E-Commerce

Building A Product Nobody Wants

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Executive Summary

The largest source of waste in the startup, says author and entrepreneur Eric Ries, is building a product that no one will find useful. This is not a technical error, but rather a tactical one. Find out early if your product has merit by developing two teams in-house: One that works on problems uncovering who the customer is and what problems they are trying to solve, and one that focuses solely on the solutions for the current product hypothesis.

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