A Personalized Trip to the Grocery Store

An iPhone app launching today provides a glimpse into the future of shopping. Created by Modiv Media, the app lets customers scan items while they shop, presents them with personalized offers as they go, and speeds up their checkout. One of the first companies to deploy the app is Stop & Shop, which operates more than 375 supermarkets in the eastern United States.

Provided by: MIT Topic: Mobility Date Added: Apr 2011 Format: Webcast

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