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Eliminating the concept of waste, using current solar availability, and the celebration of diversity rethinks business-building resources from their most basic natural elements, and encourages entrepreneurs to think about the entire lifecycle of the products and service they create. William McDonough of McDonough + Partners calls these elements "Biological nutrients" and "Technical nutrients", and views them as endlessly reusable tools that feed and fuel the continuously revolving wheel between producer and consumer.
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