Start-Ups

Coming Up With A Business Idea

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Executive Summary

Go Try It On is a website where people get advice on their outfits after uploading a picture for others on the site to see. Founder & CEO Marissa Evans says she got the idea for her business from the countless moments her friends and sister would ask her for some advice on what to wear. Her response? "Go try it on." Evans tells Business Insider Deputy Editor Dan Frommer that she was able to turn her idea into a business by bootstrapping the idea as much as she could for as long as she could.

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