Tech Industry

The latest updates from tech advertising, marketing and e-commerce.

  • White Papers // Apr 2010

    'Monetize Me'

    Kellogg alumni took center stage April 21 at the 2010 Kellogg Technology Conference, sharing their expertise on topics that ranged from monetizing social networking platforms to digital marketing in the online world. During a panel discussion, alums and other industry professionals debated which start-up path is best - to monetize...

    Provided By Northwestern University (Kellogg)

  • White Papers // Oct 2010

    Planning and Managing a Digital Strategy

    In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising - just one small part of a digital strategy - would overtake TV advertising by the end of the year. This was inaccurate - according to the IAB's own figures, internet ad spend outstripped TV ad spend a good...

    Provided By Red Ant

  • Webcasts // Sep 2009

    Harnessing The Power Of Early Adopters

    After a very hi-profile startup failure, author Eric Ries and other co-founders launched a second startup product in just six months - with technically hazardous results. Rather than investing the resources necessary to craft quality software, they decided to switch tactics and release a buggy version quickly to determine if...

    Provided By Stanford University

  • Case Studies // Jul 2010

    Suncorp-Metway: Actuarial Advances

    Suncorp-Metway is one of Australia's 25 largest companies and boasts a share market value of around $AU5.8 billion. Suncorp-Metway wanted to operate as one entity by bringing together disparate data systems after acquiring a competitor and adding millions of new policies. To master these challenges Suncorp-Metway chose SAS Institute. SAS...

    Provided By SAS Institute

  • Webcasts // Sep 2009

    An Argument For Continuous Deployment

    Author and entrepreneur Eric Ries stresses continuous deployment - that is, the updating of code and website changes as frequently as every twenty minutes - as a necessary asset to the functioning of a lean startup. He states that all online product development and engineering changes should be implemented slowly...

    Provided By Stanford University

  • White Papers // Aug 2009

    Fatigue And Consumer Certainty

    Advertisers grapple with reaching consumers with the right brand messages at the right time, even when economic times are good. Delivering effective advertising becomes even more critical during an economic downturn, when the impact of marketing dollars must be maximized. While conventional wisdom might suggest that advertisers should try to...

    Provided By Northwestern University (Kellogg)

  • Case Studies // Apr 2010

    Financial Firm Regains Nearly 1,000 Hours Annually With Microsoft Office 2010

    Investing insight, acumen, and experience are the three pillars behind the success of Alameda, California - based Phocas Financial. The company's dedicated employees have managed assets for individual and corporate clients across northern California - with a mission to help everyone achieve the maximum return on each investment. With seven...

    Provided By Microsoft

  • Case Studies // Apr 2010

    Mary Kay Inc. Gains Global Visibility and Increases Efficiency With Integrated Enterprise Applications

    Mary Kay Inc. wanted to increase visibility and reduce complexity, replacing more than 50 disparate applications, inventory and tracking solutions with an integrated Enterprise Resource Planning (ERP) infrastructure and provide a scalable system to support an increasingly global multilevel marketing company that does business in multiple currencies and must comply...

    Provided By Oracle

  • White Papers // May 2010

    Going Vertical: Cost Management In A New Era Of Steel Integration

    The rumblings have been heard for several years now, but in late March 2010 it finally seems to have happened: BHP Billiton and Vale announced deals that may spell the demise of the traditional, 40-year-old benchmark pricing system for iron ore.1 While steel manufacturers are fighting back, contract prices are...

    Provided By Deloitte LLP

  • Case Studies // May 2010

    Paper Profits: Improving Supply Chain Operations, Procurement And Integration At A Major Paper Company

    A major global packaging systems and paper manufacturing company wanted to solidify its competitive position and reduce costs. But decades-old procurement and supply chain practices posed a barrier to new and better ways of working. The company is now on the path to saving more than $40 million annually, while...

    Provided By Deloitte LLP

  • Case Studies // Jan 2010

    Zero To Hero: Helping A Pharma Company Start Up Global Operations To Deliver A Potentially Life-Saving Antiviral

    A pharmaceutical startup company received U.S. Food and Drug Administration approval for a promising antiviral. But before it could get a signed contract, it needed to guarantee quick delivery of large quantities of the drug. Deloitte helped the company in its efforts to ramp up global manufacturing and distribution from...

    Provided By Deloitte LLP

  • White Papers // May 2010

    Oil & Gas Reality Check: Ten Of The Top Issues Facing Companies In The Coming Year

    Oil and gas companies must be prepared to explore new forms of partnership - not only between national oil companies and private companies, but also between technology companies and service companies. Industry stakeholders must share their strengths if they hope to thrive in the future. When oil prices reached a...

    Provided By Deloitte LLP

  • White Papers // Jun 2010

    Product Download: SQL Server Performance Monitoring Tool

    ManageEngine SQLDBManager Plus is a Microsoft SQL Server monitoring tool targeted towards SQL Database Administrators. It provides a holistic view of production databases in place and helps database administrators (DBAs) track database usage, help in capacity planning and troubleshoot any performance related issues, ensuring 24x7 uptime.

    Provided By ManageEngine

  • White Papers // Jan 2010

    Smarter, Swifter, Safer: New Imperatives For Achieving High Performance In A Multi-Polar World

    Today's high performers in transport and logistics owe their accomplishment to exceptionally astute global growth strategies and mastery of internal process technologies - core capabilities that will retain their importance well into the future. The evolution of globalization, however, is remapping the world economy. Today's high performers in transport and...

    Provided By Accenture

  • White Papers // Sep 2009

    Manufacturing Mastery: Achieving High Performance In Manufacturing

    Manufacturing masters can achieve up to 13 percent higher throughput, 15 percent better equipment effectiveness and up to 30 percent higher uptime than non-masters. To achieve these levels of performance, masters design flexible and dynamic supply chain capabilities, rigorously using advanced modeling tools and continuous improvement techniques while collaborating with...

    Provided By Accenture

  • White Papers // Apr 2010

    Ads - Then And Now

    From the time in 1704 when the first newspaper ad regarding an Oyster Bay estate appeared, ads have formed an integral form of communication through the harnessing of various mass communication media available. Ads first emerged as useful medium to spread religious propaganda through the medium of print. As time...

    Provided By Business Articles

  • White Papers // Sep 2009

    Promote Affiliate Programs In 5 Simple Steps

    One of the most simple and time tested ways to promote your favorite affiliate program or any other product you may own is via ezine articles. This paper will give you 5 simple steps to effectively write an ezine article that promotes your offer. It is important to provide your...

    Provided By Home Based Business Adviser

  • White Papers // Mar 2010

    Carbon Copy Pro Review - What Makes One Marketing System Better Than The Other?

    With all the marketing systems currently available on the internet, the endeavor of choosing the particular one which best satisfies your needs is pretty much impossible to accomplish. Specially since there are a number of them which are advertised so broadly and also have so many reviews of all types...

    Provided By Business Articles

  • White Papers // Jan 2010

    Clarity Trumps Persuasion

    If you're like most online marketers, you invest significant time and resources in your website's order path, forms, shopping cart, infrastructure, and many other features that are deeper down in the funnel. But, if you don't command your visitors' attention long enough to get them that deep into your website,...

    Provided By DTI

  • White Papers // Sep 2009

    Beyond Landing Pages

    Adding the term "Landing page" to optimization isn't always a perfect fit. Many marketers say they don't use landing pages, while others are more concerned about increasing the conversion rate for their homepages, order paths, shopping carts, emails, PPC ads, and more. That's where the Marketing Experiments Conversion Sequence comes...

    Provided By DTI

  • White Papers // May 2010

    Back In The Black: Tips To Reinvigorate Your Business

    Getting customers to spend money is the most important task of any small business owner. This is true regardless of whether the overall economy is booming or not. Make customer service a focus from the top down. Don't just rely on your sales people or customer representatives. Senior managers and...

    Provided By Bank of America

  • White Papers // May 2010

    Motivating Employees, Part II

    Competition is the bedrock of our economy. Companies compete with each other for customers, new ideas and opportunities. Within companies, competition exists as well, as employees compete with each other to make their way up the management ladder, or for bonuses or other perks. This competition can induce employees to...

    Provided By Bank of America

  • White Papers // Jan 2010

    What Is Supply Chain Management

    An organization that manufactures or develops a product or a service has to transport this final product to the customer. The production process, the distribution process, and the management of the network of sellers and distributors fall under supply chain management. The simplest definition of supply chain management that can...

    Provided By Buzzle.com

  • White Papers // Mar 2010

    The Ins And Outs Of Email Marketing

    One of the best things you can do to promote your business is to start an e-mail marketing campaign. If you have yet to implement an email marketing campaign for your business, this is something you should start immediately. There are a vast number of benefits that a properly executed...

    Provided By Business Articles

  • White Papers // Apr 2010

    SEO Fundamentals

    Search engine optimization and positioning is so common nowadays that a lot of people are sent unsolicited search engine optimization proposals over the internet. There are a lot of search engine optimization consultants that try to coax companies and individuals into paying lots of money for search engine optimization with...

    Provided By Business Articles

  • White Papers // Jan 2010

    Profit, Sales & Operations Planning: A Key Component Of Supply Chain Mastery

    Today, supply chain leaders must know how their decisions affect and control revenues and margins across the enterprise - how supply chain operations can dovetail most effectively with yield management. Simply put, companies need a more advanced approach to sales & operations planning. Globalization. Product proliferation. More multi-channel sales. Rising...

    Provided By Accenture

  • White Papers // May 2010

    Getting The Most Of Technology In The Supply Chain World

    Technology has offered a lot of opportunities for businesses to grow and expand and remain competitive in the rapidly changing world of industry. There is a lot of software released in the market that is tailored to help provide solutions to businesses for various business-related tasks. Most of the software...

    Provided By Free Articles Directory

  • White Papers // Jan 2010

    From Tiny Shop To Global Empire, Skates On Haight Lands Quite A Trick

    At the original location of Skates on Haight in San Francisco, the vibe is laid-back, the music is pumpin', and the walls are tricked out with skateboards from floor to ceiling. It's a celebration of a most American pastime that grew into a worldwide action sport. Roller skating is the...

    Provided By United Parcel Service of America

  • White Papers // May 2010

    What Is Poster Printing?

    Poster printing is one of the most common tools used in advertising these days. Moreover, it is now seen as a craft and a work of art. As time passes by, the view and method applied on it have changed, that today online poster printing exists. The method of poster...

    Provided By Free Articles Directory

  • White Papers // Dec 2009

    Things You Should Expect From A Forex Affiliate Program

    When it comes to the Forex industry, being a newcomer can mean a lot. Sure, you may have heard about all the successful guys, how they make a lot of money and all that stuff but what you really should do as a beginner is to set a reasonable and...

    Provided By Free Articles Directory

  • White Papers // Jun 2009

    5 Strategies For Maximizing Search And Email Marketing

    In today's challenging economic environment, marketers and advertisers are looking at different ways to maximize the return on their marketing and advertising spend. Due to the emphasis on ROI, more companies will be using a direct response channel like email marketing and search marketing to drive measurable results in 2009...

    Provided By Tippit

  • White Papers // May 2010

    Make Your Posters Look Better

    Did you know that there are many highly technological methods to make poster printing better and more effective? Gone are the days of traditional printing because you can already make use of online poster printing, among other techniques? There are simple ways to attain modern forms of poster printing. This...

    Provided By Free Articles Directory

  • White Papers // Jan 2010

    How To Become An Ultrasonographer

    An ultrasonographer is an individual who uses an ultrasound machine to perform tests on pregnant women and other patients. The ultrasound machine uses high frequency ultrasound waves to create live imaging reports of the pregnancy status. Pregnant women visit ultrasonographers throughout their pregnancy to make sure the baby is healthy,...

    Provided By How To Do Things

  • White Papers // Jul 2009

    Next-Generation Managed Services: A Window of Opportunity for Service Providers

    Next-generation managed services provide SPs a platform on which to expand their business models to include higher-order services that achieve greater margins and realize business goals. Industry analysts estimate that the entire managed services market (which comprises the network, computer, and application layers) will be driven by advanced managed services...

    Provided By Cisco Systems

  • White Papers // Oct 2009

    Tips To Place Effective Free Ads

    Free is not all about it. There are many media to place free ads such as classified ad sites, forums, public pages, and websites. But the many options do not mean advertisers can put their ads as they like. Placing free ads without careful planning and strategy can risk your...

    Provided By Free Articles

  • White Papers // Feb 2010

    Seven Tactics For Restructuring In A Turbulent Market

    Restructuring troubled businesses typically involves some form of financial restructuring: changing the mix of equity and debt, renegotiating loans, or finding one lender to take out another. The meltdown in the U.S. banking system and the widespread lack of confidence in global financial markets has radically changed the available options...

    Provided By Bank of America

  • White Papers // Jan 2010

    With Packaging, Small Changes Can Add Up To Big Savings

    When most people think about packaging, they typically think about damages, claim problems or dimensional weight charges. Instead, let's think about solutions - ones that go beyond solving the immediate problem and actually improve business processes. At the UPS Package Design and Test Lab, the authors often help customers create...

    Provided By United Parcel Service of America

  • White Papers // Jan 2010

    Delivery Change Options - July 2009 Updates

    UPS provides the most extensive portfolio of Delivery Change Options for both shippers (via UPS Delivery Intercept) and receivers (via Delivery Change Requests). Shippers and receivers can take advantage of these services to make changes to the planned delivery of a package. Options include Deliver to Another Address, Reschedule Delivery,...

    Provided By United Parcel Service of America

  • White Papers // Jan 2010

    Which UPS Shipping System Is Right For You?

    It's perhaps the most commonly asked question by shippers who have decided to ship with UPS: What's the best shipping system for my needs? And though there are many specialized shipping systems available, most customers have their needs met by one of just three solutions: UPS Internet Shipping, UPS WorldShip...

    Provided By United Parcel Service of America

  • White Papers // Jan 2010

    Ask The Expert: All About Packaging Materials

    Kraft paper may be torn off packages as they proceed through the hubs on conveyor belts. A package without its Kraft paper covering becomes a package without shipping information on it. That's bad for you, and it's bad for us. The good news is that those boxes covered in writing...

    Provided By United Parcel Service of America