Tech Industry

The latest updates from tech advertising, marketing and e-commerce.

  • White Papers // Nov 2014

    5 Ways to Prove the Value of Your In-House Creative Team

    Does your in-house creative team get as much respect as a chihuahua in a dogsled race? No matter how hard you work, there is still a perception that all your team does is design SWAG and pick out brand colors? Get this whitepaper to learn 5 ways to prove the...

    Provided By AtTask, Inc.

  • White Papers // Nov 2014

    Box for Mobile

    The Box mobile apps bring your content front and centre, by offering: High-quality preview for 100+ file types plus presentation mode Offline access for working on the go Comments to easily leave feedback on projects Search within documents and thumbnail views for easy browsing Always up-to-date files on all...

    Provided By Box

  • White Papers // Nov 2014

    Building A Mature Mobile Strategy: 4 Criteria For Secure Collaboration

    Box is a cornerstone for new business inovative mobile & BYOD strategies which aids IT professionals to build an IT approach to work with easy reliable 24/7 access information. This whitepaper focuses on four considerations for a mature mobile strategy to reduce the risk of falling behind other key competitors....

    Provided By Box

  • White Papers // Nov 2014

    Become a Social Business in the Cloud

    The era of social business is here. Across industries, business leaders are driving initiatives that strategically integrate social collaboration tools with business processes. These leaders recognise that social tools — such as online communities and meetings, file sharing, profiles, instant messaging, and activity management — allow people to apply relevant...

    Provided By IBM Australia

  • White Papers // Nov 2014

    Using Box For Mobile

    Box brings the best mobile content experience enhancing and strengthen security within your working environment. Box Mobile can boost productivity across your organization and in a variety of industries. Box on Mobile can be used effectively to keep up to date information to share with your customers aswell as making...

    Provided By Box

  • White Papers // Nov 2014

    Build A Mature Mobile Strategy: 4 Criteria For Secure Collaboration

    Box is a cornerstone for new business inovative mobile & BYOD strategies which aids IT professionals to build an IT approach to work with easy reliable 24/7 access information. This whitepaper focuses on four considerations for a mature mobile strategy to reduce the risk of falling behind other key competitors....

    Provided By Box

  • White Papers // Nov 2014

    A 15-minute guide for Life Sciences Manufacturing Organizations (EMEA)

    By unifying, simplifying and automating the management of controlled documents, your organization can create efficient, flexible and most importantly compliant manufacturing operations that increase productivity and reduces the risk of remediation, consent decrees and product recalls.

    Provided By EMC

  • White Papers // Nov 2014

    Australian insights from the 2014 Smarter Consumer Study - Infographic

    The IBM® Smarter Consumer Study, now in its fifth year, is based on surveys conducted by the IBM Institute for Business Value. For this year’s study, IBM researchers surveyed 30,554 consumers in 16 countries, including 1,822 from Australia. Shoppers spanned ages 18 to 60+ with substantial representation of every age...

    Provided By IBM

  • White Papers // Nov 2014

    Case Study Loft Group - Innovating e-learning and transforming solution delivery with SoftLayer cloud technology

    Established in 2007, Loft Group is a creative digital agency focused on providing business consultancy through software solutions. The company constructs purpose-built digital infrastructure to help customers harness communications and human connections for access through virtually any channel. Loft Group needed a scalable, high-performance infrastructure to deliver its born-on-the-cloud e-learning...

    Provided By IBM

  • White Papers // Oct 2014

    Eight Must-Have Features for Ultimate Network Security Resource Optimization

    The need for robust network security is growing, but IT security teams, resources, and budgets are shrinking at many organizations. That doesn’t mean you have to scale down your growth or skimp on key IT security areas, but it does mean you need to optimize your resources, starting with your...

    Provided By McAfee

  • White Papers // Oct 2014

    The Security Industry’s Dirty Little Secret

    One of hackers’ dirty little secret weapons used to bypass security systems and penetrate even the most locked-down networks are advanced evasion techniques (AETs). While AETs are not a secret among the hacking community where they are well known and have been in widespread use for several years there are...

    Provided By McAfee

  • White Papers // Oct 2014

    Relationship Marketing and Customer Loyalty: Do Customer Satisfaction and Customer Trust Really Serve as Intervening Variables?

    To contend the traditional transaction marketing, which focuses on the completion of the transaction and the pursuit of maximizing profits for each transaction, the relationship marketing in the banking sector, on the other hand, offers the establishment of strong relationships and stable partnerships between the bank and its customer in...

    Provided By IBIMA Publishing

  • White Papers // Oct 2014

    2014 Ponemon Cost of Data Breach Study- Australia

    The 2014 Global Cost of Data Breach Study from Ponemon Institute, sponsored by IBM, Showcases How much could a data breach cost your organization? This report provides benchmark data based on actual experiences of organizations in Australia.

    Provided By IBM

  • White Papers // Oct 2014

    2014 Ponemon Cost of Data Breach Study-India

    The 2014 Global Cost of Data Breach Study from Ponemon Institute, sponsored by IBM, Showcases How much could a data breach cost your organization? This report provides benchmark data based on actual experiences of organizations in India.

    Provided By IBM

  • White Papers // Oct 2014

    2014 Gartner Magic Quadrant: Global Managed Security Services

    Managed security services is a mature market with offerings from established service providers. This Magic Quadrant presents enterprise buyers with advice on selecting MSS providers to support global service requirements. This Gartner Magic Quadrant report positions IBM among the leaders in managed security services providers, based on "ability to execute"...

    Provided By IBM

  • White Papers // Oct 2014

    2014 Ponemon Cost of Data Breach Study Sponsored by IBM - Global Analysis

    The 2014 Global Cost of Data Breach Study from Ponemon Institute, sponsored by IBM, provides benchmark data based on actual experiences of more than 300 organizations.It answers critical questions such as: How much can a data breach cost? And are you doing enough to prevent it from happening to you?

    Provided By IBM

  • White Papers // Oct 2014

    New : Check out what Professionals need to know in order to capitalize on Hybrid Cloud?

    Hybrid cloud brings together the best of both worlds by enabling businesses and their IT organizations unprecedented flexibility in where they host their many and varied workloads. It also increases business agility — the flexibility to use a variety of services, the scalability to keep pace with business volume, the...

    Provided By EMC

  • White Papers // Oct 2014

    Using Information Intelligence to Improve Projects in the Energy Sector

    In the energy industry, successful execution of projects in the design, construction, and operation of plants and facilities is dependent on more than ensuring that schedules and budgets are met. Management of the asset life cycle from planning all the way through to decommissioning requires systems and tools that support...

    Provided By EMC

  • White Papers // Oct 2014

    What IT Professionals need to know in order to capitalize on Hybrid Cloud?

    Hybrid cloud brings together the best of both worlds by enabling businesses and their IT organizations unprecedented flexibility in where they host their many and varied workloads. It also increases business agility — the flexibility to use a variety of services, the scalability to keep pace with business volume, the...

    Provided By EMC

  • White Papers // Oct 2014

    What CIO need to Know to capitalize on Hybrid Cloud

    Hybrid cloud brings together the best of both worlds by enabling businesses and their IT organizations unprecedented flexibility in where they host their many and varied workloads. It also increases business agility the flexibility to use a variety of services, the scalability to keep pace with business volume, the efficiency...

    Provided By EMC

  • White Papers // Oct 2014

    Why Customers Are Moving Beyond the Status Quo with VMware Horizon 6 (with View)

    In the competitive marketplace that surrounds us today, customers shouldn’t have to settle for legacy desktop or application delivery simply because they’ve relied on a certain vendor in the past. This white paper reviews how three customers decided to partner with VMware, and how they benefited from the latest VDI...

    Provided By VMware

  • White Papers // Oct 2014

    Unlocking value in the “bring your own device” era - Flexible Workplace

    Flexible workplace forward thinkers are reporting productivity increases and cost decreases of 20% or more. Learn to achieve these benefits for your business by downloading the IBM executive report Achieving success with a flexible workplace: Forward thinkers’ best practices to enhance productivity, spur innovation and reduce costs. The report contains...

    Provided By IBM

  • White Papers // Oct 2014

    The Individual Enterprise - How Mobility Redefines Business

    The mobility revolution is impacting every aspect of our lives, both personal and professional. But many businesses are seriously underestimating the full impact of this burgeoning transformation. Read the white paper “The Individual Enterprise” to find out why IBM believes that the time has come for organizations of all sizes,...

    Provided By IBM

  • White Papers // Oct 2014

    2014 Cost of Data Breach Study: Impact of Business Continuity Management

    Read the analyst report to learn how having a BCM program can impact the probability of having a breach, affect the continuity of business operations and influence an organization’s reputational losses, as well as the four critical factors that can help reduce the per capita cost of a data breach....

    Provided By IBM

  • White Papers // Oct 2014

    Research Report: The Changing Mobile Landscape in Financial Services

    Sponsored by MobileIron, The Changing Mobile Landscape in Financial Services was conducted by Ponemon Institute to learn how organisations are enabling the use of mobile devices and technologies in ways that support business objectives and employee productivity. The study also examines the challenges many companies face when migrating from BlackBerry...

    Provided By MobileIron

  • White Papers // Oct 2014

    Prefabricated Power and Cooling Modules for Data Centres

    Deploying a new power and cooling module for a data centre is often a dreaded process for IT professionals. However, many organisations now look to prefabricated power and cooling modules to save them from time and frustration spent in deployment. Discover the advantages of using these new prefabricated power and...

    Provided By APC by Schneider Electric

  • White Papers // Oct 2014

    Preference Mapping for Automated Recommendation of Product Attributes for Designing Marketing Content

    Identification of relevant product attributes is critical to the success of any marketing campaign. This task can be conceptualized as an attribute recommendation problem based on the product's content or features, where the goal of a solution would be to automatically recommend relevant features to the marketer for highlighting in...

    Provided By RWTH Aachen University

  • White Papers // Oct 2014

    DBAs: Control the Cloud

    DBAs know that staying vital in their profession means working with, and in, the cloud. In this new white paper, see how DBAs can avoid “database isolation management,” and how a broad perspective gives DBAs control over any database environment . Get this paper today.

    Provided By Dell Software

  • White Papers // Oct 2014

    New : Top Communication Trends for Business Professionals

    Plantronics surveyed 1,800 enterprise employees in the US, UK, Germany, China, India and Australia. All professionals surveyed work in medium or large-size companies (100+ employees). Findings show that professionals are certainly putting all these new technologies to frequent use. In fact, 78% of those polled said their email usage had...

    Provided By Plantronics

  • White Papers // Sep 2014

    Improve Collaboration By Adding Social Capabilities to Email

    The IDC Technology Spotlight Whitepaper examines how Email is the key mode of communication in business today. While there is prevalent speculation that social software and other real-time communications applications will replace email, email nevertheless remains a stalwart in business operations. However, as relationships across all business communication channels continue...

    Provided By IBM

  • White Papers // Sep 2014

    Why Adaptive ERP Is Important? – Epicor ERP 10

    Response to the changed competitive landscape demands that ERP not only support the executive agenda but also the needs of individuals, regardless of where they are in an organization’s value network. Only then companies can mobilize quickly and respond effectively to events as they occur at breakneck speed, whether in...

    Provided By Epicor

  • White Papers // Sep 2014

    Modern ERP is Essential to Better Customer Experience – Infographic

    Perceptions of customer experience and service offered differ from customers to sellers. While sellers’ rate experience offered at more than 4 out 5, purchasers’ rate experience offered at 3 out of 5. Why the disconnection? Service represents 90% of the perceived sales value. So, How can we improve customer experience...

    Provided By Epicor

  • White Papers // Sep 2014

    ForgeRock Open Identity Stack

    Identity and Access Management (IAM) services were traditionally built for a company's internal use, to assist with manual on and off boarding, and establishing access privileges to company data and systems behind the firewall. Today though, a company must implement a dynamic IAM solution that serves employees as well as...

    Provided By ForgeRock

  • White Papers // Sep 2014

    Open Identity Stack: Forging a New Future with Identity Relationship Management

    Identity and Access Management (IAM) services were traditionally built for a company’s internal use, to assist with manual on and off boarding, and establishing access privileges to company data and systems behind the firewall. Today though, a company must implement a dynamic IAM solution that serves employees as well as...

    Provided By ForgeRock

  • White Papers // Sep 2014

    The Packet Delivery Process: Locally Connected Hosts

    Moving data from one networked device to another requires several different functions. Each function has its own protocol or protocols that define how it is accomplished. Also, the process of delivering data from one device to another can vary. The main factor in data delivery is determining whether the two...

    Provided By Global Knowledge

  • White Papers // Sep 2014

    The Packet Delivery Process: Remotely Connected Hosts

    Moving data from one networked device to another requires several different functions. Each function has its own protocol or protocols that define how it is accomplished. Also, the process of delivering data from one device to another can vary. The main factor in data delivery is determining whether the two...

    Provided By Global Knowledge

  • Webcasts // Sep 2014

    ZDNet APAC webinar: Business Intelligence on the move

    Join us for this LIVE event! Monday, 29 September at 3pm Australian Eastern Standard Time Business Intelligence used to be the domain of the experts, with small crews of data analysts controlling the flow of business insights. But a great democratisation is unfolding and not only is Business Intelligence being...

    Provided By ZDNet

  • Webcasts // Sep 2014

    Centrify for Samsung Knox - Spotlight

    Employees are clamoring for BYOD; regulators and industry groups are clamoring for tighter security and stronger data protection measures. There is a way to balance these seemingly divergent demands: integrated access control and mobile device management. Samsung Knox and Centrify have partnered to deliver secure container environments inside mobile...

    Provided By Centrify

  • Research // Sep 2014

    ZK Research 2014 - Best Practices for Building a Mobility Strategy

    Granting you employees mobile access can have major business benefits. But realizing those benifits is no longer only about providing simple device access. Now it's about facilitating great user experiences, increasing productivity and maintaining the security of your business through it all. Download this new ZK Research white paper and...

    Provided By Cisco Systems

  • White Papers // Sep 2014

    Why Compromise Your Subsidiaries with Multi-Tier ERP?

    Over 70% of companies desire a single ERP system. But today’s reality is 49% have 6 or more different financial systems, resulting in higher costs, reduced visibility and lack of control. Learn how the Oracle ERP cloud can enable modern businesses to: Simplify and standardize systems Reduce costs and...

    Provided By Oracle

  • Webcasts // Aug 2010

    Social Innovation; Fleet Forum

    In the wake of criticism regarding the response to high-profile disasters, humanitarian organizations began to focus increasingly on improving response delivery through improved logistics. Fleet management was an integral part of this process. As Luk Van Wassenhove, Academic Director of INSEAD Social Innovation Centre, points out, "Without (vehicle) fleets, humanitarian...

    Provided By INSEAD

  • White Papers // Jun 2010

    A Low Energy Solution For Backlit Display Advertising

    With global warming at the top of the public agenda, the media world is starting to ask some logical questions: Should investing energy to illuminate advertising displays? If so, are these displays as environmentally responsible as they could be? How can one drive down the carbon footprint of backlit advertising?...

    Provided By Bright Green Technology

  • White Papers // Feb 2010

    Five Important Questions CEOs And CFOs Should Ask Their Supply Chain Directors

    Complex supply chains are inevitable in many Australian and New Zealand businesses. The complexity brings about uncertainty and increased levels of risk. Businesses pay for this risk by carrying higher inventories and incurring a higher cost of funding within the supply chain. Understanding and managing these supply chain risks are...

    Provided By Centre for Strategy Development

  • White Papers // May 2010

    Unified Communications Can Change Your Outlook - Making Your Business Better

    The goal of unified communications is simple: to make it easy and cost effective for employees to reach one another - as well as business partners and customers - as soon as they need to, wherever they are. The idea is to merge two or more communications into one user...

    Provided By Frost & Sullivan

  • White Papers // Jan 2011

    Pay Per Click (PPC) - Drive Leads And Sales Cost Effectively

    Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effect ways to maximize the leads and sales from the website. Here's why. PPC offers: Instantaneous qualified leads and sales from the website. Measurable results. Flexible and controllable costs. With over 14 billion online...

    Provided By Webmarketing123

  • White Papers // Sep 2010

    Go Global To Japan: Analysis Of Inward FDI Distribution

    For many years, Japan has attracted exceptionally low levels of Foreign Direct Investment. This paper sets out to provide a better understanding of the activity of foreign affiliates in Japan, and suggests strategies Japanese policy makers may undertake to optimize the potential for positive spillover effects from Foreign Direct Investment...

    Provided By Hitotsubashi University

  • White Papers // Nov 2010

    Cloud Computing: The Next Generation of Outsourcing

    Cloud computing represents a radical new set of principles and practices - paying for what you use, flexibility in contracts and commitments, and ease of use - that are changing the IT status quo. As the need for external IT resources increases, enterprises need to understand the shift in outsourcing...

    Provided By VMware

  • White Papers // Jun 2010

    Why Surveying Matters

    There are a few ways to listen to the clients. Most business owners, at least in the early stages, maintain contact with and speak with at least a few clients each week. This is a good start, but the author has found that it is not enough to speak with...

    Provided By iContact

  • White Papers // Sep 2010

    Email 101: Key Practices For Small And Medium Sized Businesses

    Emails are more than messages that are composed and sent electronically. Understanding what they are and how they play an important role in marketing campaigns for small and medium sized businesses is crucial to achieving maximum effectiveness in the Web 2.0 era. Emails not only have the capability of replacing...

    Provided By iContact

  • White Papers // Jun 2010

    Effective Email Marketing Techniques

    Email marketing when used correctly, can be one of the most effective marketing techniques around. To get results, each emailing that one sends has to be specific in terms of what one wants each reader to get out of it. Without a clear understanding of what the purpose is for...

    Provided By iContact

  • White Papers // Jun 2010

    The Essential Email Marketing Glossary

    Click-through tracking - Tracking the number of clicks that occur on each link in an email message. Customer Relationship Management (CRM) - The ability to keep track of every interaction with every prospect and customer and keeps tracks of trends and tabulates results of such notes on an aggregate scale....

    Provided By iContact

  • White Papers // Jun 2010

    Five Ways To Use Email To Close The Sale

    Email marketing, like any other form of marketing, is designed to lead to an actual sale. This paper concentrates on how to create 5 types of emails that result in an immediate sale. Please note that all of these techniques require that some sort of relationship already be established with...

    Provided By iContact

  • White Papers // Jun 2010

    Email And The Limits Of Technology

    Not too surprisingly, the success of email marketing rests on the three traditional pillars of direct marketing: a clean, accurate list; powerful creative; and a compelling offer. A note about offers: Giving someone a chance to speak with one of the sales representatives or a golden opportunity to visit the...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing Metrics: Measuring What Matters

    There are a number of different pieces of information that can be gathered when using any reasonably good email broadcasting service. Although there is other mailing information that can be tracked, this paper deals only with the five primary measurements: the totals each of messages sent, message opens, click-thrus, bounces,...

    Provided By iContact

  • White Papers // Jun 2010

    Gateway Pages For Opt-In Email

    Many companies spend a great deal of time and money creating gateway pages that are 'Search engine friendly', aimed at getting their web site at the top of the search engine results when someone searches for key words relevant to that companies product or service. These gateway pages work well,...

    Provided By iContact

  • White Papers // Jun 2010

    Combining Email Marketing With Web Marketing

    Email marketing is incredibly effective at maintaining customer loyalty, as well as at converting interested prospects into customers. However, for the acquisition of a new prospect, email marketing may not be the most ideal method due to the proliferation of unwanted offers. So how do you get these "Hand-raisers" to...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing... Do's And Don'ts

    Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course. Always provide an unsubscribe link. Always sign each email with your name, address, company (if any), telephone # and email address. This will ensure...

    Provided By iContact

  • White Papers // Jan 2011

    You've Selected Your CRM Platform. Now What?

    CRM is a strategic initiative - one that requires executive sponsorship, strong management and a clear roadmap. Without these, the implementation will undoubtedly take longer than expected, cost more than estimated and employees will become frustrated. Such frustration can negatively impact support from users and, in turn, their willingness to...

    Provided By OSF Global Services

  • White Papers // Sep 2010

    API Considerations in CRM Vendor Selection

    A CRM solution brings together the sales, marketing, and customer service functions of an organization and can serve as a permanent database of record for the entire customer life-cycle; from the first contact of a potential client through purchase and post-sale support. Recognizing that each organization is different, commercial and...

    Provided By OSF Global Services

  • White Papers // May 2009

    Use of Information Technologies in Retail Supply Chain: Opportunities and Challenges

    The innovation in Information Technologies (IT) and their uses in the retail supply chain increase the efficiency of the whole system itself. Radio Frequency Identification (RFID), Electronic Data Interchange (EDI), Point of Sales (POS), and various Data Mining (DM) technologies enable retailers to radically change the way they do business...

    Provided By University of Greenwich

  • White Papers // Dec 2010

    Dynamic Joint Investments In Supply Chains Under Information Asymmetry

    Supply chain management involves the selection, coordination and motivation of independently operated suppliers. However the central planner's perspective in operations management translates poorly to vertically separated chains, where suppliers may have rational myopic reasons to object to full in-formation sharing and centralized decision rights. Particular problems occur when a downstream...

    Provided By Universite Catholique de Louvain

  • White Papers // Nov 2010

    Lower Bounds Rule!

    The authors propose two axioms that introduce lower bounds into resource monotonicity requirements for rules for the problem of adjudicating conflicting claims suppose the amount to divide increases. The first axiom requires that two claimants whose lower bound changes equally experience an equal change in awards. The second axiom requires...

    Provided By Universite Catholique de Louvain

  • White Papers // Oct 2010

    Measuring The Variability In Supply Chains With The Peakedness

    This paper introduces a novel way to measure the variability of order flows in supply chains, the peakedness. The peakedness can be used to measure the variability assuming the order flow is a general point process. The authors show basic properties of the peakedness, and demonstrate its computation from real-time...

    Provided By Universite Catholique de Louvain

  • White Papers // Aug 2010

    Inventories In ToTEM

    ToTEM - the Bank of Canada's principal projection and policy-analysis model for the Canadian economy - is extended to include inventories. In the model, firms accumulate inventories of finished goods for their role in facilitating the demand for goods. The model is successful in matching procyclical and volatile inventory investment...

    Provided By Bank of Canada

  • White Papers // Jul 2010

    Inventories, Stockouts, And ToTEM

    Inventory investment is an important component of the Canadian business cycle. Despite its small average size - less than 1 per cent of output - it exhibits volatile procyclical fluctuations, accounting for almost one-third of output variance. Procyclicality of inventories is somewhat smaller than that of sales, resulting in a...

    Provided By Bank of Canada

  • White Papers // Dec 2009

    Receptiveness Of Gamers To Embedded Brand Messages In Advergames: Attitudes Towards Product Placement

    Advergames are increasingly being used as part of a marketing campaign to promote products and brands. The authors examined the level of recall of products, brands, and companies in advergames and whether the acceptability of product placement in advergames is related to attitude towards advertising in general. This paper shows...

    Provided By American Academy of Advertising

  • White Papers // Dec 2010

    Managed Print Services Come Of Age

    No longer languishing on the side-lines, Managed Print Services (MPS) is now fundamental to the service fortunes of the major printer and copier vendors. In a mature and relatively flat hardware market, MPS is key to vendors capturing incremental revenue opportunities and building longer-term customer relationships. Printing continues to be...

    Provided By Quocirca

  • White Papers // May 2010

    Resilient Supply Chains In A Time Of Uncertainty

    As companies struggle to cope with the uncertain global economy in 2010, nurturing resilient supply chains is vital for survival. Companies must stay efficient to generate healthy cash flows, and agile enough to jump-start production and keep customers satisfied as demand rebounds. Even if the recovery proceeds more slowly than...

    Provided By Economist Intelligence Unit

  • White Papers // May 2010

    Do Small IT Firms Benefit From Higher Process Capability?

    Small businesses are the lifeblood of the U.S. Information Technology (IT) sector, with small IT providers accounting for approximately 80% of the IT jobs in the country. No longer shielded from the global marketplace, small IT providers must contend with competition from overseas companies. Further, this competition is not limited...

    Provided By State University of New York

  • White Papers // Oct 2010

    The Absolute, Relative, And Incremental ROI Of DTC Digital Marketing

    The pharma industry was spoiled. Back in the early days of DTC advertising, the industry had a unique opportunity that had been available to few industries before it: The chance to really measure the absolute ROI of its advertising. There had been no direct-to-consumer advertising in the industry previously, so...

    Provided By Manhattan Research

  • White Papers // Oct 2010

    How Digital Is Shaping The Future Of Pharmaceutical Marketing

    Technology has prompted drastic changes in the marketing world over the past decade, and pharmaceutical marketing has not been excluded from this evolution. Faced with shifting consumer and physician media preferences and shrinking budgets - what is a smart pharmaceutical marketer to do? The task is best summed up by...

    Provided By Manhattan Research

  • White Papers // Oct 2010

    The GCC In 2020: Broadening The Economy

    Oil and gas are the mainstay of the GCC economies. They are the single largest sector in almost all the GCC states, and in most GCC states they also provide some 80% of export earnings and government revenue. The region's oil and gas endowments have proven lucrative, but they are...

    Provided By Economist Intelligence Unit

  • White Papers // Jan 2011

    Deep Water Ahead? The Outlook For The Oil And Gas Industry In 2011

    The oil and gas industry has come through a period of unprecedented price volatility, with record prices followed by a crash and then a slow recovery. Asked to look ahead over the next year or so, industry executives surveyed and interviewed by the Economist Intelligence Unit see investment opportunities during...

    Provided By Economist Intelligence Unit

  • White Papers // Jan 2011

    The Case for Byzantine Fault Detection

    Distributed systems are subject to a variety of faults and attacks. In this paper, the authors consider general (Byzantine) faults, i.e. a faulty node may exhibit arbitrary behavior. In particular, a faulty node may corrupt its local state and send arbitrary messages, including specific messages aimed at subverting the system....

    Provided By Rice University

  • White Papers // Feb 2010

    Design Of A Network Of Reusable Logistic Containers

    In this paper, the authors consider the management of the return flows of empty logistic containers that accumulate at the customer's sites. These containers must be brought back to the factories in order to sustain future expeditions. They consider a network composed of several factories and several customers in which...

    Provided By Universite Catholique de Louvain

  • White Papers // Jul 2010

    Commodities Inventory Effect

    Asymmetric GARCH models were developed for equity stocks to take into account the larger response of the conditional variance to negative price shocks. The authors show that these asymmetric GARCH models are also relevant for modeling commodity prices. Contrary to the equity case, positive shocks are the main contributors to...

    Provided By Universite Catholique de Louvain

  • White Papers // Sep 2010

    Japan-Philippines Economic Partnership Agreement (JPEPA): Toward A Framework For Regional Economic Integration

    With less than two years after its ratification, many of the economic gains expected under JPEPA have yet to be realized. But while critics may be quick to judge its failure due to this seeming lack of progress, neither have there been costs and dislocations that should have been more...

    Provided By East Asian Bureau of Economic Research

  • Case Studies // Jan 2011

    Soft Drink Manufacturer Achieves Supply Chain Benefits

    A leading producer of soft drink beverages engaged CSC to perform a High Impact Supply Chain Assessment (HISCA) to analyze three key business dimensions: supply chain management, SAP capability and enablement, and change management. Each dimension was subjected to a rigorous study to determine improvement opportunities that would deliver the...

    Provided By Computer Sciences Corporation

  • Case Studies // Jan 2011

    Automotive After-Market Industry Client Streamlines Its Supply Chain Processes

    CSC partnered with a large automotive after-market industry client to help streamline their supply chain processes. The goal was to improve a network that is characterized by excessive inventory, incomplete information, high logistics costs, slow reactions, and lost profits at the retail level. Worked collaboratively with the client to understand...

    Provided By Computer Sciences Corporation

  • Case Studies // Jan 2011

    CSC Drives Supply Chain Optimization For Petroleum Client

    The chemical division of an integrated petroleum company engaged CSC to evaluate opportunities for further improvement in their existing ERP (Enterprise Resource Planning) infrastructure. Working with the management client team, CSC identified five areas of special promise. The tactics included reengineering of key business processes, capture of best practices through...

    Provided By Computer Sciences Corporation