Tech Industry

Achieving Better Customer Retention Through Social Marketing

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Executive Summary

As customers become less responsive to direct marketing communications, they have become more involved with online communities and more receptive to recommendations from people like them. Increasingly, the task for commercial, for-profit, marketers is to work inside a community of pseudo-anonymous customers in sites like Facebook, YouTube or Twitter, because that is where customer attention is now concentrated. In this brand-new world, the skills of Social Marketing are hyper-relevant. In this webcast, Genroe's Tim Tyler discusses successful Social Marketing strategies and their increasing relevance to commercial marketers.

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