Start-Ups

Are Business Plans A Work Of Fiction?

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Executive Summary

Can one truly develop a business plan before having a product or a customer in-hand? Not very successfully, contends KPCB partner Randy Komisar. In this webcast, Komisar discusses the premise for his book, Getting to Plan B, in which he points out how often the theory of a start-up succumbs to its execution. Komisar goes on to point out that thinking of Plan B as part of the process can change the way we think about constructing and managing the start-up.

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