Tech Industry

  • White Papers // Jun 2009

    Best Practices For Email Marketing

    The goal of all marketing is to attract interest in, build desire for, and generate sales of the products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing Timing: When And How To Use Email Marketing For Best Results

    Email marketing is a powerful yet inexpensive way to make contact with customers and prospects. Depending on whom one is trying to touch, there may be certain times of day, or days of the week, when the recipient may be more responsive to the message. In addition to specific timing...

    Provided By iContact

  • White Papers // Jun 2010

    Why Email Marketing Matters

    According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you're not sending out at least monthly email newsletters to your subscriber base,...

    Provided By iContact

  • White Papers // Jun 2010

    Bulk Email Or Opt-In Email?

    There are basically two types of direct email marketing - "Unsolicited Bulk Email" and "Opt-in" Direct Email. Unsolicited Bulk Email is the practice of transmitting mass quantities of email to large lists of "Unqualified" email addresses. This practice in itself is a very controversial subject. Unsolicited bulk email is frowned...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing: Building Lists

    Most companies are always looking for ways to build their email lists. Large companies are trying to get email addresses for their existing customers and prospects, while small or startup companies are just trying to create any list at all! This paper talks about some of the ways one can...

    Provided By iContact

  • White Papers // Jun 2010

    Why Surveying Matters

    There are a few ways to listen to the clients. Most business owners, at least in the early stages, maintain contact with and speak with at least a few clients each week. This is a good start, but the author has found that it is not enough to speak with...

    Provided By iContact

  • White Papers // Sep 2010

    Email 101: Key Practices For Small And Medium Sized Businesses

    Emails are more than messages that are composed and sent electronically. Understanding what they are and how they play an important role in marketing campaigns for small and medium sized businesses is crucial to achieving maximum effectiveness in the Web 2.0 era. Emails not only have the capability of replacing...

    Provided By iContact

  • White Papers // Jun 2010

    Effective Email Marketing Techniques

    Email marketing when used correctly, can be one of the most effective marketing techniques around. To get results, each emailing that one sends has to be specific in terms of what one wants each reader to get out of it. Without a clear understanding of what the purpose is for...

    Provided By iContact

  • White Papers // Jun 2010

    The Essential Email Marketing Glossary

    Click-through tracking - Tracking the number of clicks that occur on each link in an email message. Customer Relationship Management (CRM) - The ability to keep track of every interaction with every prospect and customer and keeps tracks of trends and tabulates results of such notes on an aggregate scale....

    Provided By iContact

  • White Papers // Jun 2010

    Five Ways To Use Email To Close The Sale

    Email marketing, like any other form of marketing, is designed to lead to an actual sale. This paper concentrates on how to create 5 types of emails that result in an immediate sale. Please note that all of these techniques require that some sort of relationship already be established with...

    Provided By iContact

  • White Papers // Jun 2010

    Email And The Limits Of Technology

    Not too surprisingly, the success of email marketing rests on the three traditional pillars of direct marketing: a clean, accurate list; powerful creative; and a compelling offer. A note about offers: Giving someone a chance to speak with one of the sales representatives or a golden opportunity to visit the...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing Metrics: Measuring What Matters

    There are a number of different pieces of information that can be gathered when using any reasonably good email broadcasting service. Although there is other mailing information that can be tracked, this paper deals only with the five primary measurements: the totals each of messages sent, message opens, click-thrus, bounces,...

    Provided By iContact

  • White Papers // Jun 2010

    Gateway Pages For Opt-In Email

    Many companies spend a great deal of time and money creating gateway pages that are 'Search engine friendly', aimed at getting their web site at the top of the search engine results when someone searches for key words relevant to that companies product or service. These gateway pages work well,...

    Provided By iContact

  • White Papers // Jun 2010

    Combining Email Marketing With Web Marketing

    Email marketing is incredibly effective at maintaining customer loyalty, as well as at converting interested prospects into customers. However, for the acquisition of a new prospect, email marketing may not be the most ideal method due to the proliferation of unwanted offers. So how do you get these "Hand-raisers" to...

    Provided By iContact

  • White Papers // Jun 2010

    Email Marketing... Do's And Don'ts

    Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course. Always provide an unsubscribe link. Always sign each email with your name, address, company (if any), telephone # and email address. This will ensure...

    Provided By iContact

  • White Papers // Jan 2010

    Resume Tips For Advertising Pros

    Whether you're just starting out in advertising or are a seasoned veteran, sizzling ad campaigns may excite you, but the thought of writing your own ad piece - your resume - may leave you lukewarm. In this competitive field, experts recommend improving your resume to get noticed for the most...

    Provided By Monster Worldwide

  • White Papers // Jun 2010

    Financing Industrial Development In Nigeria: A Case Study Of The Small And Medium Enterprises In Kwara State

    The study was designed to address the financing of industrial development in Nigeria (especially on the Small and Medium Enterprises (SMEs) sub-sector in Kwara State). Hence, the ownership structure, entrepreneur's capacity development, sub-sector type of the SME, source of start-up (seed) capital, and source of business/financial information and membership of...

    Provided By University of Illinois, Rehab Services

  • White Papers // Jun 2010

    B2B Email Marketing Rules

    Sometimes, it seems like everything in the world has turned upside down and few immutable rules are left standing. But that's not so in the world of Business-To-Business (B2B) email marketing as far as the authors is concerned. Nobody cares. No one is sitting at his or her desk anxiously...

    Provided By iContact

  • White Papers // Jun 2010

    Effective Use Of Email Marketing Personalization

    People respond more favorably to marketing when they feel special and unique. People respond differently to things when they perceive themselves as part of a group. These are only some of the psychological factors that come into play when using individual message personalization as a part of the email marketing...

    Provided By iContact

  • White Papers // Jun 2010

    The Five-Step Process Of Permission Email Marketing

    Of all the ways to get website traffic and make money online, nothing tops email marketing. Of course, email marketing in itself means many things to many marketers. After all, it can take on quite a wide variety of formats. In this paper the author covers the various forms of...

    Provided By iContact

  • White Papers // Oct 2009

    Digital Marketing Measurement Fundamentals Strong, Tactical Implementation Lagging

    As digital continues to supplant offline media as the driver of corporate and business marketing, organizations seeking competitive advantage will need to do more than employ marketing measurement tools. Monitoring and optimization of overall digital marketing measurement programs - including measurement skills of employees and corporate strategy - will become...

    Provided By WebTrends

  • White Papers // May 2009

    Filling The Standards Gap In Digital Marketing Measurement

    2009 may well go down as the year that digital supplants offline media as the driver of corporate and business marketing. One study, by Chief Marketing Officer Council, found that spending on online and Web 2.0 initiatives aimed at demand generation and advertising will exceed traditional media by almost 50...

    Provided By WebTrends

  • White Papers // Apr 2014

    Live Chat Effectiveness - A 2013 Survey of Internet Shoppers

    The fifth annual study of frequent online shoppers points to five important conclusions for Internet retailers: It's a multichannel communication world Social media as a sales and support channel cannot be denied Ignore email at your peril Live chat remains strong and continues to have loyal fans Geography matters...

    Provided By LogMeIn

  • White Papers // Oct 2010

    Fostering International Entrepreneurship: Are SMEs Targeted Adequately by Official Foreign Trade Promotion Schemes?

    Small businesses face size-specific barriers with regard to the development of foreign markets. To counteract these structural disadvantages, governments worldwide have created a large number of different institutions and instruments to support the internationalisation of small firms. Grounded in the theoretical framework of the resource-based view, the authors' study analyses...

    Provided By University of Coimbra

  • White Papers // Jan 2011

    Performances And Measurement Of Integrated Marketing Communications (IMC) Of Advertisers In Thailand

    This paper is aimed to examine the relationship between IMC management in organizations of advertisers in Thailand and their performances, and to find the indicators suitable for measuring the effectiveness of the overall IMC program. The findings showed that there was a significantly positive relationship between the IMC management in...

    Provided By Kasetsart University

  • White Papers // Apr 2010

    The Anatomy Of An Ad: Structured Indexing And Retrieval For Sponsored Search

    The core task of sponsored search is to retrieve relevant ads for the user's query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or by advanced match, which indexes ads as documents and is similar to standard Information Retrieval (IR). Recently,...

    Provided By International World Wide Web Conferences Steering Committee

  • White Papers // Apr 2009

    Online Expansion Of Rare Queries For Sponsored Search

    Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety of external resources, such as Web search results. While these expansion-based algorithms are highly effective, they are largely inefficient and cannot be applied in real-time. In practice,...

    Provided By International World Wide Web Conferences Steering Committee

  • White Papers // Feb 2009

    Online Behavioral Advertising: A Checklist Of Practices That Impact Consumer Trust

    In a time of uncertainty in the marketplace, we believe that businesses operating online have an opportunity to step forward to demonstrate responsibility. Businesses can assert leadership roles in defining self-regulatory standards around behavioral advertising data practices that promote transparency, meet consumer expectations for fairness and assist them in making...

    Provided By TRUSTe

  • White Papers // Jul 2006

    Adoption of Icts Among Small Business: Vision Versus Reality

    It is widely recognized that small businesses with less than 100 employees make a major contribution to local and national economies. The potential for economic growth is further enhanced when businesses collaborate with each other. The aim of this paper is to present a case study of the adoption of...

    Provided By University of Malta

  • Case Studies // Jan 2009

    eGrabber Case Study: MMM Leads

    MMM Leads is a Lead Generation company and specializes in franchise leads. MMM leads started as a small company with around 10 employees is now one of the fastest growing companies in the Lead Generation Industry. As the business started growing, Head of Business Development was processing more than 1000...

    Provided By eGrabber

  • White Papers // Jun 2011

    Smoking Policies And Birth Outcomes: Estimates From A New Era

    Smoking during pregnancy has been shown to have significant adverse health effects for new born babies. Smoking is the leading preventable cause of low birth weight of infants who in turn, need more resources at delivery and are more likely to have related health problems in infancy and beyond. Despite...

    Provided By National Bureau of Economic Research

  • Webcasts // Jan 2010

    Recession As A Marketing Opportunity

    According to Nirmalya Kumar, Professor of Marketing, recessions can be an excellent time for companies with strong market position to increase their market share as maintaining advertising budgets can give them a disproportionate share of voice.

    Provided By London Business School

  • Webcasts // Jan 2010

    Unlocking Your Client's Strategy

    Dominic Houlder explains how professional organisations can help clients create value by understanding their strategy, and how professionals can move from being an expert to a trusted advisor to their clients.

    Provided By London Business School

  • Webcasts // Jan 2010

    Degree Programmes CNN Advert

    Studying here gave me the confidence to start my own business, Tony Wheeler (MSc05), Founder of LonelyPlanet, explains in the School's new TV adverts which launched in October 2009 and run on CNN EMEA (Europe, Middle East and Africa).

    Provided By London Business School

  • White Papers // Nov 2008

    Dynamic Revenue Management For Online Display Advertising

    In this paper, the authors propose a dynamic optimization model to maximize a web publisher's online display advertising revenues. Specifically, the model dynamically selects which advertising requests to accept and dynamically delivers the promised advertising impressions to viewers so as to maximize revenue, accounting for uncertainty in advertising requests and...

    Provided By University of California, Los Angeles (Anderson)

  • White Papers // Apr 2011

    Do Newspapers Matter? Short-Run And Long-Run Evidence From The Closure Of The Cincinnati Post

    The Cincinnati Post published its last edition on New Year's Eve 2007, leaving the Cincinnati Enquirer as the only daily newspaper in the market. The next year, fewer candidates ran for municipal office in the Kentucky suburbs most reliant on the Post, incumbents became more likely to win reelection, and...

    Provided By Federal Reserve Bank of Minneapolis

  • White Papers // Dec 2010

    Shouting To Be Heard In Advertising

    Advertising competes for consumer attention, but attention is scarce. More profitable senders send more messages to break through the clutter. There may be multiple equilibria: more messages in aggregate induce more "Shouting to be heard" among senders trying to break through the advertising clutter, which creates a "Lottery ticket" dimension...

    Provided By University of Virginia

  • White Papers // Dec 2008

    E-coupons Strategy Problems In Location Based Advertisement

    Location Based Advertisement (LBA) is a new contextual marketing tool which enables advertisers to attract customers more effectively than ever, by sending location-aware advertisements, which are ecoupons, through mobile phones. LBA exploits the real-time location information of customers as well as demographic and personal traits. In LBA, due to the...

    Provided By Purdue University (Krannert)

  • White Papers // Jun 2011

    Side Effects Of Competition: The Role Of Advertising And Promotion In Pharmaceutical Markets

    The extent of pharmaceutical advertising and promotion can be characterized by a balancing act between profitable demand expansions and potentially unfavorable subsequent regulatory actions. However, this balance also depends on the nature of competition (e.g. monopoly versus oligopoly). In this paper, the authors model the firm's behavior under different competitive...

    Provided By National Bureau of Economic Research

  • White Papers // Sep 2010

    Clusters and Entrepreneurship

    This paper examines the role of regional clusters in regional entrepreneurship. The authors focus on the distinct influences of convergence and agglomeration on growth in the number of start-up firms as well as in employment in these new firms in a given region-industry. While reversion to the mean and diminishing...

    Provided By Harvard University