Assessing Customer And Market Risks

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Executive Summary

The odds of success in Silicon Valley are about 1,000:1. How can so many good ideas fail to find their place in the market? Too many start-ups burn too many resources on sales and marketing too soon, says serial entrepreneur Steve Blank. Less than ten percent of start-ups fail because of faulty technology or engineering, whereas most elude success because they don't pinpoint the right market or the right customer.

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