Tech Industry

The latest updates from tech advertising, marketing and e-commerce.

  • White Papers // Feb 2009

    Wharton On Marketing: The Brand, The Message, And The Medium

    Whether it's through an online social network, the pulpit of a 2,000- member megachurch, or a 5-second "Adlet" on MTV, opportunities for brand communication have grown exponentially over time and are only limited by the imaginations of the marketing executives in charge of disseminating them. But are these newer methods...

    Provided By University of Pennsylvania (Wharton)

  • White Papers // Feb 2013

    The Forrester Wave&#8482: Managed Security Services: North America, Q1 2012

    Managed security service providers (MSSPs) offer clients an enhanced security environment, cost-effective security, and a scalable and flexible security platform capable of handling future expansion. Selecting the right partner for managed security services is a critical challenge. Read this white paper to learn how nine significant service providers measure up.

    Provided By IBM

  • White Papers // Feb 2013

    Keeping distributed endpoints safe and secure

    In today’s far-reaching environments, where the numbers and varieties of servers, desktops, laptops, mobile devices and specialized equipment such as point-of-sale (POS) devices, ATMs and self-service kiosks—known collectively as “endpoints”—are growing at unprecedented rates, traditional protection schemes such as firewalls and anti-virus agents are no longer sufficient on their own....

    Provided By IBM

  • Case Studies // Jan 2013

    EMC Brainshark Customer video

    Learn how Brainshark is leveraging EMC infrastructure to confidently deliver software-as-a-service. Understand how EMC is helping to address increasing data growth challenges and increasing customer requirements for higher availability, performance and scalability.

    Provided By EMC

  • White Papers // Jan 2013

    A smarter approach to CRM: An IBM perspective

    With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers’ terms.

    Provided By IBM

  • Webcasts // Jan 2013

    Leveraging the 360 Degree Customer View to Maximize Up-Sell and Cross-Sell Potential: How Mid-Size Companies Become Best-in-Class Performers

    A true 360-degree view of the customer is a win-win situation for all parties involved: buyers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. The most successful mid-size companies rely on their CRM deployment to take a holistic approach...

    Provided By IBM

  • White Papers // Sep 2011

    Adobe® Connect™: Bringing Together Video and Next-Generation Web Conferencing

    Many businesses can achieve the benefits of face-to-face meetings through an investment in a video or web conferencing solution, saving the company both travel time and resources. Selecting the right technology to replace in-person meetings begins with understanding your organizational needs and pairing these needs with the optimal conferencing solution....

    Provided By Adobe Systems

  • White Papers // Sep 2011

    Selecting a Web Conferencing Vendor

    The Web Conferencing market has matured and the new features to evaluate are real-time communications as a service platform and mobile functionality. Among the products evaluated, Adobe Connect and Cisco WebEx are the clear champions, and remain so even when product price for performance is accounted for.

    Provided By Adobe Systems

  • White Papers // Sep 2011

    Moving toward unified communications - Pave the way for the future with Adobe® Connect™ 8

    The communications technology industry has been working toward a vision of unified communications (UC) in which voice, video, and data services truly converge on a single, shared IP-based infrastructure. The ability to receive all types of communication, independent of the means used to send or access it, will open up...

    Provided By Adobe Systems

  • Webcasts // Jan 2010

    Using Webinar to Engage Prospects

    Webinars can reach a huge number of potential sales prospects in a matter of minutes. But, the time and effort it takes to produce a Webinar that gets people engaged and involved starts long before the audience signs on and continues even after they have signed off. Listen in to...

    Provided By Adobe Systems

  • Webcasts // Jan 2010

    Secrets of Webinar Product and Management

    Managing and producing a great webinar isn't a one-shot deal: It's a process that involves your team and your audience in a dynamic two-way conversation that stretches from initial promotion to event follow-up. Successfully manage the webinar production process from start to finish, and you'll reach your goals in terms...

    Provided By Adobe Systems

  • Webcasts // Jan 2010

    Webinars as Part of a Digital Marketing Strategy

    Much like the tree that falls in the forest with no one to hear, a webinar produced in a vacuum doesn't make much of an impact. Make your webinars more impactful and effective by integrating them into your company's overall digital marketing strategy. It only takes a few tweaks of...

    Provided By Adobe Systems

  • Webcasts // Jan 2010

    Secrets of Lead Generation Webinars

    You need your webinars to generate high numbers of leads, yet you don't want to alienate your audience with a too-hard sell. How do you strike that all-important balance between the needs of your registrants and your sales and marketing goals? All it takes is a few key strategies to...

    Provided By Adobe Systems

  • White Papers // Dec 2011

    Best Practices for Building an Enterprise Private Cloud

    Intel IT has achieved significant progress on the authors' multi-year initiative to build an enterprise private cloud. By implementing a cloud strategy, they have saved USD 9 million to date - and they anticipate approximately USD 14 million Net Present Value (NPV) over the next four years. Intel IT has...

    Provided By Intel

  • White Papers // Nov 2014

    What CIOs Need to Know to Capitalize on Hybrid Cloud [French]

    Hybrid cloud brings together the best of both worlds by enabling businesses and their IT organizations unprecedented flexibility in where they host their many and varied workloads. It also increases business agility — the flexibility to use a variety of services, the scalability to keep pace with business volume, the...

    Provided By EMC

  • White Papers // Nov 2014

    Big Picture Global Survey: Dual Perspectives on ITaaS [French]

    This global survey by IDG Research Services of more than 350 IT and business unit directors at enterprises of 1,000 employees or more reveals significant differences in the perception and priorities of business and IT when it comes to many aspects of running IT like a business. .Find out more...

    Provided By EMC

  • White Papers // Mar 2014

    Client Virtualization in a Cloud Environment

    Arguably computation models seen in client space are much more diverse than those in the server space proper. For servers, there are essentially two, the earlier model of static consolidation and the more recent dynamic model where virtual machines lightly bound to their physical hosts and can be moved around...

    Provided By Intel

  • White Papers // Jul 2009

    Next-Generation Managed Services: A Window of Opportunity for Service Providers

    Next-generation managed services provide SPs a platform on which to expand their business models to include higher-order services that achieve greater margins and realize business goals. Industry analysts estimate that the entire managed services market (which comprises the network, computer, and application layers) will be driven by advanced managed services...

    Provided By Cisco Systems

  • Case Studies // Apr 2009

    Alpheon Uses Intel vPro Technology to Support High Efficiency and Profitability

    Alpheon Corporation, one of the leading managed services providers in North America, has built its business on two strategies: first, understand the customer's situation in depth before designing a solution; and second, optimize the managed services processes and deploy them on effective tools. This joint focus on customer and efficiency...

    Provided By Intel

  • Case Studies // Nov 2009

    Advanced PC Management Capabilities Help MSP's Customers Do More, Spend Smarter, and Be More Secure

    IT Authorities has built its success as a managed service provider on continuous improvement of both processes and tools. In the managed services arena, change is constant and yields both threats and opportunities - but no room to stand still. This approach to growth led IT Authorities to adopt Intel...

    Provided By Intel

  • Case Studies // Oct 2010

    Case study: A Vision of the future - BMW

    Using Intel Core2 processor with vPro technology to drive the remote implementation of the Windows 7 operating system across such a large computer fleet marks a significant achievement for BMW and has helped it achieve a leading position in cost-effective IT operations.

    Provided By Intel

  • White Papers // Apr 2013

    IBM Social Analytics: The science behind social media marketing

    Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on publically available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining...

    Provided By IBM

  • White Papers // Mar 2013

    Platform as a Service: The IBM point of view

    This 2012 white paper describes the point of view of IBM leadership concerning Platform as a Service. Don Boulia defines PaaS, discusses the implementation of PaaS technologies and outlines key considerations for the evaluation of PaaS capabilitieswhite paper to learn more about IBM's perspective of Platform as a Service, and...

    Provided By IBM

  • Case Studies // Apr 2010

    Financial Firm Regains Nearly 1,000 Hours Annually With Microsoft Office 2010

    Investing insight, acumen, and experience are the three pillars behind the success of Alameda, California - based Phocas Financial. The company's dedicated employees have managed assets for individual and corporate clients across northern California - with a mission to help everyone achieve the maximum return on each investment. With seven...

    Provided By Microsoft

  • Webcasts // May 2010

    Microsoft Webcast: Connecting the Deskless Worker for the Manufacturing Industry (Level 100)

    This Microsoft Webcast is developed to connect the Desk less Worker for the Manufacturing Industry of Level 100. The Microsoft strives to help out manufacturing companies and organizations by offering all of their workforces with the right message, communication and some of the collaboration solutions to fit the user's requirements....

    Provided By Microsoft

  • White Papers // Apr 2009

    The New Economics of Customer Reach: Advanced Advertising

    Advanced advertising features in the trade press, articles, marketing papers, and conferences with increasing regularity. The phrase often is used so casually, and put forth with the underlying assumption that the audience has a thorough understanding of what is meant by the term. However, different media organizations, vendors, and media...

    Provided By Sun Microsystems

  • White Papers // Dec 2009

    Master the Challenges of Programming Multi-Function Machines

    By combining multiple machining operations such as milling and turning in a single machine, multiple-function machine tools reduce the number of setups required to process parts. Saving a considerable amount of time in the overall process, it also reduces positioning errors possible in multiple setups. One machine is able to...

    Provided By Siemens

  • White Papers // Jul 2014

    NSS Labs Report: Breach Detection Systems Comparative Analysis

    In recent NSS Labs testing, Trend Micro™ Deep Discovery scored the highest in breach detection of all products, including those from AhnLab, Fidelis, FireEye, Fortinet, and Sourcefire. Download NSS Labs' 2014 Security Value Map (SVM) for Breach Detection Systems to compare test results and see why Deep Discovery should...

    Provided By Trend Micro

  • Webcasts // Feb 2010

    Identity and Access Management Solution

    The presenter describes the capabilities and business drivers behind the solution. The presenter gives demo of parts of the solution. The demo includes automated AD group management and access through Forefront Identity Manager (FIM), FIM password reset, and managing group membership via Outlook.

    Provided By Microsoft

  • Case Studies // Aug 2010

    Microsoft Office 2010 Halves Collaboration Time at Korean IT Firm

    Vinyl is a recognized brand in the Web, mobile and new media industries since it was established in 2000. By January 2008, it grew to 148 employees. Its main business is pursuing creativity and providing this in the form of products and services to corporate clients, so it invests heavily...

    Provided By Microsoft

  • Case Studies // Aug 2010

    Advertising Company Adopts Cloud Computing, Gets 400 Percent Improvement

    TicTacTi offers interactive advertising solutions for games and videos. Its T3 Overlay Ad Insertion application, built using Microsoft technology, seamlessly inserts advertisements by placing them above a video source or stream. To meet customer demand for increased performance and scalability, TicTacTi needed to implement its technology on a cloud computing...

    Provided By Microsoft

  • Podcasts // Jan 2010

    Achieving a Lean Enterprise - Can a Business System Support Lean Initiatives?

    Thousands of companies around the world have adopted the improvement methodology and its tools. The challenge for manufacturers now more than ever is to get a handle on how to leverage strong practices from lean manufacturing in addition to what is available from an ERP system. This podcast spark some...

    Provided By Microsoft

  • Podcasts // Jun 2009

    Lean and Green Manufacturing: Real Solutions to Cut Costs

    Although lean manufacturing practices have been around for decades, most manufacturers have still not implemented lean manufacturing processes and systems to their advantage. Many more manufacturers still do not understand how to improve operations and manage energy consumption without available environmental performance indicators. With current economic conditions, government regulations, and...

    Provided By Microsoft

  • White Papers // Jul 2009

    Creating A Connected Consumer Experience Through Measurable Digital Marketing

    At the beginning of the industrial revolution, market power resided with the manufacturers that had economies of scale and could control the supply chain. Typically, these manufacturers were vertically integrated, would produce to capacity, and would then push their products through the supply chain. Even today, many business models still...

    Provided By Microsoft

  • White Papers // May 2009

    Managed Services for Mission Critical Communications

    The paper examines the case for Managed Services in the wireless communications industry. In particular it compares and contrasts the managed services needs and requirements of commercial, Licensed Operators with the needs of the operators of Mission Critical networks. The paper looks at how for both types of organisation, Managed...

    Provided By Motorola

  • Webcasts // Apr 2011

    Defeating the Cyber Mutants: Protecting Your Business from Modern Malware

    Modern malware rarely strikes the same way twice. Today's malicious code rapidly mutates, bypassing traditional defences. This webcast will examine these threats and the new technology that organizations from small businesses to large enterprises can use to protect their physical and virtual environments. Attend this webcast to learn: Why traditional...

    Provided By Symantec

  • Podcasts // Nov 2013

    Why care about managed services? Transformational benefits, that's why

    This mini paper and podcast features Lynn Koch discussing the benefits of managed services.

    Provided By IBM

  • White Papers // Feb 2014

    How marketing is taking charge leading the customer experience: Insights from the IBM State of Marketing 2013 survey

    To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. We linked responses to public financial information to see correlation between marketing sophistication and financial performance.

    Provided By IBM

  • White Papers // Feb 2014

    Jumpstart Your Journey to Personalized Digital Marketing

    IBM Marketing Center breaks new ground with an unmatched combination of simplicity and power to give digital marketers hands-on control over all phases of the marketing lifecycle. IBM Marketing Center lets you create customer segments, design communications, manage campaigns, and more.

    Provided By IBM

  • White Papers // Nov 2014

    Build a hybrid cloud: Create A Strategy

    This paper provides context and guidance on how to create a proactive, effective approach to cloud computing and will address these important questions in the process. How do we prepare for the arrival of cloud computing? What considerations should a cloud computing strategy address? How do we utilize cloud to...

    Provided By IBM