Charting the Course to a Customer-Centric Business
Watch this video broadcast with Forrester analyst Brian Walker, and Craig Hayman, General Manager of IBM Industry Solutions, to see the groundbreaking results of a Forrester survey of over 400 business and technology leaders who are succeeding in challenging times. Find out how organizations, like T-Mobile, are making customer focus a strategic imperative by getting ahead of rapidly changing business needs, collaborating across roles, and adopting flexible technology solutions.
Across every industry, customers are changing the dynamics of business - they’re demanding more, their demographics are shifting, and they’re using technology like never before. Business leaders are also dealing with growing economic uncertainty, tougher competition from emerging markets, increasing costs throughout the supply chain, and inflexible, overloaded IT systems. It’s harder than ever to survive - much less thrive. Register for this broadcast to learn:
- How smarter organizations are measuring and understanding customer interactions, satisfaction, and cross-channel behaviors
- Why successful leaders are promoting collaboration across departments and roles, and how to break down silos in your own business
- How flexibility and adaptability is vital to future success, and how technology can enable a customer-centric approach