Tech Industry

The latest updates from tech advertising, marketing and e-commerce.

  • White Papers // Sep 2009

    Supply Chain Information Flow Strategies: An Empirical Taxonomy

    The paper identifies different information flow strategies to enhance integration in strategic alliances and studies these strategies with respect to contextual factors and the impact on performance. Based on a parsimonious description of inter-firm information flows in the literature and the empirical findings, the authors identify 3 types of alliances:...

    Provided By Vlerick Leuven Gent Management School

  • White Papers // Feb 2011

    Selecting a Networking Product Platform

    This paper is written for OEMs that market networking, telecom, and network security solutions to Information Technology (IT) departments in companies of all sizes and industries. For the purposes here, OEMs are organizations that combine hardware computing platforms and software applications into solution-level products. WIN Enterprises networking platforms are typically...

    Provided By WIN Enterprises

  • White Papers // Oct 2010

    Balancing Effective Cold Chain Strategies Across The Supply Chain

    The "Cold chain" is simply a supply chain with temperature requirements factored in. Cold chain (or, in some contexts, "Cool chain") encompasses the container of the product being shipped, the storage facilities (from point of manufacture to point of dispensation) and the transportation modes (air, ground, ocean). Pharma manufacturers are...

    Provided By DDN

  • White Papers // Aug 2010

    Master In Digital Marketing

    Highly fragmented consumer segments are becoming harder to reach than before. As technology is changing at the speed of light, new marketing and communication tools are constantly appearing. The emergence of digital technology has led to a revolutionary change in marketing and by the end of this decade every facet...

    Provided By IE Business School

  • White Papers // Oct 2010

    Replacing Base-Level Forecasting With Sense And Respond Demand Management

    Companies that more accurately predict product demand and integrate a single view of demand into operational planning are poised to win in today's competitive landscape. Enhanced competencies in demand management drive improved customer service levels and increased profitability. Seasoned supply chain professionals know and understand the business benefits that an...

    Provided By JDA Software Group

  • Case Studies // Jan 2011

    Caltex Pumps Up Service Stations With Global Retail Automation Retail Network

    Caltex was formed in 1936 based on a sealed partnership between Chevron Corporation and Texaco, Inc. The company needed to better integrate its global network of retail service stations, standardize technology, and lower overall costs. To master these needs Caltex chose Fujitsu Philippines. Fujitsu Philippines provided the new Fujitsu touch-screen...

    Provided By Fujitsu

  • White Papers // Oct 2009

    Leveraging POS As An In-Store Marketing Hub

    Despite the rising number of promotional and service devices throughout the store, the Point Of Sale (POS) remains retailers' primary point of contact with many customers. As such, the POS presents an important opportunity to learn about and influence customer behavior. Transaction and customer data collected at the POS is...

    Provided By Retail Anywhere

  • White Papers // Jul 2010

    The Effect Of Advertising And Deceptive Advertising On Consumption: The Case Of Over-The-Counter Weight Loss Products

    This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. They study the market for over the-counter (OTC) weight-loss products, in which deceptive advertising is rampant. Strengths of the paper include matching of specific advertisements to individual...

    Provided By Cornell University

  • White Papers // Jul 2010

    Attractive Sectors: Retail

    Japanese consumers are known to place significant value on quality, a fact foreign retailers have used in their global business. It's often said that products succeeding in the Japanese market will have a better chance of success in other markets around the world. Companies significantly improve the quality of their...

    Provided By Japan External Trade Organization (JETRO)

  • White Papers // Jan 2010

    Beyond Point of Sale Data: Looking Forward, Not Backwards For Demand Forecasting

    One reason for the importance of this technology would be that the POS represents the most critical function in a retailer's supply chain - the checkout process. The cash register is the moment of truth at which the consumer has to commit to a purchase and offer tender in exchange...

    Provided By GXS

  • Webcasts // Nov 2009

    "Advanced Digital Media Strategies" In New York City

    Digital innovations are transforming the way consumers act and think, and how media and entertainment businesses operate. Through actual industry cases, learn how some companies have prospered by embracing elegant digital strategies and others have failed by ignoring the digital danger warning signs.

    Provided By IESE School Of Business

  • White Papers // Jun 2010

    Outsourcing Your Business Community Management

    This White Paper will examine the supply-chain problems now confronting manufacturers, the benefits of managing supply-chain performance more effectively and the risks presented by some efforts to achieve those benefits. It also will look at why many manufacturers rely on the Inovis managed services solution, which combines proven technology with...

    Provided By GXS

  • White Papers // Apr 2010

    How To Choose A Search Engine Marketing (SEM) Agency

    During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa's 2009-10 Search Marketing Benchmark Guide, whether it's in PPC (Pay Per Click) or in SEO (Search Engine Optimization), the dollars spent by American companies on SEM has consistently...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Five Common Mistakes In A PPC Campaign

    Pay-Per-Click (PPC) is the current in-demand online advertising strategy that has been growing as the most fastest and sought after. Due to its popularity and the fact that it delivers results almost overnight, it is increasingly used by advertisers to direct visitors to their website using search results. In pursuit...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    How To Create Effective Pay Per Click (PPC) Advertising Campaigns

    For keyword campaigns, the primary goal is not to lower risk but to maximize opportunity. Keep in mind that for organic SEO campaigns or PPC (Pay Per Click) campaigns, the right keywords determine whether users can or cannot find the product. Using the right keywords determines the success of the...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Black Hat PPC Practices To Avoid

    Because pay per click (PPC) is an aggressive and effective marketing tool, "Black-hat" PPC methods will always be available. These unethical tactics can help a business secure keywords for its website without having to pay a high bid price. Black-hat PPC is risky business, though, and should be avoided. An...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Unique Pay Per Click Strategy

    As Pay Per Click (PPC) costs rise, businesses search for new ways to save money yet still attract visitors to their landing pages. They need a strategy for not only channeling traffic to their websites but also winning customer loyalty and repeat visits. Too often PPC advertising companies focus only...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Setting Up A PPC Campaign

    A successfully targeted search engine optimization campaign can channel large volumes of traffic to the website as it elevates the business to the top of the web rankings. This may not happen quickly, though. By contrast, a pay per click (PPC) advertising campaign can produce almost instantaneous exposure. A PPC...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Landing Pages: The Elevator Pitch Of Internet Marketing

    The good ol' elevator pitch has been an important tactic of salespeople probably before elevators were even invented. Taking people hostage in a confined space to listen to the pitch doesn't seem like the ideal selling situation, but it sure can teach one the value of being clear, to the...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Importance Of Domain Names In SEO

    The e-commerce world has seen many start-ups; some made it big, while others floundered into non-existence. More often than not, a brilliant idea gets stifled by the sheer immensity of the web. Search Engine Optimization (SEO) is an internet marketing strategy that provides online businesses with better search rankings and...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Reeling In The Sales

    After months of web design changes, search engine optimization (SEO) techniques and other internet marketing strategies have increased traffic to the site. But unfortunately, this does not mean more conversions. While online marketing may attract the visitors, what seals the deal? Here's where web conversion and page optimization practices come...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Running A Profitable PPC Campaign

    Return on investment (ROI) has to be a primary concern in a Pay Per Click campaign. One can determine ROI by calculating how much revenue click-throughs and purchases generate and then subtracting the amount one has spent on advertising. If the ROI is low or negative, then one will want...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    PPC Testing - Five Mistakes To Avoid

    Pay-Per-Click advertising is always a work in progress. Testing remains the underlying task for every online advertising firm from start to finish. Improvement of any process or campaign can be judged solely from the ability to evolve, which in turn is a product of concrete changes determined via testing. Testing...

    Provided By Webmarketing123

  • White Papers // Jan 2011

    Sales And Operations Planning - A Key Element Of Supply Chain Success

    In spite of the fact that most of the people are very active and busy these days, sometimes one find ourselves searching for something of value that can be added to the business efforts. When you find yourself in that position, consider a tested and proven technique that can bring...

    Provided By Business Forum Institute

  • White Papers // Jan 2011

    Contemporary Logistics

    As a business analyzes its costs of operations, logistics typically appears as the second largest element, following the cost of purchased goods and service. Most companies have been pursuing improvement in this critical element of cost for half a century or more, often with very credible results. Many organizations continue...

    Provided By Business Forum Institute

  • White Papers // Jan 2011

    Reverse Logistics A Supply Chain Opportunity

    Most practitioners have their own understanding of the fundamental processes involved in an extended supply chain network. The novice will tell that it starts upstream with suppliers supplying suppliers, moves through manufacturing and production and goes downstream through distributors or direct to the business customers. An improvement effort starts within...

    Provided By Business Forum Institute

  • White Papers // Jan 2011

    Getting Sales & Warehousing On The Same Page

    The sales and marketing team works hard to build your customer base, but retaining those customers depends heavily on the efficiency and accuracy of your warehousing and shipping practices. Learning how to best use your software to coordinate sales with shipping can make all the difference between a customer who...

    Provided By Decision Analyst

  • White Papers // Jan 2011

    Cycle Counting And Physical Inventories

    If you are running a successful and comprehensive cycle counting program, there is little benefit to performing an annual physical inventory. Unfortunately, many in the financial establishment still live in the Dark Ages when it comes to inventory counting and will try to tell you that "you must perform an...

    Provided By Inventory Operations Consulting

  • White Papers // Jan 2011

    Optimizing Economic Order Quantity (EOQ

    Inventory models for calculating optimal order quantities and reorder points have been in existence long before the arrival of the computer. When the first Model T Fords were rolling off the assembly line, manufacturers were already reaping the financial benefits of inventory management by determining the most cost effective answers...

    Provided By Inventory Operations Consulting

  • White Papers // Jan 2011

    Optimizing Safety Stock

    Optimizing Safety Stock levels by calculating the magical balance of minimal inventory while meeting variable customer demand is sometimes described as the Holy Grail of inventory management. Many companies look at their own demand fluctuations and assume that there is not enough consistency to predict future variability. They then fall...

    Provided By Inventory Operations Consulting

  • White Papers // Jan 2011

    Lost & Found: Has The Productivity In Your Distribution Center Been Languishing Or Even Declining?

    Inventory slotting or profiling is the process of identifying the most efficient placement for each item in a distribution center. Since each warehouse is different, proper slotting depends on a facility's unique product, movement, and storage characteristics. An optimal profile allows workers to pick items more quickly and accurately and...

    Provided By Industrial Data & Information

  • White Papers // Jan 2011

    Warehouse Optimization And Warehouse Space Optimization - Part I

    The overcrowded distribution center is as common today as it was 25 years ago. Sales increase and more space is required. Promotional campaigns are tried and fail. Slow or non-moving products begin to cut into productive space. These need to be sold at discount, or donated to groups that will...

    Provided By Avery & Associates Retail Warehouse

  • White Papers // Jan 2011

    Design Your Best Picking Layout: Balancing The Costs Of Space/equipment, Replenishment And Picker Time

    Every order picking operation represents a unique company solution to the question, "How can we best pick our orders to minimize costs and enhance shipping times?" This paper will concentrate on how to tailor your equipment, space, replenishment needs and pick areas to exactly fit your operational needs, your unique...

    Provided By Avery & Associates Retail Warehouse

  • White Papers // Jan 2011

    Best Practices: Software Selection: Selecting A Warehouse Management System

    Large software projects need tedious attention. Follow the rules for software evaluation and do your due diligence thoroughly. You can short cut the process and waste months & significant money. The software selection process maximizes functionality in the RFI/RFP scoring process and minimizes expenses in travel & personnel time. With...

    Provided By Industrial Data & Information

  • White Papers // Dec 2010

    The Self-Organizing Supply Chain

    Increasingly sophisticated artificial intelligence (AI) will drive the decisions of supply chain members. As supply chains come to rely more on AI to make operational decisions, the technology across the supply chain will need to become more integrated. The authors already have frameworks such as service oriented architecture (SOA) that...

    Provided By Business Process Trends

  • White Papers // Jan 2011

    Greening Supply Chain

    With companies waking up to an environmentally aware world, whether it's about the competitive advantage or for regulatory reasons, greening the supply chain has become a necessity. Greening the supply chain is not a onetime exercise, nor can it be done overnight. It's a journey that not only requires the...

    Provided By MetricStream

  • White Papers // Jan 2011

    Quality And Compliance In The Medical Device Industry: Issues And Perspectives

    Hospitals, healthcare centers as well as consumers rely on reliable and high-precision medical equipment to deliver the highest quality of medical care. The production of electronic and electromechanical medical devices and equipment is largely handled by contract manufacturers (CM). These CMs specialize in specific areas such as device assembly, or...

    Provided By MetricStream

  • White Papers // Jan 2011

    Quality Assurance And Regulatory Compliance Across The Extended Enterprise

    Automotive manufacturers as well as suppliers agree that an integrated system that provides visibility into disparate quality processes is the answer to the challenge of managing quality and regulatory compliance in the automotive industry. As the automotive sector is very process intensive and characterized by a high degree of outsourcing...

    Provided By MetricStream

  • White Papers // Feb 2010

    International Supply Chains And Trade Elasticity In Times Of Global Crisis

    The paper investigates the role of global supply chains in explaining the trade collapse of 2008-2009 and the long-term variations observed in trade elasticity. Building on the empirical results obtained from a subset of input-output matrices and the exploratory analysis of a large and diversified sample of countries, a formal...

    Provided By World Trade Organization

  • White Papers // Aug 2010

    An Organizational Theoretic Review Of Green Supply Chain Management Literature

    Green Supply Chain Management (GSCM) has gained increasing attention within both academia and industry. As the literature grows, finding new directions by critically evaluating the research and identifying future directions becomes important in advancing knowledge for the field. Using organizational theories to help categorize the literature provides opportunities to address...

    Provided By Clark University