Date Added: Jan 2010
In this webcast, Beth Goldstein, Senior Associate for Distance Learning at the Institute for Technology Entrepreneurship and Commercialization (ITEC) and member of the Strategy and Innovation Department at the School of Management, provides Eight Marketing Tips to Improve Your Bottom Line. Ms. Goldstein runs the annual ITEC $50K Business Plan Competition and teaches entrepreneurial sales and marketing at the School of Management. She is the Faculty Director for BU's Online Certificate in Entrepreneurship program and is the Instructor for the InnerCity Entrepreneurs business growth program in Central Mass. Beth has more than 22 years of sales, marketing, and business development experience, runs her own marketing consulting firm and is the author of the book The Ultimate Small Business Marketing Toolkit.