Tech Industry

  • White Papers // Sep 2011

    Selecting a Web Conferencing Vendor

    The Web Conferencing market has matured and the new features to evaluate are real-time communications as a service platform and mobile functionality. Among the products evaluated, Adobe Connect and Cisco WebEx are the clear champions, and remain so even when product price for performance is accounted for.

    Provided By Adobe Systems

  • White Papers // Sep 2011

    Moving toward unified communications - Pave the way for the future with Adobe® Connect™ 8

    The communications technology industry has been working toward a vision of unified communications (UC) in which voice, video, and data services truly converge on a single, shared IP-based infrastructure. The ability to receive all types of communication, independent of the means used to send or access it, will open up...

    Provided By Adobe Systems

  • White Papers // Sep 2009

    Adobe LiveCycle solutions for intuitive user experiences

    With Adobe? LiveCycle? Enterprise Suite (ES2) software, organizations like yours can easily deploy intuitive user experiences, using flexible guides and RIAs to help increase customer satisfaction and achieve a lower total cost of ownership. Download your FREE white paper here.

    Provided By Adobe Systems

  • Webcasts // Jan 2010

    Using Webinar to Engage Prospects

    Webinars can reach a huge number of potential sales prospects in a matter of minutes. But, the time and effort it takes to produce a Webinar that gets people engaged and involved starts long before the audience signs on and continues even after they have signed off. Listen in to...

    Provided By Adobe Systems

  • Webcasts // Jan 2010

    Secrets of Webinar Product and Management

    Managing and producing a great webinar isn't a one-shot deal: It's a process that involves your team and your audience in a dynamic two-way conversation that stretches from initial promotion to event follow-up. Successfully manage the webinar production process from start to finish, and you'll reach your goals in terms...

    Provided By Adobe Systems

  • Webcasts // Jan 2010

    Webinars as Part of a Digital Marketing Strategy

    Much like the tree that falls in the forest with no one to hear, a webinar produced in a vacuum doesn't make much of an impact. Make your webinars more impactful and effective by integrating them into your company's overall digital marketing strategy. It only takes a few tweaks of...

    Provided By Adobe Systems

  • Webcasts // Jan 2010

    Secrets of Lead Generation Webinars

    You need your webinars to generate high numbers of leads, yet you don't want to alienate your audience with a too-hard sell. How do you strike that all-important balance between the needs of your registrants and your sales and marketing goals? All it takes is a few key strategies to...

    Provided By Adobe Systems

  • Webcasts // Jan 2010

    Disrupting the Enterprise Networking Status Quo

    Learn from a panel of experts from Featured Analyst Firm, Gartner Inc. and 3Com as they discuss how alternative-networking vendors can help increase business productivity and lower total cost of ownership

    Provided By 3Com

  • White Papers // May 2009

    Security Policy Implementation Strategies for Common Carrier Monitoring Service Providers

    There are increasing capabilities and demands for the remote monitoring of homes and their occupants. There are a variety of options for the architecture of such monitoring systems entailing trade-offs between privacy, security, cost, manageability and other factors. This paper considers the virtues of building Monitoring Service Providers (MSPs) based...

    Provided By University of Illinois

  • White Papers // Feb 2009

    Strategy-driven Business Process Analysis

    Business Process Analysis (BPA) aims to verify, validate, and identify potential improvements for business processes. Despite the wide range of technologies developed so far, the large amount of information that needs to be integrated and processed, as well as the quantity of data that has to be produced and presented...

    Provided By Open University

  • White Papers // Sep 2010

    Choice Set Heterogeneity And The Role Of Advertising: An Analysis With Micro And Macro Data

    The authors show how to use micro-level survey data from a tracking study on brand awareness in conjunction with data on sales and advertising expenditures to improve the specification, estimation, and interpretation of aggregate discrete choice models of demand. In a departure from the commonly made full information assumption, they...

    Provided By Stanford University

  • White Papers // Nov 2010

    Marketing Models Of Consumer Demand

    Marketing researchers have used models of consumer demand to forecast future sales; to describe and test theories of consumer behavior; and to measure the response to marketing interventions. The basic framework typically starts from microfoundations of expected utility theory to obtain a statistical system that describes consumers' choices over available...

    Provided By Stanford University

  • White Papers // Aug 2008

    Can't Buy Me Love: Investigating The Effect Of Advertising On Brand Awareness And Perceived Quality Using Panel Data

    The authors use a panel data set that combines annual brand-level advertising expenditures for over three hundred brands with measures of brand awareness and perceived quality from a large-scale consumer survey to study the effect of advertising. Advertising is modeled as a dynamic investment in a brand's stocks of awareness...

    Provided By Stanford University

  • Case Studies // Mar 2009

    Swedish Match NE Div. Extinguishes Burning Data Center Issues With NetApp and VMware

    Swedish Match is a global group with a broad offer of market-leading brands in smoke-free tobacco products, cigars, pipe tobacco and lights products. Swedish Match wanted to move from a traditional server park to virtualization, centralized storage and efficient backup. Swedish Match deployed NetApp storage with snapshot-based software provide centralized...

    Provided By NetApp

  • Webcasts // Aug 2009

    Predictive Keyword Scores To Optimize Online Advertising Campaigns

    During this webcast, you will learn how to predict the chance of converting or converting odds for keywords with little or no historical data, in Pay-Per-Click programs such as Google, Yahoo and Bing (Microsoft). The presenters will discuss text mining techniques, a rule engine, KPI selection and predictive modeling (logistic...

    Provided By SAS Institute

  • Webcasts // Jan 2010

    Achieving Better Customer Retention Through Social Marketing

    As customers become less responsive to direct marketing communications, they have become more involved with online communities and more receptive to recommendations from people like them. Increasingly, the task for commercial, for-profit, marketers is to work inside a community of pseudo-anonymous customers in sites like Facebook, YouTube or Twitter, because...

    Provided By SAS Institute

  • Webcasts // Oct 2008

    Entrepreneurs in Supply Chain Management

    How is supply chain professionals involved in start-up firms? What sorts of companies employ them? What kinds of decisions do they make? In this webcast, the presenter will discuss how they became involved in entrepreneurial activities and how they utilize their supply chain expertise to help the enterprise work.

    Provided By Massachusetts Institute of Technology

  • Webcasts // Jan 2013

    Education Entrepreneurship in India

    The education sector in India offers enormous opportunity to employ entrepreneurial business models to create a lasting and positive impact. In this webcast, the presenter shares his experiences as an entrepreneur building a sustainable venture in a domain that has only recently started accepting the role of private enterprise.

    Provided By Massachusetts Institute of Technology

  • White Papers // Jan 2009

    Accenture, Avanade And Microsoft Announce Multi-Channel Retail Initiative

    The greater integration with the consumer will enable retailers to cut costs and improve customer service by providing tighter integration between the in-store or online shopping experience and line-of-business applications, including inventory and order fulfillment, customer relationship management and loyalty programs. The new multi-channel retail initiative expands merchandizing and marketing...

    Provided By Accenture

  • White Papers // Jan 2009

    It's A Networked World, After All

    Consumers everywhere are waiting for the communications, high-tech, and media and entertainment industries to make good on three promises: a seamless experience, a common platform and superior service. For companies competing for this business, customer-centric strategies, offerings and services are now essential to achieving high performance in a truly networked...

    Provided By Accenture

  • White Papers // May 2008

    Digital Disruption: Where Have All The Ads Gone?

    Online, interactive and mobile technologies are challenging the traditional advertising model. The industry will never be the same. The advertising industry - and, indeed, any company that purchases advertising - is about to enter one of the most disruptive periods in the history of any large business sector. But companies...

    Provided By Accenture

  • White Papers // Mar 2011

    Efficacy of Fuzzy Representation of Knowledge for Integrated Management of Networked Systems

    For most modern networked systems, the traditional element-based management views are replaced by integrated management structures that take the nature of the enterprises and the services they provide into account. These complex systems need capabilities to accommodate for diverse areas, ranging from administration of elements to provision of services and...

    Provided By University of Western Ontario

  • White Papers // Jun 2008

    Enabling Factors for Innovation by Small Contractors

    The inbuilt flexibility of small business can be one of its most effective assets. Despite this, the factors that actually enable small construction businesses to deliver innovation are diverse. In order to shed light on the processes involved, case study interviews were conducted with the proponents of recognised successful innovations....

    Provided By University of Western Ontario

  • White Papers // Jun 2007

    Challenges of eCollaboration Among SMEs

    The challenges of eCollaboration for SMEs start with the decision to collaborate, and continues with the incorporation of enabling web technologies. This paper focuses on factors that influence eCollaboration by studying two collaborative groups, one in the tool-making industry and one in the IT industry. Results indicate the need for...

    Provided By University of Western Ontario

  • White Papers // Jan 2009

    Interactive Documents Get Smarter: The Next Dimension of One-to-One Communications

    In the digital age, the document - in all its many formats - has become the cornerstone of customer communications. From account notices, billing statements and welcome kits to sales decks, direct mail promotions, and e-mail newsletters, the document is central to any company's efforts to get, keep, and grow...

    Provided By Peppers and Rogers Group

  • Webcasts // May 2008

    Open And Social

    If you love something, set it free and it will come back to you, says the old adage. But as Sue Decker, President of Yahoo! explains, this sentiment also applies to advertising-driven online real estate. The front page of the popular search engine has always been a popular destination -...

    Provided By Stanford University

  • Webcasts // Sep 2009

    An Argument For Continuous Deployment

    Author and entrepreneur Eric Ries stresses continuous deployment - that is, the updating of code and website changes as frequently as every twenty minutes - as a necessary asset to the functioning of a lean startup. He states that all online product development and engineering changes should be implemented slowly...

    Provided By Stanford University

  • White Papers // Dec 2009

    Reserve Prices In Internet Advertising Auctions: A Field Experiment

    The author presents the results of a large field experiment on setting reserve prices in auctions for online advertisements, guided by the theory of optimal auction design suitably adapted to the sponsored search setting. Consistent with the theory, following the introduction of new reserve prices revenues in these auctions have...

    Provided By Stanford University

  • Webcasts // Sep 2009

    Harnessing The Power Of Early Adopters

    After a very hi-profile startup failure, author Eric Ries and other co-founders launched a second startup product in just six months - with technically hazardous results. Rather than investing the resources necessary to craft quality software, they decided to switch tactics and release a buggy version quickly to determine if...

    Provided By Stanford University

  • White Papers // Sep 2009

    A System Implementation of Pushing Advertisement to Handheld Devices Via Bluetooth

    Almost everyone today has his or her mobile phone and Bluetooth has already become a standard inclusion on most mobile phones, laptops and PDAs. Data transfer through Bluetooth among the handheld devices is common and popular. Bluetooth establishes links in a more convenient manner to facilitate sharing data between devices....

    Provided By Institute of Electrical and Electronics Engineers

  • White Papers // Sep 2010

    The Changing Face Of Marketing Automation

    Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of marketing - and in ways that are bringing about the convergence of direct marketing and mass marketing. The attention of consumers is...

    Provided By SAS Institute

  • White Papers // Apr 2009

    Looking For Help In Making Intelligent Capital Expenditure Decisions?

    With emphasis on cost reduction during a recession, it is easy to lose sight of the actual cost of running a retail business. Retailers need to accurately analyze the cost of capital equipment ownership over its lifetime. What might appear to be short-term cost savings could end up being significantly...

    Provided By NCR

  • Webcasts // Dec 2008

    Do More, Spend Less: How Service Providers Can Help Consolidate IT Expenses

    We live in an unpredictable economy. And one of the first places to feel the strain is your IT and network budgets. But what if your service providers can help you trim the fat - reducing, consolidating and eliminating inefficiencies so you can get optimum results from your technology? View...

    Provided By Qwest Communications

  • White Papers // Jan 2009

    Using Semantic Analysis to Classify Search Engine Spam

    Due to the similarities between spam and non-spam their original semantic analyzers are not an effective method to classify spam content. Since spam and non-spam documents are so similar, it is sometimes very difficult for a human to differentiate between the two. Because of these similarities, it is unlikely that...

    Provided By Stanford University

  • Webcasts // May 2008

    Current Trends in Computer Security

    This webcast throws light on website vulnerabilities, DNS Rebinding and Other Recent Vulnerabilities and Web 2.0 Security Trends.

    Provided By Stanford University

  • White Papers // Nov 2010

    Trends in Virtualization and Microsoft Exchange Server 2010

    This whitepaper summarizes the results of a recent survey of 156 respondents responsible for the Microsoft Exchange email and messaging infrastructure in firms with 500 or more employees. Commissioned by Ziff Davis Enterprise (ZDE) and NetApp, this study provides an overview of current virtualization trends, including plans to deploy and...

    Provided By NetApp

  • Webcasts // Nov 2008

    Value In User Click Rates

    In a non-centralized system like the Internet, the best information is likely coming from a multitude of disparate sources. Anna Patterson, Co-founder of search engine Cuil, explains why her company's search tool takes user click rates into consideration during search rankings, and how the practice has also allowed her engineering...

    Provided By Stanford University

  • Webcasts // May 2008

    Delivering The Customer To The Advertiser

    The advertiser doesn't care what media property they're buying online; they simply want to reach their demographic. Yahoo! President Sue Decker explains how the company did not make the most of its competitive advantage to bring the customer to the right ads and how they were late to measure their...

    Provided By Stanford University

  • Webcasts // Feb 2009

    High Velocity Media: What's Next In Online Advertising Revenue

    If 30-40 percent of the time engaging in media is spent online, then why are only 6-7 percent of all ad dollars going toward online media? Tony Perkins, CEO of AlwaysOn, Michael Moe, Founding Partner at ThinkEquity, and Tim Draper, Founder and a Managing Director of Draper Fisher Jurvetson, all...

    Provided By Stanford University

  • Webcasts // Feb 2009

    Free Is Alive And Well

    Are VC's fearful of open access and giving away great technologies? Tony Perkins, CEO of AlwaysOn, asks ThinkEquity Founding Partner Michael Moe and Founder and Managing Director of Draper Fisher Jurvetson Tim Draper if they are fearful of free and open and its possible loss of profits. He cites iPhone...

    Provided By Stanford University