Tech Industry

Best practices for business technology. Whether it's infrastructure, mobile, security, or operational advice, you'll find leading experts and compelling insight here.

  • White Papers // Jun 2010

    Friend Or Rival? Evolution And Impact Of Display And Networks

    Interactive advertising has only existed for around a decade and a half; in many countries it has only become a mainstream advertising channel within the last 5 years. Even so, the rapid rate of growth has meant that the landscape of the advertising industry is changing. Some of the first...

    Provided By Digital Direction

  • White Papers // Jun 2010

    The Great Trade Collapse Of 2008-09: An Inventory Adjustment?

    This paper examines the role of inventories in the decline of production, trade, and expenditures in the US in the economic crisis of late 2008 and 2009. Empirically, the authors show that international trade declined more drastically than trade-weighted production or absorption and there was a sizeable inventory adjustment. This...

    Provided By National Bureau of Economic Research

  • White Papers // Jun 2009

    Chaos Theory: Can We Use It To Our Advantage In Supply Management?

    Can one apply the principles of chaos theory to managing the supply management function? This paper will explore the extent of chaos in areas such as demand, forecasting, supply chain management performance, supplier stability, and cost/quality improvement. Attendees will be able to apply the learning in identifying, assessing, mitigating and...

    Provided By Calyptus Consulting Group

  • White Papers // Oct 2009

    The Real Cost Of A Digital Display Deployment

    Beyond the unit price of a digital display, there are a significant number of additional costs to be considered in the deployment of a digital display. Surprisingly, these costs can vary widely, depending on the product and manufacturer selected. Beyond the cost of installing a digital display, the cost of...

    Provided By Yesco

  • White Papers // Sep 2009

    Digital Marketing: The CMO Perspective

    The modern marketing manager faces several challenges today, but the most complex remains amongst the most perennial - how best to propagate awareness of his product or service, in a manner that will raise sales and profits within limited promotional budgets and increasing competition. For many businesses, digital media promises...

    Provided By IMA

  • White Papers // May 2010

    Branded Cities: Outdoor Advertising, Urban Governance, And The Outdoor Media Landscape

    This paper critically interrogates the implications of these new outdoor advertising arrangements for the urban public realm, and argues that they have potentially harmful consequences for the accessibility and diversity of the outdoor media landscape. It then proposes three strategies for the democratization of the outdoor media landscape. These strategies...

    Provided By University of Sydney

  • White Papers // Oct 2009

    Government Strategies For Market Involvement In Road Infrastructure Planning: An International Overview

    This paper aims to provide an overview of these changes in infrastructure planning in the United States of America, the United Kingdom and the Netherlands. This paper argues that the approaches differ substantially with regard to market involvement: the goals differ between attracting private funding and stimulating innovative solutions, the...

    Provided By University of Groningen

  • White Papers // Feb 2010

    The Role Of Integrated Marketing Communications In Sustainability Marketing

    Sustainability has become an increasingly important issue. All firms operating in domestic and global business must be cognizant of all aspects of sustainability. Marketing has to operate in this new environment. This paper looks at sustainability and its importance in today's business world from the perspective of marketing and Integrated...

    Provided By University of Baltimore

  • White Papers // Feb 2010

    Creating A Sales System That Works

    Selling opportunities are lost daily by companies who lack a consistent system for prospecting, selling and closing new business. Any company that takes the time to develop a systematic approach to selling by documenting their process and tracking their results will see dramatic improvements. While most entrepreneurs will never take...

    Provided By IdeaBridge

  • White Papers // Dec 2010

    Freeware As An Advertisement

    This paper examines the situation in which a monopolist offers freeware as an advertisement to increase the demand in order to maximize profit even though the existence of such freeware will reduce the power of the monopolist in the market. The authors prove that the successful application of freeware is...

    Provided By Development & Policies Research Center

  • White Papers // Apr 2010

    Beyond The Grey Areas: Transparency, Brand Safety And The Future Of Online Advertising

    More than 15 years after that first clickable banner made its appearance, it's become abundantly clear that prognostication is an imprecise business. Though consumers have moved onto the Web in droves - more than 74 percent of Americans are now Internet users, according to Nielsen Online and the International Telecommunication...

    Provided By Winterberry Group

  • White Papers // Feb 2011

    Actionable B2B Analytics

    It's probably most important to keep your eye on the outcomes you're expecting from your site, whether it's orders, sales leads, downloads, or something entirely different. Establishing goals for your site should be one of the first you do in the planning process, and your primary analytics data collection should...

    Provided By Godfrey

  • White Papers // Feb 2010

    Global Cloud Computing Adoption: Transformation Is In The Air

    Cloud computing represents a radical new set of principles and practices - paying for what you use, flexibility in contracts and commitments, and ease of use - that are changing the IT status quo. As the need for external IT resources increases, enterprises need to understand the shift in outsourcing...

    Provided By VMware

  • White Papers // Jan 2011

    The New World Of Video Advertising: Delivered Seamlessly

    The pure-digital delivery model enables you to deliver SD, HD and online video with exactly the same simple steps. Pure-digital eliminates the extra steps, special cases and divergent processes that have become commonplace, especially in the delivery of HD ads. Delivering ads the pure-digital way is as easy as 1-2-3:...

    Provided By Extreme Reach

  • White Papers // Mar 2010

    The Travel Industry's Guide To Mobile Advertising

    Travel brands and service providers are also using mobile search to drive consumers to mobile sites and to download their applications. Ongoing mobile search campaigns are helping these companies ensure that they are easily discovered in application stores and through the mobile web. For travel companies (such as airlines and...

    Provided By Microsoft

  • White Papers // Nov 2010

    Bridging The Real Gap Between Online Video And TV Advertising

    The rise of truly digital ad delivery platforms has already helped TV advertisers simplify a number of complex manual processes, instantly access video creative and consistently showcase their brands with the highest-quality creative. On the other hand, online video advertisers, despite living in the digital world, haven't yet been able...

    Provided By Extreme Reach

  • White Papers // Jan 2011

    Supply Chain Management: Creating A Spirit Of Cooperation Between Suppliers And Customers

    As more and more companies improve their internal processes they are turning to Supply Chain Management (SCM) to get the next breakthroughs in performance. Adding fuel to the movement are advances in information technology that make it possible to share information within and between companies on more of a real-time...

    Provided By Rath & Strong Management Consultants

  • White Papers // Jan 2011

    The Multidisciplinary Approach To Successful, Lasting Change

    Today's multidisciplinary approach requires equal and simultaneous attention to peoples' readiness to implement change and their willingness to learn and apply state-of-the-art technology to do so. Studies show that where companies effectively attend to both people and technology issues, they are successful in: reducing Supply Chain Management costs 48 percent...

    Provided By Rath & Strong Management Consultants

  • White Papers // Jan 2010

    Supply Chain Dynamics In Asia

    Supply chain management in Asia is a relatively new topic but is a key challenge for all Asia based manufacturers and traders trying to integrate into the "Global Market." The purpose of this paper is to describe key supply chain issues faced in Asia. Many of these issues are related...

    Provided By Asian Development Bank Institute

  • White Papers // Mar 2011

    Increase your flexibility and responsiveness with agile development

    The IBM agility@scale? e-kit contains whitepapers, case studies and videos that show you how the IBM Rational group's technology, measurable practices and industry expertise can assist your efforts to adopt and tailor your agile practices. Learn how IBM Rational? agile development solutions can help you: Improve team efficiency Shorten your...

    Provided By IBM

  • White Papers // Mar 2011

    See how LotusLive can help your business.

    Meet LotusLive Bring your world together and focus on core business needs with collaboration services you need in an online environment without the costs associated with rolling out new, secure, tested solutions. Whatever collaboration needs you may have in your small to mid-sized business, IBM has options for you. Don't...

    Provided By IBM

  • White Papers // Mar 2011

    Video: IBM Storwize V7000 offers unprecedented midrange disk features and efficiency

    The amount of data you need to store is growing. Your budget and staff probably aren't. If you could increase the capacity and performance of your storage system with less impact on budget and IT staff, would you want to? With the IBM Storwize? V7000, you may be able to...

    Provided By IBM

  • White Papers // Mar 2011

    Dramatically improve storage efficiency with IBM Storwize V7000

    Your business depends on its data. And you're probably gathering more and more data every day. You need a midrange storage system that offers the efficiency and performance to meet these needs. Learn more about the IBM Storwize? V7000, a midrange storage system that offers enterprise level features and performance,...

    Provided By IBM

  • White Papers // Mar 2011

    WebSphere software helps National Geographic trace human history

    To better understand the connections and differences that make up the human species, the National Geographic Society (NGS) and IBM collected and analyzed one of the largest collections of human genetic data ever assembled?providing an unprecedented resource and window into our shared history. Together, IBM and NGS integrated information technologies,...

    Provided By IBM

  • Webcasts // Mar 2011

    WebSphere Application Server Feature Pack for Web 2.0 demo

    Need your business to be flexible and agile? If you depend on the assets of partners & suppliers like us, you'll enjoy this video. It shows how the IBM WebSphere Application Server (WAS) Feature Pack for Web 2.0 uses the combined power of Web 2.0 and SOA to bring all...

    Provided By IBM

  • White Papers // Mar 2011

    Trial: Tivoli Storage Manager FastBack v5.5

    Download a free 60-day trial version of Tivoli Storage Manager FastBack, IBM's continuous data protection and near-instant recovery solution for business-critical Windows servers. With TSM FastBack, you will be able to recover any amount of data within a couple of minutes, from any previous point-in-time, following almost any type of...

    Provided By IBM

  • White Papers // Mar 2011

    Hurwitz & Associates whitepaper: Customer perspectives on the benefits of a collaborative process to deliver software quality

    This Hurwitz & Associates whitepaper looks at three IBM customers who recognized the need for greater efficiency and collaboration in the software delivery process and implemented IBM? Rational? to facilitate and support them in their journey. Integrating requirements and quality management more effectively with business goals, these organizations found decreased...

    Provided By IBM

  • White Papers // Mar 2011

    Power your business with IBM Power Systems servers

    In today's business environment, you need to minimize complexity, improve efficiency and scale your IT to meet your business needs. Read this brochure to see how IBM Power Systems? servers can help you lower TCO and improve the resiliency of your infrastructure. IBM Power Systems technology supports efficient virtualization and...

    Provided By IBM

  • White Papers // Mar 2011

    Unified communications and collaboration solutions from IBM

    Communication and collaboration - among customers, partners and employees can help your organization stay ahead of the competition. But implementing effective and cost-effective collaboration among increasingly dispersed and mobile workforces, customers, suppliers and business partners can be difficult. Read this brief to see how IBM can deliver the essential software,...

    Provided By IBM

  • Podcasts // Jan 2011

    Leveraging Category Management To Achieve High Performance Podcast

    In this podcast, hear more about the three key levers for successful category management. First, understand the business requirements, and then optimize supplier relationships. The third lever is the decision whether to optimize supplier relationships in house, or turn to external expertise.

    Provided By Accenture

  • Podcasts // Jan 2011

    Outsourcing And Procurement Mastery Podcast

    High-performance businesses approach six functional areas more strategically, more collaboratively and more aggressively in their use of technology and demonstrate a greater willingness to outsource. The areas are: Procurement strategy, Sourcing and category management, Requisition-to-pay, Supplier relationship management, Workforce and organization, and Technology.

    Provided By Accenture

  • White Papers // Jun 2010

    Email List Management

    The company's email list is one of the most valuable assets that one possesses. But to build a truly valuable list, one must compile one's own actual "Opt-in" email lists; one simply cannot come to rely entirely on "Acquired" lists. There are indeed high-quality lists of opt-in addresses available for...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing Timing: When And How To Use Email Marketing For Best Results

    Email marketing is a powerful yet inexpensive way to make contact with customers and prospects. Depending on whom one is trying to touch, there may be certain times of day, or days of the week, when the recipient may be more responsive to the message. In addition to specific timing...

    Provided By iContact

  • White Papers // Jun 2010

    Why Email Marketing Matters

    According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you're not sending out at least monthly email newsletters to your subscriber base,...

    Provided By iContact

  • White Papers // Jun 2010

    Bulk Email Or Opt-In Email?

    There are basically two types of direct email marketing - "Unsolicited Bulk Email" and "Opt-in" Direct Email. Unsolicited Bulk Email is the practice of transmitting mass quantities of email to large lists of "Unqualified" email addresses. This practice in itself is a very controversial subject. Unsolicited bulk email is frowned...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing: Building Lists

    Most companies are always looking for ways to build their email lists. Large companies are trying to get email addresses for their existing customers and prospects, while small or startup companies are just trying to create any list at all! This paper talks about some of the ways one can...

    Provided By iContact

  • White Papers // Jun 2010

    B2B Email Marketing Rules

    Sometimes, it seems like everything in the world has turned upside down and few immutable rules are left standing. But that's not so in the world of Business-To-Business (B2B) email marketing as far as the authors is concerned. Nobody cares. No one is sitting at his or her desk anxiously...

    Provided By iContact

  • White Papers // Jun 2010

    Effective Use Of Email Marketing Personalization

    People respond more favorably to marketing when they feel special and unique. People respond differently to things when they perceive themselves as part of a group. These are only some of the psychological factors that come into play when using individual message personalization as a part of the email marketing...

    Provided By iContact

  • White Papers // Jun 2010

    The Five-Step Process Of Permission Email Marketing

    Of all the ways to get website traffic and make money online, nothing tops email marketing. Of course, email marketing in itself means many things to many marketers. After all, it can take on quite a wide variety of formats. In this paper the author covers the various forms of...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing Campaigns: Optimizing Through Testing

    Marketing gurus have already established that it is not possible to maximize the results of the marketing campaigns. This is because one never knows which new and clever trick will bring an ever better result than what has gone before. Email marketing, like any other form of direct marketing, follows...

    Provided By iContact