Date Added: Sep 2009
This webcast looks at how one can - and must - build consensus and cooperation among key members of the marketing team. The presenter will show how team members working in each digital channel must share the same attitude, goals, and governance to successfully support the organization and across marketing channels. Marketing was once easily defined by the "4Ps" (product, price, placement, promotion.) In today's digital world, marketers must focus on the "3Rs" - be Real, Relevant, and Responsive.