Business Intelligence

C 2012: Increasing Your Prospects - Cassandra in Online Advertising

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Executive Summary

In this webcast, the presenter explores how M6D (Media6Degrees) leverages it's capabilities by: using Cassandra with stream processing as an alternative to batch based ETL processes-leveraging the ColumnFamily data model to support both static data with fixed column names as well as dynamic data where columns where entries are optionally tagged with columns, utilizing Cassandra's built in validators to verify data on insert and type system to store data and access data efficiently and optimize with build in compression to drastically reduce disk usage space while increasing performance.

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