently to things when they perceive themselves as part of a group. These are only some of the psychological factors that come into play when using individual message personalization as a part of the email marketing...

    Provided By iContact

  • White Papers // Jun 2010

    The Five-Step Process Of Permission Email Marketing

    Of all the ways to get website traffic and make money online, nothing tops email marketing. Of course, email marketing in itself means many things to many marketers. After all, it can take on quite a wide variety of formats. In this paper the author covers the various forms of...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing Campaigns: Optimizing Through Testing

    Marketing gurus have already established that it is not possible to maximize the results of the marketing campaigns. This is because one never knows which new and clever trick will bring an ever better result than what has gone before. Email marketing, like any other form of direct marketing, follows...

    Provided By iContact

  • White Papers // Jun 2010

    Email List Management

    The company's email list is one of the most valuable assets that one possesses. But to build a truly valuable list, one must compile one's own actual "Opt-in" email lists; one simply cannot come to rely entirely on "Acquired" lists. There are indeed high-quality lists of opt-in addresses available for...

    Provided By iContact

  • White Papers // Jun 2009

    Best Practices For Email Marketing

    The goal of all marketing is to attract interest in, build desire for, and generate sales of the products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and...

    Provided By iContact

  • Videos // Aug 2013

    Webcast: 4 Keys to Managing Performance in Virtualized and Cloud Environments

    Ensuring the performance of business services has become more critical, as a growing percentage of applications and workloads are moved to virtualized infrastructure, cloud services and hybrid environments. This webinar provides virtualization, cloud and systems administrators as well as systems engineers with practical tips for detecting, isolating and diagnosing performance...

    Provided By HP US

  • White Papers // Jan 2009

    Overcoming A Negative Performance Review

    A performance review can be glorious or the worst nightmare, depending upon the results of your review. The review, in theory, is designed to provide an orderly way for your superior to meet with you, usually on an annual basis, to tell you what the company thinks about your job...

    Provided By Beyond.com

  • White Papers // Nov 2013

    IDC Financial Insights: Speed, Quality and Innovation - Succeeding in Asia's Exceptional Market

    In May 2012, IDC Financial Insights conducted a CXO Roundtable among financial services institutions in Singapore. The Roundtable focused on the key trends happening in the industry at large, and how these are reflected in the technology priorities of banks in the short-term. This paper presents eight salient points of...

    Provided By HP US

  • White Papers // Jan 2009

    Why IT Hosting from The Planet is the Smart Decision

    SMBs are increasingly turning to IT hosting as a more cost-effective way to access best-in-class infrastructure. What are the financial and operational benefits of IT hosting? Which type of IT hosting - data center collocation, dedicated server hosting, managed servers, or managed hosting - is the best fit for an...

    Provided By The Planet

  • White Papers // Dec 2008

    Business Service Management: Making the Alignment of IT and Business a Reality

    New research shows that 71 percent of organisations place a high priority on enabling IT to manage service assets and resources based on business priorities and/or user expectations. However, only 38 percent say they are effectively addressing this need for alignment.

    Provided By CA (Computer Associates)

  • White Papers // Dec 2008

    Driving Business Advantage Through Enterprise IT Management

    With our Enterprise IT Management (EITM) vision, we help you simplify the management of your complex IT operations. We enable you to govern, manage and secure IT?and derive more business value. This technical brief outlines and explores how we make this vision a reality through a set of proven, modular...

    Provided By CA (Computer Associates)

  • White Papers // Dec 2008

    SOLUTION BRIEF: How can a Comprehensive Identity and Access Management Solution Help me Reduce Security Risk and Achieve Easier Compliance?

    Find out how Identity and Access Management (IAM) solutions help you manage users and their access to your IT resources, achieve more effective compliance, and expand your customer and partner relationships to help grow your business.

    Provided By CA (Computer Associates)

  • White Papers // Apr 2014

    Live Chat Effectiveness - A 2013 Survey of Internet Shoppers

    The fifth annual study of frequent online shoppers points to five important conclusions for Internet retailers: It's a multichannel communication world Social media as a sales and support channel cannot be denied Ignore email at your peril Live chat remains strong and continues to have loyal fans Geography matters...

    Provided By LogMeIn

  • White Papers // Apr 2011

    Communication And Reputation In Procurement Auctions ? Some Empirical Evidence

    This paper studies the role of communication and reputation in market interactions using data from online procurement auctions. Not only positive reputation ratings but also engaging in communication increases a bidder's probability of winning the auction. Messages are primarily used to reduce the asymmetric information associated with transactions. In order...

    Provided By Ruhr-Universitat Bochum

  • White Papers // Jan 2009

    Determinants Of International Advertising Agencies Entry Taiwan Market

    This paper measured the range difference between established time and entering Taiwan market time, cultural differences, five years average growth rate of GDP per capita, five years average growth rate of FDI in origin country, and the change rate of the competitor numbers in 1984 as the independent variables. The...

    Provided By National Sun Yat-Sen University

  • White Papers // Sep 2009

    10 Top Reasons Why a Business Should Be Using Conferencing Services

    This paper outlines possibility of applying to anybody doing business anywhere. One can instantly meet with people in organization, partners, clients, or prospective customers. With products like Reservationless 800 Conferencing, one can e-mail, text or IM a number and access code from Blackberry or other PDA and participants can join...

    Provided By IBS

  • White Papers // Feb 2009

    Online Behavioral Advertising: A Checklist Of Practices That Impact Consumer Trust

    In a time of uncertainty in the marketplace, we believe that businesses operating online have an opportunity to step forward to demonstrate responsibility. Businesses can assert leadership roles in defining self-regulatory standards around behavioral advertising data practices that promote transparency, meet consumer expectations for fairness and assist them in making...

    Provided By TRUSTe

  • White Papers // Apr 2010

    The Anatomy Of An Ad: Structured Indexing And Retrieval For Sponsored Search

    The core task of sponsored search is to retrieve relevant ads for the user's query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or by advanced match, which indexes ads as documents and is similar to standard Information Retrieval (IR). Recently,...

    Provided By International World Wide Web Conferences Steering Committee

  • White Papers // Apr 2009

    Online Expansion Of Rare Queries For Sponsored Search

    Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety of external resources, such as Web search results. While these expansion-based algorithms are highly effective, they are largely inefficient and cannot be applied in real-time. In practice,...

    Provided By International World Wide Web Conferences Steering Committee

  • White Papers // Mar 2010

    The Impact Of U.S. Central Bank Communication On European And Pacific Equity Markets

    The authors examine the effects of U.S. federal funds target rate changes and all types of FOMC communication on European and Pacific equity market returns using a GARCH model. They show that both types of news have a significant impact, but that the effects are not symmetric: although several communication...

    Provided By Philipps-Universitat Marburg

  • White Papers // May 2011

    Managing Financial Market Expectations: The Role Of Central Bank Transparency And Central Bank Communication

    In this paper, the authors study the influence of central bank transparency and informal central bank communication on the formation of money market expectations. The sample covers nine major central banks from January 1999 to July 2007. They find, first, that transparency reduces the bias in money market expectations and...

    Provided By Philipps-Universitat Marburg