Tech Industry

Best practices for business technology. Whether it's infrastructure, mobile, security, or operational advice, you'll find leading experts and compelling insight here.

  • White Papers // Feb 2010

    The B2B Direct Marketing Handbook

    One of the things that makes direct marketing and demand generation such powerful tools for today's B2B marketers is the ability to measure outcomes. With the right measurement tools and metrics in place, the results of one campaign should enable you to refine your strategy and generate a higher response...

    Provided By frontrange

  • White Papers // Dec 2009

    Methodology To Forecast Product Returns For The Consumer Electronics Industry

    Reverse logistics has gained much attention in recent years. It is becoming a value added area of a supply chain network day by day. For enterprises, it has therefore become essential to manage the reverse flow of materials in an efficient way to gain competitive advantage. One important aspect of...

    Provided By University of Texas at Arlington

  • White Papers // Jun 2010

    Competitive Responses Of Pricing, Advertising And Product Premium To Consumer Reviews

    Consumer product reviews, one of the earliest forms of online user generated contents, play a very significant role in consumer buying decisions as they help consumers resolve or reduce uncertainties about product features and qualities before their purchases. The authors provide a game-theoretic model to study as to how consumer...

    Provided By Carnegie Mellon University

  • White Papers // Jul 2010

    Ensure Your Business Productivity Through Vinyl Stickers And Vinyl Banners

    Both vinyl stickers and vinyl banners are worthwhile products with respect to your outdoor marketing. They look stunning due to their vivid designs and matchless prints. Generally vinyl stickers and vinyl banners are created by vinyl stock which makes them exceptionally cutthroat products on the dot. The prints of vinyl...

    Provided By PRLog

  • White Papers // Jul 2010

    Supply Chain Management, Organizational Innovation And Corporate Culture: The Impact Of Relatedness

    The growth and survival of organizations in a competitive global economy necessitates reaching markets through various competitive mechanisms. The integration of supply chain management and organizational innovation has been identified as providing such competitiveness. This paper introduces corporate culture and identifies unique relationships between these variables. Furthermore, constructs are introduced...

    Provided By Chang Jung Christian University

  • White Papers // Feb 2009

    E-Commerce And Inventory Management

    The rise of the Internet has revolutionized the manner in which retailers operate. The early stages of the dot com era allowed businesses to experiment with different business models. Internet retailers focused on front-end activities, overlooking the importance of back-end operations such as supply chain management. Retailers have the option...

    Provided By National University

  • White Papers // Jan 2009

    Direct Mail Essentials: How To Improve Your Response And Generate More Business

    Direct mail is one of the most productive marketing communications vehicles in the world. It allows infinite variety of formats and messages; you can find mailing lists in almost any consumer or business category; and it's a personal, powerful medium that is ideal for persuasive selling. Compared with other media...

    Provided By INSTY-PRINTS

  • White Papers // Oct 2010

    Customer Service And Direct Marketing: The New Synergy Keeping Customers In A Down Economy

    In the uncertain economic state they face today, customer service plays a more vital role than ever in maintaining clients. Current research into the power - and pitfalls - of customer service suggests that organizations pay dearly when their interactions with customers don't measure up. Study after study concludes that...

    Provided By EU Services

  • White Papers // Sep 2010

    Your Guide To Email Marketing: A Cost Effective Way To Reach Your Customers And Prospects

    This white paper is to provide you with a guide to email marketing so that you will ultimately increase your return on investment. After reading through this white paper, you should be well on your way to creating your first email marketing campaign. A successful email marketing campaign has the...

    Provided By Sage Software

  • White Papers // Apr 2010

    Optimize Your Email Strategy By Testing

    Email marketing has proven to be the most affordable and efficient form of direct marketing. On average your investment in email marketing delivers an ROI two to three times higher than other forms of direct marketing. What Counts is committed to supporting each of the client's in realizing the highest...

    Provided By WhatCounts

  • White Papers // Dec 2010

    The Total MSP: Why Providers of IT Services Should Embrace End Point Management

    The management of IT assets now comprises two distinct areas; data centres and end points. Comprehensive management and protection of information can only be achieved when both are under control. Managed Service Providers (MSPs) have typically focused on just data centres. It's time to change their thinking. Introducing end point...

    Provided By Quocirca

  • White Papers // Aug 2010

    Online conversations - a useful research resource or 'Have your say' irrelevance?

    While there are still significant numbers of people lacking access to the internet (some estimates suggest as many as 10 million1), it is now widely accepted that it has become an integral part of daily life and that many people want to 'have their say'. As a result, the growth...

    Provided By nfpSynergy

  • White Papers // Jan 2010

    Crafting Integrated Multichannel Retailing Strategies

    Multichannel retailing is the set of activities involved in selling merchandise or services to consumers through more than one channel. Multichannel retailers dominate today's retail landscape. While there are many benefits of operating multiple channels, these retailers also face many challenges. In this paper, they discuss the key issues concerning...

    Provided By University of Maryland

  • White Papers // May 2010

    Competing Ad Auctions: Multi-Homing And Participation Costs

    The author models competing auctions for online advertising, with attention to the participation costs that limit advertisers' interest in using small ad platforms. When participation costs are large relative to the volume of traffic an ad platform can offer, an advertiser may forego use of an ad platform that the...

    Provided By Harvard Business School

  • White Papers // May 2010

    Optimal Auction Design And Equilibrium Selection In Sponsored Search Auctions

    In analyses of sponsored search auctions for online advertising, it is customary to model the dynamic game of incomplete information by considering a static games of complete information. In this paper, the authors consider a dynamic game of incomplete information used to sell sponsored search advertisements. They also consider a...

    Provided By Harvard Business School

  • White Papers // Jun 2010

    Public-Private Partnerships: The US Perspective

    Public-private partnerships are complex, highly technical arrangements best suited to large-scale infrastructure assets with ongoing maintenance requirements. Wider adoption of PPPs in the US will require demonstrating to public officials and taxpayers alike the tangible benefits in cost savings and efficiency. To rebuild its crumbling infrastructure, America may at last...

    Provided By PricewaterhouseCoopers

  • White Papers // Dec 2009

    Competitor Awareness

    In an era of total competition, an important source of competitive advantage is the possession of top-grade proprietary information. With more and more information available to everyone, the most important pieces of information remain difficult to acquire. Yet in a world of total competition, there is a value in knowing...

    Provided By Internet2

  • Webcasts // Sep 2010

    Defining Value in the Warehouse

    In a business where inventory turns are key and margins are thin, executives in the distribution industry must be able to effectively evaluate return on investment when evaluating warehousing and ERP/financial management applications. This webcast will help to understand the drivers for return on investment in the warehouse, functional areas...

    Provided By ePartners

  • White Papers // Jan 2011

    Cluster Manufacturing: A Supply Chain Perspective

    Supply chain management clusters are geographic concentrations of three or more companies directly involved in the upstream and downstream flows of products, services, finances and/or information from a source to a customer. Clusters extend downstream to channels and customers, as well as laterally to manufacturers of complementary products. They also...

    Provided By Cognizant

  • White Papers // Jan 2011

    An Elementary Theory Of Global Supply Chains

    This paper develops an elementary theory of global supply chains. The authors consider a world economy with an arbitrary number of countries, one factor of production, a continuum of intermediate goods, and one final good. Production of the final good is sequential and subject to mistakes. In the unique free...

    Provided By Massachusetts Institute of Technology Department of Economics

  • White Papers // Oct 2010

    Performance Management In The Transportation And Logistics Industry

    Managing transportation and logistics has been a critical focus area for manufacturers, distributors and third-party logistics players in their pursuit of developing a lean, agile and efficient customer-oriented supply chain. Among the biggest challenges these players face today is maintaining the delicate balance of increased material and transportation costs against...

    Provided By Cognizant

  • White Papers // Jan 2011

    Reverse Supply Chain: Completing The Supply Chain Loop

    In this whitepaper, the author defines the reverse supply chain process, the steps involved and how it can be used as a strategic business weapon. Examples of how the consumer electronics, automotive and retail industries handle reverse logistics are offered. The author also provides an overview of key trends and...

    Provided By Cognizant

  • Webcasts // Sep 2010

    Business Answers: Adding Staff & Cost-Effective?

    Rod Kurtz, executive editor of AOL Small Business, and Steve Strauss, small business columnist for USA Today, answer viewer questions about going from 50 to 100 employees and marketing on a shoestring budget.

    Provided By American Express

  • Webcasts // Jan 2011

    New Media: The Online Evolution Of Newspapers

    The New York Times did an about-face of sorts. It ended its paid-for online subscription model, under which it had been charging for access to premium content by columnists and commentators such as economist Paul Krugman and writer Thomas Friedman.

    Provided By INSEAD

  • Webcasts // Aug 2010

    Social Innovation; Fleet Forum

    In the wake of criticism regarding the response to high-profile disasters, humanitarian organizations began to focus increasingly on improving response delivery through improved logistics. Fleet management was an integral part of this process. As Luk Van Wassenhove, Academic Director of INSEAD Social Innovation Centre, points out, "Without (vehicle) fleets, humanitarian...

    Provided By INSEAD

  • White Papers // Jun 2010

    A Low Energy Solution For Backlit Display Advertising

    With global warming at the top of the public agenda, the media world is starting to ask some logical questions: Should investing energy to illuminate advertising displays? If so, are these displays as environmentally responsible as they could be? How can one drive down the carbon footprint of backlit advertising?...

    Provided By Bright Green Technology

  • White Papers // Feb 2010

    Five Important Questions CEOs And CFOs Should Ask Their Supply Chain Directors

    Complex supply chains are inevitable in many Australian and New Zealand businesses. The complexity brings about uncertainty and increased levels of risk. Businesses pay for this risk by carrying higher inventories and incurring a higher cost of funding within the supply chain. Understanding and managing these supply chain risks are...

    Provided By Centre for Strategy Development

  • White Papers // May 2010

    Unified Communications Can Change Your Outlook - Making Your Business Better

    The goal of unified communications is simple: to make it easy and cost effective for employees to reach one another - as well as business partners and customers - as soon as they need to, wherever they are. The idea is to merge two or more communications into one user...

    Provided By Frost & Sullivan

  • White Papers // Jan 2011

    Pay Per Click (PPC) - Drive Leads And Sales Cost Effectively

    Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effect ways to maximize the leads and sales from the website. Here's why. PPC offers: Instantaneous qualified leads and sales from the website. Measurable results. Flexible and controllable costs. With over 14 billion online...

    Provided By Webmarketing123

  • White Papers // Sep 2010

    Go Global To Japan: Analysis Of Inward FDI Distribution

    For many years, Japan has attracted exceptionally low levels of Foreign Direct Investment. This paper sets out to provide a better understanding of the activity of foreign affiliates in Japan, and suggests strategies Japanese policy makers may undertake to optimize the potential for positive spillover effects from Foreign Direct Investment...

    Provided By Hitotsubashi University

  • White Papers // Nov 2010

    Cloud Computing: The Next Generation of Outsourcing

    Cloud computing represents a radical new set of principles and practices - paying for what you use, flexibility in contracts and commitments, and ease of use - that are changing the IT status quo. As the need for external IT resources increases, enterprises need to understand the shift in outsourcing...

    Provided By VMware

  • White Papers // Jun 2010

    Why Surveying Matters

    There are a few ways to listen to the clients. Most business owners, at least in the early stages, maintain contact with and speak with at least a few clients each week. This is a good start, but the author has found that it is not enough to speak with...

    Provided By iContact

  • White Papers // Sep 2010

    Email 101: Key Practices For Small And Medium Sized Businesses

    Emails are more than messages that are composed and sent electronically. Understanding what they are and how they play an important role in marketing campaigns for small and medium sized businesses is crucial to achieving maximum effectiveness in the Web 2.0 era. Emails not only have the capability of replacing...

    Provided By iContact

  • White Papers // Jun 2010

    Effective Email Marketing Techniques

    Email marketing when used correctly, can be one of the most effective marketing techniques around. To get results, each emailing that one sends has to be specific in terms of what one wants each reader to get out of it. Without a clear understanding of what the purpose is for...

    Provided By iContact

  • White Papers // Jun 2010

    The Essential Email Marketing Glossary

    Click-through tracking - Tracking the number of clicks that occur on each link in an email message. Customer Relationship Management (CRM) - The ability to keep track of every interaction with every prospect and customer and keeps tracks of trends and tabulates results of such notes on an aggregate scale....

    Provided By iContact

  • White Papers // Jun 2010

    Five Ways To Use Email To Close The Sale

    Email marketing, like any other form of marketing, is designed to lead to an actual sale. This paper concentrates on how to create 5 types of emails that result in an immediate sale. Please note that all of these techniques require that some sort of relationship already be established with...

    Provided By iContact

  • White Papers // Jun 2010

    Email And The Limits Of Technology

    Not too surprisingly, the success of email marketing rests on the three traditional pillars of direct marketing: a clean, accurate list; powerful creative; and a compelling offer. A note about offers: Giving someone a chance to speak with one of the sales representatives or a golden opportunity to visit the...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing Metrics: Measuring What Matters

    There are a number of different pieces of information that can be gathered when using any reasonably good email broadcasting service. Although there is other mailing information that can be tracked, this paper deals only with the five primary measurements: the totals each of messages sent, message opens, click-thrus, bounces,...

    Provided By iContact

  • White Papers // Jun 2010

    Gateway Pages For Opt-In Email

    Many companies spend a great deal of time and money creating gateway pages that are 'Search engine friendly', aimed at getting their web site at the top of the search engine results when someone searches for key words relevant to that companies product or service. These gateway pages work well,...

    Provided By iContact

  • White Papers // Jun 2010

    Combining Email Marketing With Web Marketing

    Email marketing is incredibly effective at maintaining customer loyalty, as well as at converting interested prospects into customers. However, for the acquisition of a new prospect, email marketing may not be the most ideal method due to the proliferation of unwanted offers. So how do you get these "Hand-raisers" to...

    Provided By iContact