American Business: Dead On

Date Added: Oct 2010
Format: Webcast

At times, they couldn't play in tune, remember song lyrics or produce a hit record, but none of that mattered to their legions of fans who loved them anyway. The Grateful Dead may have called it quits when Jerry Garcia died, but they're still alive and well to Brian Halligan and David Meerman Scott. These authors found out what these rock and roll legends can teach entrepreneurs about marketing.